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The Benefits of Machine Learning and
Programmatic Buying
Learn about...
The benefits of Machine Learning and Programmatic
Programmatic by the numbers
The reasons for Programmatic growth
Programmatic Real-Time Bidding (RTB)
How Machine Learning works
The key benefits of Machine Learning and Programmatic
RTB
Programmatic by the numbers
Global Programmatic advertising hit 42% of total
display related media spend in 2014, up from 33% in
2013 (Source: Magna Global)
60-75% of total digital display advertising will be
spent on Programmatic by 2017 (Source: IAB)
What's driving that spend?
Reach customers cost effectively
Deliver the right message to the right person
when they are in-market to buy
Find new customers unaware of the advertisers
product
Advertiser's need to:
But how?
The Benefits of Machine Learning and Programmatic Buying
The Benefits of Machine Learning and Programmatic Buying
The Benefits of Machine Learning and Programmatic Buying
The Benefits of Machine Learning and Programmatic Buying
Machine Learning vs Manual Targeting
Human assisted targeting
Human assumes the audience.
Points targeting solution at
audiences that look like its core
audience.
Machine Learning solution
Makes no assumptions about
audience. Finds new audiences at
'pre-awareness' levels, as well as
optimising the core audience.
The Benefits of Machine Learning and Programmatic Buying
The Benefits of Machine Learning and Programmatic Buying
About Intelligent Optimisations
Intelligent Optimisations (IO) is a marketing technology company which has
developed a proprietary, big data driven, automated media buying platform.
Reach Us
Plymouth
Intelligent Optimisations
Princess Court
23 Princess Street
Plymouth
PL1 2EX
Telephone: +44 (0) 1752 603030
London
Intelligent Optimisations
Henry Wood House
2 Riding House Street
London
W1W 7DR
Telephone: +44 (0) 20 3770 7606
www.dsp.io hello@dsp.io @iopowertolearn

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The Benefits of Machine Learning and Programmatic Buying

  • 1. The Benefits of Machine Learning and Programmatic Buying
  • 2. Learn about... The benefits of Machine Learning and Programmatic Programmatic by the numbers The reasons for Programmatic growth Programmatic Real-Time Bidding (RTB) How Machine Learning works The key benefits of Machine Learning and Programmatic RTB
  • 3. Programmatic by the numbers Global Programmatic advertising hit 42% of total display related media spend in 2014, up from 33% in 2013 (Source: Magna Global) 60-75% of total digital display advertising will be spent on Programmatic by 2017 (Source: IAB)
  • 4. What's driving that spend? Reach customers cost effectively Deliver the right message to the right person when they are in-market to buy Find new customers unaware of the advertisers product Advertiser's need to: But how?
  • 9. Machine Learning vs Manual Targeting Human assisted targeting Human assumes the audience. Points targeting solution at audiences that look like its core audience. Machine Learning solution Makes no assumptions about audience. Finds new audiences at 'pre-awareness' levels, as well as optimising the core audience.
  • 12. About Intelligent Optimisations Intelligent Optimisations (IO) is a marketing technology company which has developed a proprietary, big data driven, automated media buying platform. Reach Us Plymouth Intelligent Optimisations Princess Court 23 Princess Street Plymouth PL1 2EX Telephone: +44 (0) 1752 603030 London Intelligent Optimisations Henry Wood House 2 Riding House Street London W1W 7DR Telephone: +44 (0) 20 3770 7606 www.dsp.io hello@dsp.io @iopowertolearn