La tecnologia da conoscere per non farsi sorprendere dal futuro

1. Le tecnologie IoT
stefano.marzani@dquid.com
DQuid | Plug, Tag & Share
Stefano Marzani
© Copyright 2014 DQuid S.r.l. 1

2. Le tecnologie IoT
• Gli oggetti parlano tra loro, ma in che modo?
• Servono linguaggi universali e piattaforme che li
traducano in dati fruibili dagli utenti e dalle
aziende.
• Quali sono queste tecnologie e quanto costa ad
un’azienda adottarle?
© Copyright 2014 DQuid S.r.l. 2

3. Qualche dato di riferimento: oggetti connessi
• 26 miliardi di oggetti connessi entro il 2020, un valore di
mercato pari a 1,9 trilioni di dollari
Gartner, “Forecast the Internet of Things”, 2013
• 212 miliardi di oggetti connessi entro il 2020, un valore di
mercato di 8 trilioni di dollari
IDC, “Internet of Things 2013 to 2020”, 2013
• Nel biennio 2012-2013 è stato raggiunto il numero di 175
milioni di connessioni fra oggetti, per un valore di 33 miliardi
di dollari
IDATE, “The world Machine-to-Machine market 2013-2017”, 2013
© Copyright 2014 DQuid S.r.l. 3

4. Qualche dato di riferimento: smartphone / tablets
More than 1.1 billion
people currently
using smartphones
and tablets.
Source: McKinsey Global Institute
© Copyright 2014 DQuid S.r.l. 4

5. Premessa: Babel of Things = NoThing
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6. Come parlano gli oggetti: nel contesto
• Wired: facilmente integrabili in modalità aftermarket.
• Wireless:
– Bluetooth Classic, Bluetooth LE (iBeacon, PayPal Beacon)
– WiFi
– LTE, LTE Advanced
– Metering tech
Considerazioni sulle tecnologie di connettività:
• Il problema non è tanto connettere oggetto e sviluppare applicazioni
quanto realizzare una piattaforma per valorizzare i contenuti digitali.
La sfida non è quindi una sfida solo di tecnologia, quanto di creatività
e di mercato (business case).
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CAN | K | OBD | ISOBUS | I2C | RS232 | A/D IO | …
© Copyright 2014 DQuid S.r.l.

7. Come parlano gli oggetti: API [+ API Economy]
• Gartner pevede che il 75% delle 5oo imprese Fortune si
aprirà al mondo delle API entro il 2014.
• Quali le implicazioni per il business?
• Logica IFTTT: l’utente in gioco!
© Copyright 2014 DQuid S.r.l. 7

8. The IoT’s Universal Translator
Everyday things are not
connected and internally use
different proprietary
languages.
• Fragmentation.
• Disruption of the User
eXperience.
• More: a thing without an
App is noThing.
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Why a user cannot measure her CO2 emission overall?

9. Un gioco “tripartito”
Makers
Developers
Users
102 bil. of App downloaded in 2013,
worthing $ 21.58 billion.
In 2013, the number of connected
objects attended more than 10
billion. By 2020, they will reach 50
bill.
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- 255 Fablab worlwide
- 1000 hakerspaces around the
world
- Market of makers’ products
gathered more than $1 Bil in 2013
2.3 millions developers.
An ecosystem wothing
$68 billion.
© Copyright 2014 DQuid S.r.l.

10. 10
Data
speed
RPM
fuel consuption
energy consumption
position
lights system status
Behaviour
pedals usage
steering wheel movements
Gearbox
Context Data
traffic
wheater conditions
Music
Media
Navigation
Phone
SMS
eMail
Non solo dati
© Copyright 2014 DQuid S.r.l

11. SOA Example:
CarPlay
from Apple
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The Connected Infotainment (& advertising!)
Display support
CAN networks, K Line,
Eth, USB, serial
USB,
WiFi
iOS
Android
© Copyright 2014 DQuid S.r.l.

