The marketing plan for Jacob's Creek wine aims to increase sales by 20% by 2018 through various strategies and tactics. The plan identifies the company's strengths such as its strong brand image and award-winning winemaking, but also weaknesses like being perceived as outdated. The best part of the plan is sponsoring popular events to promote the brand, but it fails to analyze competitors which is important for their goals. The objectives, strategies, and tactics discussed in the plan could help Jacob's Creek become the leading Australian wine and spirits brand if executed properly.
2. Introduction
• Jacob's Creek is considered as one of the famous Australia's largest
wine brands.
• Company basically provides three products i.e. Barossa Shiraz,
Barossa Cabemet Sauvignon and Barossa Shiraz Cabernet.
• Vision of firm is to maintain the same position as market leader in
Australia wine and spirit industry.
• While, the mission of Jacob's Creek is to deliver both profitable and
sustainable growth in regard to enhance the market share across all
categories.
• Corporate objectives of firm is to become market leader and attain
growth sales of 4-5% and also improve its operating margin over
medium term.
3. Acquire the best by
experts at minimal price and score A+
Contact Us:-
Phone:-
Email:-
Website:-
4. Critique SWOT
• It can be assessed from the Jacob's Creek possess
strong brand image and history in market and thus it
is easily recognised by consumers within Australia.
• Thus, it can be analysed that business possess strong
brand name which results in attaining high market
share and sales.
• Business also obtain positive strength in terms of
obtaining award-winning wine making capability
with effective research and development.
5. Contd...
• While, it can be reviewed that firm possess certain
weaknesses i.e. weak financial position and also
consumers found it old fashioned.
• Also, the product selected by firm is of low quality.
Thus, all these are considered as their major
weaknesses and thus limits the development of
product premium range.
6. Contd...
• It can be identified that Jacob's Creek possess varied
opportunities such as decrease in competition and tax
change.
• Also, more number of customers are influenced to
consumer the wine made by firm due to its high
quality.
• However, it has been identified that firm is also
focusing upon using eco-friendly products and
processing the wine preparation through innovative
way.
7. Contd...
• Further, Jacob's Creek also faces threats related to
people who are increasing their concern regarding not
consuming alcohol as it harms their body.
• It has been reviewed that business is facing issues
related to breach of trademark and authenticity.
• However, it can be evaluated that all such threats
creates issues for firm in relation to affect the
business functions.
8. Critique Objectives and Strategies
• The marketing objectives and strategies prepared by
Jacob's Creek enhances the overall sales volume and
value of wine by 20% till 2018.
• Thus, it is a positive sign for firm and thus it helps them
to improve firm's performance in market.
• It can be evaluated that cited business prepares
effective objectives and strategies in regard to enhance
the sales growth and improve margins.
9. Contd...
• Also, it can be reviewed that company aims to
maintain its brand reputation and for that they need to
carry out effective research and development so that
they can improve their sales and targets.
• Company also needs to maintain its consistency in
various form such as logo, taste and name as all these
are assets and thus improve the brand image so that
desired objectives could be attained.
10. Critique Tactics
• It can be evaluated that Jacob's Creek undertakes
varied marketing tactics such as launching its
business or promoting it through sponsorship.
• Thus, through promoting the business in Australian
Open Tennis is considered as one of the best way to
promote the brand.
• It is the best way through which large number of
potential clients could be attracted towards firm.
11. Contd...
• Thus, promoting the brand through carrying out the
strategy of providing complementary drink at the
restaurant in order to obtain their response over the
taste would result in engaging target customers with
firm.
• Another major benefit firm could obtain from
sponsoring the Tour Down Under Cycling event and
thus it helps in influencing attention of various
customers and thus they aim to consume the brand.
12. Contd....
• Thus, all such promotional campaign aids
business to improve its marketing strategy and
thus sponsor famous events and games in order
to become popular.
• Promotion through social media is also useful
for Jacob and thus it provides effective results
which enhances brand reputation of firm in
market.
13. Acquire the best by
experts at minimal price and score A+
Contact Us:-
Phone:-
Email:-
Website:-
14. Best and Worst Parts of Plan
• It can be evaluated that the whole marketing plan is prepared
very well as it identifies the current SWOT perspective,
marketing strategies, tactics and thus promote the product
among target consumers.
• Thus, sponsoring various events is considered as the best part
of marketing plan and thus it helps in evaluating the firm's
position in market.
• While, the worst part of the plan is that it do not identify its
competitors and their strategies which is essential for firm to
implement effective strategies and become number one brand.