1. SPRING/SUMMER 2005
VOLUME IV, NUMBER 2
Kosmos
An Integral Approach to Global Awakening
$10.00 US. $15 OVERSEAS

2. NANCY B. ROOF
Editor & Publisher
one2
Design & Production
TARA STUART
Assistant to the Editor
LEWIS MARSHALL
Editorial Assistant
SANDER FEINBERG
Kosmos Online
DAVID PARKER KOSMOS
Marketing Consultant
An Integral Approach to Global Awakening
Volunteers:
Jean Bates (Outreach), The mission of Kosmos is to inform, inspire and engage individual and collective
John Clausen, Martha Gallahue, Marilyn Hamilton (Canada), Kurt participation in shaping our global future. This we endeavor to do through
Johnson, Georgia Kelly, Yasuhiko Kimura, Avon Mattison, Peter Merry new ways of thinking about our commonality and diversity, and through
(Netherlands), Nancy Seifer, John Steiner, Barbara Valocore, Shirley transforming and connecting the objective world of global realities and the inner
and Bob Schwaller, Diane Williams, Dorothea Zimmer (Germany), world of spiritual values.
and more…
_____________ We are the first generation called to the task of building a sustainable and
ADVISORY BOARD compassionate global civilization. The task has become urgent as we awaken
Nancy B. Roof (Chair) to the radical choice – either extinction or survival with a more enlightened
Don Edward Beck consciousness. We believe the leading edge integral worldview is the most
Barrett Brown comprehensive approach to personal, cultural and global transformation today
Richard Falk and holds the promise of shaping our emerging global civilization in a direction
Joe Firmage worthy of human dignity.
Patricia Mische
Gayatri Naraine
Abdul Aziz Said “Kosmos takes an integral approach to global emergence that stimulates the mind,
Danny Schechter awakens the heart and inspires global engagement. It has magnetized experienced
Alfredo Sfeir-Younis leading edge thinkers in global governance, economics, institutional transformation
_____________ and contemporary spirituality who are committed to evolutionary global change
through transformation of self, culture and institutional structures.
KOSMOS™
Kosmos is published bi-annually in Highly recommended.”
May (Spring/Summer) and November (Fall/Winter) by Ken Wilber, Integral Institute
Kosmos Associates, a 501©3 nonprofit organization,
and printed in the USA by Walter Snyder Printer
“The thoughtful reading of Kosmos brings both light to the mind and warmth to the
Publishing Office and Inquiries heart. What unifies its contents is also what animates it: the reach toward a new
P.O. Box 2102, Lenox, MA 01240 global renaissance of integral values, while honoring Spirit’s longing for beauty.
Tel. 413-637-0077 info@kosmosjournal.org Our planet today is fractured as never before, and we are consciously charged with
www.kosmosjournal.org forging the future. As the first integral journal to explore and engage global affairs,
Subscriptions and Address Changes: I keenly applaud, endorse and recommend it.”
Write to P.O. Box 2102, Lenox, MA 01240, Don E. Beck, Ph.D., The Spiral Dynamics Group
or subscribe and renew online at www.kosmosjournal.org.
Rates (in US funds): $16.00 one year; $30 two years.
International $24 one year; $44.00 two years.
SPRING/SUMMER 2005
Back Issues: Volume IV, number 2
See www.kosmosjournal.org for availability and price, or write to
Kosmos, P.O. Box 2102, Lenox, MA 01240; Illustration credits: Front cover photograph courtesy of Tohru Waki, Shokokusha;
or email info@kosmosjournal.org. inside front cover, Astrophysical Research Consortium and Sloan Digital Sky Survey
Collaboration, www.sdss.org; p.7, p.8 courtesy of Mark Weiler; p.13, ©Corbis 2004;
Media Inquiries, Syndication & Permission Requests p.15 courtesy of Peter Merry; p.17 ©Juan Cristobal Koeraus with permission; p.19
Contact Nancy Roof, Publisher at 413-637-0077 Yemaya ©1996 Sandra M. Stanton with permission; Hawgman-Fist ©2005 created
e-mail nancy@kosmosjournal.org by John Wowk, Artwork by Jesse Moore. Hawgman is a registered trademark. ® with
permission; Orangutan ©2003, Christopher J. Crowley with permission; Winning
Submissions:
the Oil Endgame ©2004, Rocky Mountain Institute with permission; p.20 What was
Kosmos does not accept unsolicited submissions at this time, and is
that bump? ©2004 Adbusters Media Foundation with permission; Barrett-
not responsible for the return or loss of submissions, or for any
Winter©2005 Rita M. Brown with permission; p.21 ©2004 courtesy of Manuel
damage or other injury to unsolicited submissions.
