How CRM has evolved in the last 35 years infographic
Signaler
IntelliverseSuivre
30 Aug 2017•0 j'aime•63 vues
How CRM has evolved in the last 35 years infographic
30 Aug 2017•0 j'aime•63 vues
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Technologie
It’s pretty interesting to note how CRM has evolved from 1980’s to the present day form with all its sophisticated features. The evolution of CRM is also interesting from the stand point how business operations and requirements have changed over the years. The journey of the CRM and its gradual sophistication implies the evolution of customer communication as well. Along with all these information, this infographic depicts revealing statistics regarding the impact of CRM on business and its usage patterns. Overall, this infographic will give you a bird’s eye view of the journey of CRM from 1980’s to the present day and how the picture would be in the near future.
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How CRM has evolved in the last 35 years infographic
- 1. 1980sCRM in - A one way traffic CRM in - Information exchange started Present Day -Integrated marketing, Sales, & Customer service 1990s 2000s CRM CRM after Relationships with customers started with email communication as an outbound marketing strategy. Customers’ responses could not be tracked. There was no way of organizing information properly. CRM enabled customers’ interaction with information flowing from customers Cloud based CRM became popular with the launch of open source CRM Launched loyalty & customer reward programs Extended special offers for sign up, referrals by friends, & advocate marketing emerged Launching of cloud CRM in 1999 Customer analytics provided in-depth insight about customers Open source CRM system was launched in 2004 Advent of social CRMs as a more effective marketing tool in 2000s Loaded with Customers’ contact details Loaded with data analytics predicting customer behavior Interactive in real time and customers can be called directly Integrated with mobile phones Integrated for marketing, sales, & customer service Integrated with data from the cloud Emerging as Social CRMs with social media analytics - New frontiers with data mining Future trends of CRM Mobile CRM becoming more popular Increased integration with social media networks Drawing more in-depth customer profiles More accurate prediction of customers’ digital behavior Social CRMs with integrated social listening Event driven triggers from social listening Loaded with business intelligence Loaded with market intelligence with extensive use of big data Investments in CRM solutions by businesses continue to increase…. It is predicted to grow to $ 37 billion in 2017 from $ 24 billion in 2014. Sources: 1. http://www.superoffice.com/blog/crm-software-statistics/ 2. http://www.capterra.com/customer-relationship-management-software/user-research-infographic 3. http://comparecamp.com/history-of-crm-software/ www.intelliverse.com crm@intelliverse.com Toll Free: +1 888.468.3554 Sales CRM® Today... 27% of businesses use on-premise/ installed CRM & 73% use web based CRMs Social media monitoring, Integrated contacts from social media profiles, and Mobile Apps WEBBASE CRM Most desired features are Most impacted aspects of business by CRM 35years CRMHow has evolved in the last Customer retention - 47 % Customer satisfaction - 47 % Sales revenue - 45% Cross selling/ Up selling - 39% 100% 50% 0% CRM Today’s CRM can boost sales, generate leads, increase customer satisfaction and help in content marketing at cost effective rates. Present day CRMs are: