www.insightssuccess.com
VOL-05 | ISSUE-05 | 2022
American
Battery
Solutions
Pioneering the Advanced
Automotive Battery Experience
Moving Ahead
The E-volu on
E-Ba eries
Innova on with
Simplicity

Things to
Look
Forward
s time progresses, consumers are shifting more and
Amore towards sustainable living styles. This is
causing minimum harm to the environment
wherever they can take suitable measures. One of the
industries benefitting greatly from this shifting trend is the
Electronic/Electric Vehicles (EV) industry. The last couple
of years had a catalyzing effect on this segment as the
pandemic has forced consumers to think out of the box and
focus on viable options for their commute. EV companies
have turned this attention into a great opportunity by
leveling up their products, improving comfort, and
increasing the range of their vehicles. The industry is
witnessing a change in patterns according to customer
needs and regulatory wants. Let's look at some significant
trends flowing through major EV solution providers in
2022, which will keep you accustomed to the industry.
Most EV majors have pledged to adopt an eco-friendly
approach. Yes, you read it right, the EV industry isn't 100%
carbon neutral. It needs major improvement to the goal of
net-zero carbon emissions. Nearly 25% of direct carbon-
dioxide emissions are attributed to transportation. Passenger
cars account for almost half of these emissions. Greenhouse
gases released while manufacturing battery-electric cars
account for a greater share of life-cycle emissions. Much
attention will be given to improving infrastructure,
improving manufacturing techniques, and sourcing green
energy to change this. Moreover, recycling key battery
components will also help reduce these cars' environmental
impact. The goal of EV majors will be to drive down
greenhouse gasses significantly.
Right now, the primary challenge to EV public acceptance
is vehicle driving range. Furthermore, the vehicle traction
inverter generates a lot of noise energy in EVs today. The
Editor’s Desk

necessary battery current can be reduced by
capturing, recycling, and reusing this noise, resulting
in increased EV range mileage. New inventions and
technologies need to be frequently used and shared if
the industry has to grow. The battery technology of
an electric car influences the number of charging
sessions required by that vehicle. Electric vehicles
can travel moderate distances on a single charge, and
some have a long range. Companies are trying their
best to increase their cars' range to provide easy
solutions to consumers on the lack of charging
stations.
That brings us to the next trend, expanding the public
charging network. EV charging networks use
blockchain technology to support orderly charging
and market transactions. People, vehicles, and
charging stations are all connected by a coordinated
Internet of Vehicles. This can also be used to set up a
cloud battery management system. Charging
infrastructure will become a critical component of
the Energy Internet in 2022 and beyond. As the
integrated network of organized charging stations
combines with a good range of vehicles, more and
more people will adapt and change to EVs,
accelerating the industry's growth. Also, look for new
ideas about eco-friendly EV practices in our latest
edition of “The Top 10 Most Promising EV Solution
Providers of 2022.”
Don't miss out on our in-house editorial team's
specially curated articles and profiles.
Happy Reading!
Raunak Mhetre
Raunak
raunak.mhetre@insightssuccess.com

C O N T E N T S
American Battery
Solutions
Pioneering the Advanced Automotive Battery Experience
C O V E R
S T O R Y
08

22 Addionics
Building an All-battery Powered Future
32 Günsel Electric Vehicles
Manufacturing Electric Cars Using Solar
Energy with Zero Carbon Emission
26
Bluedot
Making Charging Experiences of EV Drivers
More Engaging and Rewarding
36
Jedlix
Speeding Up the Transitions from
Fossil Fuels to Green Power
16
Aceleron
Empowering Global Communities by Increasing
Access to Energy Storage Solutions
A R T I C L E S
20 Not a Dream, but Reality
Going Sustainable with EV
30
Towards Sustainable Future
Making EVs a New Norm

sales@insightssuccess.com
May, 2022
Editor-in-Chief
Senior Sales Manager Business Development Manager
Marketing Manager
Technical Head
Technical Specialist Digital Marketing Manager
Research Analyst
Database Management Technology Consultant
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Managing Editor
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Executive Editor
Raunak Mhetre
Assistant Editor
Visualizer
David King
Art & Design Director Associate Designer
Kshitij S Peter Collins
John Matthew
Sales Executives
David, Martin
Business Development Executives
Steve, Joe, Saurabh
Jacob Smile
Amar S Marry D'Souza
SME-SMO Executive
Atul Dhoran Frank Adams
Circulation Manager
Robert Brown Stella Andrew David Stokes
Sonia Raizada
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Anish Miller
Shyam Sonawane

