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Deploying a cloud-based contact center with an existing premises-based phone system

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Deploying a cloud-based contact center with
an existing premises-based phone system
SELLING UNIVERGE BLUE® CLOUD CONTACT CENTER2
UNIVERGE BLUE® ENGAGE
UNIVERGE BLUE® ENGAGE is a highly customizable cloud-ba...
DEPLOYING A CLOUD-BASED CONTACT CENTER3
SCENARIO 1 – DEDICATED CONTACT CENTER PHONE NUMBER
In this scenario, one or more l...
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Deploying a cloud-based contact center with an existing premises-based phone system

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Do you still have a premises-based phone system but looking to move your contact center into the cloud? With UNIVERGE BLUE ENGAGE Contact Center (CCaaS), you can deploy your cloud-based contact center with your existing on-premises phone system. Learn more about UNIVERGE BLUE ENGAGE today on our website https://www.univergeblue.com/cloud-services/engage.

Do you still have a premises-based phone system but looking to move your contact center into the cloud? With UNIVERGE BLUE ENGAGE Contact Center (CCaaS), you can deploy your cloud-based contact center with your existing on-premises phone system. Learn more about UNIVERGE BLUE ENGAGE today on our website https://www.univergeblue.com/cloud-services/engage.

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Deploying a cloud-based contact center with an existing premises-based phone system

  1. 1. Deploying a cloud-based contact center with an existing premises-based phone system
  2. 2. SELLING UNIVERGE BLUE® CLOUD CONTACT CENTER2 UNIVERGE BLUE® ENGAGE UNIVERGE BLUE® ENGAGE is a highly customizable cloud-based contact center solution, designed for greater responsiveness and optimal customer experience. ENGAGE improves the handling and oversight of communications through a range of agent and supervisor contact center services: Highly flexible solution including easy deployment for remote / home workers. Scalable from the smallest call-centric teams to large omni-channel environments. Streamlines incoming inquiries from multiple channels using smart routing and delivers context to agents for optimal customer experience. Reduces response time and improves service quality along with caller and agent experiences. Compatibility with most CRM and ERP systems and collaborative apps ensures easy adoption and minimizes disruptions. ENGAGE can be used in conjunction with UNIVERGE BLUE® CONNECT, a unified cloud-based communications and collaboration platform, as well as with existing cloud or on-premises phone systems. This document will examine how to deploy ENGAGE contact center with an existing premises-based phone system. Following is a generalized view of how ENGAGE over-the-top connects to a premises-based PBX; more detailed scenarios and diagrams follow later in this document. DEPLOYING A CLOUD-BASED CONTACT CENTER2 Existing PBX PSTN Trunk Non Agent EXT: 2200 ENGAGE Agent (ACD Subline 2301) DID: 404-555-2301, PBX EXT: 2300 Customer dials local or toll-free number ENGAGE Agent software Internet ENGAGE CONTACT CENTER ENGAGE IVR When overlaying a cloud-based contact center solution on a premises-based phone system, it is important to first identify the desired call flow. There are two common use cases to consider: Use Case 1, Dedicated Contact Center Phone Number: In this scenario, the contact center has one or more dedicated local or toll-free numbers. These numbers are not shared with the corporate phone system and are solely used to deliver calls to the contact center. Use Case 2, Contact Center Phone Number shared with Phone System: In this scenario, calls to the contact center first reach the PBX, and are generally answered by the automated attendant. Callers select an option to route calls to the contact center. These use cases, and the decisions taken for each, create several possible scenarios which are detailed below. PSTN
  3. 3. DEPLOYING A CLOUD-BASED CONTACT CENTER3 SCENARIO 1 – DEDICATED CONTACT CENTER PHONE NUMBER In this scenario, one or more local or toll-free numbers connect directly to the contact center. This/these number(s) may route directly to the contact center or through shared or dedicated PBX trunks, but do not receive any additional routing instructions from the PBX. As an example: customers may call a dedicated number and reach an Interactive Voice Response (IVR) system, which then collects information and routes the call to the agent queues and ultimately, the agent. Please see the following diagram for an abstracted example of an existing call flow; we will then examine how this schema will change after the implementation of a cloud-based contact center. The role of the PBX in this scenario is to provide a path for the call from the customer to the contact center; the PBX also provides call control and calling features in that it maintains the connection between the parties.  Caller dials the number dedicated to the contact center 2 The PSTN routes the calls to the existing PBX 3 The PBX sends calls to the contact center 4 Calls arrive at agent phones by way of existing extensions Scenario 1 (dedicated number) call flow – existing / prior to changes Contact Center On-premises PBX Agent phones 1 4 2 3 Customer dials local or toll-free number PSTN To replace the existing contact center with UNIVERGE BLUE® ENGAGE in this scenario, requires the following: 1. Port the dedicated contact center number from the current provider to NEC and assign it to ENGAGE. Please note that porting a number DOES NOT mean losing ownership or control of the local or toll-free number (see FAQ at the end of this document). The customer always retains ownership of the phone number(s). Verify with the local PSTN provider availability to port the required number(s). 2. Each agent’s phone must have an assigned Direct Inward Dial (DID) phone number. The DID is used by ENGAGE to route a call to the agent’s phone. If the phones do not currently have DIDs, they will need to be added. 3. The phone system must have adequate trunking/channels to handle the anticipated call volume.
