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BSI<br />Nike – Marketing Strategies andSocial Media<br />Marketing 2.0 Conference, Paris 2009<br />
Jointheconversation<br />MARKETING 2.0 CONFERENCE<br />www.marketing2conference.com<br />
15 minutes<br />15 minutes?<br />
It’s just about Nike’s mission statement<br />
To bring inspiration and innovation to every athlete* in the world<br />
*if you have a body, you are an athlete.<br />
Products<br />
Athletes<br />
Campaigns<br />
Tools<br />
1 year in nikefootball<br />
We haven’t got target consumers<br />
New channels to connect with consumers<br />
It’s not just about us “serving” the content<br />
Thank you!<br />
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Nike – Marketing Strategies and Social Media

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Nike – Marketing Strategies and Social Media

  1. 1. BSI<br />Nike – Marketing Strategies andSocial Media<br />Marketing 2.0 Conference, Paris 2009<br />
  2. 2. Jointheconversation<br />MARKETING 2.0 CONFERENCE<br />www.marketing2conference.com<br />
  3. 3. 15 minutes<br />15 minutes?<br />
  4. 4. It’s just about Nike’s mission statement<br />
  5. 5. To bring inspiration and innovation to every athlete* in the world<br />
  6. 6. *if you have a body, you are an athlete.<br />
  7. 7. Products<br />
  8. 8. Athletes<br />
  9. 9. Campaigns<br />
  10. 10. Tools<br />
  11. 11. 1 year in nikefootball<br />
  12. 12. We haven’t got target consumers<br />
  13. 13. New channels to connect with consumers<br />
  14. 14. It’s not just about us “serving” the content<br />
  15. 15. Thank you!<br />

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