The Briefing Room with Cindi Howson and Tableau Software
Slides from the Live Webcast on Aug. 7, 2012
The best insights provide little value if they don't result in action. That's where the power of sight comes into play. With the help of effective visual aids, business professionals from all walks of life can demonstrate what needs to be done, and generate the support they need for valuable initiatives. But you shouldn't need to be a graphic designer in order to tell a compelling visual story.
Check out this episode of The Briefing Room to learn from veteran Analyst Cindi Howson of BIScorecard.com, who will explain how data visualization can play a critical role for generating business value from analytics. She'll be briefed by Brett Sheppard of Tableau Software who will show how even non-technical professionals can discover meaningful patterns in their data, then design and share visualizations to communicate insights. He'll also demonstrate how Tableau can connect to any kind of data sources, including spreadsheets, databases, cubes and even Big Data.
For more information visit http://www.insideanalysis.com
2. Your Host
Eric Kavanagh
Eric.kavanagh@bloorgroup.com
Twitter Tag: #briefr
Tuesday, August 7, 2012
3. Mission
Reveal the essential characteristics of enterprise
software, good and bad
Provide a forum for detailed analysis of today’s
innovative technologies
Give vendors a chance to explain their product to
savvy analysts
Allow audience members to pose serious questions...
and get answers!
Twitter Tag: #briefr
Tuesday, August 7, 2012
5. Analytics
Analytics has always been about discovering
insights that lead to better business decisions.
Organizations can be challenged by the complexity
of information management as they try to leverage
analytics against disparate sources.
A growing number of vendors are offering robust
visualization tools to help customers quickly and
easily perform analytics against data from any
source, from any device.
Twitter Tag: #briefr
Tuesday, August 7, 2012
6. Analyst: Cindi Howson
Â
Cindi Howson is the founder of BI Scorecard, a resource
for in-depth BI tool evaluations based on exclusive
hands-on testing. She is the author of several BI books
including Successful Business Intelligence: Secrets to
Making BI a Killer App, Â a TDWI faculty member, and a
frequent contributor to Information Week. As a
consultant, she advises clients on BI strategies and tool
selections.
Prior to founding BI Scorecard, Howson was a manager
at Deloitte & Touche and a BI standards leader for a
Fortune 500 company.
She has an MBA from Rice University.
Â
Twitter Tag: #briefr
Tuesday, August 7, 2012
7. Tableau
Tableau builds software for data visualization and
rapid-fire business intelligence. Their mission is to
help people see and understand data.
Tableau offers a wide variety of data representation
possibilites.
Its BI platform fits both power users and casual BI
users.
Tableau was recently ranked by Forrester as the #1
Advanced Data Visualization vendor.
Twitter Tag: #briefr
Tuesday, August 7, 2012
8. Brett Sheppard
Brett Sheppard is the Senior Product
Marketing Manager at Tableau Software
where he helps people and organizations see,
understand and communicate data. Previous
roles include Gartner senior analyst,
financial editor at Investor Relations Corp.,
and product or solution marketing roles at
Greenplum (acquired by EMC), HP business
intelligence solutions, Nortel Networks and
Symantec.
An early starter, Brett worked in product
marketing at data storage startup Maynard
Electronics (acquired by Symantec/Archive
Corp.) and in college as a data analyst at the
U.S. Department of Defense as an employee
of CASDE Corp./DDL OMNI Engineering.
Twitter Tag: #briefr
Tuesday, August 7, 2012
11. Helppeople
see and understand
their data
Tuesday, August 7, 2012
12. Tableau Desktop
For Anyone
• Explore and visualize data
• Self-service analytics for everyone
• Blazing speed against massive data
Tuesday, August 7, 2012
13. Tableau Server
For Organizations
• An easy business intelligence system
• Web dashboards and applications
• Secure information management
• Enterprise scalability
Tuesday, August 7, 2012
14. Any Data…
FILES &
SPREADSHEETS
DATABASES AND
CUBES
DATA WAREHOUSE
“BIG DATA”
Tuesday, August 7, 2012
17. Tableau Architecture
Data
Warehouse Data Marts Files Cubes
Customer data
Data connectors
MDX Repository
Fast Data SQL Connector
Engine Connector
Main components
Data VizQL Application
Server Server Server
Gateway Gateway / Load Balancer
Clients
Desktop Browser Mobile
Tuesday, August 7, 2012
21. Analytic Democracy:
Spreading the Wealth of Insight
Cindi Howson
Founder, BI Scorecard
Contact: cindihowson@biscorecard.com
Twitter: BIScorecard
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Tuesday, August 7, 2012
22. Visual Data Discovery Defined
Visual Data Discovery tools speed the time to
insight through the use of visualizations, best
practices in visual perception, and easy
exploration. Such tools support business
agility and self-service BI through a variety
of innovations that may include in-memory
processing and mashing of multiple data
sources.
