1.
Business
Decision Making:
Restaurant Chain

2.
Introduction
Decision making, a process which is
considered to be as inevitable aspect in
business organization because an
entrepreneur or director or assigned
manager takes complex or major
business decisions mundanely..

3.
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4.
Primary Data Analysis
Association of customers with the Sainsbury
Less than 1 year
1 to 3 years
4 to 6 years
More than 6 years

5.
Yes No
0
5
10
15
20
25
30
35
40
Customer likeness about the Sainsbury products

6.
Very bad Bad Average Good Excellent
0
5
10
15
20
25
30
Customer perception about pricing strategy of Sainsbury
Column B

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8.
36
8
6
Does people find best price products in Sainsbury
Yes
No
Can’t Say

9.
Worse Bad Good Very Good Excellent
0
5
10
15
20
25
3
5
7
10
25
Behaviour of employees with customers in the stores
Column B

10.
6
5
9
12
18
Does customers are satisfied with Sainsbury
Strongly disagree
Disagree
Neutral
Agree
Strongly Agree

11.
Finding of the Primary Research
Most of the respondents have been associated with
Sainsbury for 4 to 6 years even there are customer which
are buying products from Sainbury for more than 6 years.
Majority of the customers likes products of Sainsbury.
Most of the respondents have the perception that
Sainsbury has excellent pricing strategy which stimulate
them to buy products from the Sainsbury stores.

12.
Contd...
36 out of 50 people agreed that they find best
price products in Sainsbury stores.
People also agreed that employees of Sainsbury
behave in excellent manner.
Majority of people are satisfied with the overall
products and services of Sainsbury.

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14.
Secondary Data Analysis
Sainsbury

15.
Sainsbury

16.
Contd...

17.
Sainsbury Trend Line

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19.
Trend Line of sales and operating
profit of Sainbury

20.
Trend Line of sales and operating
profit of Tesco

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22.
Thank You