1.
Vit Horky
transhuman.cz
What’s Wrong
With the Pre-Seed
Funding in 🇨🇿

2.
Most of the unicorns out there started in a garage or o
ff
ice like this one.
By the way, do you know who is this guy?

3.
And do you recognize these two?

4.
These two are simple, right?
Most people saw these founders as Unrealistic, Insane and Destined to fail,
when they were starting.

5.
Yet, some people believed in them since the beginning.
Meet Tom Alberg of Madrona Venture Group, who gave a
f
irst check to Je
ff
Bezos back in 1995.

6.
Meet Andy Bechtolsheim (founder of Sun) who gave a $100k
f
irst check to
Larry Page and Sergey Brinn in 1998.

7.
www.google.com/search?q=
f
irst+business+angel+to+apple&client=safari&hl=en-
us&sxsrf=AOaemvL7jZLBmZNC2ucqmfoZmbBPX2NsDg:1632892865544&tbm=isch&source=iu&ictx=1&
f
ir=SoXWKfadKjBBAM%252CTQil32vobVXva
4_-kRFIBe26RJp0rvFGGunXr-Pw254cg&sa=X&ved=2ahUKEwihp9P5t6PzAhUHhf0HHev-AYsQ9QF6BAgsEAE&biw=1121&bih=1377&dpr=2#imgrc
And meet Mike Markkula who gave a
f
irst check of $250k to Apple back in
1977. These investors gave the founders a
f
irst check to leave a day job,
hire
f
irst developer, con
f
irm their hypothesis . Without these guys, maybe
nobody would know the names Google, Apple and Amazon today and
billions of people wouldn’t use their products.

8.
I was this Unrealistic, Insane and Destined to fail, back in 2011.
With my company, called Brand Embassy. We hated bad customer
customer service. Yet, we were facing bad customer service every single
day. On a phone, face to face or online.

9.
So we developed a software for great digital care.
And went out there to get a
f
irst investor that would cover our
development costs. We succeeded, but gave up too much equity. This
investor didn’t help in further fundraising and we spent months buying him
out instead of growing our business.

10.
Yet, we raised $7M+, got Fortune 500 customers in 35+ countries,
employed over 130 people and 8 years later, we were fortunate to sell the
company successfully.

11.
Since then I have devoted my time to investing and supporting local and
global impact founder community with global ambitions. And I saw
hundreds of other startups having problems with their pre-seed
fundraising.

12.
There is a problem with
a pre-seed* funding.
* also often called “FFF”,
f
irst external capital or a super early-stage.
Experienced business angels and VCs typically stay away from super early-
stage rounds. It’s too risky for many and requires too much work.

13.
I asked 140+ founder-CEOs in Czechia to have their say. This is what I
found.

14.
Czech founders raise too little.
Only 46% raise $250k+
83% serial founders raise $100k+

15.
$386k
$100-250k
The average pre-seed round in Europe (according to Crunchbase data) is
2-3x larger.

16.
And too late…
Almost half deals in
f
luenced by bad cash
f
low

17.
Lack of knowledge leads to bad deals
🤔

18.
4 in 10 lacked basic law knowledge

19.
5 in 10 were in
f
luenced by lack of fundraising knowhow

20.
Inexperienced business angels set, often not
knowing, terms that complicate future
fundraising.
Liquidation preferences
Too much equity
Management veto

21.
Czech founders give up too much equity

22.
Czech founders give up too much equity
3 in 10 give up
10% equity or less

23.
Czech founders give up too much equity
4 in 10 give up
over 20% !!!
3 in 10 give up
10% equity or less
In stark contract with a healthy dilution range between 5-15%!

24.
It takes too long to raise
f
irst external capital
50% raise more than 3 months
Only 1 in 4 raise within a month

25.
Most investors promise to help

26.
But only too few do….
Only 5 in 10 founders receive some value-add
Only 3 in 10 investors help fundraising more

27.
Ins
Many take too much active role in in
f
luencing hiring, requiring hours on
reporting every month, or insisting on taking part in managerial decisions.

28.
Most founders raise
from angels
41%

29.
Most founders raise
from angels
Followed
by family
& friends
41% 38%

30.
Most founders raise
from angels
And VC
41% 38% 31%
Followed
by family
& friends

31.
Professional investors help more
VCs and Angels help twice as much
They act more professionally

32.
Twice as many
professionally
backed startups
raise more than
$5M+
FFF VC & Angels
In total funding

33.
$1M+
FFF VC & Angels
And six times more
professionally
backed startups
raise more than
In total funding

34.
Founders without excellent network or
previous exits often face a dilemma…

35.
running out of cash.
Taking a bad investment
or

36.
Czech startups are
losing out.
What’s the effect?

37.
So what should
investors do?
And deliver 🌎 impact?
To build more Czech 🦄 ?

38.
1. Take part in
f
irst
tickets
With high risk, but high returns
Spray and pray

39.
2. Support, but don’t
overstep.
Help with further fundraising
Help if asked

40.
3. Don’t be greedy
No more than 15% equity
Optimal 5-10% for $100-300k

41.
Do you want to be
part of the change?
Share this deck to your community!

42.
Thank you!
www.linkedin.com/in/vithorky
.