EIA2017Portugal - Tommaso di Bartolo - How to Growth Hack My Startup

1. HOW TO ACCELERATE GROWTH HACK YOUR STARTUP IDEA WWW.WHATITTAK.ES W

2. InvestorEntrepreneur Tommaso Di Bartolo EN ★★★ IT ★★★ DE ★★★ PT ★★★ ES ★★ FR ★★ speaksstartups Exits II Current I Learning I social twitter / snapchat @todiba linkedin tommasodibartolo  bio tommasodibartolo.com Advisor MentorAuthor

3. InvestorEntrepreneur Tommaso Di Bartolo EN ★★★ IT ★★★ DE ★★★ PT ★★★ ES ★★ FR ★★ speaksstartups Exits II Current I Learning I social Advisor MentorAuthor What It Takes twitter / snapchat @todiba linkedin tommasodibartolo  bio tommasodibartolo.com

6. InvestorEntrepreneur Tommaso Di Bartolo EN ★★★ IT ★★★ DE ★★★ PT ★★★ ES ★★ FR ★★ speaksstartups Exits II Current I Learning I social Advisor MentorAuthor What It Takes Awesm Ventures twitter / snapchat @todiba linkedin tommasodibartolo  bio tommasodibartolo.com

7. todiba #whatitTakes Tommaso

8. GROWTH HACKING IS THE AGILE WAY TO RUN MARKETING,   TO INCREASE THE ODDS YOUR PERSONA TO ENGAGE W#whatittakestodiba Tommaso db

9. TEXT BECAUSE THE TOUCH POINTS WITH YOUR BUYER PERSONA WILL BE DIFFERENT

10. GET YOUR PERSONA IN WAYS THEY WOULDN'T HAVE EXPECTED

11. USE TOOLS PERSONAS HAVE FUN INTERACTING WITH

12. YOU SAY THINGS PERSONAS BECOME CURIOUS ABOUT

13. THE 3 GROWTH HACKING PILLARS W

14. PAINKILLER EXCERCISE W RECALIBRATE MINDSET 1 2 EXECUTE COHERENTLY 3

15. PAINKILLER EXERCISE W1

16. BANANAAAAAAA

17. TEXT ANOTHER BANANA? MEET TOO

18. UNIQUE TO A TARGET AUDIENCE

19. how to become a painkiller?

20. PREPARE TO CONVEY TO WHOM YOU ARE UNIQUE #whatitTakes #meTooSucks

21. CONGRATULATIONS! NOW WE KNOW WHAT WE ARE

23. RECALIBRATE YOUR MINDSET W2

24. START BEFORE YOU START

25. LEAN DEVELOPMENT 1. SOME PROSPECTS

26. LEAN DEVELOPMENT BETA RELEASE GA   RELEASE 1. 2. SOME PROSPECTS PLAN TO   GET VIRAL

27. LEAN DEVELOPMENT BETA RELEASE GA   RELEASE GO-TO-MARKET 1. 2. 3. NO TIME NO MONEY NO POWER TO PROCEED SOME PROSPECTS PLAN TO   GET VIRAL

28. CREATIVE TRACTION METHODOLOGY SWAAAG-APP USE CASE

29. ANOTHER EXAMPLESWAAAG EARLY ACCESS PROMO

30. THAT’S HOW WE CLOSED OUR EARLY SEED ROUND

31. CREATE A COMMUNITY ENGAGE AND LEARN SPEAKING ENGAGEMENT TEST TRACTION CHANNELS 1. VALUE PROP VALIDATION LEAN DEVELOPMENT CTM

32. CREATE A COMMUNITY ENGAGE AND LEARN SPEAKING ENGAGEMENT TEST TRACTION CHANNELS 1. 2. VALUE PROP VALIDATION PRE RELEASE VIDEO PREVIEW PRE-SIGNUP SHARE TO JOIN VIP EARLY ACCESS BETA RELEASE GA RELEASE LEAN DEVELOPMENT CTM