  4. 4. DEPLOYING A CLOUD-BASED CONTACT CENTER4 Existing PBX Agent phone Customer dials local or toll-free number ENGAGE Agent software ENGAGE IVR PSTN 1 2 3a 3b 4 5 General Call Flow, after changes  Caller dials the number dedicated to the Contact Center 2 The PSTN sends the call to ENGAGE 3 Engage interacts with the customer a. If needed routes the call to an agent, by way of the PSTN b. Simultaneously, ENGAGE pops the Agent software on the Agent’s screen 4 The call is routed to the agent. If the agent is using a PBX phone, the call is routed to the PBX 5 The PBX routes the call to the Agent’s phone. Call control is assumed by the ENGAGE Agent software Scenario 1 (dedicated number) call flow – after implementation The following revised diagram demonstrates using UNIVERGE BLUE® ENGAGE to handle contact center functionality. Internet
  5. 5. DEPLOYING A CLOUD-BASED CONTACT CENTER5 Customer dials local or toll-free number PSTN 1 SCENARIO 2 – MIXED-USE CONTACT CENTER NUMBER In this scenario, a local or toll-free number serves multiple purposes, only one of which is the contact center. As an example: customers might call the business and hear a PBX greeting to the effect of “thank you for calling. Press 1 to reach an operator. Press 2 to dial by extension. Press 3 to reach customer service.” The customer service option connects the caller to the contact center, which then distributes the calls to the available agents, while the other two options serve different business functions and send the calls elsewhere in the company. Please see the following diagram for an abstracted example of an existing call flow; this document will then examine how the schema changes after implementation, based on which decision is made. The role of the PBX in this scenario is to provide a path for the call from the customer to the contact center; the PBX also provides call control in that it maintains the connection between the parties. Scenario 2 (mixed-use number) call flow – before changes On-premises PBX Caller presses 2 Dial by extension Caller presses 1 Reaches operator Caller presses 3 Reaches Contact center Auto- Attendent 2 3 4a  Caller dials the mixed-use number that serves the contact center as well as other business functions 2 The PSTN routes the calls to the existing PBX 3 The PBX delivers the calls to the auto-attendant 4 Based on customer input, the auto-attendant routes the call a. If the call is for the operator or dial-by-name, the auto-attendant routes calls to these functions b. If the call is for the contact center, the auto-attendant sends the calls to the IVR or queue and ultimately, the agent extensions In order to move the contact center functionality to the cloud, a decision must be made, regarding how the calls will be handled and which system (the existing phone system or the new cloud–based contact center) will be the “front end”. If the PBX is the front end, it will need to transfer calls to the cloud contact center, thus using an inbound and outbound switch port. If the contact center is the front end, it will transfer calls needing PBX routing/handling back to the PBX. When determining which system should front-end calls, it is best to base the decision on usage. A helpful rule of thumb is the 80/20 rule: if the contact center receives the clear majority of traffic, then the correct approach is to utilize the contact center as the front end. If a majority of the calls are non-contact center, the PBX should be the front end. 4b
  6. 6. DEPLOYING A CLOUD-BASED CONTACT CENTER6 SCENARIO 3, MIXED USE NUMBER (MAJORITY OF THE CALLS ARE FOR THE CONTACT CENTER) This scenario also considers a “mixed-use” number, wherein majority of the calls are for the contact center and the rest are for other business functions (e.g. Operator, dial by extension). In cases like this, if the majority of the call traffic is for the contact center, the correct course of action is to port the phone number (currently pointed to the PBX) to the cloud-based contact center. The business still retains ownership of the local and/or 800 number and avoids the vast majority of potential issues. ENGAGE will build the call flow to match the existing setup as closely as possible. To overlay UNIVERGE BLUE® ENGAGE in this scenario would require the following steps: Port the mixed-use contact center number from the current provider to ENGAGE. The other business functions will require one or more separate DIDs. Agents will also require their own DIDs. When the customer places a call to the contact center, the PSTN sends their call to ENGAGE in the cloud. Calls still arrive at an IVR, which is now built in the ENGAGE cloud rather than locally. The IVR can generally be built to closely mirror or even exactly match the version it’s replacing. The IVR greeting should instruct the caller to press 1 or 2 for “all other business functions,” and press 3 to reach the contact center. The first path leads back to the PBX, which can then execute functions such as Operator or dial by extension. Option 3 will send the calls on to the contact center agents
