The next generation tech disruptors

Bringing Better Realities into the Business World
Chalk-Talk
Yes, Internet of Things
is Reshaping the World
December 2018
www.insightssuccess.com
N
Generation
Disruptors
The
Revenue Tips
Saas Can Create Business
Developments with Different
Revenue streams
Ken Ehrhart
Founder & CEO

e are living in an era of innovation where technology is creating several opportunities to
Wdisrupt the established system. The evolving disruptive companies are delivering
tremendous acceleration to associated businesses with the help of technology. With the
conﬂuence of many innovative and disruptive technologies, organizations are bringing about a
tsunami of a change into various industry verticals. They are creating a new economic shift by
transforming economic structures, status quos of the business world, consumer behavior, and
employment.
Disruption is a phenomenon that is adding enormous value in shaping the world of the next
generation. By practicing meaningful disruption, businesses are setting benchmarks within the current
environment and breaking the new grounds. They are stepping back and recreating the value to stay
ahead of the disruption curve.
Through disruptive technologies, businesses are unfolding the developing environment of the fourth
industrial revolution. The pace at which organizations are evolving, the next era of technological
miracles/marvels isn’t too far. The new businesses are stepping in the respective market segments
with an intention of creating disruption and are thriving in a vibrant and innovative startup
ecosystem.
Editor’s Note
Building the
Next Generation

In order to emphasize the innovative and disruptive trends of global technology, Insights
Success has curated a list of “The Next Generation Tech Disruptors”, which are taking a leap
to create the next generation business models.
Our cover story features Paracosma Inc., a Virtual Reality company focused on content
creation, technology innovation, systems integration. It creates its own content in the gaming,
entertainment, tourism, enterprise and education/training spaces. It also has proprietary
technology for producing, viewing, managing and distributing 360-degree photo and video
content.
Further, this edition also includes companies such as Automated Insights Inc., which enhances
business intelligence dashboards and internal performance reports to targeted content on an
unprecedented scale; DigiPlex , which designs, builds and operates sustainable data centers in
the Nordic region; PrivacyCheq, whose innovations power the new wave of privacy
transparency by dramatically erasing the technical burden of user interaction compliance,
delivering users an optimal user privacy management experience, building “digital trust”; Vivial
Inc., a groundbreaking marketing technology company that offers a full range of customer
engagement tools to help businesses enhance the way they connect with customers; and ZOME
Energy Networks Inc., the world’s first DERMS platform implementing blockchain
technology.
Also, featuring as company of the month is ComplianceQuest Inc., a highly flexible 100%
cloud based EQMS built using the Salesforce platform. The company significantly improves an
organization's culture, collaboration, competency, efficiency, performance and innovation
through the digital transformation of quality and compliance delivered via the modern cloud.
Also, make sure to scroll through the articles written by our editorial team and CXO standpoints
of some of the leading industry experts to have a brief taste of the sector.
Let’s start reading!
Hitesh Dhamani

sales@insightssuccess.com
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December, 2018
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Mayur Koli

Working with enterprise companies, one
quickly discovers the many areas in which
their processes and procedures can literally
be augmented with AR technology.
‘‘‘‘
Bringing Better Realities into the Business World
Cover Story

Ken Ehrhart
Founder & CEO
Paracosma Inc.
N
Generation Disruptors
The

The future of AR/VR is
virtually limitless because
the opportunities within
these virtual worlds are as
broad as the opportunities
within the real world.
‘‘
‘‘
here’s no denying that
Ttechnology has evolved with
huge advancements and is
continuing to do the same. Simulating
vision with a virtual experience has
now become possible due to the
evolving concepts of Augmented and
Virtual Realities (AR/VR). Through
these realities, businesses are
simplifying the processes of various
industries and taking them to a new
level. In 2016, 88% of companies were
using or planned to use AR/VR. But,
63% of them did not have in-house
resources to develop AR/VR projects
and 55% of them planned to outsource
AR/VR development. With a mission
of making better realities, an AR/VR
based company, Paracosma Inc.
stepped into the market to provide
outsourced solutions, skills, and its
own in-house products to both small
and large customers.

Headquartered in California,
Paracosma Inc is a Delaware
Corporation with its additional sales
and technology office in Tokyo and its
primary research and development
center in Kathmandu, Nepal. Its
services include content creation,
application development, and project
implementation across the broad range
of AR & VR platforms. Additionally,
the company creates its own content in
the gaming, entertainment, tourism,
enterprise and education/training
spaces. It also has proprietary
technology for producing, viewing,
managing and distributing 360-degree
photo and video content.
Comprehensive Set of Offerings
Paracosma has a broad range of
offerings across AR and VR. It has
developed an enterprise AR platform
that is being used for machine
maintenance and training for large
global manufacturing and food
processing companies along with
product assembly and quality
assurance for a leading electronics
capital equipment manufacturer. The
company has worked on AR to
demonstrate advanced features and in-
home viewing of products for an
international durable goods
manufacturer. It also produces video
holograms, 3D objects, characters,
animations and AR effects, for various
clients including a leading home goods
retailer, a consumer facing AR
application, and a national
telecommunications company.
Paracosma has developed its own
open-ended sandbox VR game, called
Unnamed VR, launching for Christmas
2018. The setting is a large house in
which all objects are interactive and
each room offers opportunities for
exploration and playing mini-games.
These include an adventure room with
trampolines, zip lines, climbing walls;
shooting galleries; graffiti spray
painting room; and many more. Each
of these interactions also can serve as
the basis for enterprise training and
simulation scenarios.
Paracosma has created VR demos of a
smart city command center. The
company provides photogrammetry
reconstructions of major settings such
as the Pashupatinath Temple in
Kathmandu. It has also developed a
VR copresence application that allows
multi-user remote collaboration in
shared environments for enterprise
customers. Apart from these, it also
offers a full range of 360-degree photo
and video services including its own
in-house production, filming and post-
production services, and white-label
online and app-based distribution
platform for 360 photos and videos.
The Bleeding Edge
The ingenious mind behind the
inception of Paracosma is its Founder
and CEO, Ken Ehrhart. He has been
in technology research for 22 years, a
partner in Venture Capital for 18 years
and has focused on international
market expansion for over 8 years.
Thus, he brings a wealth of experience
in growing early stage companies on a
global basis. Paracosma has been built
from the start as an international
company serving the two largest
enterprise markets in the world, the US
and Japan. With the strong belief in the
inevitable ubiquity of AR and VR
accessible virtually free through
smartphones, but understanding the
difficulty of timing breakthrough
market expansion, the Founder’s goal
has been to build a company with a
long-term horizon and broad and deep
technical capability, so that it would be
positioned for ongoing success as the
markets matured.
A One-stop-shopping Platform
According to Paracosma, the AR and
VR sectors are proving to be
remarkable for a vast array of startup
companies. But, due to high capital
requirements of traditional technology
centers such as Silicon Valley and San
Francisco, most AR/VR startups focus
on a very narrow segment of the
industry and have just a small number
of engineers supporting that segment.
Due to its low-cost, high-quality
offshore development team, Paracosma
has been building a larger team
focused across more segments. Thus, it
can offer clients a full range of services
that would not typically be available
from a single service provider. The
company is a one-stop-shopping
platform for AR/VR services at
industry leading pricing.
The AR/VR sectors are evolving very
rapidly with new platforms and
innovations coming very fast. This
makes it challenging for small in-house
teams to keep up with the
advancements. With a rapidly
expanding team, Paracosma can focus
on all major AR and VR platforms
instead of focusing on just one or two.
It also has the potential to establish
new R&D in multiple promising areas.
With low-costs, this breadth of focus
enables it to work with clients who
have visions for what the technology
will enable in the future and to build a
long-term partnership that takes
advantage of new capabilities as they
evolve. Many competitors are forced to
take a narrower, short-term view and
miss the opportunity to grow in
partnership with their clients as
technology catches up to their visions.
Currently, AR/VR are terribly hard to
develop, to distribute and to access.
Paracosma is focused on the future in
which those barriers begin to fade and
is seeking the solutions to simplify
AR/VR.
Providing an Affordable Access Point
It has been fascinating to watch the
early evolution of the AR/VR
marketplace. According to Paracosma,
a couple of years ago, most companies
realized that they should care about
AR/VR. But, they had little conception
of what the technology could actually
do and how difficult and expensive it