Magana; p.22 ©2004 Norbert Wu/www.norbertwu.com; p.29 © Reuters 2004; p.30
©2005 by Kosmos Associates All rights reserved. The name “kosmos” top and bottom ©Reuters 2004; p.31 ©Reuters 2004; p.32 top and bottom ©Reuters
and its logo are trademarks of Kosmos Associates, which bears no 2004; p.33 all photos courtesy of ©Reuters 2004; p.37 courtesy of Peter Ginter
responsibility for the editorial contents; the views expressed in the www.peterginter.com; p.42 Shinkenchiku-sha, courtesy Takashi Yamaguchi &
articles are those of the authors and may not reflect those of Kosmos Associates.
and its Advisory Board. Except for fair use extracts with full credit, no Corrections Volume IV. No 1. Editorial, Harold Feinstein. not Feinberg, p.30
part of this publication may be reproduced in any form without per- Biography Cora Weiss should read: Colombe D'Oro XX Edition Award from the
mission in writing from the publisher. Archivio Disarmo per la Pace in Rome under the patronage of the Mayor of Rome.
3 KOSMOS SPRING | SUMMER 2005

3. Kosmos
Spring/Summer 2005
1 KOSMOS
A PAUSE TO REMEMBER
2 EDITORIAL
ARTICLES
ONE KOSMOS | MANY VOICES
Joe Firmage 6 AWAKENING TO TRUTH
A successful entrepreneur shares a passionate narrative of his
own awakening to truth and the mind-bending questions that
have been the focus of his life journey. The answers he finds have
led to a much deeper and vaster sense of being and a new science
of time, space and matter. What are the implications?
Abdul Aziz Said 10 GLOBAL CITIZENSHIP: NEW HORIZONS IN EDUCATION
The first generation of global citizens is already among us.
Are our institutions prepared to teach the transformational skills
necessary for the economic, political and social emergence of a
new global order?
Llewellyn 11 ONENESS: THE ORGANIC UNFOLDMENT OF GLOBAL CIVILIZATION
Vaughan-Lee A new life force is flowing through the Internet creating new
patterns of reconnection - one of many signs that planetary
regeneration is already occurring. A mystic shares how Life
itself is revealing the ways of oneness and how to live in har-
mony with the “divine unfoldment” of a global civilization.
Don Beck 14 WINDMILLS, TULIPS AND FUNDAMENTALISM
Don Beck does not hesitate to take on the hard problems
that threaten the integration of a global culture. How do we
address the extremes of fundamentalism in Europe with the
tools of Spiral Dynamics Integral?
Barrett Brown 17 INTEGRAL COMMUNICATION FOR SUSTAINABILITY
Meeting people where they are is fundamental to the art
and science of Integral Communication. Using images and
analysis, Barrett teaches us how to be effective when deal-
ing with diverse worldviews on the subject of sustainability.
BOOK REVIEW
Bruce Gibb 23 COLLAPSE: HOW SOCIETIES CHOOSE TO FAIL OR SUCCEED
by Jared Diamond
A review from a Spiral Dynamics Integral perspective.
SPRING | SUMMER 2005 KOSMOS 4

4. INTEGRAL COMMUNICATIONS FOR SUSTAINABILITY
Barrett Chapman Brown
Why care for the environment? Ask this question of people from there are at least three general stages of worldview
around the world and myriad responses will return. You might development: pre-conventional, conventional, and post-
hear, “Do it… For your children * For the technical challenge conventional. Each of these worldviews sees the environment—
of achieving sustainability * Because the Glorious Qur’an and is motivated to care for it—for different reasons. Some
states that this is man’s obligation * To save Gaia * Because people will be motivated to care for the environment in order to
it is the ancestral way * For the opportunity to make money * protect and support themselves and their family. Others will
To preserve the beauty of Nature * So I don’t get cancer from feel compelled to act sustainably to support their group, or
pollutants * Because it is honorable and is our responsibility to nation. Still others will be inspired to care for the environment
be stewards * To stop the greedy industrialists by any means in order to serve all life, everywhere, now and in the future.