Brief
Aceleron is a lithium battery developer aiming to accelerate the
global shift to cleaner, more renewable energy.
Amrit Chandan
Co-founder & CEO
Featured Person
Aceleron
aceleronenergy.com
Blink Charging
blinkcharging.com
Michael Farkas
Founder and
Executive Chairman
Blink Charging is leading provider of electric vehicle charging
equipment and networked EV charging services.
Bluedot Technologies
thebluedot.co
Selinay Filiz Parlak
Co-founder
Bluedot is dedicated to providing smart EV charging solutions
for smart cities and SME owners.
Mark Smith
Director CAD & 3D
Canoo
canoo.com
Electric vehicles driven by technology and powered by
innovation that puts you in charge.
Addionics
addionics.com
Addionics provides specialised improved rechargeable batteries
by redesigning their architecture.
Moshiel Biton
Co-founder & CEO
Casper Kirketerp-Møller
CEO
Clever
clever.dk
Clever is one of the leading electric mobility operators paving
the way for sustainable mobility.
Prof. Dr.
İrfan Suat Günsel
Chairman &
Chief Executive Officer
GÜNSEL
Electric Vehicles
gunsel.com.tr
Günsel is passioned for the automobile combined with out
innovative perspective gave us a strong inspiration.
Serge Subiron
CEO
Jedlix
jedlix.com
Jedlix operates a unique monetization infrastructure to enable
smart charging.
Duncan Forester
Chief
Communication Officer
Volta Trucks
voltatrucks.com
Volta Trucks builds electric trucks for sustainable cities.
Company Name
American Battery
Solutions Inc
americanbattery
solutions.com
ABS is a team of experienced battery systems experts.
Subhash Dhar
Founder & CEO
Top
Promising
EVSolution
2022

American Battery
Solutions
American Battery
Solutions
Pioneering the Advanced Automotive Battery Experience
COVER STORY

Subhash Dhar
Founder & CEO
American Battery Solutions Inc.
The Top 10 Most Promising EV Solution Providers of 2022

A
s more automobile manufacturers are
moving towards a zero-emmission
footprint, the automotive industry's future
seems firmly and inevitably grounded in
mass electrification. The path towards
sustainability is shifting tides towards a
more electrified powertrain solutions offering innovative,
reliable and cost-competitive solutions. Achieving full
electrification is going to be the key for the future of
transportation. American Battery Solutions Inc., (ABS)
has assembled a strong and expansive asset base of battery
design & manufacturing talent as well as state-of-the-art
manufacturing support to execute on its strategy.
ABS shares the vision of creating a clean future, leading the
transition from internal combustion to electric with a focus
on medium and heavy-duty vehicle electrification including
grid-connected ESS. To enable this mission, the leadership
at ABS is making extensive efforts, to further develop and
provide its technology based solutions to the advanced
automotive battery industry.
Subhash Dhar, the Founder & CEO of American Battery
Solutions Inc., is a pioneer in developing and
commercializing advanced energy storage technologies. He
has invested over 40 years in the battery industry with
pioneering work in advanced battery systems, and has a
track record of success with commercialization, JVs,
licensing, and building world-class yeam of high-
performance engineers.
Insights Success came across American Battery Solutions in
its endeavor to find “The Top 10 Most Promising EV
Solution Providers of 2022.” We talked with Subhash to
learn about the know-how of ABS’s making a significant
difference.
Below are the highlights of the interview:
Give us a brief overview of your American Battery
Solutions, its mission, and the key aspects of its strong
foothold in the transportation industry.
American Battery Solutions (ABS) was founded with the
goal of developing and offering automotive quality,
engineered, and manufactured battery packs to those
segments of the market that the “big” cell makers were not
servicing. As the market is set for massive growth over the
coming decade, many companies need access to a high-
quality, US-manufactured battery packs. By partnering with
cell OEMs, we are able to service both small volume and
higher volume vehicles and applications.
Our strength is based in our people; we have an amazing
depth of technical expertise with team members that have
worked on nearly every major electrification project going
all the way back to the original Nickel-Metal Hydride
batteries that were used in the GM EV1 and Toyota Prius
programs.
Describe your top-notch offerings that address the need
of your customers.
We engineer, validate, and manufacture high-quality
lithium-ion batteries and battery systems to serve the
growing demands in electric vehicles (EV), electrified
transportation, motive, industrial, commercial markets, and
grid-connected energy storage systems (ESS). ABS has
launched our Alliance Intelligent Battery Series™, a family
of 24V and 48V, 2kWh and 3kWh modules for industrial
vehicles, light electric, and golf carts. In late 2022 we will
launch our first standardized Proliance Intelligent Battery
Series™ family of batteries, beginning with a 350V 50kWh
pack for commercial vehicles and following with a 350V
100kWh pack and a 665V 110kWh pack for heavy duty
commercial vehicles. In late 2023 ABS will also be
launching it’s first ESS solution more to come on that soon.
What makes your American Battery Solutions a
preferred choice among your clientele over other
competitors?
Our Energy is
Electric.

