How to Pitch - Tomas Bento

1. How to
Pitch

2. Why do we
Pitch?

3. Why do we Pitch?
to pass information

4. to pass information
to influence feelings
Why do we Pitch?

5. to pass information
to influence feelings
to influence decisions
Why do we Pitch?

6. what’s the
of a pitch?
structure

7. Unbabel’s Pitch
at Y Combinator
Click here for

8. what’s the
of a pitch?
structure

9. what’s the structure
of a pitch?
PROBLEM
1

10. what’s the structure
of a pitch?
PROBLEM SOLUTION
21

11. what’s the structure
of a pitch?
PROBLEM SOLUTION
CALL TO
ACTION
21 3

12. • New Internet Users Will Not Speak English;
• Businesses Will Need Translation;
• Current Options Are Unsatisfactory.
PROBLEM1

13. • “The Solution Is To Combine The Two”
• “Machine Translation + Human Editors To Fix Mistakes”
SOLUTION2

14. • EDITOR GROWTH %13
• 4400 HUMAN EDITORS
• UNBABEL EDITORS ARE 5X FASTER
• CHARGE $0.02 PER WORD, 5X LESS
• EARLY ADOPTERS
• 34 BILLION $ MARKET
CALL TO ACTION3

15. • EDITOR GROWTH %13
• 4400 HUMAN EDITORS
• UNBABEL EDITORS ARE 5X FASTER
• CHARGE $0.02 PER WORD, 5X LESS
• EARLY ADOPTERS
• 34 BILLION $ MARKET
CALL TO ACTION3
you should
invest in me

16. Preparing
for a pitch

17. what can
in a pitch?
go wrong

18. 1. WHAT’S YOUR GOAL?
2. WHO’S YOUR AUDIENCE?
3. HOW SHOULD THE AUDIENCE FEEL?
4. WHAT ARE THEIR PAINS?
5. HOW DO THEY THINK?
6. DO I HAVE TOTAL TOPIC DOMINATION?
7. RIGHT CONTENT + RIGHT DESIGN?
8. AM I PROFICIENT?
8 Things to Know Before

19. DURING

20. VOCAL
VERBAL
NON VERBAL
TONE VOLUME SPEED
STRUCTURE CONTENT
POSITION SMILE HANDS EYES

21. VOCAL
VERBAL
NON VERBAL

22. VOCAL
VERBAL
NON VERBAL
7%

23. VOCAL
VERBAL
NON VERBAL
7%
38%

24. VOCAL
VERBAL
NON VERBAL
7%
55%
38%

25. 1. Well structured
2. Simple storyline
3. Simply worded
4. No added sugars
(7%) VERBAL
DURING
STRUCTURE CONTENT

26. 1. Slow, methodical
2. Crisp, confident pace
Examples:
1. “WE KNOW machine translation”
2. “Five times LESS! than the average…”
(38%) VOCAL
DURING
TONE VOLUME SPEED

27. 1. Power pose
2. Direct visual contact
3. Emphatic hand movements
Examples:
1. Smiles when says “for 5x less, selling is easy”
(55%) NON-VERBAL
DURING
POSITION SMILE HANDS EYES

28. TOP 10 TIPS ON
DELIVERING
A PITCH

29. KNOW YOUR
AUDIENCE
#ONE

30. ALWAYS USE A
STRUCTURE
#TWO

31. PRACTICE MAKES PERFECT
#THREE

32. EYES ON THE
CROWD
#FOUR

33. WHEN IN DOUBT,
STAND YOUR GROUND
#FIVE

34. BEHAVIOUR
DRIVES
#SIX
BEHAVIOUR

35. KEEP IT CLEAN & SIMPLE
1. ONE THOUGHT PER SLIDE
2. NO HEAVY TEXT, EVER
3. NO BUZZWORDS
#SEVEN

36. STRONG
OPENING
#EIGHT

37. PITCHING IS A ONE MAN/WOMAN SHOW
#NINE

38. LISTEN TO QUESTIONS
UNTIL THE END
#TEN

39. YOUR
10 SLIDES
PITCH DECK

40. My Startup’s Name
Tagline

41. Target
audience has
this problem
THE PROBLEM
Current
solutions are
insufficient or
non-existent

42. Our solution
solves this
problem by
THE SOLUTION
We are better
than current
existing solutions
because

43. A Clear and Compelling Quote
That Conveys Your Unique Value
Proposition
Vasco’s
“Machine Translation that actually works.”

44. COMPETITOR
ONE
THE COMPETITION / MARKET
COMPETITOR
TWO

45. COMPETITIVE
ADVANTAGE
ONE
COMPETITIVE ADVANTAGE
COMPETITIVE
ADVANTAGE
TWO

46. 1000
MONTHLY USERS
MARKET VALIDATION
5M€
IN REVENUE
50%
PROFIT MARGINS
30%
MONTHLY GROWTH

47. OUR
GO-TO MARKET
STRATEGY IS

48. OUR
ROADMAP / VISION
STRATEGY IS

49. Our Team
Tomás Bento
Head of Events
PhD in wtv
Tomás Bento
Head of Events
PhD in wtv
Tomás Bento
Head of Events
PhD in wtv
Tomás Bento
Head of Events
PhD in wtv

50. My Startup’s Name
Tagline
www.google.com
tomas.bento@google.com