could be to implement their vision.
From those early days of generic
inquiries, clients have matured to a
much clearer understanding of the
technology and the technology itself is
evolving very quickly to catch up to
some of those early visions. Providing
a low-cost partnership for exploring
AR and VR has enabled clients to
easily test the technology and
experiment and explore the potential
for their businesses. Research has
shown that once companies begin
trying AR/VR, all of them intend to
continue investing in the technologies,
while those that have not tried it are far
more skeptical. Paracosma provides an
affordable access point to realize that
value.
Moving towards Sustainable Growth
Considering the future of AR/VR,
Paracosma believes that it is virtually
limitless. But, the opportunities within
these virtual worlds are as broad as the
opportunities within the real world and
that makes it very difficult to know the
future. The aspects of consumers’ and
business clients’ experiences that will
be enhanced and augmented by the
addition of virtual elements and the
ones that remain a real-world focus,
are difficult to pre-judge. So, AR/VR
companies with a narrow focus may
find it difficult to create and maintain a
critical mass of business. A few will
guess right and succeed and many will
guess wrong, either the segment or the
timing, and fail. But, companies with a
broad range of skills that remain
sustainable due to low costs will have
the ability to service the market
segments that evolve and thrive,
without worrying about betting on the
wrong horse.
Paracosma is focused on its continued
sustainable growth. In addition to its
direct client base, the company is
increasingly becoming a low-cost
service provider for other AR/VR
companies. It is expanding ongoing
supplier relationships with its clients.
One upcoming milestone will be the
launch of its consumer VR game,
Unnamed VR. Success for the product,
will allow an expansion of
Paracosma’s direct to end-user product
offerings. Paracosma has also
increased its footprint in Tokyo and
anticipates growing revenues from
Japan. A third focus will be the launch
of VR copresence collaboration for
enterprise clients, while focusing on
the continued expansion of its
enterprise AR platform.
AR and VR adoption
are inevitable. Whether
their ubiquity comes in
the long-term or short-
term will depend on
how quickly we make
what is now difficult
technology into
something that is
easy, affordable
and accessible.
‘‘
‘‘

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CORPORATE OFFICE

Management BriefCompany Name
Cypress Semiconductor
Corporation
cypress.com
Hassane El-Khoury
CEO
Prashanth Rajendran
CEO
Digiplex
digiplex.com
Panasas
panasas.com
Paracosma Inc
paracosma.com
PrivacyCheq
privacycheq.com
Vivial Inc
vivial.net
Faye Pairman
CEO
Ken Ehrhart
CEO
Jim Continenza
Chairman & CEO
ZOME Energy
Networks, Inc
zomepower.com
Dr. Alex Papalexopoulos
CEO
Gisle M. Eckhoff
CEO
Automated Insights, Inc.
automatedinsights.com
ComplianceQuest Inc.
compliancequest.com
Marc Zionts
CEO
Jonathan Cobb
CEO
Ayla Networks
aylanetworks.com
Ayla Networks is the world’s leading platform for
product manufacturers, service providers, and enterprise
companies to connect any device to any application and
achieve digital transformation.
ComplianceQuest Inc., a highly flexible 100% cloud based EQMS built
using the Salesforce platform. The company significantly improves an
organization’s culture, collaboration, competency, efficiency,
performance and innovation through the digital transformation of quality
and compliance delivered via the modern cloud.
Cypress is the global supplier of choice for innovative companies
in high-growth markets.
DigiPlex , designs, builds and operates sustainable data centers
in the Nordic region.
® ®
Panasas ActiveStor Solutions support industry and research
innovation around the world, with the fastest plug-and-play parallel
data storage system, optimized to accelerate workflows, simplify data
management, and deploy easily as an appliance.
Paracosma Inc., a Virtual Reality company focused on content
creation, technology innovation, systems integration. It creates
its own content in the gaming, entertainment, tourism,
enterprise and education/training spaces. It also has proprietary
technology for producing, viewing, managing and distributing
360-degree photo and video content.
PrivacyCheq's innovations power the new wave of privacy
transparency by dramatically erasing the technical burden of
user interaction compliance, delivering users an optimal user
privacy management experience, building “digital trust”
Vivial Inc., a groundbreaking marketing technology
company that offers a full range of customer
engagement tools to help businesses enhance the way
they connect with customers
ZOME Energy Networks Inc., the world’s first DERMS
platform implementing blockchain technology.
Automated Insights Inc., enhances business intelligence
dashboards and internal performance reports to targeted content
on an unprecedented scale.
Roy Smith
CEO
N
The

In an interview with Insights
Success, Prashanth Rajendran,
the CEO of ComplianceQuest
Inc. unveils his insights on building a
highly scalable platform that
exemplifies the organization’s motto of
quality, compliance, collaboration, and
communication, while creating an
environment of trust.
Below are the highlights of the
interview:
What are the cutting-edge
products/solutions offered by
ComplianceQuest ?
ComplianceQuest provides a unified
suite of applications in a single
platform addressing quality
management, manufacturing quality,
supplier management, customer/field
service quality and health & safety.
Delivering best-in-class out-of-the-box
solutions, we fast-track our efficiency,
safety and overall performance by
combining enterprise quality and
compliance with modern collaboration,
communication and social media
across the product value chain.
Suitable for emerging growth
companies and scalable and flexible to
meet the needs of medium and global
enterprises, ComplianceQuest is easy
to implement, validate and use.
We support 12 core best practices
driven solutions/processes out-of-the-
box, integrated and ready to go. Unlike
recently introduced cloud solutions,
ComplianceQuest, not only has a
comprehensive breadth and depth of
integrated solutions today but we are
also designed to scale to support the
needs of small to global enterprises
alike by redefining what a next
generate EQMS platform and solution
should be. Because we are natively
built on Salesforce, it leverages the
entire 100% modern cloud
infrastructure and all the platform
benefits including security, availability,
reliability, and performance at scale.
Salesforce focusing on the business
applications platform allows us to
drive more INNOVATION into our
solutions.
With this unique approach, companies
can adopt our highly scalable platform
to accommodate their immediate needs
and as the requirements grow, provide
companies the ability to grow with the
application suite and the platform. We
can integrate our solution suite with
traditional enterprise software
solutions including ERP, MES, CRM
and HR systems expanding its
performance strength of quality and
compliance aspects across the entire
supply chain. In addition, we have
abilities through Salesforce for
communication and collaboration
through Chatter, social media like and
follow, Community Cloud to include
exchange of data/documents from a
company’s external partners, support
for mobility, Artificial Intelligence
through Einstein Analytics, and already
come with pre-validated solutions for
Life Sciences customers.
With the escalating number of
technology based solution providers,
ComplianceQuest Inc.:
Streamlining Workflows through Modern Cloud Platform
16| December 2018|
Company of the Month

how is ComplianceQuest driving
itself to create an impact on its
customers?
The industry is changing - To provide
superior products and customer
service, businesses are transforming
the way they look at all quality and
compliance facets of an operation.
Manufacturing processes and supply
chain management that were once easy
to handle are now much more
complex. What used to be controlled
and contained within the
manufacturing plant is now monitored,
run and maintained globally. In
response to specific challenges
including the inefficiency of non-
harmonized, often paper based
processes, disparate repositories and
tools, vast amounts of data, uncertainty
in that data quality, unreliable material
quality and delayed detection of issues
and process bottlenecks, more
companies are looking to consistently
cover all stages in product’s quality
journey. Given this situation, building
an effective quality and compliance
system that conforms to management
standards like ISO 9001:2015 among
others, is imperative for manufacturers
from all industries that want to work
efficiently and win over customers.
This fundamental business need is
compounded by the emergence of
digitization across industrial segments.
Digitization will clearly disrupt,
collapse, and transform processes,
procedures, and actions.
What are the challenges faced while
providing the unique tech powered
solution and how is
ComplianceQuest serving to tackle
them?
We hit the ground running as we began
marketing and selling our solution into
the manufacturing and life sciences
industry. The initial challenge faced
was the adoption of Modern Cloud
technology especially those built on a
cloud business platform like
ComplianceQuest provides a unified suite of
applications in a single platform addressing quality
management, manufacturing quality, supplier
management, customer/field service quality and
health & safety.
|17| December 2018
Prashanth Rajendran
CEO
ComplianceQuest Inc.