  7. 7. Auto- Attendent DEPLOYING A CLOUD-BASED CONTACT CENTER7 Scenario 3 (mixed-use number) call flow – after decision to port  Caller dials the number of the business 2 The PSTN sends the call to ENGAGE, now acting as the front-end 3 ENGAGE sends the call to the IVR a) If the call needs to reach a contact center agent, the IVR sends the call through the PSTN b) Simultaneously, the call details are sent to the agent’s ENGAGE Agent software 4 If the agent is using a phone on the existing PBX, the PSTN sends the call to the PBX 5 The PBX delivers the call to the agent’s phone via their DID. Call control is assumed by the ENGAGE Agent software 6 If the call is for business functions other than the contact center, the IVR sends the call back to PBX, by way of the PSTN 7 The PSTN delivers calls for these other business functions to the PBX 8 The PBX sends the call to the auto-attendant 9 The PBX routes the call internally, based on the caller’s selection a) If the caller presses 1, they will reach the Operator b) If the caller presses 2, they can dial by extension The local PBX remains in play under this schema but no longer acts as the front end. If the caller needs an existing business function other than the contact center, ENGAGE will send the calls to the PBX via a separate DID, where an auto-attendant will in turn route those calls based on the caller’s selection. Customer dials local or toll-free number PSTN 1 2 3a 6 4 7 Agent phone ENGAGE Agent software Internet 3b ENGAGE IVR Existing PBX 8 5 9a 9b Caller presses 2 Dial by extension Caller presses 1 Reaches operator
  8. 8. DEPLOYING A CLOUD-BASED CONTACT CENTER8 SCENARIO 4, MIXED USE NUMBER (MAJORITY OF CALLS ARE NOT FOR CONTACT CENTER) In this scenario, the phone number is again “mixed-use,” wherein some of the calls are for the contact center and the rest are for other business functions (e.g. operator, dial by extension). However, some businesses may find that the bulk of their calls go to these other business functions, and that contact center calls are a relatively small portion of the overall traffic. In this case, the business may choose to set up the following: Calls continue to reach the existing PBX, via the same multi-use DID. Callers who press 1 will be sent to the Operator via the PBX, as they are now. Callers who press 2 will be able to dial by extension via the PBX, as they do today. Callers who press 3 will be sent to the ENGAGE contact center agents. The on-premises PBX will forward the call to the DID assigned to the contact center. Agents will also require their own DIDs. Businesses selecting this schema should be aware of the following considerations. 1. Not recommended: Under no circumstances should the forwarding to ENGAGE be done at the level of an individual phone. This method always depends entirely on one device being connected and available and is thus inherently unreliable. 2. Forwarding at the PBX level is a more dependable solution, but still presents limitations. If the PBX is handling the bulk of the work, sending calls to the contact center and then back to the PBX, a “hairpin turn” scenario is introduced. Traffic coming from the local PBX reaches the ENGAGE contact center and must immediately make the “turn,” heading back to the PBX and then to the agent. This schema can introduce inefficiencies and be detrimental to performance: multiple lines or SIP trunks are tied up when a call is active. Every call that is terminated at an agent using a PBX phone under this schema will consume multiple channels, and at peak times the PBX may run out of channels and/or experience QOS issues. Manifested at scale, this can put strain on telecom resources and incur additional costs. 3. Recommended: wherever possible, the best solution is again to port numbers to ENGAGE. 4. Originating Caller ID cannot be guaranteed to be delivered from PBX back to ENGAGE as this would be dependent on PBX functionality as well as local carrier’s regulations. Not having the original Caller ID presented to ENGAGE will result in incorrect CTI implementation (screen pop, CRM integrations, etc) as well as search capabilities for reports, recordings, etc. Following is a revised diagram for Scenario 4, mixed-use number, when forwarding calls to the contact center rather than porting.