necessary * Because pollution is a sin against Creation * To
sacredly express love for all of existence. Complement Transformation with Translation
What is your answer? Do any of these responses feel true to
you and appeal to your deepest sensibilities? Which responses, if Many approaches to sustainability education attempt to
any, fail to strike a chord or feel uncomfortable to you? How and transform a person’s worldview in relation to the environment;
where does that discomfort show up in your body? trying to change how someone sees the environment,
Place your attention in those areas of your body so that they will care for it more. This may be
and feel into how you might be viscerally effective at times, but it is often a long,
reacting to one or more of the statements. difficult, and resource consuming
These different statements will resonate process. Robert Kegan, a Harvard
with different worldviews. If you had developmental psychologist, claims
even the slightest negative reaction in his book, The Evolving Self,
to any of the statements, it may that it takes approximately five
indicate that you have some years to completely change a
difficulty relating to the worldview worldview if the right
that generated it. conditions are present. A
This article is a brief complementary and more
introduction to the art and science efficient approach is to
of communicating about sustain- translate sustainability
ability to different worldviews. One messages into the worldview(s)
key ability is to be able to honor all of the population. This article
worldviews as they are, even if they briefly explains how to translate
differ from our own. Any negative sustainability to the most common
reaction we feel toward a worldview worldviews. Fundamentally, transla-
blocks our capacity to authentically tion is a way of truly honoring people
communicate and create mutual understand- where they are, without trying to change
ing with someone who holds that lens on life. By them. The process is to carefully frame a
focusing conscious attention on where we feel a reaction sustainability message in a way that resonates with
in our body, we can begin to move through any internal blockage someone’s worldview, with their deepest values and
we might have toward that worldview. Effective communication motivations. If framed well, and supported with the requisite
starts with profoundly understanding ourselves. prompts and reinforcements that help people establish habits,
behaving sustainably can become a part of people’s everyday
The Development of Worldviews living.
The chart on the following page lays out five different
Worldviews change over time, becoming more complex and “Ecological Selves.” Each represents a common worldview, has
encompassing. This occurs as an individual’s sphere of care and a unique way of understanding the environment, and resonates
concern grows. We develop from only caring for ourselves, to with a specific communication style. The chart is followed by a
caring for our family/group/nation, to eventually caring for all summary of how to choose developmentally appropriate
sentient life. Developmental psychology is used to map out world- imagery for sustainability communications. We will finish with
views and identify how they change over time. After decades of a look at how to use this research and communicate about
research in the areas of cognition, morals, values, ego- sustainability to multiple worldviews simultaneously.
development, and other facets of human nature, it is clear that

5. F I V E E C O L O G I C A L S E LV E S AND HOW TO COMMUNICATE WITH THEM ABOUT SUSTAINABILIT Y
Eco-Self What’s Important Aspects of Eco-Self Best Sources of Best-Fit Approach Demotivators
May Be Found In... Communication (Hot Buttons) (Cold Buttons)
Eco-Guardian Magic or unseen forces; Storytelling about caring Counsel from revered Refer to traditional rituals, ceremonies, icons;
Disrespect chief, tribe,
romantic ethos ancestral ways; customs; for land and animals elders, chieftain, or reference mystical elements, superstitions,
elders, ancestors; desecrate
rituals and rites of based in animism, magic, shaman; from within the magic; appeal to extended family, harmony,
PRE-CONVENTIONAL
sacred grounds; violate
Respects Nature; passage to connect with or some tribal traditions; family/tribe/clan; and safety; honor blood bonds, the folk, the
taboos or ritual ways;
return to lost natural world; omens; naïve appropriation of through spirit/Natural group, taboos; rely little on written language
introduce ambiguity;
ecological council of elders; lineage; indigenous views and realm signals; the word and facts; use storytelling, emotions, drama,
threaten family
paradise; “tribal” shamans and witches practices about nature and ways of ancestors songs, dances, imaginative 2D images
Assertion of self over the EarthFirst!; Person with recognized
Eco-Warrior Demonstrate “What’s in it for me, now?”;
