Intergen Convergence 2017 - Customer Engagement
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This document discusses the importance of user experience (UX) design for businesses. It notes that UX may be one of the only ways left for brands to differentiate themselves. It emphasizes that technology alone is not disruptive - not being customer-centric is the biggest threat. The document advises that to build great products, companies must focus on user behavior through UX design. It suggests evaluating teams and budgets to integrate UX practices and mindset throughout organizations.
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This document discusses marketing technical talent. It begins with a brief history of technology marketing, noting how it has shifted from a one-way communication model dominated by companies to a more conversational two-way model online. It argues that the Hollywood model of freelance talent working on projects now applies more in tech. Individuals must market themselves as careers involve moving between startups. A variety of platforms for self-promotion are discussed, including blogs, videos, conferences, communities and publications. General guidelines for creating quality technical content are provided.
SFDC SA Drain
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MTB_REPORT_WIPRO_0406
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MVP to MLP - Minimum Lovable Product
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Digital transformation involves creating an operational backbone and digital offerings. An operational backbone integrates siloed systems to improve customer experience, while digital offerings develop new value propositions inspired by emerging technologies. Successful companies lead transformation enterprise-wide rather than just through IT. They also create accountable teams focused on missions and metrics instead of structure. The challenges are developing leadership capable of coaching teams through change and integrating new digital and existing operational systems.
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The business of software is not about the product really Does "P" mean Product or Project? Does it matter? We always talk about Product though... are we talking about the same Product here? Answer: "A product is something you build a sustainable business around."
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Now more than ever as organisations we need to accelerate our digital engagement and use our content intelligently, sensitively and helpfully.
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In this webinar, we'll discuss the importance of personalisation in delivering an outstanding customer experience and the challenges marketers face when it comes to delivering true one-to-one personalised journeys. We will then look how Episerver's new Content Intelligence and Content Recommendations can, through the power of AI, help marketers gain deep content insights and automate true one-to-one, personalised marketing at scale.
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Business Change Management is more than just sending out a few emails, doing a bit of training and writing a new policy. It is about understanding the things that make the business unique, working with people to find out how the change will actually affect them and how they feel about it. You can then provide them with the right information and tools to comfortably and confidently transition to the new system.
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This approach leads to the development of a change strategy, creation and delivery of communications and training resources, and the facilitation of all staff training.
Working with people to understand their needs and then coming up with practical and creative ways to address them allows you to come up with targeted approaches to getting people on board.
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The changing threat landscape means organisations need to be vigilant and smarter about security. While businesses still face threats from infected devices and malware, attackers have also moved beyond that. For example, there is an increasing number of targeted email attacks with cyber criminals spending time to monitor communications so they can imitate emails that are so sophisticated that even relatively savvy users will open them.
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Intergen Convergence 2017 - Customer Engagement
- 1. Keep pace with multitudes of new platforms and cloud services? Keep pace with new entrants to market? Keep pace with the expectat ions of our own staff? Keep pace with customer demands and market expectation s? Keep our data and IP safe whilst keeping pace? UX! The Silver Bullet?
- 2. CLICK TO EDIT MASTER TITLE STYLE Is UX all you have left to differentiate your brand? THE FINAL FRONTIER
- 3. WHAT IS UX?
- 5. Technology is not the real disruptor. Not being customer-centric is the biggest threat to any business. (Alberto Brea) WHAT’S AT STAKE?
- 6. HOW DO WE GET THERE?
- 7. UX has changed who your competition is…
- 8. ”You can’t sell something no one wants (thank you marketers) You can’t sell something that breaks (thank you QA) You can’t sell something that functions poorly (thanks devs) Nor that costs too much or gets to market too late (thanks PMs) Now, do you really think you can sell something that no one understands how to use?” DO IT FOR THE SAKE OF SANITY… - David Rollert
- 9. How much will it cost me? Ask yourself 3 questions: 1. How many development hours and dev re-work did I spend on my last project? 2. How many improvements in efficiency do I need? 3. How much more revenue will I earn through increased user engagement and satisfaction? 1 + 2 + 3 = your UX budget
- 10. Good brands launch good products Great brands build fantastic products based on user behaviour HOW OFTEN SHOULD I DO IT?
- 11. We shouldn’t look to find a silver bullet… …we should strive to make one over time
- 12. What should I do tomorrow? Where is design happening in your current process and who is doing it Evaluate your team based on their actual activities and capabilities, not their titles Change the way you look at your budget spend Get into a UX mindset