Company report Amazon

Intelligence Group - Global Talent Acquisition Monitor
The attractiveness of
Amazon
within the European
labour market

AMAZON - attractiveness within the European labour market
Introduction
Find out how to attract international talent to Amazon
Attractiveness
Labour competition
Job preferences
International mobility
Socio-demographics
About us
Contact

Within the European labour force, Amazon is ranked: young talent
The potential of Europeans who want to work for Amazon:
higher educated
In absolute terms most talent comes from:
1. Italy
2. Spain
3. United Kingdom
4. Germany
5. Poland
In relative terms most talent comes from:
1. Spain *
2. Italy
3. Ireland
4. United Kingdom
5. Poland
Intelligence Group, Global Talent Acquisition Monitor 2018
5 th
5. NHS 2.2 million
Attractiveness
1. Google
4 th
2. Apple
Where in Europe can talent for Amazon be found?
485,000
3. Microsoft 4 th
4. Amazon
1.8%
1.3%
1%
* 2% of the people from Spain want to work for Amazon (see the
map on the right).
464,000
428,000
282,000
180,000
2%
1.9%
"Which companies would you prefer to work for?
< 35

Concerning the European labour market, Google is Amazon its biggest competitor, followed by Apple and Microsoft.
People who want to work for Amazon have a relatively high preference to work for Ebay, Netflix and Sony as well.
Top competitors
People who want to work for Amazon also want to work for...
4. Netflix
5. Sony
6. Ebay
7. Facebook
8. Ikea
9. Vodafone
3. Microsoft
Labour competition
1. Google
2. Apple
Google
Apple
Microsoft
Netflix
Sony
Ebay
Facebook
Ikea
Vodafone
0
200
400
600
800
1000
1200
1400
1600
0% 5% 10% 15% 20% 25% 30%
index
popularity
relativepopularity-index>100meansmorepopularthanaverage

Much more information is available
Improve your recruitment with our European Recruitment Dashboard
The dashboard can be used for:
▪ International recruitment marketing and employer branding;
▪ Managing the expectations of the management or client;
▪ Being a professional partner for the executive board.
Improve your recruitment strategy with data
▪ Improving the candidate experience based on local expectations and
differences;
Do you want to know more about the attractiveness of Amazon within the
European labour market? We have more information than this report shows you.
With our data we can provide you insights in the people that want to work for
Amazon, but there is much more. Whether you are interested in other
companies, cities, countries or specific target groups.
Our labour market and target group data is directly accessible via our interactive
dashboard. This dashboard supports various recruitment processes, such as
recruiting new employees from abroad (people to work) or relocating your
company to another country (work to people).
▪ Insights in recruitment feasibility and the most used media channels when
looking for a job;
▪ Increasing effectiveness of recruiting talent from the various European
countries;
CONTACT US >
EUROPEAN RECRUITMENT DASHBOARD >

Job preferences
Most important aspects when choosing a new employer Most important job benefits
Typical for people who want to work for Amazon
The aspects below are typical for people who want to work for Amazon, compared to the rest of the European labour force
index index
1 ➢ International company * ➢ Sport facilities offered by the employer
2 ➢ Appealing products and services ➢ Benefits from products or services from the employer
3 ➢ Career opportunities ➢ Company laptop/tablet/smartphone
4 ➢ Challenging work ➢ Support for good homeworking facilities
5 ➢ Opportunity to work from home
* The aspect 'International company' is 2,7 times more important for people who want to work for Amazon compared to all other Europeans.
Job preferences of Europeans who want to work for Amazon
120 177
145
272 194
159 178
137 177
60%
34%
34%
26%
26%
24%
18%
17%
15%
14%
Good salary
Permanent contract
Work/life balance
Working environment
Career opportunities
Job security
Challenging work
Financially sound company
Acceptable workload
Terms of employment/employee benefits
44%
35%
33%
26%
26%
22%
20%
16%
15%
15%
(Flexible) working hours
Opportunity to work from home
Holiday pay
Support for good homeworking facilities
Number of paid vacation days
Thirteenth salary
Compensation for irregular work/overtime
Fixed bonus
Pension package
Health and safety focus of employer

Working abroad Important information
Main reasons for considering working abroad (for Amazon) Most preferred countries to work in *
27% wants to work abroad without having to emigrate
Standard of living
19% wants to live and work abroad
Accommodation/housing
International mobility
Europeans that want to work for Amazon…
To what extent do they want to work across the border and what are their preferences?
54% does not want to work abroad
Before choosing to work abroad, people first need
information about at least the aspects below
United States
Canada
United Kingdom
Spain
Germany
* Broader than just Europe. Not necessarily countries in which Amazon
has production and/or sales locations.
Local (income) taxes
>
1,0
Social environment
million Transport connections
people
32%
26%
25%
23%
23%
Opportunity to broaden experience
Challenging myself
Getting to know different culture(s)
Starting an international career
Salary conditions/rate of pay
13%
21%
38%
28%
up to 1 year
1-2 years
3-5 years
more than 5 years
1
2
3
4
5
1
2
3
4
5

Socio-demographics
* International Standard Classification of Occupations (ISCO-3)
Male Female
68% 32%
Education level Most common fields of study
Socio-demographics of Europeans who want to work for Amazon
Gender Age distribution Experience level
Languages (11%)
Information and communications
technology operations and user support
Economics (10%) Database and network professionals
Most common occupations *
Business and administration (16%)
Software and applications developers and
analysts
Information and Communication
Technologies (16%)
General office clerks
Engineering and engineering trades (7%)
Business services and administration
managers
9%
27%
47%
17%
15-24 years
25-34 years
35-49 years
50 years and older
15%
16%
69%
Junior Medior Senior
20%
42%
38%
Low Medium High
1
2
3
4
5
1
2
3
4
5

Intelligence Group
Global Talent Acquisition Monitor
European Recruitment Dashboard
About us
Intelligence Group is an international Data & Tech company in the field of labour market and recruitment data. We
focus on collecting, storing and enriching labour market-related data for the purpose of improving the recruitment
of employees (or staff) by employers and increasing international mobility.
The Global Talent Acquisition Monitor (GTAM) is a large-scale study of the labour potential on the European labour
market. The GTAM has been conducted in 28 European countries with approximately 60,000 respondents being
questioned. The data in GTAM gives insights in:
▪ Socio-demographic characteristics: age, gender level of education, profession, sector, work experience;
▪ How do you reach your international target group? Insights in pull factors, employment conditions, job search
channels, favorite apps and websites for recruitment of active and passive candidates;
▪ How do you attract international talent? Insights in drivers of internationally mobile people, popular cities and
countries for your target group, and the factors that are most important in a job;
▪ Candidate experience: learn about expectations of the application process, negotiating the contract, the
resume of candidates in various countries to improve candidate experience in your local markets.
Are you looking for surprising and distinctive information about your target to recruit people from abroad? Or data
for choosing specific jobboards and media to be visible on? Or information to strengthening your employer brand or
to optimize the candidate experience in your local markets? The European Recruitment Dashboard provides you
with all relevant information about your target group for faster and smarter recruitment.
Read more about us
Read more about GTAM
Read more about the European Recruitment Dashboard

Contact
Intelligence Group
Marconistraat 16
3029 AK Rotterdam
The Netherlands
+31 88 - 730 2800
info@intelligence-group.nl
Contact
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