system or Nature; obtain eco-terrorism; the stoic power or something to Challenge power or courage;
heroic ethos offer “Immediate gratification if...”; challenge
power and be free; mountain climber; offer; straight-talking Big shame or put down person/
and appeal to machismo/strength; point out
respect; the “Law of the extreme sports; Boss; respected, revered, group; move onto turf; be
Conquer Nature; heroic status and legendary potential; be
trophy hunting; or feared other; derisive and laugh; taunt as
reject civilization; Jungle”; impulsivity and flashy, unambiguous, reality-based, and
immediate reward; frontier mentalities; celebrated “idol” with an outsider; appear or talk
fight “the strong; use simple language and fiery images/
toughness; “hands on/ off-the-grid housing; reputation; someone of weak; make excuses
system”; macho graphics; appeal to narcissistic tendencies
street/survival” skills Monkey Wrenching proven trustworthiness
Earth as Garden of Rightful, proper kind of Invoke duty, honor, country; use images of Attack religion, country,
CONVENTIONAL
Eco-Manager Maintain order and authority; a higher
follow the law (divine law Eden; Puritan ethos; discipline and obedience to higher authority; heritage, or standards;
stewardship ethos position in the One True
or state laws); keep Boy and Girl Scouts; call for good citizenship, stewardship, self- desecrate symbols or Holy
environmental Way; down chain of sacrifice for a higher cause; appeal to Books; put down the One
Manage Nature harmony and stability; command; according to
manage Nature for future legislation and traditions, laws, order, and being prepared; True-Way; violate chain of
from secular or rules; person with
bounty; follow higher protection agencies; draw upon propriety and responsibilities; command; disregard rules
religious position, power, and
authority and rules to endangered species show how behavior will insure future rewards, and directives; appear unfair
framework rank; in compliance with
avoid punishment regulations require delayed gratification, assuage guilt or sleazy; use profanity
tradition and precedent
One’s own right-thinking Appeal to competitive advantage and Put down profit or
Natural Capitalism;
Eco-Strategist Progress, prosperity; mind; successful leverage; draw upon success, progress, and entrepreneurism; talk about
conservationism; the
rational ethos independence; financial mentors and models; status motivations; inspire to face the collectivization; challenge
science of ecology;
success and the ”good credible professionals; challenge; call for bigger, better, newer, faster, compulsive drives; deny
POST-CONVENTIONAL
urban planning;
Manage, use, life”; science, technology, sources which are more popular; cite experts; use scientific data, rewards for good perfor-
utilitarian perspectives;
and exploit universal rights, invisible advantageous to the self- calculated risks, proven experience; show mance; force sameness; trap
environmental
Nature for profit economic hand; improve image, result from one’s increased profit, productivity, quality, results; with rules and procedures;
psychology; industrial
and play life through competition own observations, or are demonstrate as best option, strategy; show as seem inflexible or ordinary;
agriculture
based upon experience way to preempt government intervention treat as one of the herd
Deep Ecology; Consensual, Create a sense of belonging, sharing, harmony;
Liberate all humans and Assault the group’s goals
Ecofeminism; Social communitarian norms; show sensitivity to human issues, Nature, and
Eco-Radical life from greed and and ideals; try to get
Ecology; animal rights; enlightened colleague; others; call for an expansion of awareness, self-
equality ethos domination; protect the centralized control; reject the
Biocentrism; Eco- the outcome of sharing understanding, and liberation of the oppressed;
global commons; promote collective for individual
centrism; and participation; use symbols of equity, humanity, and bonding;
Postmodernist; community and unity; accountability; deny affect
save Nature for Ecopsychology; Environ- the result of self-growth; use gentle languaging and Nature imagery;
share resources; connect and feelings; degrade quality
mental Justice; green observation of events; build trust, openness, exploration for growth;
humanity and for with Spirit; consensus; of life or environment; rely
politics; social construc- the here and now; present real people and authentic emotional
its intrinsic value social responsibility; on “hard facts” and exclude
tion of nature; corporate appeals to affect/ displays; encourage participation, sharing,
political correctness people factors; act elitist
citizenship feelings/emotions consensus, teamwork, community involvement
Ecological Selves by Sean Esbjörn-Hargens, based upon values research by Clare Graves, Don Beck and Chris Cowan, and self-identity research by Jane Loevinger and Susanne Cook-Greuter.