ABS is a hub of talent, technology, manufacturing and
know-how with more than 335 years of expertise in this
field. This level and depth of expertise allows us to work
with our partners to really understand their needs and find a
solution that is optimized for them. In some cases, our
standardized product is a great fit, but when they aren't, our
depth of knowledge allows us to develop customized
solutions to meet their needs.
How is American Battery Solutions improving the
customer experience with its automotive quality DNA?
ABS is applying aspects of the automotive engineering
process to the product development process there-by
driving customer requirements early in the process and
validating against those. We also ensure all products are
validated to international standards supporting markets
whose development has historically lagged the automotive
market by several years. This gives our customers a "leg
up" on their competition.
Describe the values that drive your organization.
Teamwork and appreciation of our people, customers, and
partners. We work together to find solutions to problems
and recognize our team members' contributions. We also
work to develop the next generation of battery experts by
bringing in new talent and training them.
In your opinion, what could be the future of the
transportation market post the COVID-19 pandemic?
And how are you strategizing your company's
operations for that future?
We are already seeing some changes in the post-COVID-19
world. The automotive and transportation markets are
moving more quickly towards electric than we expected.
But the supply base is also changing; we are finding there is
more demand for locally produced components and
systems. As one of the few independent battery pack
manufacturers in North America, we are able to

competitively supply to our customers from right here in
the US.
As we look at global growth strategies, we anticipate
expanding our operations to several other regions where we
can continue to grow and partner with our customers to
develop local content.
In what ways have you or your company contributed to
the community?
ABS contributes to the communities we operate in several
ways. First, our growth means that we bring good-paying
jobs into the regions we are based in. In some cases, this
has meant re-filling jobs that had been eliminated prior to
our taking over the facilities we are in today. Secondly,
ABS is involved with our local colleges, universities, and
trade schools, bringing in interns and hiring from these
groups to help grow the next generation of battery
engineers. Third, the ABS team members have big hearts
and support local charities and families in need throughout
the year.
What are your future aspirations? Where do you see
your American Battery Solutions in the next five years?
In the next five years, we expect to see some major growth
as we launch new products and enter new markets. While
we started our journey focusing on transportation, we are
now in the development of the next generation of grid
energy storage solutions. We have brought on an amazing
team with deep knowledge in the grid ESS space who are
leading us into these new markets and applications.
Beyond that, we are already looking into next-generation
technologies, including wireless BMS, cell-to-pack, and
advanced chemistries for our future generations of batteries.
As these technologies become market-ready, we are
prepared to bring them to market.
ABS anticipates announcing several major projects in the
first half of 2022, including programs in the bus, delivery
vehicle, marine, grid, and mining markets.
We tailor our
technologies and
services to meet
your business
needs.

Empowering Global Communities by
Increasing Access to Energy Storage Solutions
We are living in a world where the energy crisis is
a growing concern. Avoiding energy waste and
taking actions that are in harmony with the
principle of sustainable development has become more
necessary than ever. Many companies took the
responsibility to meet the needs of both our present and our
future by building solutions keeping sustainability in mind.
One such company is Aceleron Ltd.
Aceleron was formed with a mission to accelerate the
global shift to cleaner energy usage by creating storage
technology that is more accessible to all. The company
creates batteries that give people the ability to access and
use energy in a cheaper, more effective way because they
are easy to repair, reuse, and recycle physically.
We caught up with Amrit Chandan, the Co-founder and
CEO of Aceleron, to know more about the company and
how it contributes to building sustainable solutions that can
minimize the carbon crisis in the world.
Below are the highlights of the interview:
What led to the inception of the company and take us
through your role at the company?
Carlton and I met in an electric car at an energy trade show
in 2015 and got talking about the serious issue of battery
waste and the harmful effects on the environment. Most
batteries are made by welding the parts together, so when
one part fails, the entire battery is no longer useful in its
current state. We decided that between us, we could design
a new kind of battery, where every part is repairable,
replaceable, and recyclable - and that is what we have done
with ‘The Essential’.
As a CEO and Co-founder of Aceleron, I am responsible for
setting the vision and the culture of the organization. I am
bringing together a cadre of excellent people to solve a real
looming challenge in the world.
Being an experienced business leader, what is your
opinion regarding the impact of the COVID-19
pandemic on the EV industry? And how has your
organization managed to overcome this significant
challenge?
Covid-19 has caused much disruption in the world, but it
has also given us a great opportunity to pause and reflect on
the way we do things.
Specifically, within the battery industry, the availability of
electronic components and volatility in the raw material
markets means that the general cost of batteries has
increased significantly over the last 12-month period. This
is a wider systemic issue than just batteries in that it has
impacted the automotive sector and other sectors too but we
are definitely feeling the bite.
On the other hand, demand for batteries and renewables has
increased significantly as more people become aware of the
climate crisis we face.
Describe the company and its innovative technologies
improving the environment and costs for the clients.
Aceleron has designed The Essential, the world's first
circular economy battery which is built to be repaired,
reused, and recycled. The ability to repair the battery makes
it a 'battery for life'; after the initial purchase, the battery
will need to be serviced and repaired over time but never
completely replaced, keeping long-term costs down and
making it the first of its kind.
The Top 10 Most Promising EV Solu on Providers of 2022
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16

