2. Today’s Purpose
• More PROFITABLE
products or services
MATRIX
Teach a
Reliable System
for Accelerating
(new or improved)
• More PROFITABLE
customers & markets
Profitable Growth

3. Today’s Training Simulation
is about...
MATRIX

4. MATRIX
History
1. Founded in 1989
2. By George P. Burdell after he was laid off
3. Created Red Devil Security System in his Garage

5. THE RED DEVIL
Security System
MATRIXUnique Features
• Cross Zone
• Flash Memory
• AES
• Sleek Control Panel

6. THE RED DEVIL
Security System
Primary market is the 6,000,000 Small Businesses
Misc. Small
MATRIX Businesses
Jewelry
Stores
Consumers

7. THE RED DEVIL
Security System
Sales Trend
US Competition Cloned Us
MATRIX
China Competition
Introduced
Won Bid
Lean
for Tiffanys Made Us Price
Competitive

8. Owner and Founder
George P. Burdell
MATRIX
Has gone to Hawaii to celebrate the
Lean Turnaround.
He’s not had a holiday since 1989.

9. THE RED DEVIL
Security System
Sales Trend
MATRIX
Today

10. MATRIX
The team has analysed what’s
happened ... and sent a report
to George...

11. We Need Ideas For
MATRIX
PROFITABLE GROWTH
5 Minutes
to work with your team

12. …let’s see how George
MATRIX
likes our ideas...

13. New products/services drive growth….
Growth Rate (%) vs No. New/Improved Products/Services in 3 year period
MATRIX

14. New customers drive growth….
Average GROWTH RATE
MATRIX
Number of NEW CUSTOMERS over the past 3 years

15. What Makes This Program UNIQUE...
MATRIX

16. Innovation Success Factors
Discovered by
REVERSE ENGINEERING
what separates winners from losers
MATRIX
4,000+ ideas were studied
Over 2,000 Academic Journal Articles Reviewed

17. Process Success Factors
Discovered by
Quality Control Charting of
MATRIX
6,000+
Innovation Teams

18. Its NOT about
Balance Sheets,
Accounting
MATRIX
or Cost Control

19. Today is about changing your
MATRIX
THINKING SYSTEM
for Accelerating Innovation

20. “94% of failures are
due to the SYSTEM
MATRIX
6% are due to the
worker”

21. The FACTORY offers
3% of the Opportunity for
Company Improvement.
MATRIX

22. MATRIX
….why does innovation matter?

23. “If you’re not Monopoly
unique you’d
MATRIX
better be
cheap.”
Doug Hall
Commodity

24. Quick Test for Meaningful Uniqueness
Are your profit margins...
10% 20% 50%
MATRIX
higher than your industry?
If not, then you are
NOT meaningfully unique

25. Why the Focus on
PROFITABLE GROWTH?
Only 1 in 7
MATRIX
small businesses
close leaving debt
Over 80% Close Because
“It’s not worth the effort”

26. today……..
MATRIX

27. MATRIX

28. Profit 101
MATRIX
= learning simulation

29. Challenge Programme
MATRIX
applies the system to your business

30. Responsible for £1.5Bn in new
MATRIX
products & services globally.

31. effectiveness endorsed by…
MATRIX

32. 6 Key Learning Concepts
1. Dramatic Difference
2. Overt Benefit Difference
3. Real Reason to Believe Difference
MATRIX
4. Explore Stimulus
5. Leverage Diversity
6. Drive Out Fear
Agenda --- Basic then ADVANCED

33. Your Simulation Workbook
Put your name on it!
Everyone has a different COLOUR
on the front of their workbook
MATRIX
Notes from the presentation
are placed throughout the book

34. Why Are We Here?
Why do we at Buzz Electronics
need to change our system for
MATRIX
accelerating profitable growth?
10 Minutes
to work individually
& with your team
Handout + Pages 4 & 5