Communications material (approach, hot and cold buttons) adapted completely, with permission, from Spiral Dynamics (www.spiraldynamics.net).

6. U SING I MAGES TO C OMMUNIC AT E TO D IFFERENT E COLOGIC AL S ELVES ABOUT S US TA I N A B I L I T Y
Eco-Guardian Eco-Manager
A major component of the Images that
Eco-Guardian worldview appeal to the
is its magical and Eco-Manager
animistic belief system. may be embed-
Young children often hold ded in either a
this worldview. A similar secular or reli-
form of it also makes up gious context.
part of the complex Usually, these
constellation of beliefs of images will
many indigenous groups, show “pure”
as well as some aspects of Nature, untouched by humanity, flourishing, pristine, and, in the
the New Age Movement. case of Christian environmentalism, reminiscent of the Garden
Therefore, images that of Eden. This image of an endangered orangutan is an example.
anthropomorphize ani- The Eco-Manager worldview may suggest the way Nature
mals, plants, elements, “should be”, according to Divine or state law. Examples of
and natural forces—or show them as imbued with sentient images I have found targeting this worldview are, a lone
consciousness—are often used to communicate sustainability howling wolf, a simple butterfly, a cathedral of trees, and many
messages to this worldview. Such an image is that of Yemaya, images with the sun—God’s grace—shining down upon the Holy
the Yoruba Mother of the Sea. An example of her use for a sus- Land. The “What Would Jesus Drive?” campaign sprouted out
tainability initiative occurs each New Year’s Day in Rio de of the Christian evangelical movement. It uses images of Jesus
Janeiro when the city launches “Operação Iemanjá” (Operation looking over a tangled mess of highways and stating,
Yemaya) and mobilizes 3000 workers to clean up the beaches “Transportation is a moral issue.”
after the previous night of revelry.
Eco-Warrior Eco-Strategist
This worldview is also expressed differently amongst youth than Sustainability images that are used to motivate people who hold
among adults. Environmental superheroes appeal to the youth of this worldview fall into two broad categories: Challenge/
many cultures. Hibridos del Mar (Hybrids of the Sea) are Strategy and Nature+Technology. This image, from the book
Mexican marine superheroes who battle pollution and Winning the Oil Endgame, shows black “oil” pieces against
corruption. This is an image of Boston-based Hawgman. He is white “sustainability” pieces. The World Business Council for
“Nature’s champion, defender of the outdoors, protector of the Sustainable Development uses similar challenge/strategy
environment.” He has pledged to fight polluters and he imagery in its publications: pictures of hurdles, a tightrope, a
encourages youth to practice “catch and release” fishing and to Rubik’s cube, and a maze—all representing the challenge of
keep their fishing areas sustainability.
clean. In order to appeal Also common
to adults deeply rooted are images
in the Eco-Warrior that blend
worldview, fiery and technology
intense images and and Nature,
graphics are often used. suggesting
Pictures of extreme that our tech-
pollution or brutal nology is key
environmental destruc- to achieving
tion may help success- progress in
fully move some people to action. The Earth Liberation Front, sustainable
for example, has a picture of a torched Humvee on its development. Eco-Strategist imagery in general tends to
homepage, symbolizing their intention to “stop [the] continued communicate a “human control” dynamic. The assumption is
destruction of life, by any means necessary.” Subtler and less that we have control over nature; this is a common theme in the
extreme imagery, such as pictures of a solo mountain climber or rise of modernism worldwide.
other images showing “heroic efforts to save Nature” are also
commonly used to appeal to the Eco-Warrior in us.