Amrit Chandan
CEO and Co-founder
Aceleron
|
May 2022
www.insightssuccess.com 17

Kindly provide an insight into your company's durable
products and services serving a variety of industries on
a global scale.
Using a unique compression technology developed by
Aceleron, The Essential is built so that every part that needs
to be replaced can then be repurposed or recycled, meaning
no part should ever need to go to landfill.
It can provide uninterrupted, reliable power at several
different voltages and covers a range of high-spec,
high-powered applications from leisure vehicles to medical
response vehicles and light electric vehicles. It can also be
used individually or in series to provide an uninterrupted
power source for larger applications such as a data centre.
On a global scale, our batteries give people the ability to
access and use energy in a cheaper, more effective way. For
example, we have a partner in Kenya called ASOBO Boats
where we have replaced the diesel engines on fishing boats
with our electric motors and batteries. Not only has this
reduced the cost of operation for the fishermen (no need for
expensive fuels), but it is helping to clean up the lake,
significantly reducing carbon emissions, allowing the
natural habitat to thrive in a pollutant free environment.
As a company in the EV, what advance technologies are
you leveraging to make your services more productive
and approachable?
There are two key aspects here;
(i) the hardware to package batteries in a way that doesn't
require permanent assembly techniques (spot welds etc) and
therefore makes the battery easy to physically repair, reuse
and recycle.
(ii) the software intelligence to collect data on the battery
and know which components are useful for which second
life application – for example, some EV battery cells may
be great to power a light electric car whilst others would be
great for powering a house.
In what ways has the company contributed to the
community? If given a chance, what change would you
bring to help other Electronics Vehicle companies?
Aceleron has a strong focus on positive social impact.
Directly through the use of our products, we estimate we
have now impacted over 150,000 persons around the world.
This is just a drop in the ocean of our ambition; so much
more will happen.
Separately, we regularly help people skill up through the
Aceleron Internship Programme and team members are
encouraged to take part in promoting STEM and
sustainability within the local communities within which
we operate. For example, some of our projects (e.g. our
programme with the InterAmerican Development Bank in
the Caribbean have an element of presenting to young
people in schools and educating them on the benefits of
renewables and batteries as well as pursuing STEM subjects
in higher education.
It would be great if other EV companies could adopt the
triple bottom line thinking where consideration is given not
only to profit, but to society and the environment which
would ultimately lead to the creation of a virtuous cycle.
What are your company's future aspirations?
The world is rapidly electrifying – the need has never been
greater. We want to provide a solution to the potential
challenge of battery waste that we seem to almost be
sleepwalking into. We also want to positively impact at
least 10m people around the world through our technology
and leave the world in a better place than when we started.
“Aceleron is motivated to empower global
communities by increasing access to energy storage
solutions for its customers around the world.”
October 2021
| May 2022 www.insightssuccess.com
18

f someone had told me a few years back those electric
Ivehicles are the future of the automotive industry, I
would say it is nothing but a daydream. Today that
daydream is a reality, and Electric Vehicles companies are
shooting across the skies with their sustainable solutions.
Imagine a world without harmful emissions and only smart
EVs around us, making the environment healthy and clean.
Yes, it is possible if we keep the right approach and EV
solutions are definitely at the forefront of it.
What it Brings to the Table ?
Ironically, humans are responsible for the harmful effects on
the environment, and we could also repair it by introducing
such EV solutions. Yes, that’s what humans are capable of;
we have made it possible with the help of EV companies
and are ready to transform the automotive industry. And
that’s what the real challenge is, bringing a transformation
in the world through EV solutions.
The effects of the transportation sector on the environment
are becoming a severe issue. Electric Vehicles solutions are
here to control the threat caused by the automotive industry.
So, when you take your next fresh breath, don’t forget to
thank the electric vehicles industry for keeping the air pure
for you.
The Transformation that World Needs
In the smart world of 2021, our vehicles got to be smart too,
and by using EV solutions, we can keep up with the
changing needs. Nevertheless, EV solutions are the need of
the hour and the future of the renewable industry.
We are feeling the need for EV solutions looking at
renewable energy and the effect of the climate crisis in the
past. The goal should be the usage of EV solutions in our
daily part of life. The companies providing EV solutions are
passionate about creating products and services that
sustainably transform the world.
Disclosing Reality
We cannot undermine the reality, and there are not many
charging stations needed for Electric Vehicles to the
customer needs. Today it may be less, but this will not be
permanent; EV solutions will be all over the globe in the
future.
It is our responsibility to create an environment where EV
grows. Ultimately, living in a healthy and clean climate will
impact our lives, so living sustainably with EV is the way to
go. There will soon be a world of the best EV solutions to
serve electric vehicles with no carbon mobility with the best
tech tools out. There are already EV companies improving
the solutions sustainably.
Take Your Chance
Electric Vehicles are the shift of the transformation from the
traditional to the modern approach of living. Most of the
works done by the EV solutions revolve around dealing the
environmental challenges. They are the reason behind
building a culture of innovation and transformation through
its solutions. The EV solution companies allow us to reflect
on the things where we are going wrong.
It resembles more in the situation like the ongoing
pandemic where companies faced bigger transportation
challenges, and the bottom-line was the lack of workforce.
Electric Vehicles companies are built to face such
unprecedented challenges. It is about time that we replace
transportation with electric vehicles and the solutions
provided by them.
This unique technology can cover a range of industrial
solutions like high-powered applications, medical vehicles,
and larger applications like data centers. On a global front,
these solutions are completely ready to take the place of the
traditional solutions. It is ready to impact our lives and is
already doing it, and so much more to come.
It would be great to adopt the EV solutions to society as
well as the environment. Still, we have a long way to go;
creating a platform for EV solutions will take time. We
have to be ready, what the future holds with EV; in other
words – the best is yet to come.
Not a Dream, but Reality
| May 2022 www.insightssuccess.com
20

