EIA2019Italy - Online Validation - Andrea Roberto Bifulco

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The document outlines a 10-step guide for validating a business idea using Google tools. It discusses searching for the product, competition, customers and trends using Google Search, Google Trends, Google Keyword Planner and YouTube. It also recommends searching Google Maps, Google Patents and Google People. The final steps involve creating a website, collecting feedback via a form, using Google Analytics and taking action to iterate based on the findings. The goal is to validate and refine the idea in a lean way before fully committing resources.

Technology

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Confidential & Proprietary @andrearobertobifulco
Confidential + Proprietary
Andrea Roberto Bifulco - abifulco@startupgrind.com
Startup Grind Milano Director / Ex-Googler
EIA – Turin 2019
How to Validate your Idea
A 10 Steps Guide
Andrea Roberto Bifulco - All Rights Reserved

7/8/2019
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My name isAndrea
Andrea Roberto Bifulco - All Rights Reserved
How toValidateYour Idea
Andrea Roberto Bifulco - All Rights Reserved

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How toValidateYour Idea
in 10 Steps
Andrea Roberto Bifulco - All Rights Reserved
Andrea Roberto Bifulco - All Rights Reserved

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STRATEGY?
Andrea Roberto Bifulco - All Rights Reserved

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0.Remember who your best friend is
Andrea Roberto Bifulco - All Rights Reserved
0.Google Search
How Can Google Help toValidate my Idea
Andrea Roberto Bifulco - All Rights Reserved

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0.Google Search
Andrea Roberto Bifulco - All Rights Reserved
0.Google Search
Andrea Roberto Bifulco - All Rights Reserved

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What do you need to search for?
Product Competition Customers People
Andrea Roberto Bifulco - All Rights Reserved
Let’s choose our product
Andrea Roberto Bifulco - All Rights Reserved

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Let’s choose our product
Andrea Roberto Bifulco - All Rights Reserved
1.GoogleTrends
Andrea Roberto Bifulco - All Rights Reserved

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1.GoogleTrends
Andrea Roberto Bifulco - All Rights Reserved
1.GoogleTrends
Andrea Roberto Bifulco - All Rights Reserved

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1.GoogleTrends
Andrea Roberto Bifulco - All Rights Reserved
1.GoogleTrends
Andrea Roberto Bifulco - All Rights Reserved

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1.GoogleTrends
Andrea Roberto Bifulco - All Rights Reserved
1.GoogleTrends
Andrea Roberto Bifulco - All Rights Reserved

7/8/2019
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1.GoogleTrends
Andrea Roberto Bifulco - All Rights Reserved
1.GoogleTrends
Andrea Roberto Bifulco - All Rights Reserved

7/8/2019
13
1.GoogleTrends
Andrea Roberto Bifulco - All Rights Reserved
1.GoogleTrends
Andrea Roberto Bifulco - All Rights Reserved

7/8/2019
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1.GoogleTrends
Andrea Roberto Bifulco - All Rights Reserved
2.Google Keywords Planner
Andrea Roberto Bifulco - All Rights Reserved

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2.Google Keywords Planner
Andrea Roberto Bifulco - All Rights Reserved
3.YouTube
Andrea Roberto Bifulco - All Rights Reserved

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4. Search for Competitors
Andrea Roberto Bifulco - All Rights Reserved
4. Search for Competitors
Andrea Roberto Bifulco - All Rights Reserved

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5. Use Free Data Sets
Andrea Roberto Bifulco - All Rights Reserved
5.Use Free Data Sets
Andrea Roberto Bifulco - All Rights Reserved

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6. Google Maps
Andrea Roberto Bifulco - All Rights Reserved
6. Google Maps
Andrea Roberto Bifulco - All Rights Reserved

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7. Google Patent Search
Andrea Roberto Bifulco - All Rights Reserved
7. Google Patent Search
Andrea Roberto Bifulco - All Rights Reserved

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8. Use aWebsite BuilderTool
Andrea Roberto Bifulco - All Rights Reserved
9. Create a Form
Andrea Roberto Bifulco - All Rights Reserved

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10. GoogleAnalytics
Andrea Roberto Bifulco - All Rights Reserved
10+1. Google People
Andrea Roberto Bifulco - All Rights Reserved

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10+1. Google People
Andrea Roberto Bifulco - All Rights Reserved
10+2. Action
Andrea Roberto Bifulco - All Rights Reserved

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10+2. Action
Andrea Roberto Bifulco - All Rights Reserved
What happens if
it doesn’t work?
Andrea Roberto Bifulco - All Rights Reserved

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What happens if it doesn’t work?
Andrea Roberto Bifulco - All Rights Reserved
Andrea Roberto Bifulco - All Rights Reserved

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Iteration is the key
Andrea Roberto Bifulco - All Rights Reserved
Go Lean!
Andrea Roberto Bifulco - All Rights Reserved

7/8/2019
26
Confidential & Proprietary @andrearobertobifulco
Confidential + Proprietary
Andrea Roberto Bifulco - abifulco@startupgrind.com
Startup Grind Milano Director / Ex-Googler
EIA - Turin 2019
How to Validate your Idea
A 10 Steps Guide
Opportunities?
Andrea Roberto Bifulco - All Rights Reserved

7/8/2019
27
Opportunities?
I’m looking for Superheroes!
abifulco@startupgrind.com
Andrea Roberto Bifulco - All Rights Reserved

7/8/2019
28
Slides?
abifulco@startupgrind.com
linkedin.com/in/andrearobertobifulco
Andrea Roberto Bifulco - All Rights Reserved
http://bit.ly/EIA-Andrea
abifulco@startupgrind.com
linkedin.com/in/andrearobertobifulco
Andrea Roberto Bifulco - All Rights Reserved

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