Salesforce. However, the Salesforce
approach for a 100% modern cloud
infrastructure and all its business
platform benefits (trusted security,
reliability, scalability, integration ease
to other natively built Salesforce
applications) made it easy for us to
focus solely on our own solution
innovation to create a platform with the
breadth and depth of functionality
manufacturing companies need today.
In addition, recent years have seen
rapid advancement in connectivity,
mobility, analytics, scalability and big
data – what we call the fourth
Industrial revolution or Industry 4.0.
This digital transformation in
manufacturing has put an increased
focus for manufacturing and quality
leaders on solutions like quality
management at an enterprise-level to
improve both revenue and bottom line
efficiency. For companies like ours that
made the initial decision to adopt
modern cloud architecture platform
such as Salesforce allows us to take
advantage of the latest and future
technology advancement such as
Machine Learning, Artificial
Intelligence, Smart Connectivity and
Collaboration throughout the entire
product value chain.
Lastly as a growing company in a
modern cloud world, gaining visibility
and creating customer value is
necessary to aid in the company
growth. By leveraging the Salesforce
ecosystem, we have built relationships
with other critical application vendors,
such as ERP, and channel partners to
create a global network delivering
comprehensive capabilities and a
differentiated value in the market.
Where does ComplianceQuest see
itself in the long run and what are its
future goals?
ComplianceQuest’s journey is steadfast
in its belief of Salesforce platform and
ecosystem as a strong foundation for
continuing to develop and deliver
future innovative solutions and seeing
rapid growth globally. Salesforce itself
is also becoming a more standard
platform within many companies and
hence IT is looking at other Salesforce
apps available to extend the value of
their investment and reduce overall IT
footprint. This modern cloud
experience means a reduction in
management of modular licenses and
versions and simplifies IT issues
surrounding software management.
Using the cloud, customers will always
have the most updated version of the
software platform. In addition, since
the business application platform is
continuously innovated and managed
by Salesforce, it allows us to drive
more innovation into our own
solutions. Because of the ease of
development, we can quickly create
fully working prototypes, new features
or customer specific capabilities to
address new market or customer
requirements and turn them into final
production solutions.
With continued passion and dedication
on this journey, we are well on our way
18| December 2018|

to become a market and competitive
disruption.
Testimonials from
ComplianceQuest’s Clienteles:
“Our experience with implementing
Compliance Quest @ Flipkart has been
nothing short of a wonder.
As the company project lead, I have
had the privilege and hands on
experience in Designing the System
Architecture, Configure and Deploy it
across the organization and the entire
experience has been nothing short of
GREAT…
While wearing the hat of System
Admin, the most significant feature
that I have experienced is the
platform’s capability to design,
configure/customize and deploy any
workflow / module from the front end
itself i.e. NO CODING REQUIRED at
all.
The tool is so simple to use that we
hardly reached out to CQ Support for
any subsequent customizations and all
Enhancements / Add-On’s were
implemented In-House and enabled us
to de-skill the System Admin role and
assign it to people with good command
on spreadsheet applications like MS
Excel.
A true asset for the organization! 3
Cheers for team Compliance Quest.” -
Satish Venkataraman, Manager
Quality, Flipkart
ComplianceQuest is a highly
flexible 100% cloud based EQMS
built using the Salesforce
platform. It streamlines quality,
compliance, content and
collaboration management
workflows across its customers'
company and globally-based
supply chain networks, using the
world's most proven enterprise
cloud platform from Salesforce.
Prashanth Rajendran is the CEO of
ComplianceQuest. Clients appreciate
his flair for knowing and
understanding customers' pain, his
knack to communicate a solution, and
the depth of his “real world” executive
and industry experience. As CEO,
Prashanth directly oversees
ComplianceQuest's sales, marketing,
partnerships, finance, IT, legal and
overall company strategy and
direction. He comes to the company
with more than twenty-five years'
experience in manufacturing,
engineering and quality. Prashanth
has repeatedly produced sustained
revenue and EBITDA growth in
dynamic and changing markets. He
has extensive experience with
process automation, which
requires a deep understanding
of critical business
drivers in multiple industries.
About the Company:
About the Leader:
|19| December 2018

Communicating Actionable Data Insights
Automated Insights:
Today, technological
innovation is at the core of
all kinds of businesses
around the world and impacts our
society greatly. We are currently in
one of the most positively disruptive
periods of tech evolution. A major
shift in business thinking has placed
artificial intelligence at the very heart
of business strategies. Automated
Insights is a natural language
generation (NLG) company, a subset
of artificial intelligence, which
provides a real-time automated
written analytics solution.
Transforming Data into Crystal-
clear Narratives
Headquartered in Durham, N.C.,
Automated Insights is the creator of
the world’s first self-service natural
language generation platform,
Wordsmith. In 2015, the company
was acquired by Vista Equity
Partners, a $30B+ private equity
firm, making it the first NLG
company acquired within the
industry.
Considering the escalating number of
technology-based solution providers,
Automated Insights is creating more
of an impact on its customers by
going beyond the market standard of
describing data, and taking it a step
further by driving better data
understanding and action around
analytic insights.
With the mission to make
the world’s data
understandable,
Automated Insights is
empowering organizations
across over 50 industries
to transform their data into
clear, human-sounding
narratives using their
powerful NLG platform,
Wordsmith.
Wordsmith, a Disruptive NLG
Platform
Natural language generation is an
emerging field of artificial
intelligence focused on taking data,
deriving what’s important, and
communicating those insights using
natural language. Wordsmith turns
structured data into written analytics
to drive faster and better decision-
making. It adds a contextual layer for
every viewer of a dashboard by
providing descriptive, diagnostic, and
tailored prescriptive analytics based
on who the viewer is, their level of
data expertise, and what they need to
know.
Wordsmith clearly describes key data
points and tells a powerful story
across all data visualizations and
dashboards. It reveals underlying
trends and describes why they’re
happening, teaches users about how
to understand data on their own, and
delivers advice on what the data
means with specific actions to take.
Wordsmith solves data literacy issues
by authoring personalized,
prescriptive written analysis that is
indistinguishable from reports
written by a human analyst with deep
understanding of the subject.
‘‘
‘‘
Whether you're a busy
executive,non-data expert
employee,customer,or
vendor,Wordsmith gives
you personally relevant
insight and KPI's in the
easiest medium to
understand—the
written word.
20| December 2018|

“When we look at the analytics, we
see a huge spike in engagement after
we run the [Wordsmith] narratives.
We can say with confidence that
narratives are very valuable to our
end users and that they really
appreciate the information. The
numbers don’t lie.” - Chris Gutierrez,
Director of Product Innovation,
GreatCall
“Wordsmith is shifting behaviors and
conversations from ‘I think’ to ‘I
know.’ Instead of asking ’What is
happening,’ we’ve evolved to “What
are we going to do about it? The
speed of Wordsmith is phenomenal,
and the information is always right.”
– Sasha Teska, Business Intelligence
Manager, Arterra Wines Canada
a lack of knowledge around
NLG due to the fact that
NLG is an emerging field
of artificial intelligence. A
major part of Automated
Insights’ job is to educate
the market on what NLG is
and why it is essential in
their business intelligence
strategy, in addition to
tackling common
misconceptions.
As a company, it is constantly
evolving, progressing, and learning
to find answers to the driving
questions of who, what, why, and
how. Automated Insights is always
discovering new information on
where it fits best into the market and
how it can improve its services.
Automated Insights sees itself as an
enduring lead provider of NLG
whose goal is to make NLG essential
in business intelligence and analytics
through growing product
development, fostering existing
partnerships, and establishing new
and enduring partnerships. Whether
generating concise summaries of
internal and operational business
data, personalizing and publishing
content at scale or the company’s key
insights around competitive sales
analysis, there are countless
opportunities in which written
analysis aids in understanding and
decision-making across an enterprise
that Automated Insights is tapping
into.
Reflections of Excellence
The most essential factor behind
Automated Insights’ comprehensive
excellence is its ability to
automatically communicate
actionable data insights clearly and
empower an entire organization to
make actionable, data-driven
decisions instantly.
An Exemplary Leader
As the CEO of the leading NLG
company, Marc Zionts, is
responsible for the strategic direction
and execution of the company to
accomplish short-term goals while
constantly working towards long-
term objectives necessary for driving
the team to new heights.
Zionts is a technology executive and
entrepreneur whose passion is
working with emerging technology,
introducing it to the market, and
maximizing businesses commercially
to drive value and encourage
innovation. With the fundamental
goal to uplift Automated Insights and
help team members thrive in their
roles, his leadership is an essential
component to unlock exponential
growth and deeper innovation for the
company.
Current Challenges and Future
Roadmap
Automated Insights is a leader at the
forefront of NLG technology, and
seeing as it’s a new industry, there’s
little historical market insight to use
as a foundation for research and
development. One of the biggest
challenges of the industry is facing is
N
The
Marc Zionts
CEO
|21| December 2018