Going
Sustainable with EV
|
May 2022
www.insightssuccess.com 21

Building an All-battery Powered Future
Team Addionics
| May 2022 www.insightssuccess.com
22

ndeniably, electrification is the future. But, as we
Uare thinking of transitioning from fossil fuels to all
electric, there is a dire need to build a sound
infrastructure first.
When it comes to decarbonizing transportation, we need
better batteries with increased drive range, reduced
charging time, and improved safety, all at a lower cost. This
is what exactly Addionics has brought to the market.
Addionics was incepted with a strong mission to
revolutionize the energy storage industry by building the
best battery architecture on the market. It aims at unlocking
the full potential of energy storage for a range of
applications, including electric vehicles, aviation and
defense, consumer electronics, medical devices, and
renewable energy.
How It all Started?
It all started seven years ago, when Moshiel Biton, the
CEO of Addionics, was working on his Ph.D. in material
engineering at Imperial College London. During that
period, Samsung had a huge problem with their Galaxy
Note 7 phones, as they were randomly catching on fire.
Moshiel, along with his colleagues, started exploring why
the phone’s battery was combusting.
Eventually, they were the first team in the world to
investigate the issue in real-time and ended up making a
surprising discovery that they thought could revolutionize
the way batteries are designed. They found that the battery
issues in the Galaxy Note 7 were due to a known chemical
phenomenon of metal dendrites, which are metal spikes that
can grow inside batteries and make holes from within.
Through their research, Moshiel and his team realized that
the dendrites' unique structure and their way of growing
inside the battery can actually be used to their benefit. He
felt very motivated to pursue this idea, which resulted in the
inception of Addionics
A Take on Electrification
According to Moshiel, with climate change problems and
the rising interest in green energy and our everyday life
becoming digitized, electrification will be a part of every
industry. However, battery performance and innovation
hasn’t kept up with this transition. The key performance of
battery capacity, charging time, safety, lifetime, and battery
costs are insufficient today.
Moreover, when talking about electric vehicles, range
anxiety is a big issue preventing wider adoption. To get
more energy, you need more batteries, which means more
weight and paradoxically eventually reduced range while
increasing overall costs.
For renewable production, we need to store the energy
before supplying it to the grid. The world needs a huge
amount of safe and cheap batteries in order to move to
100% renewable energy production.
Moshiel asserts,“While most efforts to enhance battery
performance to date have been focused on battery
chemistry, this has only led to incremental changes over the
past 30 years. The key to the next step-change in battery
performances lies within its structure.”
Through its unique focus on battery physics, Addionics is
creating the next generation of energy storage. The
chemistry-agnostic solution allows improving the capacity,
charging time, safety, lifetime, and cost of batteries. The
physics-based solution is unique due to its ability to
improve any kind of battery chemistry in the market,
existing or emerging. The company already demonstrated.
This technology is also compatible with the potential of
next-generation battery chemistries such as solid-state and
silicone, accelerating electrification and a decarbonized
future.
While most companies
try to improve batteries
by focusing on the
chemistry - we focus on
the physics. This allows
us to achieve significant
improvement in battery
performance for any
battery chemistry.
The Top 10 Most Promising EV Solu on Providers of 2022
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May 2022
www.insightssuccess.com 23

