1.Understand visitor behaviour 2.Know your visitors 3.Make your visitors happy

1. Google Confidential and Proprietary

2. Google Confidential and Proprietary
Cemal Buyukgokcesu
Strategic Partner Manager
21 February 2013
Analytics For AdSense

3. Google Confidential and Proprietary 3
1 Understand visitor behaviour
2 Know your visitors
3 Make your visitors happy

4. Google Confidential and Proprietary 4
1 Understand visitor behaviour
2 Know your visitors
3 Make your visitors happy

5. Google Confidential and Proprietary
A metric is a measurement
MetricsDimensions
Dimensions describe attributes
Number of visits
Number of visitors
Page views
Time on site
Visitor city or region
Referring traffic source
Browser type
Operating System
Understand your users with Web Analytics

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In-page Analytics
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In-Page Analytics lets you make a visual assessment of how users interact with
your web pages
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In-page Analytics: Browser Size
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Browser size is a new tool for optimizing your site’s content: browser-size
analysis, which is part of the In-Page Analytics report.
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In-page Analytics
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Same data for links targeting the same URL?
 Enhanced Link Attribution
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In-page Analytics: Ideas for Publishers
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Put the ad
below
navigation
bar
Create site
specific In-
Page report
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Which forum page seems optimized?
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Move 728x90 to above navigation links
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Audience > Behavior > Engagement
How engaged are your users: Visit Duration

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Audience > Behavior > Engagement
How engaged are your users: Page Depth

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How loyal are your users: Count of Visits
Audience > Behavior > Frequency & Recency

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How loyal are your users: Days since last visit
Audience > Behavior > Frequency & Recency

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1 Understand visitor behaviour
2 Know your visitors
3 Make your visitors happy

17. Google Confidential and Proprietary
Segment your visitors in meaningful ways
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Segment your visitors in meaningful ways
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You can also create custom segments to measure the
performance of your most important visitors
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Advanced Segmentation for AdSense
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When we segment AdSense clickers, Analytics will become
a huge AdSense report

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Use Custom Dashboards for quick insights
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Social Media Dashboard
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goo.gl/8EFQ5

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AdSense Dashboard
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1 Understand visitor behaviour
2 Know your visitors
3 Make your visitors happy

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Content Experiments
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Content Experiments
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Content Experiments replaces the old Website Optimizer.
It allows to test pages easily and measure goal performance
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Content Experiments
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You can select the goal to test and the amount of visitors
included in the experiment.

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Content Experiments: advantages
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• Fully integrated in Analytics: measure, test, optimize in one place.
• Comes with a wizard in 4 steps: really easy to set up.
• Reuses Google Analytics tags: just add one tag to the original
page.
• Statistical model reveals a winner in approx. 14 days.

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Content Experiments: guidelines
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To get faster and more reliable results:
• Test only a few elements
• Use high-volume pages
• Make bold changes
• Keep testing

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Content Experiments: measure
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Now we added AdSense report capabilities such as
Revenue, CTR, CPM, and the option to choose which variations
you want to plot in the graph.
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Compare speed of different browsers: Did you
optimize for mobile devices?

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goo.gl/KpY6A

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Questions?

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Thank You
Cemal Buyukgokcesu
Strategic Partner Manager
21 February 2013