CanCreate
Business Developments
with Different
Revenue Streams
S
aaS or ‘Software as a Service’ is being used rigorously in current business ventures as it provides
more accuracy and vision to any business project. Interestingly, with this solution, the importance
of installing the hardware devices to run the data and different applications has lost its
importance. It is a very selective section of cloud computing, through which the future business data
collection process can be simpler than ever. SaaS is a very profitable genre in the field of futuristic
business ventures, and thus a question may arise about the SaaS business, and that is what could be the
revenue stream for such business enterprise, or in general words, the earning process for the SaaS
business!
Unfortunately some people believe that there are no such good ways of earning revenue for Saas
business and if there are some sources, those are very minor in their conducts. Interestingly, the reality
and the current situation are otherwise, and there are a number of ways in which the SaaS business can
earn its revenue. ‘Payment’ to get the software is not the only mode of earning, and the enterpriser of
this business can earn great revenue with multiple options, without stressing out on particular section of
the business venture. Here are some of the solutions:
Set-up Cost and Upsell
A Set-up cost is one of the common ways to earn the revenue and it gives clarity to the providers about
the authenticity of the users and determines the commitment too, thus it is a great way to explore the
minds of the customers and the possible future relationship with the users. On the other hand the set up
earning can actually lead to the upsell market for the SaaS providers. It is one of the easiest ways to
enhance the revenue through the existing customers, and it is a great business opportunity, as this way
of earning lessens the dependency of the brand on the pressure of adding up new customers. To
maintain the continuity with the existing customers certain facilities like offering additional storage,
speed, data, bandwidth or the frequency are enlisted as 'services'. Though, this process of earning is
largely dependent on the benefit of the product or the service, along with the need or requirement of the
client.
Affiliate Marketing
It is another great way to boost the earning for the SaaS business as, through this process, it becomes a
two-way system to get business, where the users advertise or sell the product. As the process is
SAAS
24|
Revenue Tips
December 2018|

dependent on the users, it is not dependent on any
other external way from the business providers'
side. The SaaS providers are only responsible to
pay the commission after getting the revenue. So
it is definitely a win-win situation for the SaaS
providers.
Customer Service and Information Charges
Saas providers are on the verge of adding a new
structure for great revenue, which are customer
service and information charges. As with this
system, the business providers offer to sale some
of the researched information to the clients. It is
not very difficult for the clients to value them by
paying the money as they are getting a great help,
and interestingly it can work for the clients to
cling to the services which can create the path for
more business. Basically, a great customer service
is the key to earn good money and with the
satisfaction of the customers; the process can be
on the loop for a great revenue system.
Advertisement
Advertisements are the most common sector of
earning money, and it is the best way of earning through
the free version users, but not very apt for the paid
customers. As the paid customers already pay a certain
amount, adding advertisements can create a negative
impact on them. So even if the ads are there, they must
be in a way that looks less annoying for the users.
API Model
This is rather a complicated but effective method of
earning lucrative revenue. If the SaaS can coordinate or
work with other software applications, the importance
of it can rise to a whole new level. This work model can
do magic for some of the users and it can have a great
value or earning in the future. But this great system
comes with certain risks, and the reason is, the amount
of money invested to create and run it. But if the
developers can be assured of its service and the demand
of the customers, it can turn out to be a great money-
making option.
Reselling
When some of the SaaS is so apt that the potential
customers want to avail it for their business purpose,
the tie-up with the providers or the reselling of the
product can be beneficial form the point of view of the
revenue. This process is known as the White Label
Licensing.
At the end of this discussion, the conclusion is, a better
service can open up new trails for Revenue Streams for
SaaS Business. SaaS is not a new concept, but the vast
implication is definitely new. So there are a number of
scopes yet to be explored by the developers of this new
business. Thus, the future and the success of SaaS
business is dependent on exploring various ways for
SaaS revenue, and with more innovative ideas for the
revenue, the market of SaaS business will be more
strengthened to touch the zenith.
|25| December 2018

Redefining Sustainable Data Centres
DigiPlex:
Founded in 2001, DigiPlex is the
Nordic leader for innovative,
secure and sustainable data
centers. The company has worked
tirelessly to develop its reputation as
world’s most innovative and strategic
data centre provider, as well as the
most attractive provider in the whole of
the Nordic region. Today it is the only
pan-Nordic provider offering both
hyperscale, wholesale and retail
colocation at state-of-the-art facilities
in Oslo, Norway; a campus facility in
Stockholm, Sweden and an in-town
centre in Copenhagen, Denmark.
DigiPlex data centres have been
uniquely designed to pass on the
maximum benefit from low regional
temperatures, using advanced and
inventive cooling techniques to
compound efficiency. DigiPlex is a
rarity in the global data centre market,
as the dominant Nordic large-scale
operator that runs on 100% renewable
energy, all of which is fully compliant
with the International Organisation for
Standardisation (ISO) recognised
standards for quality, security, safety
and environmental management.
As businesses, governments and
individuals around the world are
becoming more aware of the major
looming environmental threats
presented by expanding data needs,
DigiPlex has already established itself
with a solid team of industry experts,
deep market knowledge, and an
advanced proposition that enables
environmentally responsible, and cost-
effective growth.
Efficient and Eco-friendly
DigiPlex helps customers
build a data centre solution
that evolves with their
needs, while reducing their
carbon footprint and
environmental impact.
Continual investment in
R&D has ensured its new
data centres are among the
most efficient and
environmentally responsible
in the world, with power-
usage-effectiveness (PUE)
levels as low as 1.1-1.2, far below
global average of 1.7-1.8.
DigiPlex has won numerous awards for
its creativity and engineering
excellence in seeking maximum
efficiency, for example through its Air-
to-Air cooling system, designed
perfectly for the cool, moist
atmospheric conditions of the Nordics,
TM
or the Concert Control algorithm
developed to optimise the performance
of cooling against the power drawn by
servers.
An Industry Veteran
Gisle M. Eckhoff is the CEO of
DigiPlex. He has thirty years of
experience in the IT industry (both in
the Nordics and the US). Gisle has
provided a renewed strategic edge as
the business expanded to international
customers. Since his appointment,
DigiPlex has grown its customer base
substantially, winning multiple
industry awards, entering new markets,
and positioning itself for further
growth within the hyperscale,
wholesale and retail client sector.
Optimizing Customer Experience
DigiPlex is constantly developing and
expanding its proposition to better
meet the needs of its customers. Its
Ulven data centre is host to the first
Norwegian deployment of Amazon
Web Services (AWS) Direct Connect,
an offering that allowed the company
‘‘‘‘
DigiPlex is proud to
be the first to
cost-effectively adapt an already
operational evaporative
air-to-air
cooled data centre to
reclaim waste heat.
26| December 2018|