Redesigning Traditional Battery Architecture
Addionics is redesigning the traditional battery structure
using smart 3D electrodes. The advanced 3D electrodes are
produced in-house by a cost-effective and scalable metal
fabrication manufacturing process, which is the company’s
main IP. The Smart 3D Electrodes are able to improve all
key parameters of the battery simultaneously, with no
tradeoff. The design supports the higher loading of active
material while reducing the internal resistance and
improving mechanical stability and heat dissipation.
The company also uses an AI-based optimization algorithm
to predict the best structure according to application and
accelerate the development process. Addionics’ product is a
drop-in solution and can be fully integrated into any battery
assembly line. This revolutionary approach creates a
significant step-change in the performance of all key battery
characteristics simultaneously at a cheaper cost of
ownership.
Rising to Challenges
Undoubtedly, the pandemic has indirectly increased the
global awareness of climate change and the actions we have
to take in order to prevent a climate disaster, such as
moving to EVs and green energy.
For Addionics, the pandemic only accelerated the need for
better technologies and solutions for EV batteries and
energy storage. Having said that, it was also challenging for
the company to meet potential partners and investors, but
| May 2022 www.insightssuccess.com
24

the company managed to overcome it, as the whole industry
did, by using new technologies and communication
platforms. “Today it is possible to do almost everything
virtually, and this is where the world is going,” says
Moshiel.
A Step-change in Battery Performance
Addionics’ solution is chemistry agnostic, which means that
the company can implement it into any kind of battery
chemistry. It can have a positive impact by improving
battery performance for many applications and industries,
increasing this result for EVs as well as energy storage and
renewable energy production, consumer electronics,
aviation and drones, medical devices, and more.
Addionics’ vision is to implement the solution into any
battery in the world, accelerate electrification, and help
create a better future for all.
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May 2022
www.insightssuccess.com 25

Electric Vehicles (EVs) are growing day by day.
There is no doubt that electric cars will be seen in
large numbers on the roads in the near future. The
only thing that needs to be uberized is the charging
ecosystem.
With the belief that the charging experience should no
longer be a hassle, Bluedot came into the inception.
Bluedot believes that the charging eco-system is somehow
stuck in the past with lots of apps and cards and ineffective
charging solutions for end-users. Thus, it provides charging
station owners with state-of-the-art tools to manage and
makes the charging experiences of EV Drivers engaging
and rewarding.
We at Insights Success caught up with Selinay Filiz
Parlak, the Co-founder and COO of Bluedot, to know
more about the company and how it is shaping the better
future of the EV world.
Connecting the Dots
As one of the early adaptors in the EV industry, Selinay had
a chance to meet with electric cars earlier than the majority
of the people and was fascinated by how they offer her an
experience that is connected, clean, soundless, and coming
with purely new driving adventure. Besides, she was always
passionate about the products and services that empower
the intersection of sustainability and technology.
Connecting the dots while experiencing the new immature
stage of electric car charging experience in her early career,
Bluedot was founded.
Bluedot’s first starting point was making use of the time
that it spent around charging behavior and questioning how
it can make most of it? Currently, Selinay is leading
operations at Bluedot and facilitating more partner
businesses to join its force while preparing the launch for
the US market.
Making EV Charging Investments Profitable
Bluedot converts EV-charging stations into a billboard with
no hardware cost. It is making EV-charging investments
profitable faster via sustainable advertisement. To do that, it
provides a complete solution that improves the advertising
effectiveness and ROI of charging stations. In this chicken-
egg EV charging, electric car times to fasten the EV
adoption in potential drivers, it has built the EV-specific
reward program, creating engagement around charging
stations.
Adapting to new customer needs, Bluedot created the
world's first all-in-one marketing tool for charge points.
This state-of-the-art digital billboard gives charging station
owners and nearby businesses the ability to track user
activity, view event logs (including charging activity and
shopping footprint), and interact with dashboards to
promote their business.
Bluedot’s mobile application enables businesses to connect
with drivers that are targeting the EV driver segment to EV
drivers who it touches upon every step of EV drivers. When
they start driving, Bluedot encourages EV drivers to drive
with it via its gamified reward program, spend their points
earned in partners' business. EV drivers can reach charging
Making Charging Experiences of EV
Drivers More Engaging and Rewarding
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The Top 10 Most Promising EV Solu on Providers of 2022
Selinay Filiz Parlak
Co-founder and COO
Bluedot

stations in the spots they can spend time in (restaurants,
fitness centers, hotels, etc.) and nearby locations through
Bluedot’s mobile application.
Values Bluedot’s Products offer are:
• Electric car drivers are tracking their carbon footprint
and earning Oxygen Points in their every electric drive.
• Electric car drivers can check the charging station in
restaurants, hotels, and fitness centers, reserve them
and get discounts with their existing purchases.
• EV drivers can engage with nearby spots (such as
retails) without charging and get coupons or discounts
while charging their cars.
• Brands that are targeting EV drivers can launch a
campaign using Bluedot’s dashboard and campaign
management tool with Bluedot Megaphone.
• Sustainable brands can sponsor the charging sessions
of EV drivers and do carbon offset projects.
• Bluedot’s drivers get 15% off on their spending as
cashback and can make ~$3000 saving annually.
Putting Learning First and Celebrating Diversity
Bluedot concentrates on what people need to do rather than
what they need to have. By putting learning in the first
place, it creates a better environment. To do that, it creates a
budget and time for its colleagues to improve themselves
while working. Also, diversity is a cornerstone of who
Bluedot is and what it does. For Bluedot, diversity means
collaborating with people from different cultures and
backgrounds to create the best solutions for its clients and
increase its creativity and knowledge by working with
people from a wide range of sectors.
Moving to Next Level of Future Sustainability
One of Bluedot’s missions is to improve the ecosystem with
partner companies. Thus, it is always looking for new peers
and companies to move it to the next level of future
sustainability!
Empowering Electric Car Drivers in a Cashless Society
Bluedot helps charge station locations, SMEs, and
enterprises to engage with next-gen drivers. Its technology
helps businesses transform their locations by becoming a
destination where customers can stop, charge, and shop.
They can utilize its first-party location and POI data to run
geo-targeted offers and reach customers at the right time.
Besides, Bluedot uses decentralized wallet technologies to
make EV-charging payments. Bluedot is the first EV-only
reward program that empowers electric car drivers in a
cashless society.
As part of next steps, Bluedot is heading to create its own
payment system integrated with Oxygen points.
We are introducing
innovative and pro itable charging
infrastructure
for businesses of all sizes and
engaging
EV drivers with service providers.
“
“
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Making EVs a
New Norm