35. Report Out!
thunderous applause
MATRIX
guaranteed

36. 6 Key Learning Concepts
1. Dramatic Difference
2. Overt Benefit Difference
3. Real Reason to Believe Difference
MATRIX
4. Explore Stimulus
5. Leverage Diversity
6. Drive Out Fear
Agenda --- Basic then ADVANCED

37. Dramatic Difference
You TRIPLE your odds of success when
you offer a DRAMATIC DIFFERENCE in
Overt Benefit & Real Reason to Believe
MATRIX
Dramatic Difference
Low Dramatic Difference
Probability of Success
14%
Medium Dramatic Difference 40%
High Dramatic Difference 53%

38. Average % Profit Margin vs Core Business Strategy
16
15
14
13
MATRIX
12
11
10
9
8
7
Low Cost Quick Delivery Voice of Customer High Quality Innovation
Georgia Institute of Technology
n=738

39. 370%
Greater chance
MATRIX
of profitable
success for ideas
that are
Extremely/Very
Unique

40. RADICAL Innovation
versus Incremental Innovation
Company
MATRIX
Valuation
Marketing
7X
Effectiveness 9X

41. Companies That It’s NOT the
Patent Grow Certificate
5X Faster
MATRIX
It’s the
MINDSET!

42. THE FIRST!
THE ONLY!
MATRIX
New Customers love
NEWS & hope

43. 6 Key Learning Concepts
1. Dramatic Difference
2. Overt Benefit Difference
3. Real Reason to Believe Difference
MATRIX
4. Explore Stimulus
5. Leverage Diversity
6. Drive Out Fear
Agenda --- Basic then ADVANCED

44. Overt Benefit Difference
You TRIPLE the effectiveness of
your marketing efforts by OVERTLY
communicating your customer benefit
MATRIX
Low Overt Benefit
Probability of Success
13%
Medium Overt Benefit 26%
High Overt Benefit 38%

45. Features are not Benefits
Features are the
- Facts
MATRIX
- Figures
- Technology
- and Details
That make up your offering

46. Benefits are…
WHY should I care?
I = the customer
MATRIX
“Our product will make you
Smarter...
Faster...
Healthier...”

47. MATRIX
feature benefit
stabilisation reduces
control rollover risk

48. MATRIX
feature benefit
quality long-lasting &
wax blends glossy shine

49. MATRIX
feature benefit
On-Line You Save More
Banking with auto budget

50. MATRIX
feature benefit
Contains Fast Teething
Benzocaine 7.5% Pain Relief

51. WHY should I care?
WHY should I care?
MATRIX
WHY should I care?
WHY should I care?
WHY should I care?

52. Features to Benefits
Turn 3 Unique Features
of the Red Devil
into OVERT Benefits
MATRIX
Work individually then
work with your team
15 mins
Pages 6-7

53. Benefits are Relative
to a
MATRIX
Specific Customer

54. Target
compete
In BBQ
MATRIX
Audience =
Those who
Cookshack Cookers
Send You to The
Competitions Winners Circle 1,000+ Wins

55. NEW Target Audience
Those who don’t compete
WARNING
MATRIX This Electric Cooker is
ILLEGAL in Competitions
It gives the user an
UNFAIR ADVANTAGE
as the even heating
makes it too easy to
Make Perfect BBQ Every Time

56. 6 Key Learning Concepts
1. Dramatic Difference
2. Overt Benefit Difference
3. Real Reason to Believe Difference
MATRIX
4. Explore Stimulus
5. Leverage Diversity
6. Drive Out Fear
Agenda --- Basic then ADVANCED

57. Overt Benefit Real Reason to
Difference Believe Difference
MATRIX
gets customers closes the sale
excited

58. If you’re promising a
BENEFIT DIFFERENCE
Then…
MATRIX
You MUST Be Doing
SOMETHING DIFFERENTLY
(i.e. have a “Reason to Believe” Difference)

59. Real Reason to Believe Difference
You DOUBLE your odds of Success when you
Communicate a REAL REASON TO BELIEVE
That your OVERT BENEFIT will be delivered.
MATRIX
Real Reason To Believe
Low Real Reason to Believe
Probability of Success
18%
Medium Real Reason to Believe 29%
High Real Reason to Believe 42%

60. if every company did what
MATRIX
they promised…..