experience for end users across the
globe, whilst using data centres that
are in the best locations for delivering
greener facilities. The topology, speed
and bandwidth of the Telia Carrier IP
Backbone means that DigiPlex can
confidently provide scalable internet
connectivity services to customers, as
well as take advantage of other IP
transport and wavelength services in
the future.” Henrik Almroth, Sales
Director, Telia Carrier
Oslo, where excess heat from
Oslo data centre Ulven will
be used to warm 5,000
homes though the local
Fortum Oslo Varme district
heating system.
Clientele Assessment
“As a fast-growing, cloud-
based IT platform service
provider, it is essential for us
to have the right data centre
partner. Our partnership
with DigiPlex ensures that we
deliver a green, ISO certified and
energy efficient cloud solution to our
customers.” – Andreas Hisdal, CEO of
Intility
“DigiPlex and IT-Total fit together like
two pieces of a puzzle. DigiPlex is
enabling us to continue rapid growth,
amplifying our offer through a secure,
green and tailored service.”- Fredrik
Franzén, Global Business
Development Manager, IT-Total.
“As we developed our compliant
clouds, in which companies in the
financial sector have been very
interested, we needed a data center
provider that could meet the high
standards of accessibility, security and
regulatory compliance demanded by
our business and customers. This was
in addition to increasing requests from
customers for sustainable IT services.
With its clear focus on providing
climate friendly and energy efficient
data center services combined with
their high security and regulatory
compliance, DigiPlex was chosen to be
an important partner for our continued
expansion,” – Johan Christenson, CEO
and founder, City Network.
“DigiPlex has been able to give its
customers the best of both worlds: high
speed connectivity giving a great
to provide their customers and their
customers’ customers with easy, direct
access to the cloud through AWS
Direct Connect. This presented a
significant upgrade to the service
available to users in Norway, and
bolstered DigiPlex’s position as the
region’s most connected data centre
operator.
Tapping New Markets
DigiPlex was founded with the firm
belief that the Nordics is the ultimate
data centre destination for companies
and organisations which recognize
sustainability and energy efficiency, as
business-critical issues.
Having become the best known data
centre brand in both Sweden and the
Nordics, the company will continue to
expand its proposition to new markets,
partnering with clients ranging from
local and national businesses, to
governments and the world’s largest
and most technically demanding
hyperscale brands – all of whom are
poised to reap major rewards from
DigiPlex’s best-in-class, energy
efficient and green data centre
solutions.
Earlier this year, DigiPlex announced
several ambitious and pioneering heat
reuse agreements in both Sweden and
Norway allowing for recovery of
excess heat from its data centres to
warm neighbouring homes.
These efforts will present a global first
where the operational Stockholm data
centre with an indirect evaporative air-
to-air cooling solution will be
retrofitted to recover excess heat for
the local district heating system
Stockholm Exergi, heating up 10,000
homes. In August, the company
extended this with a new initiative in
N
The
Gisle M. Eckhoff
CEO
|27| December 2018

David Cahn is
Global VP of
Marketing for Elemica,
the leading provider
of a Digital Supply
Network for process
manufacturers.
ABOUT THE AUTHOR
David Cahn
Global VP of Marketing
Elemica
28| December 2018|

Technological innovation is happening at a faster
rate than ever before, causing digital disruptions for
many businesses. A digital disruption is a
transformation that is caused by emerging digital
technologies and business models. These innovative new
technologies and models can impact the value of existing
products and services offered in the industry, actually
disrupting the current market and causing businesses to re-
evaluate their competitive advantage.
Ignoring digital disruptions can impact businesses.
Remember Polaroid? The company led the market with its
cameras that created instant pictures. Yet in 2001, the
Polaroid Corporation filed for federal bankruptcy protection
because the company failed to make the smooth transition
from analog to digital cameras. The corporation decided to
bet on their past innovations and, as a result, lost to
companies who jumped on the digital bandwagon. By
keeping abreast of changes in demand, businesses can
follow the trends and adjust their strategies to embrace
these changes, which will help them to thrive and grow
profits.
Today’s digital disruptors are companies like Amazon and
Uber, who use technologies to out maneuver the
competition and build growth. Disruptors can be startup
companies or long-established businesses. A wait-and-see
attitude will not give a business sufficient time to make a
comeback when the disruptor begins to dominate the
industry.
Companies must continuously reinvent their business using
digital disruptive technology or watch from the sidelines
while they lose market share. Yet, many businesses still
struggle with acceptance, and others don't know where to
start the journey.
Accepting Digital Disruption
Digital disruption is fueled by next generation technology,
such as artificial intelligence, data analytics, the Internet of
Things and software-enabled platforms that tie all these
technologies together. C-level executives understand that
any industry can be profoundly affected by digital
disruption and no one can afford to ignore the threat. In
other words, digital disruption rewrites the rules of
business.
Digital disruption begins with acceptance of digital
transformation using digital technologies within operations
and ecosystems. Today’s technology allows all business
stakeholders to share a single network, connecting and
collaborating on supply chain operations from one end of
the enterprise to the other. Each trading partner has access
to information generated through the network in order to
gain visibility to all aspects of production, procurement,
transportation and distribution. With the proper information,
executives can make qualified decisions that drive
improvements in the business.
Accepting digital disruptions within the enterprise means
the business is no longer worried by the disruption and
CHALLENGESCHALLENGES
& RISKS IN ADOPTING
DIGITAL DISRUPTIONDIGITAL DISRUPTION
|29| December 2018

instead leverages strategic planning and technologies to
drive the business. Disruption is accepted into the culture of
the organization so innovation is a day-to-day experience.
Instead of concern, the business will be better able to sense
and respond to changes in demand and disruptions to
mitigate any risk.
Often a business has to decide whether to respond to the
digital disruption or not. While it is not conducive to ignore
the disruption, businesses may not always have to respond.
Instead, the business can complement the disruption by
adding value to it. An example would be to create
technologies that augment the disruption, such as software
(added value) for an iPhone (disruptor).
Beginning a Digital Transformation Journey
To start the journey, management needs to design a strategy
for digital transformation that involves people, processes
and partners. The strategy should be broken down into
process steps that contain material, information and people
flow. Each employee knows that the product moves from
process A to process B in a specific quantity, at a specific
time, to a specific location. Because of digital technologies,
people have visibility into what is happening with each
step, giving them the ability to uncover bottlenecks that can
cause delays or poor product quality.
Today’s technology allows all stakeholders to share a single
network, connecting and collaborating on supply chain
activities from one end of the enterprise to the other. Each
trading partner has access to information generated through
the network in order to gain visibility to all aspects of
production, procurement, transportation and distribution.
With the proper information, executives can make qualified
decisions that drive improvements in the business.
Digital Supply Networks (DSN) are part of a digital
transformation journey, providing a technology foundation
for improving inter-business processes, expanding supply
chain relationships, increasing revenues and reducing
operating costs. DSNs create greater opportunities by
integrating suppliers, customers, and logistics service
providers in various ways depending on the level of inter-
business processes that are performing.
One method is to connect via ERP-to-ERP integrations with
high-volume suppliers and customers to streamline and
automate sell-side and buy-side transactions. A second
technique is through some type of portal for order capture
and invoicing for inter-business automation. Finally, some
leading DSNs provide email as a simple onboarding method
to digitize an inter-business process without requiring
supply chain partners to have any integration software.
Benefits of Digital Disruptions
Digital transformation helps customers know where their
“stuff” is at all times, similar to the conveniences derived
from mobile apps, where a taxi is ordered and the route
visualized on the phone screen. Emerging next-gen end-to-
end visibility applications in concert with a network of
interconnected buyers, suppliers and logistics providers are
enabling companies to lower working capital and operating
expenses, mitigate risk and improve customer satisfaction
by breaking down silos within the organization. With digital
transformation, the supply chain is now a completely
integrated ecosystem accessible by all stakeholders.
With end-to-end visibility as the key driver for an effective
supply chain improvement strategy, businesses must rely on
building more collaborative relationships across their
network of trading partners. Gaining end-to-end visibility
across transportation processes can deliver 6% or more in
transportation savings, remove the equivalent of 15 people
from operating costs by improving productivity, and reduce
the Cash-to-Cash cycle by 4 days or more.
Digital systems gather data, which can be used for
predictive analytics and machine learning to continually
improve the organization. More informed decisions can be
made by management. Disruptions from digital
technologies can reshape markets and help with launching
new products or services for less cost.
With a digital transformation in the supply chain, silos
dissolve and every part of the ecosystem has full visibility
to what is happening from end-to-end. Supply and demand
signals can travel through the network uninhibited, alerting
the appropriate parties to low levels of raw materials or
inventory, or seasonal spikes in demand. Because trading
partners get this information in real time through the digital
supply network, they can react accordingly. Digital
disruptions from digital transformations will results into
huge gains in customer satisfaction, profits and efficiencies.
30| December 2018|