  9. 9. DEPLOYING A CLOUD-BASED CONTACT CENTER9 Scenario 4 (mixed-use number) call flow – after decision to forward Contact Center calls The local PBX remains in play under this configuration and is required to perform a central role in call control and routing. If the caller presses 1 or 2, the PBX will receive calls and send them to the existing business functions (Operator, dial by extension). If the caller presses 3, the PBX will forward calls to the separate DID provided for the ENGAGE contact center. The recommendation is to consider all factors and potential limitations and speak to both ENGAGE staff and the existing number carrier to determine the optimal schema. Please see the FAQ for further details.  Caller dials the number of the business 2 The PSTN sends the call to the existing PBX 3 The existing PBX sends the call to the existing Auto Attendant a) The Auto Attendant routes calls internally b) If the call is to be directed to the ENGAGE Contact Center the Auto Attendant instructs the PBX to route the call to the phone number of the ENGAGE Contact Center 4 The PSTN delivers the call to ENGAGE 5 ENGAGE interacts with the customer a) If it needs to route the call to an agent, it sends the call through the PSTN to the Agent’s DID b) Simultaneously, ENGAGE pops the Agent software on the Agent’s screen 6 If the agent is using a PBX phone, the call is routed to the PBX 7 The PBX routes the call to the Agent’s phone. Call control is assumed by the ENGAGE Agent software Auto- Attendent Caller presses 2 Dial by extension Caller presses 1 Reaches operator Customer dials local or toll-free number PSTN 1 4 5a 2 6 Agent phone ENGAGE Agent software Internet 3b ENGAGE IVR Existing PBX 3 7 3a 3a 5b
  10. 10. DEPLOYING A CLOUD-BASED CONTACT CENTER10 FREQUENTLY ASKED QUESTIONS (FAQ) Q: What happens to existing numbers? A: In all cases, the customer retains ownership of their numbers. Below are some specific scenarios. Verify with local carriers for any limitations (contractual, regulatory, or policies) in reference to your ported number(s). Q: What happens to toll-free numbers? A: ENGAGE becomes the service provider for the toll-free number. The customer still owns the number and can move it back at their discretion. The Contact Center specifications with ENGAGE will describe whether these calls will incur billed usage. ENGAGE has very competitive toll-free rates as a result of volume purchasing and can match or reduce current rates offered by existing carriers. Q: Does ENGAGE offer toll-free carrier redundancy? A: ENGAGE uses two toll-free network providers for North America, allowing the capability to swing toll-free numbers between carriers in the event one carrier is having network issues. Q: What about local numbers? A: ENGAGE becomes the service provider of the local number only, not the local lines associated at the premises. The local number is simply ported to an ENGAGE local line carrier provider for that city and that carrier delivers the calls to ENGAGE. The business is still the owner of the number and can move it back to another carrier at its discretion. Q: The local number might be the billing number – what are the next steps? A: When porting a local number, the existing carrier can determine whether the number is the BTN (billing telephone number). If the number to be ported is the BTN of the current carrier’s account, the customer will need to arrange with their carrier to assign a new BTN to the account before porting the desired number to ENGAGE. Q: How are Contact Center calls transferred to other PBX or Agent extensions? A: All transfers must be performed via ENGAGE Agent Desktop. Transfers will need to be directed to a recipient’s DID number, meaning that all users outside the contact center who will be receiving transferred calls from an agent will also need to have a DID number. If an agent uses their phone to directly transfer the call, the ENGAGE Agent desktop software will remain in a Busy- On-Call state until the other party terminates the call. This scenario would impact agent availability and, again, can be avoided simply by using the ENGAGE Agent Desktop software to perform the call transfer.
  11. 11. DEPLOYING A CLOUD-BASED CONTACT CENTER11
  12. 12. © Copyright 2020. All Rights Reserved. Americas (US, Canada, Latin America) – NEC Corporation of America – www.necam.com EMEA (Europe, Middle East, Africa) – NEC Enterprise Solutions – www.nec-enterprise.com Australia – NEC Australia Pty Ltd – au.nec.com Asia Pacific – NEC Asia Pacific – www.nec.com.sg Corporate Headquarters (Japan) – NEC Corporation – www.nec.com About NEC Corporation – NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company's experience and global resources, NEC's advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 120 years of expertise in technological innovation to empower people, businesses and society. July 2020 – NEC is a registered trademark of NEC Corporation. All Rights Reserved. Other product or service marks mentioned herein are the trademarks of their respective owners. Models may vary for each country, and due to continuous improvements this specification is subject to change without notice. OVER $26 BILLION REVENUE SMB ENTERPRISE COMMS WORLDWIDE TOP 100 GLOBAL INNOVATORS (THOMSON REUTERS) LEADER IN BIOMETRICS 4,000+ CHANNEL PARTNERS 107,000 TEAM MEMBERS WORLDWIDE RECOGNIZED AS A LEADER BY FROST SULLIVAN IN ENTERPRISE COMMUNICATIONS TRANSFORMATION GLOBAL 100 MOST SUSTAINABLE COMPANIES IN THE WORLD (CORPORATE KNIGHTS) 75 MILLION GLOBAL USERS 125+ COUNTRIES #1

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