61. MATRIX
there would be no need for…..

62. “Real
Reason to
MATRIX
Believe.”

63. 93% of consumers do not have
confidence in the advertising
messages of major corporations.
MATRIX -Yankelovich

64. 64% of consumers do not believe
that the news media get their
facts straight.
MATRIX -Gallup

65. Your Overt Benefit Should…
MATRIX
DEMAND
Real Reason to Believe

66. It’s Simple
BE REAL
MATRIX&
Tell the TRUTH
do what you promise.

67. The Truth
MATRIX
Added 5 Words ...
“baked in not
painted on”

68. MATRIX
$20M
Growth

69. Five Strategies for adding
Real Reason to Believe
Probability of Success
MATRIX
Holding all else constant
• 1. Tell the Truth 42%
2. Testimonial 41%
3. Pedigree (Methods, Materials) 41%
4. Data or Demonstration 45%
5. Guarantee (That’s “risky”) 60%
“risky” to you, not to the client

70. the TRUTH
MATRIX

71. expert TESTIMONIAL
The Service: Laser Vision Correction
MATRIX
The Benefit: Near Perfect Vision
The Real Reason to Believe:
Testimonials from DOCTORS who have
used this DOCTOR for Eye Surgery

72. PEDIGREE
“Arguably the Best Whisky in
the World.”
Dave Broom
Whisky Magazine
“The Greatest All Rounder in the
MATRIX
World of Malt Whisky.”
Michael Jackson
Whisky Expert
“The world’s greatest distilled spirit
at the present time. Buy what ever
you can find.”
Paul Pacult
Spirit Journal Retaste 12.07
Overt Communication of
Pedigree Grew Sales 30%+

73. DEMONSTRATION
MATRIX

74. MATRIX

75. 6 Key Learning Concepts
1. Dramatic Difference
2. Overt Benefit Difference
3. Real Reason to Believe Difference
MATRIX
4. Explore Stimulus
5. Leverage Diversity
6. Drive Out Fear
Agenda --- Basic then ADVANCED

76. Explore Stimulus
• Uniqueness Mining
• Customer Mining
• Technology Mining
MATRIX
Stimulus Available
Low Stimulus
# of practical ideas invented
22
Medium Stimulus 38
High Stimulus 47

77. Stimulus 1 + 1 = 3
+ =
MATRIX
+ =

78. Traditional Model
draining
Individual Brainstorming
MATRIX
Before After
Suck Method
Uses Your Brain Like A
LIBRARY

79. COMPUTER
MATRIX
Stimuli sets off a CHAIN Reaction!!!

80. Where To Go On Holiday?
MATRIX

81. Where To Go On Holiday?
MATRIX

82. Like when you FIRST started your
company or started your job…
MATRIX

83. 6 Key Learning Concepts
1. Dramatic Difference
2. Overt Benefit Difference
3. Real Reason to Believe Difference
MATRIX
4. Explore Stimulus
5. Leverage Diversity
6. Drive Out Fear
Agenda --- Basic then ADVANCED

84. Leverage Diversity
Diversity multiplies the impact of stimulus.
MATRIX
Diversity of Thinking
Low Diversity
# of practical ideas invented
19
Medium Diversity 30
High Diversity 46

85. Clones Create Clones
What is a rose? “Beauty”
MATRIX “Beauty”
“Beauty”

86. Diversity Multiplies
Stimuli
“Beauty”
What is a rose?
MATRIX “Vitamin C Tea”
“Rose Water”
“Tango”

87. Leveraging
Diversity
MATRIX
is not for
WIMPS!

88. STIMULUS MINING
• Customers
• Technologies
MATRIX
•
•
•
Suppliers
Distributors
Sales People
• Customer Service Complaints