The
Universality
of IoT
Technology
The
Universality
of IoT
Technology
“
The gratifying tool for companies to lead ahead -
IoT Technology” The Internet of things (IoT) is a
revolutionary change for many sectors like
manufacturing, agriculture, retail, electronic, energy and
healthcare which are progressing towards the IoT
phenomenon to connect digitally. It has placed an
opportunity to build unusual results which increases a
company’s compatibility. Enterprises seeking
development are focusing on the use of real-time data
management and IoT analysis. Many of the
companies are adopting this technology to heighten
their power of consumption. Companies are
mainly concentrating on IoT application from
“sensing” instead of “doing” to grow its
competitive advantages. This element empowers
organizations by allowing them to take the IoT
advantage and adopt a more ‘innovative
connected approach’.
Infrastructure Management – Optimization of
Technology
New applications are now enhancing their level of
consumption. Likewise, manufacturing sector is also
36|
Editor’s Choice
December 2018|

which land is fertile or which one is dry and predict
future fields.
IoT Technology Helps to Optimize Energy
Consumption
Integrated Sensing and Control system helps to optimize
energy consumption. IoT devices are integrated with
energy consumption systems in order to maintain
balance between power generation and energy usage. IoT
devices offer the opportunity to remotely gather
information. It enables advance functions like remote
controlling and changing light conditions. IoT
Technology work for home-based energy system which
provide power related information, energy consumption
and energy usage at homes. IoT devices set goals to
improve efficiency, reliability and sustainability of the
energy system.
Monitoring Environment through IoT Technology
Environment monitoring application has been involved
with sensors to assist information about environment
changes by identifying water quantity, atmosphere, air
pressure etc. It also has focus on monitoring movements
of wildlife and their habitats. Devices connected to the
internet also provide statistics about earthquake or
tsunami - early warning systems, and also used as an
emergency system. IoT device application is used to
collect geographic information and majorly instructive
information. This device also uses standardized approach
to bring wireless sensing technique and gather finest
information.
IoT Technology Helps to Sustain Building and Home
Automation
With certainty, IoT devices are used to monitor and
control the mechanical, electrical and electronic systems.
IoT devices are used in various types of home
automation and building automation systems. Control
and sensory applications offer unified information. The
integration of the internet with building creates an
energy management system which will allow prominent
energy efficiency.
There have been many ways for IoT technology to
expand compatibility in the digital world, and it will be
implemented in each sector to work as an important tool,
to enhance its affinity. After all, the IoT network makes
technology more unified and satisfying, with its tools and
applications and IoT will be a step ahead towards
numerous opportunities.
getting engrossed and achieving excellence through IoT
Techniques. Applications are liable for monitoring and
controlling operations for urban and rural manufactures
like bridges, farms, and railway tracks. It is the key
features of the applications were IoT infrastructure is
also used for monitoring the construction safety and risk
management system and operations. This major feature
represents the mechanism of IoT application which
works under infrastructure management. Benefits of IoT
Technology are cost reducing, time reducing, better in
quality, and increase productivity. It helps to make fast
decisions and save money with real-time analysis. IoT
devices help to give prominent results by monitoring and
controlling operations used in all infrastructure related
area.
Manufacturing Techniques are Growing with IoT
Technology
In the manufacturing sector, networking and controlling
have been used with IoT devices. It provides information
about data and operation stability. Network status and the
information is collected in the system by tracking IoT
device. Manufacturing control process deliver
information about industry application and smart
manufacturing details receiving form IoT device. IoT
intelligent system enables sharing information about
product demands, service management, supply chain
networks, sensors and control systems together. Small
industries can also be integrated with IoT technology
that enables real-time optimization, measurements,
production compatibility and safety management.
However, intelligent systems are determined as the
significant technique that implies user experience and
system security which ultimately saves costs.
IoT Technology brings Innovative Farming Methods
The Agriculture sector is one of the industry to
implement IoT technology for stability and better
performance. IoT technology has become a significant
method of farming. It also offers durability and
functionality to the whole process. The combination of
wireless sensors with agricultural apps and cloud
platforms benefits in gathering definite information
relating to environmental conditions like, rainfall,
temperature, humidity, wind speed etc. Farmers are
getting competent results out of it, and are able to find
real-time information easily. Linked with farmland, it
improves and automates farming techniques like weather
information, taking decision on quality and quantity, and
minimizes risk and waste. With IoT Tech farmers can
find out detailed information of farm and similarly know
|37| December 2018

A True Differentiator in the
Marketing Technology IndustryVivial:
Today more than ever,
businesses need marketing
solutions to differentiate them
from the competition and pave the way
to future success. But many business
owners lack the time and funds
necessary to keep up with the latest
marketing trends.
Businesses need to look no further than
Vivial, a pioneer in the marketing
technology (martech) industry.
Founded in 1910, Vivial has remained
on the forefront of the industry,
continually evolving its service
offerings to meet the ever-changing
needs of businesses.
Vivial’s mission is to convert the
complex world of digital and mobile
marketing into simple, yet powerful
solutions for the businesses it serves. It
provides a full range of marketing
solutions which includes content
marketing, social media management,
text messaging services, mobile-
friendly websites and the latest local
search products to ensure high
rankings on Google and other search
engines.
Vivial is dedicated to facilitating
connections - connecting companies to
customers and people to products. It
also recognizes that digital marketing
is not a one-size-fits-all experience,
since each company is unique, and its
marketing needs may vary across
geographies and industries. As a result,
Vivial matches its products and
services accordingly to meet its client’s
specific needs and budget.
At present, Vivial works with
thousands of local, national and
enterprise clients across 6,000
industries. The company
employs over 1,000
marketing experts across 20
major U.S. cities, from
Dayton to Honolulu, Los
Angeles to New York City.
Additionally, Vivial has its
mobile technology footprint
in countries like United
Kingdom, Netherlands and
Greece.
A Trailblazer
An innovator in the
marketing technology
industry, Jim Continenza is the
Chairman and CEO of Vivial.
Responsible for the strategic vision of
the company, Jim is advancing the
martech industry by offering a
straightforward suite of integrated
online, social and mobile solutions to
connect brands of all sizes with
customers.
He continually strives to innovate by
developing and acquiring new
technologies that provide companies
with a seamless experience. This helps
them reach customers quickly and
easily, and increase ROI with
actionable consumer insights.
Jim is focused on bringing the latest
technology to help businesses connect
with target audiences. To do so, Jim is
always on top of the latest trends and
conducts research to understand the
ways consumer behaviors are changing
and how this impacts businesses that
are trying to capture their attention. As
a result, he develops and implements
industry-leading product offerings for
companies to adopt to remain relevant
in today’s "now" society.
As a thought-leader, he is constantly
offering tips and strategies to help
businesses to achieve their marketing
goals. Currently, Jim serves as
Chairman of the Board for Eastman
Kodak, Merrill Corporation, Sorenson
Communications, Neff Rental and
Tembec Corp. He also serves on the
Board of Directors for Broadview
Networks and Nextel International.
“Whether it's an easy-to-use and
affordable local marketing
technology or a custom marketing
campaign that Vivial builds
from the ground up,
implements and monitors on the
client's behalf,Vivial makes
the complex simple.”
— Jim Continenza
38| December 2018|

“Vivial does a great job as our SEO
provider and has taken our rankings
from page 17+ to page 1 and 2! They
have monthly calls to show you exactly
what they’re working on and openly
invite you to make changes or
suggestions for new keywords, etc.
Terrific company to work with!” -
Kimberly Dermit, Allied High Tech
“Vivial is a great marketing resource
for small businesses in the digital age.
First and foremost, it is affordable. The
reps are knowledgeable, open and
friendly, and always available. Your
best bet when a full-time digital
marketing department is not in your
budget.” - Jim Montague, Lakeview
Garden Center and Landscaping
performing social media
strategy, utilizing Facebook,
Instagram, Twitter, LinkedIn
and other social platforms.
It’s like having a full-
fledged marketing
department on staff prepared
to respond and adjust based
on business needs.
Strives to be the Best
Vivial aims to remain at the
forefront of the marketing
technology industry and will
continue to lead the industry
by staying on top of shifts in
technology, advertising,
marketing and customer
behavior. Further, by understanding
these shifts, Vivial will support
businesses to reach customers quickly
and easily, in the exact manner they
choose.
Vival’s goal is to continuously identify
new opportunities to add to the
company’s portfolio along with
enhancing the ways it helps businesses
engage with their customers on a
personal level. It is also identifying
ways to expand its presence both
domestically and internationally by
building or strategically acquiring
platform and technologies required to
stay on the leading edge of marketing
technology.
Words of Trust
Full-fledged Marketing Solutions
Vivial is the only marketing provider in
the industry to offer a robust and
proprietary online, mobile and social
media platform designed to connect
local businesses with their target
audience. It provides a suite of
solutions to help SMBs attract, engage
and retain customers in a highly
mobilized, uber-competitive online
marketplace.
The company’s marketing platform
allows businesses to engage with
customers through text messaging,
advertise on Facebook and Instagram,
request and monitor online reviews,
track Google rankings and monitor
online business listings all in one
place. Vivial’s suite of solutions also
includes responsive website
development, local search
optimization, online advertising and
local print directories. Earlier this year,
Vivial launched the Mobile Optimizer,
a new text messaging service for local
business. This connects businesses
with new and existing customers
throughout the entire buyer journey.
With this service, businesses no longer
need multiple provides to manage their
omni-channel marketing strategy.
In addition to the comprehensive
solutions offered, on-demand support
is included in every Vivial solution to
ensure the highest customer
satisfaction. This on-demand support
team consists of an Account
Coordinator to oversee the entire
program, from monthly performance
monitoring to project management. In
addition, the business has access to an
entire team of content writers and
editors to craft and distribute custom
content on behalf of their business.
And finally, businesses can also
partner with a social media strategist
to plan, develop and execute a high
N
The
Jim Continenza
Chairman and CEO
| December 2018 |39