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23. Business Users Are Excited About BI
Visual Data Discovery Drivers
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Tuesday, August 7, 2012
24. Business Users Are Excited About BI
Visual Data Discovery Drivers
Visual
Appeal
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Tuesday, August 7, 2012
25. Business Users Are Excited About BI
Visual Data Discovery Drivers
Visual Ease of
Appeal Use
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Tuesday, August 7, 2012
26. Business Users Are Excited About BI
Visual Data Discovery Drivers
Visual Ease of Freedom
Appeal Use from IT
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27. Business Users Are Excited About BI
Visual Data Discovery Drivers
Visual Ease of Freedom Social
Appeal Use from IT data
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Tuesday, August 7, 2012
29. Visual Data Discovery – Hidden Insights
• What are sales by
customer?
• What are sales by
customer this year versus
last year?
Tuesday, August 7, 2012
30. Visual Data Discovery – Hidden Insights
• What are sales by
customer?
• What are sales by
customer this year versus
last year?
Tuesday, August 7, 2012
31. Visual Data Discovery – Hidden Insights
• What are sales by
customer?
• What are sales by
customer this year versus
last year?
• What are characteristics
of customers with higher
sales?
• What are characteristics
of customers who have
churned?
Tuesday, August 7, 2012
32. Visualization vs. Visual Data Discovery
Visualization Visual Data Discovery
• Common charts types • Less common chart types
– Bar, line, pie – Small multiples, waterfall, network, heat
or tree map, spark line, tag cloud
• Sometimes additional chart
types such as maps, gauge• Best practices in visualization
– No pies, smart use of color
• Query, get tabular result,
then visualize • Single-step query and visualize
• Data often from DW or • Highly interactive
OLAP cube • Data mashed from DW, marts,
• Interactivity not guaranteed spreadsheets
• May be “personal” analytic tool
• Rapid prototyping and
deployment
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Tuesday, August 7, 2012
34. Self-Service BI Continuum
Ad-hoc
Free-form Explorer & Tweak a
query,
SQL & navigate report
broad
Tuesday, August 7, 2012
35. Self-Service BI Continuum
Reporting
application or
visual data
discovery
Ad-hoc
Free-form Explorer & Tweak a
query,
SQL & navigate report
broad
Tuesday, August 7, 2012
36. Self-Service BI Continuum
Reporting
application or
visual data
discovery
Ad-hoc
Free-form Explorer & Tweak a
query,
SQL & navigate report
broad
Casual
User
Tuesday, August 7, 2012
37. Self-Service BI Continuum
Reporting
application or
visual data
discovery
Ad-hoc
Free-form Explorer & Tweak a
query,
SQL & navigate report
broad
Expert Casual
User
Tuesday, August 7, 2012
38. Self-Service BI Trade-Off Continuum
•Size of bubble=user
flexibility
•Darker color =skills
required to author
Analytic Complexity
IT Involvement User Autonomy
Tuesday, August 7, 2012
39. Self-Service BI Trade-Off Continuum
•Size of bubble=user
flexibility
Fixed •Darker color =skills
Reports
required to author
Analytic Complexity
IT Involvement User Autonomy
Tuesday, August 7, 2012
40. Self-Service BI Trade-Off Continuum
•Size of bubble=user
flexibility
Fixed •Darker color =skills
Reports
required to author
Analytic Complexity
Spreadsheets
IT Involvement User Autonomy
Tuesday, August 7, 2012
41. Self-Service BI Trade-Off Continuum
•Size of bubble=user
flexibility
Fixed •Darker color =skills
Reports
required to author
Analytic Complexity
Business
Query
Spreadsheets
IT Involvement User Autonomy
Tuesday, August 7, 2012
42. Self-Service BI Trade-Off Continuum
•Size of bubble=user
flexibility
Fixed •Darker color =skills
Reports
required to author
Analytic Complexity
Visual
Business Discovery
Query
Spreadsheets
IT Involvement User Autonomy
Tuesday, August 7, 2012