89. DIVERSITY
Finance R&D
MATRIX
Operations
Marketing
Sales Purchasing
breaks down internal silos

90. STIMULUS MINING
Uniqueness Mining
MATRIX
Customer Mining
employees inputs
Pages 8 & 9

91. For Example…
Uniqueness Mining
MATRIX
Our sensors have tonnes
of extra memory
Idea...

92. Use the memory to add a
computer game to the system
MATRIX
Security System PLUS
Mission Impossible Game

93. Buzz Ideas
PAIR UP TO
INVENT IDEAS
for new
MATRIX
PRODUCTS / SERVICES
for BUZZ Electronics
ON Pages 10 & 11
using stimulus
from pages 8 & 9 15mins

94. MATRIX
is not
a strategy
for success

95. MATRIX
What is it?

96. MATRIX
is not
a strategy
for success

97. CHALLENGE
The more Dramatically Different
MATRIX
CONFUSION
The Greater The

98. Confusion Clarity
Barrier compositions and articles Cancer-Safe Fast Food Tub
produced with the compositions
A stable, aqueous barrier coating
composition includes: (a) prolamine;
(b) cold water insoluble polymer; (c)
The first biodegradable fast food
water; (d) water-soluble co-solvent;
MATRIX
sandwich container that provides
and (e) stabiliser. The composition, grease protection without the
when applied to a substrate, chemicals that have been found to
produces an article having a high cause cancer.
surface energy and resistance to oil
and grease penetration. A method of
producing the article involves
applying the composition to a
substrate...

99. Hot Water Tap
Confusion
The finest quality tap available. Clarity
Made from heavy cast brass
patterns, copper tubing with Our Industrial Water Taps...
MATRIX
stainless steel and aluminium
accessories, these faucets are
designed, built and tested to last
1. Provide 2 times greater flow
19 vs. 6 gallons per minute at 25 psi
for the life of your plumbing
2. Installs in half the time
system. Use a standard 1 3/8ths drill bit
vs. Chiseling a 3 inch hole
They’re the BEST Available!

100. Half the Time
MATRIXDouble the
Flow

101. Research finds
that you should….
Write So That A
MATRIX
12 Year Old Can
Painlessly Understand
Your Idea

102. CLARITY is especially necessary with
TECHNICAL Offerings
MATRIX
Geek to Geek to
Marketing
& Accounting

103. One or Two Benefits = 44% Success
Three or More Benefits = 37% Success
MATRIX Conclusion:
Do One Thing Great!

104. FOCUS - improves CLARITY
MATRIX
Free tasting of 24 flavors of jam.

105. FOCUS - improves CLARITY
MATRIX
Free tasting of 6 flavors of jam.

106. FOCUS - improves CLARITY
MATRIX
6 flavors
24 flavors 12 % Bought
2 % Bought

107. Golden Rule of Clarity
Let a customer say NO…
because what you offer doesn’t apply to them.
MATRIX
But NEVER let a customer say
NO because they don’t
understand what you’re offering.

108. Yellow Idea Card
MATRIX

109. Our Focus:
New products / services
MATRIX
for Buzz Electronics

110. MATRIX
you have 15 minutes…..

111. Buzz Ideas
Team adds CLARITY
MATRIX
Write idea on Yellow Card
Use pages 12-13 as guidance

112. Why do we hope a miracle will occur?
MATRIX

113. The Innovation Systems Way to Leverage Group Diversity
1. INDIVIDUALS 2. CREATE with Partner
Explore STIMULUS Leverage DIVERSITY
10 Minutes
MATRIX 20 Minutes
3. LISTEN & LEARN from Team
Drive Out FEAR
20 Minutes

114. Advanced
MATRIX
Topics

115. Advanced
MATRIX
STIMULUS

116. Best Place To Look for Stimulus
Competitive
/ Customer
MATRIX
Scouting
Technology 5X
Scouting More Effective
Journal of Product Innovation Management 2005;22:258