Ondrej Tomas
CEO
40|
Expert's Opinion
December 2018|

Transforming
Data based
Solutions
Ondrej Tomas is the CEO of CleverAnalytics.com
CleverAnalytics is Location Intelligence and
Analysis platform driven by the business cases of
CEOs, COOs, Network, Sales and Marketing
executives. It excels in processing really large data
sets and combining internal and external data into
one data model.
| December 2018 |41

or quite a few years now Data is a new business
Fmantra. Data is strategic asset, data is a key to
unlock real business potential. Everything seems to
dance around the data fire. So why would there be any need
for more data, more data analytics, more tools?
Obviously the challenging part is turning the data into
information and turning the information into valuable
insights. I personally went through many iterations of this
value chain. I was on the vendor side providing data
warehouse technology and business intelligence tools as
well as being on the customer side, trying to find the right
tools, getting the IT environment together with the business
one, fighting for the data to give answers. It is not easy!
Especially when you have a very precise idea what you
want and what the outcome should look like. All that leads
to some frustration and complexity issues.
However, the world of technology changes fast and a lot of
frustrating tasks from the past are nowadays so easy to
resolve. Why is that?
I am observing a few key trends and elements for this
development. First and foremost, it is cloud computing
adoption, secondly, it is machine learning and artificial
intelligence principles and thirdly it is new large data
sources that bring the “material” that can be and should be
analyzed.
Cloud computing is the biggest democratization principle
found in last decades. Cloud computing scaled down and
brought up super advanced analytics to anyone, anywhere,
anytime. Just a few years back only the biggest and
wealthiest companies could afford to run large data centers
with huge racks and server farms running all that expensive
software tools from prime vendors. Today you can rent that
technology for just a few moments to run your job at a
fraction of a price and with the possibility to pay with your
credit card. Not only can you rent infrastructure you can
also rent software and you can choose from tens and
hundreds of tools. When you don’t like the tool, you just
stop the subscription and move to some more convenient
tool. This is a true revolution. You own all the possibilities
of this modern world with a single credit card in your
pocket! What a massive impact this has. For example, any
company in the world can decide NOT to have any IT! I
mean servers, hardware, IT people... You can just run on
cloud services. Without any back-office and in fact, you do
not even need a physical office or company cars!
Machine learning is closely connected with cloud
computing. Without cloud there would not be machine
learning in the form we know it today. Machine learning
works only when you have enough data for the machine to
feed. And that exactly is the role of cloud. That applies also
to ML software capabilities. Few years ago there was just
nothing except for some super expensive and proprietary
tools. Nowadays you do a few clicks on AWS (amazon web
services) and you run your first ML query! Needless to say
what amazing possibilities this brings to data turning into
information.
For our own technology (location intelligence platform) this
meant an interesting breakthrough. All of a sudden we
could provide our normal users with a simple analysis after
initial data load that showed basic behavioral patterns. Just
on one click. Amazing! Using computing power and know
how of people that we would not be able to buy in a
lifetime…
But machine learning brings more. It learns every minute,
every day some more, it learns more with more data.
Thanks to this we all got used to using Siri on our phones or
Alexa in our “smart” homes. All that being more capable
every day due to machine learning. What a life changing
technology!
My third topic was new large data sets as a raw material to
be analyzed. And there are so many! We have a rising star -
internet of things (IoT) together with Blockchain, internet
browsers related data, smartphones generated data, etc..
And sometimes you do not even need a new source of data.
Sometimes you just find a new use for the data already
existing. Such as for us utilizing the location based data.
There is a location element in more than 80% of all
business related data today. Almost everything can be
localized. Your phone calls, your card payments, your car
parking, your web browsing… All this represents large data
sets that wait for exploring. The fun part is that this is only
a start of a new trend. There will simply be more and more
data - i.e. more possibilities for turning them into a valuable
insights. Yet only 0,5% of all data is now being analyzed.
95,5% of all data are not being touched! It is like our
knowledge of oceans. Yes, we know a lot and we are
learning fast, yet we only know so little :-)
So, exciting times are ahead thanks to all this amazing
technology. And where politicians fail in their attempts to
pursue democracy, it is technology that brings democracy
into our lives as the most natural thing.
42| December 2018|

It is certain that the energy
management system represents a
key element in the energy sector
with an aim of reduced energy use and
costs. An exceptional company with
offices in Cambridge, MA and San
Francisco, CA, ZOME Energy
Networks is now taking dramatic steps
in its bid for industry disruption and is
why we have named ZOME one of our
Top 10 Next Generation Disruptors.
TM
ZOME is the world’s first DERMS
platform implementing blockchain
technology. It has also created the most
advanced, microservices-based cloud-
architected software system
performing energy management and
optimization in the energy sector today.
DERMS, or Distributed Energy
Resource Management Systems, are
products that control energy
consuming devices, like HVACs
(Heating, Ventilation, Air
Conditioning) and hot water heaters, as
well as renewable and technology
products like rooftop solar panels and
Electric Vehicle (EV) chargers.
DERMS rely on the variables in their
immediate locations to determine and
control energy distribution in the
surrounding areas. ZOME has gone a
step further than most by integrating
with consumer-level IoT devices,
balancing between the resources that
produce energy (i.e. solar panels) and
those that consume energy (i.e.
HVACs), and optimizing the devices
under control.
Advance Cloud Architecture
ZOME has built and is operating an
advanced cloud architecture with a
broad API software gateway to talk to
myriad devices in the field. It is doing
this all with automations among
devices, algorithms for wide-scale and
optimized operation of energy usage
and savings, integration with devices
like smart thermostats and EV
chargers, and user interfaces on smart
phones and web UIs for its users. The
solution set bridges two explosive
market sectors, namely the
proliferation of IoT devices in homes,
apartments, and offices with the
evolution and democratization of the
energy sector. ZOME is now adding its
next piece to the puzzle,
cryptocurrency and Blockchain, to
create a new, 21st century energy
market.
At the top of the Game
ZOME stands out from the competition
with its patents and years of licensing
grid orchestration algorithms from
MIT and molding them to devices and
environments in deployments. ZOME
is winning awards and clients, a
company at the top of its game.
But, the disruptive newsflash is that
ZOME is licensing most of its
technology into a new spinoff company
that is chartered, among other things,
to work with its competition. The cause
for all this is Blockchain in the energy
sector.
An Established Leader
Along with its cutting-edge solutions,
the team at ZOME is another strong
suit for the company. This team is led
by Dr. Alex Papalexopoulos, the CEO
and Chairman. Alex is also the
founder of ECCO, one of the top
energy market designers in the world.
He is also an IEEE Fellow and has
designed energy markets on four
continents.
Licensing Technology
World Energy Consortium, PLC was
formed to create a worldwide
consortium of private and quasi-public
(think electric utilities) users of a
viable energy industry blockchain
solution and Token economic
system/eco-system. Its applications
include reward incentives, automated
Demand Side Management programs,
Creating a New Generation Energy Market
ZOME Energy Networks:
‘‘ZOME extends smart
homes’ abilities to save
money,earn rewards
and help the planet.
‘‘
44| December 2018|