7. Eco-Radical 3) Combine the three separate communications into one, being
Images that motivate careful not to use any of the “demotivators” for any of the
this worldview fall worldviews. As long as no “cold buttons” are pressed, people
into two categories: will tend to “hear” only that which resonates with their worldview.
cynical/deconstruc- For example, someone with an Eco-Manager worldview will tune
tionist and nurturing/ into the Eco-Manager-specific communication yet pass over the
spiritual growth. The part of the message tailored to the Eco-Strategist or Eco-Warrior.
postmodern backlash This process demands that we be mindful of our own
against modernism worldview. If the communication I’ve crafted sounds good to me—
and its (unintended) yet I haven’t tailored it to the audience’s worldviews—then I am
ill effects has led to a most likely on the wrong track. I may be merely communicating
slew of imagery that the way I see the world, which might be either a fundamental
challenges our defini- (unconscious) dishonoring of the audience, or lazy scholarship.
tion of progress and Knowing that different worldviews exist, I feel a deep, internal
suggests alternative ways of seeing the world. A vanguard responsibility to learn from and learn about an audience first, and
organization in this arena is Adbusters, with its “culture then tailor the message as specifically as possible.
jamming” initiatives. Adbusters’ website is replete with smart, I believe that this depth of conscious communication is
requisite for all sustainability education if we are to authentically
hip, and cutting edge artistry that appeals to the Eco-Radical.
and intelligently respond to the increasing complexity of our
An example is this image of Earth as victim of a hit-and-run
environmental and social challenges. This process is ultimately
accident. Another example is an Ecologist cover which shows a
about 1), profoundly understanding ourselves and how we see the
malnourished African boy in front of a giant, felled, old-growth
world, and then 2), turning that mindful engagement to our audi-
hardwood. The headline screams, “Why have you forsaken me?”
ence and striving for seamless mutual understanding. While this
This worldcentric sensitivity to the downtrodden, which the
approach is by no means a panacea, it is a vital part of successful
Eco-Radical embodies, generally emerges alongside a communication. For years now, various senior leaders in UNICEF
commitment to personal/spiritual growth. This growth motif have successfully tailored all their communications to local world-
employs positive, beautiful images of humans communing/ views. Currently, business consultants, government officials, and
meditating in nature, celebrating life outdoors, and serving civil society leaders from around the world do this as well. If this
sustainability while transforming themselves. manner of meeting people where they are resonates in your heart
and mind, I invite you to test it, learn more, and eventually use
Communicating to Multiple Worldviews Simultaneously this approach in all your communications about sustainability.
These Ecological Selves are the environmental “lenses” of the A Note from Barrett C. Brown
most common worldviews held by humanity. However, people
don’t merely operate with one worldview. While these worldviews Thank you for having taken the time to read this article. It is an
may appear to be strict stages—developing from pre-conventional honor to share it with you. We at the Integral Sustainability Center
to conventional to post-conventional and beyond—they are more are working at the nexus of sustainable development, Integral
akin to probability waves. This means that although people have theory, and developmental psychology. We are attempting to map
a “center of gravity” —the core worldview they tend to operate and design sustainable development theory and practice that
from, say 50% of the time—they also respond from more address both the complexity of the exterior world of behavior
complex and less complex worldviews the other 50% of the time. and systems (natural and social) and the complexity of the inte-
Three other factors make this analysis challenging. The accurate rior world of psychology, consciousness, and culture. Our inten-
measurement of a worldview is a rigorous process and, in any tion is to continue sharing our research and growing the Integral
given population, a variety of worldviews are present. Finally, Sustainability community in service of effecting global sustain-
highly developed adults are often found to value all the world- able development. For further information, please visit us
views, seeing the importance of each. Given these issues, the best on-line through Integral University (www.integraluniversity.org),
strategy for communicating about sustainability is to use languag- or contact me directly at bbrown@integralinstitute.org.
ing and images that appeal to multiple worldviews simultaneously.
Barrett C. Brown is Co-Director of
Experienced, intuitive communicators do this naturally, the Integral Sustainability Center at
sensing the appropriate language for their audience. Here’s a Integral University. He was formerly
simple, 1-2-3 process for crafting these communications. international development director of
1) Identify the three dominant worldviews, or Eco-Selves, amongst The Sustainable Village and is
the target population. 2) Develop a separate sustainability currently studying for a Ph.D. in
communication (with images if needed) for each of these world- Human and Organizational Systems.
views, drawing upon relevant authorities and communication He lives in the green mountains of
sources, and using the “best-fit approach” guidelines. Vermont, USA.