117. STIMULUS MINING
Open Innovation
MATRIX

118. OPEN INNOVATION
is the Future
Old World New World
MATRIX
All Smart People
work for us and we
do it all ourself
Connecting Outside means
85% Increase in R&D
productivity
Not invented here Reapply with Pride
We don’t partner with Our biggest competitor is
competitors our biggest customer

119. OPEN INNOVATION
MATRIX

120. Companies are Desperate
Innovation Success is Poor
Only 4.5% of projects
meet ROI Goals
Success
MATRIX
Failure
Boston Consulting
Group 32% Odds versus 4.5% odds

121. They’re Turning to
OPEN INNOVATION
To Accelerate Success
MATRIX

122. OPEN INNOVATION
is the Future
MATRIX
% of P&G
ideas from
outside the
company

123. “94% of failures
are due to the
MATRIX
SYSTEM
6% are due to the
worker”

124. the three stages of the system…
Evaluate Launch
Create Ideas
Ideas
MATRIX
Ideas
A system for A system for picking A system for getting
creating as many ideas with the highest ideas to market with
ideas as possible. probability of success. the minimum of time,
money and risk.

125. Some examples of Open Innovation Marketplace s
Where Innovation Buyers, Sellers, Investors & Distributors
Speak the Same Language
e.g. http://www.innovationsupplychain.com/
MATRIX
Seller BENEFIT
60 Second
Business Credibility
Inventor’s ideas are taken more
Buyer BENEFIT
Smarter, Faster, Cheaper
Innovation Development
Companies can painlessly access a
virtual Innovation Department that is as
seriously by companies because each
idea comes with an independent much as 3X times more successful, 85%
research report and sales forecast that more efficient and requires 50% less
can be understood in 60 seconds. capital investment.

126. Remember...
DIVERSITY
Finance R&D
MATRIX
Operations
Marketing
Sales Purchasing
breaks down internal silos

127. Open Innovation
Finance R&D
MATRIX
Operations
Marketing
Sales Purchasing
breaks down company walls

128. STIMULUS MINING
Open Innovation Mining
from the
Innovation
MATRIX Marketplaces
on
Pages
14 & 15

129. Open Innovation
Stimulus
MATRIX
Intelligent motion detector
that knows the difference
between humans & animals
Idea...

130. The Terminator
MATRIX
The system
also
exterminates
rodents!

131. WIPE YOUR
MIND CLEAN
MATRIX
Create a FRESH Idea
Create a NEW Idea

132. Buzz Ideas
PAIR UP to INVENT IDEAS
for new PRODUCTS/ SERVICES
for BUZZ ELECTRONICS
MATRIX
ON Pages 16 & 17
using Open Innovation
stimulus from pages 14 & 15
15 mins

133. Lunch Break
MATRIX

134. ADVANCED
Overt Benefit
MATRIX
Topics

135. Customer Pull
is about offering…
MATRIX
CLEAR & SPECIFIC
Overt Benefit Advantages

136. Generic
MATRIX
Claim

137. It’s just as GENERIC as
“what makes us great is...”
MATRIX

138. Specific & Numeric Benefit Advantages
Overt Benefit Advantages . . .
MATRIX
Clear Benefits . . .
Features . . .
Confusion . . . Where are you?

139. A NUMBER
Increases odds
MATRIX
of success by
52%

140. SPECIFIC & NUMERIC
MATRIX
Examples

141. Be Specific!
MATRIX
SERVICE
“100% Delivery in 24 Hours we keep
inventory so you don’t have to”

142. Be Specific!
QUALITY
MATRIX
“Our SIMMS fishing
wader zippers WORK -
they’re the same quality
as Air Force exposure
suits.”

