Dive into the world of the fastest growing social media platform Tik Tok.

1. Tik Tok for Business
19.02.2019 / Tik Tok
Insait

2. • Why Tik Tok?
• Who are using Tik Tok?
• 5 Steps planning
• 3 Brand cases
• 7 Businesses who get it
Content

3. Why Tik Tok?

4. Tik Tok is the world’s fastest growing social media application created by
ByteDance, a Chinese company. The app is for creating and sharing
short 15 second videos, usually with music in the background.
1. Interesting way to engage with your audience on a modern platform
Why Tik Tok?

5. Tik Tok is the world’s fastest growing social media application created by
ByteDance, a Chinese company. The app is for creating and sharing
short 15 second videos, usually with music in the background.
1. Interesting way to engage with your audience on a modern platform
2. Video content is the king in social media strategy
Why Tik Tok?

6. Tik Tok is the world’s fastest growing social media application created by
ByteDance, a Chinese company. The app is for creating and sharing
short 15 second videos, usually with music in the background.
1. Interesting way to engage with your audience on a modern platform
2. Video content is the king in social media strategy
3. Easy approach to AI for your company’s digital marketing
Why Tik Tok?

7. Tik Tok is the world’s fastest growing social media application created by
ByteDance, a Chinese company. The app is for creating and sharing
short 15 second videos, usually with music in the background.
1. Interesting way to engage with your audience on a modern platform
2. Video content is the king in social media strategy
3. Easy approach to AI for your company’s digital marketing
4. Reach new audiences / +500 million users
Why Tik Tok?

8. Tik Tok is the world’s fastest growing social media application created by
ByteDance, a Chinese company. The app is for creating and sharing
short 15 second videos, usually with music in the background.
1. Interesting way to engage with your audience on a modern platform
2. Video content is the king in social media strategy
3. Easy approach to AI for your company’s digital marketing
4. Reach new audiences / +500 million users
5. Take your business to the next level with user-generated content
Why Tik Tok?

9. Who are using
Tik Tok?

10. Users and content
• 90 % of users are under the age of 35
• The strongest engagement compared to other
platforms

11. Users and content
• 90 % of users are under the age of 35
• The strongest engagement compared to other
platforms
• One example of extremely popular non-celebrity Tik
Tok influencers is @jennifererica with 4 million fans

12. Users and content
• 90 % of users are under the age of 35
• The strongest engagement compared to other
platforms
• One example of extremely popular non-celebrity Tik
Tok influencers is @jennifererica with 4 million fans
• Brands and celebrities have already created Tik Tok
accounts such as Kardashians and Coca-Cola

13. Users and content
• 90 % of users are under the age of 35
• The strongest engagement compared to other
platforms
• One example of extremely popular non-celebrity Tik
Tok influencers is @jennifererica with 4 million fans
• Brands and celebrities have already created Tik Tok
accounts such as Kardashians and Coca-Cola
• Short videos which can be edited in different ways
by adding filters and music, speeding up, slowing
down and sharing in different platforms

14. 5 Steps planning to use for business

15. 1. Content
Create catchy hashtag
challenges which are
easy to participate.
Great example is
Coca-Cola’s
#shareacokeandasong
2. Timing
Recommended to
post content around
noon and evening
3. Activity
The more you post,
the more it correlates
into better
engagement
4. Idea
Original idea,
music and
relevant hashtags
5. Advertising
It is possible to do
paid advertising in
Tik Tok. The best way
is to collaborate with
influencers. Other
possibilities are
Facebook audience
network etc.
5 Steps

16. 3 Brand Cases

17. Coca-Cola, Dunkin’ Donuts
and Red Bull
1. Coca-Cola - Created ”Share a Coke and a Song”
campaign to encourage people to share content with
Jason Derulo’s lyrics Coca-Cola bottles
2. Dunkin’ Donuts - Created ”DD Love” campaign for
followers to create love story related content by
sharing their hashtag
3. Red Bull - Account is built around extreme sport
videos and #GivesYouWings theme

18. 7 Businesses who get it

19. Accounts
Warner Music Gymshark Red BullDunkin’ Donuts
Coca-Cola NBA Fenty BeautyMTV

20. Make sure you don’t miss
out on our next Social Media Memo.
”How to implement Tik Tok to your
digital marketing strategy”.
Follow us on Linkedin! / Contact: CEO Mika Käyhty, mika@insait.com +358 405115050
https://theconversation.com/tiktok-the-worlds-most-valuable-startup-that-youve-never-heard-of-109302 | https://edition.cnn.com/2018/11/21/tech/
tiktok-app/index.html | https://www.chinabrands.com/dropshipping/article-tik-tok-marketing-strategies-15749.html