Long ago, electric vehicles were just an imagination,
but today it is a reality and a critical need to keep
sustainability in mind. Promoting the progression
towards producing more electric vehicles is more important
than ever to minimize the environmental threats caused by
the usage of fossil fuels. Electric vehicles have huge
advantages over fossil-fuel-based vehicles, significantly
reducing the climate change crisis threats. Shifting to
electric vehicles can be beneficial economically as well as it
will lead to less dependence on costly crude oil. Less
reliance on crude oil will lead to reduced import bills and
increased domestic energy dependence.
Shifting to electric vehicles is environmentally
advantageous and also sustainable in the long run. There
should be particular policies for the environment and
supporting infrastructure for the production of electric
vehicles. The use of electric vehicles reduces carbon
emissions. Therefore, electric vehicles should become a
norm in the future to take better care of our planet.
Sufficient efforts should be taken to develop an entire
ecosystem for the production of electric vehicles. Electric
vehicle solution providers play an essential role in
developing, producing, and maintaining electric vehicles.
They deliver essential services to the EV industry in
furthering the use of electric vehicles.
EV solution providers should make conscious
efforts to develop a wide network of
charging stations. More charging
stations are important as this will
facilitate people in using
electric vehicles even for their
long route journey, and they
can charge their vehicles at
charging stations as and when
they require. Creating
charging stations at
restaurants or tourist
spots could be
beneficial for
customers to enjoy
their food while
charging their EVs
simultaneously. The
greater number of
charging stations at
different places will be the most important step in
promoting electric vehicles.
The meaningful engagement opportunities at charging
stations for people will make their journey more interesting.
Electric vehicle solution providers should create more
charging stations with different engagement opportunities
for people to promote electric vehicles. Workplaces, tech
parks, multiplexes, public bus depots are where more
electric vehicle charging points can be installed. The
parking lots of malls or restaurants, or tourist spots should
have multiple charging points. More investment for creating
more charging stations at many places can be attracted from
different corporates. Electric vehicles solution providers
should take efforts in the direction of maximizing charging
stations.
Electric vehicle solution providers also play a huge role in
making batteries for electric vehicles. Batteries of electric
vehicles make up for 50% cost of electric vehicles.
Governments or corporates can subsidize batteries for
furthering the use of electric vehicles. This can minimize
the costs of batteries and be an important step in phasing
out fossil-fuels-based vehicles. Electric vehicle solution
providers can play a key role in minimizing the costs for
electric vehicles by creating batteries using sustainable
sources and advanced technologies and with more
innovativeness. EV solution providers should try to make
electric vehicles and batteries available at minimum cost
using innovative methods.
In future, electric vehicles will be a more prominent reality,
and therefore there is much room for entrepreneurs in this
field. Energy-saving techniques, minimizing costs of EV
batteries and creating more charging stations and
engagement opportunities at charging stations open the
door for many entrepreneurs to set up their business in these
areas and contribute more to furthering the use of electric
vehicles. Maximizing the use of electric vehicles is
certainly a significant step in minimizing climate crisis in
the world. Electric vehicles solution providers can make
electric vehicles a more common norm in the coming times
by maximizing charging points.
Towards Sustainable Future
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roducing a car in North Cyprus was always a dream
Pthat Prof. Dr. İrfan Suat Günsel and his associates
kept alive. However, the entrance barriers in the
conventional automotive world did not allow for new
players, so initially, they transferred their passion for cars to
different projects. They established the Cyprus Car
Museum, which contains over 150 classic cars where each
one is more special than the other.
On the other hand, they participated in solar-powered car
races by developing solar-powered car projects with the
R&D and Project production power of Near East
University. They established the most advanced
supercomputer in the region and worked on embedded
software.
The disruptive innovation in the automotive sector created
by the number of electric cars increasing around the world
showed them that it was the right time to produce a car, and
Prof. Dr. İrfan Suat Günsel established GÜNSEL. The
experience and knowledge that he and his team had
previously obtained laid the foundation for GÜNSEL.
Bringing Net Carbon Emissions to Zero
North Cyprus is located at the centre of the Mediterranean
and is a place that has sunshine virtually all year round.
When building its manufacturing facilities and R&D centre,
GÜNSEL used a design that would enable it to obtain
maximum benefit from the sun. At the same time, its work
to produce its own electricity using solar energy with the
solar panels that it will install on the roof of its facility is
continuing.
GÜNSEL Electric Vehicles is carrying out the design and
application of the solar panels that will be used together
with its team. At the same time, the charging stations that it
will establish will also use solar energy to ensure that
GÜNSEL is an environmentally-friendly project in its
production phase and aims to bring the net carbon
emissions to zero.
During the Pandemic
Being an island country was an advantage for North Cyprus
during the COVID-19 pandemic as it is physically isolated
from the world. After the flights were stopped, GÜNSEL
was in an atmosphere where there was minimal spread, and
the number of cases was lower in comparison to more
populated countries. Therefore, the company was able to
resume its production and development activities by taking
the necessary precautions. It continued its development
studies for the B9 and J9 models and facility investments.
However, due to the nature of this sector, it is working
together with 800 suppliers from different parts of the
world. The problems that its suppliers faced due to the
pandemic naturally also affected the company and increased
its costs.
Dr. İrfan mentions that the global chip crisis along with
other problems encountered during this time including
logistic processes have negatively affected the electric car
industry.
Having Innovative, Efficient, and Elegant Approach
As a car manufacturer that aims to be 100% electrical with
zero emissions, GÜNSEL not only carry this responsibility
Manufacturing Electric
Cars Using Solar Energy
with Zero Carbon Emission
The Top 10 Most Promising EV Solution Providers of 2022
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Prof. Dr. İrfan Suat Günsel
Chairman and Chief Execu ve Officer
GÜNSEL Electric Vehicles

