Insights Ecuador año 4- 2016

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Eduardo Íñiguez, Associate Director Client Services, Iberia & LatAm, reflexiona sobre la importancia de los "insights" para volver a la esencia del branding.

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The world of social services can be a bewildering maze for the vulnerable populations it seeks to serve – ex-offenders, returning veterans, the homeless, immigrants, and people with disabilities. With a community resource guide, public libraries become local information clearinghouses. Make a difference in your community! Using a real-life model, learn how to compile, print, and distribute a highly accessible resource that points toward housing, jobs, education, medical help, transportation…and even the library!

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