This is a free webinar from Sales For Accountants (by Insight Marketing) focused on the Market Place and the Threats Ahead.
Incredible change has happened, in the market place and in our economy. And more is ahead.
How has your firm coped and how will you respond now.
We explore in this short insightful webinar, the key changes that have occurred and the main threats the industry faces ahead.
Welding Electrode Making Machine By Deccan Dynamics
Accountants the market place and threats ahead - practice growth consultancy, sales for accountants by insight marketing
1. The Market Place.... And the threats ahead.
Consultancy | Training | Implementation | Online | Offline | Practice Growth
2. Where are we now?
• 1992 to 2007 the Economy grew by 2.68% pa
• 2008 to 2009 the economy shrunk by 4.9%!
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5. Whatever happens - remain agile
Further change is guaranteed therefore you must have
a plan in place whilst remaining agile
“If you find
change difficult
you want to try
redundancy”
Norman Swartzkoph
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6. The Digital March
Accountant 5 million
Accountants 3.35 million
Accounting 11 million
Chartered accountant 823k
Apps
Blogs
Cloud and SDE
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7. The Digital March
Accountant 5 million
Accountants 3.35 million
Accounting 11 million
Chartered accountant 823k
Apps
Blogs
Cloud and SDE
The rate of change & innovation
within accountancy firms is less
than the rate of innovation outside it
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8. It doesn’t work anymore!
Do what you’ve always done……………..
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9. It doesn’t work anymore!
Do what you’ve always done……………..
….and you’re unlikely to get what you’ve always
got!
Consultancy | Training | Implementation | Online | Offline | Practice Growth
10. The Big Disconnect
• From our prospects
• From our clients
Do what you’ve always done……………..
and you’re unlikely to get what you’ve always
got!
Consultancy | Training | Implementation | Online | Offline | Practice Growth
11. The Big Disconnect
• ICAEW Feb 2009!BEING UPDATED BY A AGE
• Only 39% of all accountancy firms have a
website
• Only 22% of accountancy sole practitioners
have a website
• 26% of all those believe their website has
little or no value!!!
Consultancy | Training | Implementation | Online | Offline | Practice Growth
12. The Big Disconnect – It doesn’t work!
From marketing realities
• PPC
• Relational telemarketing
• Websites
• Direct mail
• Referrals
• Blogs
• Apps
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13. The use of smartphones is booming!
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14. B.Y.O.D
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15. Are you being left behind?
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16. Don’t get left behind
Check the reality with;
•App’s
•Apples to accounting
•Mobiles to MYOB
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17. How does your website make you react?
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18. Sadly, this
website
differentiates
the firm....
In the wrong
direction!
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20. 30 enquiries in 16
weeks since going
live
Doubled phone
enquiries
Websites work!
How seriously are you
taking yours?
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21. • How will your firm respond?
• What steps are you already taking?
• Three firms I’ve met with in the last week
alone have reported annual net growth of
between 10-20%
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22. Integrate
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23. Key Threats still ahead...
• Apples to Accounting...
• Your current clients...
• Compliance fees...
• Legislation...
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24. • How will you respond to the cloud?
• Value is more vital than ever
• Communication & Accessibility are key
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25. Don’t traverse alone
…Don’t traverse
them alone…
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26. Proven consultants for the
Accountancy profession
• David Oliver
• Joel Oliver
• Dan Richards
• John Braithwaite
• James Potter
• Richard Rouse
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27. Trusted by....
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Notes de l'éditeur
18 months ago, thousands of firms downloaded a report from us saying that there was a finacial storm approaching and it is affecting almost all firms already.Now, here, at the end of 2012 – we’d all probably struggle to deny the ongoing impact of the economic woes the UK and worse still Europe and the World, has had on each of our businesses and our clients.
Many firms and businesses – have struggled. Those worst hit have been those without a plan. Simply put, if you don’t have a goal, a strategy for your business and the right financial direction – you will end up with something pretty which will flounder...
Whats more, much of the change we’ve all experience has been well within our control. Sure, you and i can’t alone sort the economy, the deficit, the single currencies or the debt cliff of the planets biggest economies – but we can control how we innovate, lead and protect our own ‘little worlds’.
There are 830,000,000 smartphone and tablet APP users by 2012!1,800,000,000 mobile devices sold in 2011472,000,000 smartphone sales in 201157% of people use their phone more for APPS than for calls!48% of users use APPS more than 10 times a day25% of devices used for work are a smartphone or tablet – not a PC.50% of email users no rely on a browser, tablet or mobile clients, instead of a desktop computer58% of companies expect growth in employees bringing smartphones to work in the next 12 months.
Average time people spend using APPS = 81mins per dayApps account for an average of 667 minutes per month face time for smart phone users75% report using mobile APPS for customer services purposes and have a mobile APP to make or assist with a buying decision
With the backdrop of these 4 points and these unprecedented times, our advice is that you don’t traverse these alone, but engage a trusted 3rd party advisor to help give you the competitive edge, direction and implementation you need to be successful. This of course can be us or someone you already know. It is one of the keys to success,when you have a trusted advisor that can help measure results, keep you on track and provide resource to help you hit target.