towards nature and the environment but also towards its
customers and workers. The philosophy of GÜNSEL can be
summarised in three words: Innovative, Efficient, and
Elegant. It not only applies this philosophy to its cars but
also to all its shareholders including its workers, suppliers,
and customers as an organizational approach.
Meeting Safety, Comfort, Affordability, and Drivability
Expectations
Electric automobile producers generally prefer to enter the
industry with upper segment car models. However,
GÜNSEL has positioned its B9 model in the B segment.
Therefore, with the B9, it has produced a more accessible
and suitably priced model. However, when doing this, it has
also developed a model that meets the expectations from a
car such as safety, comfort, and drivability. In addition, the
use of its own battery technology, as well as carbon-fibre in
the life module of the vehicle, are among the important
advantages of the GÜNSEL B9.
Meeting Basic Needs of Society with Education Services
The Near East Enterprise, which also includes GÜNSEL,
has been investing in many sectors such as education,
health, tourism, finance, industry, and technology,
especially the Near East University and the University of
Kyrenia in Northern Cyprus for about 45 years. The Near
East Enterprise, which employs 6,800 people, is the second-
largest source of employment after the state in Northern
Cyprus, with a population of 380,000. At the same time, it
meets the important basic needs of society with the
education services it provides from kindergarten to
university, which is one of its main fields of activity and the
network of hospitals.
GÜNSEL also preserves the cultural and artistic life of the
country with The Cyprus Museum of Modern Arts,
including the GÜNSEL Art Museum and the GÜNSEL
Office Museum, the Cyprus Car Museum, the Cyprus
Natural History and Herbarium, and the Nicosia Walled
City Museum. It plans to strengthen this mission with the
Maritime History Museum and the Cyprus Archaeology
Museum, which are still in the pipeline. In addition,
GÜNSEL trains its own talents by providing training for
young people who want to join the sector with the
GÜNSEL Academy, which it has established within
GÜNSEL.
Not Just an Electric Car Manufacturer
The island of Cyprus is a very suitable place for electric
cars with its short distances and solar power potential. With
the models GÜNSEL produces, it aims to grow as a zero-
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34

emission, comfortable and accessible brand, firstly in
country, then in region and other target markets. However,
GÜNSEL has not been positioned purely as an electric car
manufacturer. It is also an energy, technology, and service
provider based on new technologies. Its aim is not just to
manufacture and sell automobiles, but it also positions itself
as a transportation service provider. With the widespread
use of autonomous vehicle technologies, it will highlight
this goal in a much more visible way.
GÜNSEL uses battery technology that it has developed
itself. By applying this technology to different areas, it aims
to create a structure that can store and transfer the
electricity it produces from solar energy at different scales.
In addition, it also aims to create new employment
opportunities in its country by pioneering the establishment
of primary automotive industry and sub-industry for the
first time in Northern Cyprus.
,
, ,,
We are leading a transformation that creates new
opportunities in the energy, automotive main
industry and automotive sub-industry in the
economic environment of Northern Cyprus.
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The Top 10 Most Promising EV Solution Providers of 2022
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