143. Be Specific!
PEOPLE
MATRIX
“Our service
people
get it right the first
time - each has at
least 10 years of
experience”

144. Under extreme heat
MATRIX
our Air Blasters
produce up to 50%
more force than
competition.

145. “But my customers are only
interested in low price!”
MATRIX

146. Low Price is Specific & Numeric
MATRIX
The only way to beat it is to
OFFER MORE VALUE

147. Are You Catching a Theme?
“If you’re not meaningfully
MATRIX
unique you’d better be
cheap.”

148. Buzz Ideas
Team adds NUMBERS
MATRIX
Write idea on YELLOW Card
Use pages 18-19 as guidance

149. Vote at Table
Use ALL of your coins
MATRIX
Where should
we Invest
George’s Money?
To Accelerate Profitable Growth

150. Report Out!
thunderous applause
guaranteed
MATRIX

151. REVIEW:YOURCULTURE
MATRIX
Thoughts?
Ideas?

152. THINK:YOURCOMPANY
MATRIX
Let’s use your homework.
Create a FRESH Idea
Create a NEW Idea

153. The Truth is...
DRAMATICALLY DIFFERENT IDEAS
MATRIX
Cause Operational
CHAOS CHAOS

154. SOLUTION = Fix the SYSTEM
“94% of failures
MATRIX
are due to the SYSTEM
6% are due to the
worker”

155. System Based on the
Masters of Innovation….
MATRIX Up
Start
Companies

156. Start Ups Are…
The Real EXPERTS of Innovation Commercialisation
MATRIX
% of Innovations
Still in Business after 3 years

157. The Simultaneous Engineering Approach
1. Plan
Product
4. Act 2. Do
Development
3. Study
MATRIX
Fail Fast - Fail Cheap
Rapid Cycles
of Test &
Learn
Business
Marketing
Model
Development
Development

158. How to START UP like a START UP
Open Innovation
MATRIX
“Borrow don’t build or buy”
Manufacturing – Distribution Investment - Ideas

159. The SCOUT
(project General Manager)
Is the HUB of the WHEEL
R&D / Engineering
MATRIX
Finance SCOUT
Market Research
Sales / Marketing
Manufacturing / Operations

160. The RELAY RACE Approach
Doesn’t Work
MATRIX

161. The Simultaneous Engineering Approach
Product
Development
MATRIX Rapid Cycles
of Test &
Learn
Business
Marketing
Model
Development
Development

162. Innovation is about “Whack-a-Mole”
Product /
Service
Reality
MATRIX Customer
Rapid Cycles
of Test &
Learn
Profit
Promise Formula

163. The Deming Cycle
Scientific Method
1. Plan
MATRIX
4. Act 2. Do
3. Study “Fail Fast Fail Cheap
Get Smart”

164. Old World
“Proper & Mature”
Business Innovation
Fail Fast - Fail Cheap
System
Get Smart
Expensive & Slow
1. Plan 1. Plan
MATRIX1. Plan
2. Study
2. Study
2. Study
2. Study
2. Study
2. Study
2. Study
2. Study
4. Act
3. Study
1. Plan
2. Do 4. Act
3. Study
1. Plan
2. Do
4. Act 2. Do
2. Study 4. Act 2. Do
2. Study
2. Study 3. Study
3. Study
2. Study

165. Fail Fast
Fail Cheap
& Get Smart
MATRIX
test with
vending
machines

166. Fail Fast
Fail Cheap
& Get Smart
MATRIX
test at
trade shows

167. MATRIX

168. Approach
Focus on Biggest Threats or “Unknowns” First
MATRIX KILLER
Death Threat
Small Small Small
Problem Problem Problem

169. P&G Does the Same
Focus First On Project
Death Threats
MATRIX
“Teams like to address easy issues first. At P&G we
have flipped the sequence. Teams must identify so-
called “killer issues” - problems that must be solved
for the innovation to succeed.”
A.G. Lafley
Retired CEO

170. Focus on Biggest Threats First
Turn KILLER Threats
Into Manageable Threats
1. Plan
MATRIX
What Death
Threat?
4. Act
Apply 2. Do
Revise Learn
Stop
3. Study
KILLER What learned?
Death Threat
Manageable
Threat

171. MATRIX

172. MATRIX

173. MATRIX

174. Situation: Bill a home brewer thinks he's invented a
beer that prevents hangovers. He uses a secret
collection of herbs to make it work.
MATRIX
Death Threats: Bill meets with an investor who
is interested in the idea. However, the
investor has identified two Death Threats that
he's asked Bill to address before he invests.
1. Is it legal to sell it?
2. Does it really work?