12. ABOUT DQUID
© Copyright 2014 DQuid S.r.l.

13. Automotive drives IoT revolution
It’s a bug that cars were
invented before
computers.
Eric Schmidt
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14. We want to enable companies, developers and makers
to create connected products and digital content
shifting the focus from Tech to Users and Communities.
We want to be for IoT what Android is to mobile devices.
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Our vision

15. CAN | K | OBD | ISOBUS | I2C | RS232 | A/D IO | …
Network Services
DQuid
Servers
Ontologies &
Things
Dictionary
EU patent WO 2011/045750 A1
US patent #8,527,485 B2
Our solution is made for the UC-IoT
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Connected
Apps
DQuid
SDK
DQuid
API
PAN
LAN
WAN
DQì
Minimal building
block of a secure IoT
DQuid
HW &
FW IP

16. 16
Components with DQuid HW/FW IP

17. DQCar.*
“Abstract” access
to object data
DQuid
SDK
Apple XCode
DQCar
data read
DQCar
set properties
17
SDK: it’s simple like 3 lines of code

18. DQuid
Coordination
Server
DQuid
Client
Micro Server
DQuid
Client
Micro Server
DQuid
Client
Micro Server
DQuid
Client
Micro Server
Connected Apps
…
Developers and Makers
Community
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DQuid IT with API, Servers and Ontologies

19. • There is a huge number of small businesses and
design shops that want to create connected
products.
• Retrofitting is a necessity and a great opportunity.
19
It’s not only Cars or a B2B play: a new value chain
Manufacturers
Component
Suppliers
Makers
Designers
Developers
Integrators
Installator
DQuid
Value
Chain

20. 20
DQuid IO: Connect everything and share it
A platform for
IoT fast product
development and
community
building.
DQì
4A/D, accelerometer
BLE iBeacon
Battery powered
Patent Pending
DQuid IO
8A/D, Serial, I2C, USB
BT4.0, NFC
Arduino compatible
DQuid IO 2G/3G
8A/D, Serial, I2C, USB
2G or 3G
Arduino compatible

21. Connect everything you like to the Internet.
Plug
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22. Give your object the right digital identity
Tag
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23. Help, promote and contribute to the IoT community.
Develop your app and distribute it.
Share
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24. DQuid IO In-House Hackathon / Video
hJp://gg.gg/32ujb
© Copyright 2014 DQuid S.r.l 18

25. 25
…and share!
DQCoffeMachine
Available
proper0es:
• temperature
• light
• proximity
• status
Avaialble
methods:
• SetStatus(on, off)

26. 24
DQuid IO features
USB
Power
5v/12v
Micro
controller
ARM 32 bit
M0+ KL2
UART
RS232 +
I/O 4A/4D
Bluetooth
LE
I2C
Bluetooth
Classic
NFC
Optional
WiFi
GPRS
iBeacon
ready
Arduino
compatible
MFi
ready
© Copyright 2014 DQuid S.r.l.

27. • We started to establish an international
developers & makers community
starting from Italy, UK, France and US.
• We manage workshops to teach how to
use our technology and find DQuid early
adopters.
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Create vibrant communities for a Huge market
• By 2020 there will be 26 billion connected
objects [Gartner]
• The market value of connected objects by
2020 will be some $1.9 trillion [Gartner]
• The EU application developer workforce will
reach 4.8 million by 2020 [Gartner]

28. 25
DQuid-ized!
Any object can be easily
connected to obtain a fluent
communication with every
Oven
kind of device.
Coffee
machine
Car
Letter
Box
Smart
Shoe
© Copyright 2014 DQuid S.r.l.

29. “Omni everything.
It’s not about the
phone or the desktop
or the store—it’s
about all of those.”
IoT is Omnichannel
Devin
Wenig
29

30. Towards distributed production
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31. CONCLUSIONI

32. Il rischio IoT
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33. Conclusions
• IoT it’s the current bit thing (i.e. “industrial revolution”?)
• siamo all’inizio e c’è parecchio da fare
• non è un problema di tecnologie, ma di ecosistema
• il gioco è tripartito (utenti, sviluppatori, makers) ed è una
sfida a OEMs / Component Manufacturers
• serve un approccio lean e agile che favorisca l’emergere di
standard “de facto” per ridurre la complessità esplosiva di IoT
• i dati (le “telemetrie”) sono solo la preview: i contenuti
stanno arrivando e cambieranno il gioco.
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34. DQuid s.r.l.
Via Tamburini, 5
42122, Reggio Emilia – ITALY
Phone +39 0522 522 663
Fax: +39 0522 522 164
www.dquid.com
www.dquid.com/io
info@dquid.com
Developers: dev.dquid.com
31
DQuid
@DQuidTeam
© Copyright 2014 DQuid S.r.l. – Italian Innovation Day