33. CREATE A COMMUNITY ENGAGE AND LEARN SPEAKING ENGAGEMENT TEST TRACTION CHANNELS 1. 2. 3. VALUE PROP VALIDATION PRE RELEASE VIDEO PREVIEW PRE-SIGNUP SHARE TO JOIN VIP EARLY ACCESS LAUNCH VIRAL LOOP BRAND AMBASSADORS BETA RELEASE GA RELEASE GO-TO-MARKETLEAN DEVELOPMENT CTM

34. START BEFORE YOU START DISCOVER THE UNCLUTTERED CHANNEL

35. SALES MARKETING MANAGE & SCALE

36. ROLODEX IS OLD SCHOOL

37. TEXT

38. WWW.WHATITTAK.ES

39. TEXT

40. TEXT

41. HTTPS://WWW.MAKESMAIL.COM/

42. TEXT

43. START BEFORE YOU START DISCOVER THE UNCLUTTERED CHANNEL GIVE BEFORE YOU ASK

44. PITFALL #1 We have an awesome tool that does it all and you can beneﬁt from it. Do you have 20 minutes   … or … Try it out!

45. TRIAL SIGN-UP 1:1 DEMO BUY goal satisfy curiosity build conﬁdence value ladder

46. TRIAL SIGN-UP 1:1 DEMO BUY goal satisfy curiositybonding to increase conversion rates, the ask comes after you provided initial value value ladder

47. TRIAL 1:1 DEMO BUY goal satisfy curiositybonding CONTRIBUTE JOIN COMMUNITY GET ACCESS COLLABORATE inclusive activities make your persona feel part of your brand build conﬁdence GIVE FIRST value ladder

48. DO THINGS OTHER DON’T #brandExperience

49. DO THINGS OTHER DON’T #bond

50. take your target audience BEYOND what they expect to get from your product FEATURES / BENEFITS MEP  Minimum Expected Product EMOTIONS Brand Experience + W

51. PEOPLE DON’T BUY STUFF - THEY BUY WHAT STUFF DOES WITH THEM #whatitTakes #GiveBeforeYouAsk

52. EPIC! NOW WE FEEL PREPARED

54. STOP SPRAYING AND PRAYING W3

55. BUILD A FUNNEL

56. BUILD AN EXPERIENCE GIVE Why should your user engage?

57. GIVE What do you need to convey for your persona to engage?

58. TRIAL 1:1 DEMO BUY goal satisfy curiositybonding CONTRIBUTE JOIN COMMUNITY GET ACCESS COLLABORATE LUNCH AND LEARNS roll out this campaign through out the entire funnel build conﬁdence GIVE FIRST value ladder

59. ACQUISITION Where to find the persona?

60. ACQUISITION HACK linkedIN advanced ﬁlter Role Industry Company Size Location hunter.io export GPZ Campaign mailshake drip campaign 1 2 3 4

61. ACQUISITION HACK 300+ channels to launch a startup

62. ACTIVATION What action do you want your persona to undertake?

63. ACTIVATION HACKS 1 2 Drift App get eMail Webinarjam scarcity strategy

64. RETENTION Why would the persona motivate to come back?

65. RETENTION Branch.io Deep link your offer to increase conversions 1 2 Bluejeans Facebook LIVE with multiple parties to create a great experience

66. REVENUE How to provide a fun customer journey that leads to a win?

67. REVENUE 1 Autopilot To create a great Trial journey 2 Pandadoc Accelerate proposal to signature cycle

68. REFERRAL What needs to happen for the persona WANT TO refer you?

69. REFERRAL Kickofﬂabs Set up a viral contest including a leaderboard

70. BUILD IP INTO YOUR GO TO MARKET #whatitTakes #IPwithinGTM

71. EPIC! I’M READY TO KICK ASS

72. WANT ACCESS ? A B

73. 1 FACEBOOK GROUP: BE.WHATITTAKES Join the invitation only group & Invite 2 friends. DM me when done!

74. 2 @TODIBA #whatittakes #GrowthHacking

75. 3 HTTP:// BE.WHATITAK.ES Provide Feedback

76. #awesmtimes

77. survey be.whatitTak.es twitter blog whatitTak.es email be.whatitTakes@gmail.com bio tommasodibartolo.com W snapchat @todiba

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