175. 1. Is it legal to 2. Does it really
Death Threat
sell? work?
Ask for Advice Ask the herb
Innovation Supply Chain
Customer Feedback company to
- Problem
- Idea / Product investigate
Do the Numbers
•Estimate Sales
MATRIX
•Estimate Cost
•Reduce Uncertainty
Dig for Truths
•Data & Research Dig
• Technology & Patent Dig
• Inventor & Expert Dig
Make it Real Test it with 10 people
•Feel the PAIN (Problem)
•Fast “Works Like” Prototype who typically get
•Fast “Looks Like” Prototype hangovers

176. We’re not trying for a TOTAL Solution
Just trying to remove it from DEATH THREAT LIST
MATRIX
Give attention to the plate that is about to fall just
enough to keep it spinning.

177. Buzz Plan
THINK
Fail Fast
MATRIX
Fail Cheap
Get Smart
Methods
15 Minutes
to work as a team Page 26

178. Report Out!
thunderous applause
guaranteed
MATRIX

179. Some Ideas Get Accelerated NOW
But no ideas are
MATRIX
THROWN
AWAY

180. Pipeline Management of Innovation
High Probability Correct
Ideas (£/€) Understanding of
MATRIX
=
Medium Probability
Ideas (£/€)
Low Probability
Value
Max Chance of
Hitting Growth
Ideas (£/€) Targets From
Innovation

181. A Simple Pipeline Management System…
Conservative Most Likely Aggressive Development Proprietary
IDEA Forecast Forecast Forecast Status Status Trailblazer
ACTIVE
Project #1 £0 £0 £0 1 to 5 1 to 5 name
Project #2
Later
Project #3
MATRIX
£0
£0
£0
£0
£0
£0
1 to 5
1 to 5
1 to 5
1 to 5
name
name
Project #4 £0 £0 £0 1 to 5 1 to 5 name
TOTAL £0 £0 £0 average average

182. Good
News
MATRIX
Profitable Growth
is Not Random

183. Leading Profitable Growth
1. Dramatic Difference
2. Overt Benefit Difference
MATRIX
3. Real Reason to Believe Difference
4. Explore Stimulus
5. Leverage Diversity
6. Drive Out Fear

184. Challenge Programme
MATRIX
Applies the Learning
In-Company

185. • Cross-border trade advice
Whatissues of taxation, regulations, etc (see Simple Guide
 Dealing with
information we can
• Sectoral reports
provide
to Cross Border Business)
 In-depth reports on sectoral dynamics and cooperative
MATRIX
opportunities (eg: construction materials, agri-food, etc)
• Company leads/databases
 Details of potential leads by sector, size and region
• Size of the all-island marketplace
 Trade and business sentiment statistics to help companies take
informed decisions (see http://www.intertradeireland.com/trade-
statistics/ )

186. • Business Information Centre - specialised electronic databases for:
Business Information Centre and
• Company information: Search by location, size, activity to find
potential customers, competitors or new suppliers
Enterprise Europe Network
• Market Information: Market size, forecasts, channels to market, key
players, and more
MATRIX
• Enterprise Europe Network NI
- one of over 500 contact points in Europe backed by the European
Commission advising companies on EU
legislation, programmes, opportunities, selling to the public sector
• To make an appointment: Tel: 028 9069 8135 E-mail:
bic@investni.com
• See sector guides:
http://www.investni.com/index/publications.htm?filter=S
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