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Yelp – Learnings from Online and Offline Location Intelligence
1.
Marketing 2.0 Conference,
Paris 2010 Yelp – Learnings from Online and Offline Location Intelligence BSI
2.
Join the conversation
MARKETING 2.0 CONFERENCE www.marketing2conference.com
3.
Why Yelp exists:
Page to connect people with great local businesses
4.
10 million local
reviews and counting Business categories Page More than 10 million reviews
5.
Users follow the
content Source: Google Analytics 30 million monthly unique visitors
6.
7.
Consumers on Yelp
are affluent, educated adults Page (Writer Data Source: Yelp Signups; Reader Data Source: Quantcast.com , November 2008)
8.
Market by market
approach
9.
It’s all about
community
10.
Community: Meet Patty
P.
11.
Yelp Mobile Apps
Mobile daily uniques 1.3M unique visitors from mobile devices January 2010
12.
Yelp for iPhone
13.
Local Search Ads
14.
Advertiser Example: Entertainment
Page Premiere of 2008 Season
15.
What we’ve learned
so far People universally enjoy sharing their experiences Authenticity is key Real communities are invested, engaged and protective Mobile applications are changing the way we navigate our cities
16.
Page