operation today, including
CAISO, NYISO, ERCOT,
NE-ISO, PJM, Poland,
Greece, Japan, the island of
Cyprus, and many others.
World Energy Consortium,
and its sister company,
ZOME, are creating the
crypto-blockchain energy
market for electric utilities,
aggregators, building owners,
and individual consumers
(and “prosumers”)
themselves.
The World Energy
Consortium Blockchain
solves two of the biggest
issues today plaguing energy
programs: high friction in
post-event energy management
reconciliation, and measurement and
verification of energy reduction in
Demand Side Management (DSM)
programs. A common coin with an
open distributed ledger, all running
with pre-determined and agreed-to
settlement rules is the simple solution
to those previous perplexing issues.
It required the creation of a new entity,
World Energy Consortium, to be
formed– an organization dedicated to
create, manage for the community, and
build as a member of the community
an energy-specific and open crypto-
currency, one with money-velocity, and
of course one easily convertible into
transactive energy including machine-
to-machine reconciliation, P2P energy
trading, energy grid balancing, and
crypto-settlement services. ZOME will
license its technology to World Energy
Consortium so those applications that
require control software or predictive
analytics tied to the use of Blockchain
in energy can be delivered as a full
solution. Any third-party DERMS or
Analytics systems can be integrated
with the World Energy Consortium’s
Blockchain, and indeed is encouraged,
the more that leverage this Blockchain
the better, according to the
management team.
See below for a sub-set of the
Blockchain Architecture under
consideration by the Consortium as of
the writing of this article, the
transactive energy settlements process
and marketplace:
Dr. Papalexopoulos explains, “We had
to step in and create a best practices
and viable blockchain solution, since
energy industry initiatives were all
about private blockchains…we had to
maintain the reasons for private—
namely speed of transaction, security,
utility control where needed— but at
the same time take the leap to what
Blockchain is all about, the public and
open aspect of it.” He knows a thing or
two about new energy market creation,
having been involved as a lead market
designer on most of the modern
electric wholesale-retail markets in
N
The
Dr. Alex Papalexopoulos
CEO
fiat (i.e., regular cash). Crypto coins,
aka Tokens, will be issued by World
Energy Consortium and facilitated
under a charter as a consortium
regarding governance and inter-
dependent partnerships serving the
greater whole. And World Energy
Consortium can help bundle better
solutions for Blockchain in energy with
its license from ZOME for device
control, program simulations,
predictive analytics, and white-label
software, including mobile apps and
portal UIs.
|45| December 2018

Internet of Things is
Yes,
Reshaping the World
Data—an abstract can’t be felt, can’t be touched,
more likely to be understood.
A cryptic information flows omnidirectional in surrounding
in the form of wave signals, transferring the data at different
frequencies prevents the over-drawing. This data is secured
in the cloud—large storage servers which provide a better
protection to the information.
Internet of Things—the appliances used in daily life
interrelated with cloud computing in-order to make toil
easy. It’s been introduced while ago; its applications are
seen in household commodities, and now enterprises have
also started showing their keen interest in IoT’s. Certain
IoT’s specially programmed for the processes in the
enterprise; coordinating with such technologies will bring a
boon to the enterprises as a whole, with variations in
utilization the benefits also vary.
Outlook of IoT’s depending on their functioning
Twining the Product Digitally
Digital Twins—a mirror-like virtual representation of an
original product for proper analysis is it all about. This
program helps to generate a digitalized graphical image of
any object at an instantaneous time, whereas, the analysis
includes functioning, learning, and reasoning. Any
complicated object can be regenerated and studied for its
better improvement. For example, in automotive industries,
it’s quite hard to point out a mistake or a flaw in
complicated functioning objects. An engine design is pretty
much intricate, so is it’s functioning, a digital twin of the
engine helps to analyze the speed of the engine, compressor
ratio, oil pressure, heat emitted by engines and, etc. With
the help of DT, there’s the possibility of creating a
connected engine instead of assembling the parts of an
engine.
DT can make a change in physical assets by providing
options for creating, testing, building, monitoring, and
maintaining. Implementing such IoT will benefit in
accelerating the product development rate and will also
reduce the costs. Before any occurrences in failure
predictive maintenance is always the best option. Hence, in
order to prevent further calamities, it’s better to take
measures accordingly.
Following Up the Blocks; More Secure Way
Block chain is another way to transfer data without getting
altered by other factors, the cryptography is so at its depth
that making changes get tough. Block chains is a series of
blocks which will pass data from one to another. This
methodology is used for transaction process between two
parties, considering any enterprises sharing the monetary
assets digitally, and then through block chain, the
transaction will be more secure. Trust is important factor
required for the business, thus, this will build trust between
those two parties involved in the transfer. And, as block
Chalk Talk
46| December 2018|

chain stores the data promptly in the blocks; the details of
transfer amount and related can be retrieved.
Earlier three parties were required in order to proceed for
the transfer, but here, the involvement of ‘middle party’ is
evoked, this reduces the time as well as efforts needed. As
the transactions are done on a peer-to-peer basis, there is a
reduction in contractual costs. And, reduction in cost is
always been beneficiary to the company. With the absence
of middle-man, the transaction process boosts up leaving
out the unnecessary time required.
Delivering Various Platform for Various Processes
This the age of digital disruption, in order to overcome such
issues, an enterprise needs to rethink on their business
agendas. There are certain IoT companies which provide
solutions with the digital transformation. A trend has been
followed up with innovation comes growth, considering
such methods a new platform has been developed to reduce
the launch timing of new digital services which includes
predictive maintenance and helps to monitor assets.
Some companies provide cloud-based IoT SaaS platform
for medium-sized businesses, and large companies for the
distribution and managing their IoT assets and services.
Enterprises will also be able to engineer the products by
gaining proper insights with advanced digital technologies;
this will help to maintain position in the market. There are
some platform providers which help the enterprises to
develop smart IoT’s, so that the maintenance required by
the enterprises work more efficiently and will definitely
increase the product quality and will increase transparency
in operations. Along with, as-a-services are also offered to
the enterprises for the repairing and product performance
related issues. Whereas, there are some IoT firms which
provide assistance by monitoring, utilizing assets and
tracking of vehicles. Installing such IoT will not only help
industries to remotely monitor and will have a total control
over the management.
Industries to Utilize Automated Vehicles
Time to go RC’s (remote controlled)
Many big companies have made electric-cars more
available at a commercial level too. Whereas, automated
vehicles have raised the level of non-liquid fuel cars;
nowadays, computerized controlled cars are seen in the
trend. Many companies have adapted them in order to
reduce labor; these cars receive data directly from the cloud
through certain commands supporting employees to
remotely manage vehicles. AV consist of advanced GPS
systems with high quality of cameras which helps the
vehicle to see up to 100m of the area without any
disturbance caused by nature, in hand to that, the data
acquired by the sensors helps to generate 3D optimized
view of surrounding of vehicles. This reduces the cost as
well as the time required for the transportation.
Now, Easy to track assets
A systematic implementation should be taken for the
management of assets. Talking about the management, the
most faced problems by the companies are the assets miss-
placement and miss-location. For preventing such issues,
certain measures could be taken by an implementation of
IoT; IoT such as tracking devices, this will monitor the
location of assets and help the companies to have an
outlook of their products.
Customizing the consumption with IoT
Smart Metering—another way to make building
maintenance easy, this allows a program to manage the
consumption rate of water, natural gases, and energy
entities. Installing such SM IoT will boost the
comprehension of building requirements; it will maintain
the level of needed supplies resulting in the reduction of
over-pay for the resources. Well, it is the beneficiary
method to focus on.
Coordinating IoT with CC
Cognitive Computing (CC) is a way to bring human
thoughts in computerized figures; it has self-learning
abilities which helps it to solve problems on its own. It’s
been a while in the use of CC in industries, but, with the
involvement in IoT has uplifted the technological standards.
CC acquires the data from IoT devices and works
accordingly, this vastly generated data are unstructured,
multi-modal, and, while maintaining the use of such large
detailed information some of the sensor data is thrown
away. As the productivity is limited not utilized data are
considered are left out which is also known as ‘dark’.
Hence, for certain products certain data is acquired.
Securing the Place in Market
Due to digital disruption, it has become mandatory for the
enterprises having a strong-hold understanding on
upcoming new innovation. Implementing IoTs will not only
help in the growth, but also be a tough competitor by
increasing productivity rate. Hopefully, the saturation in the
IoT is far more likely to be inevitable.
|47| December 2018

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The next generation tech disruptors

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