Why Social Media Marketing is a big challenge in the adult industrie

1. Why Social Media
Marketing is a big
challenge in the adult
industrie
NSFW

2. The adult industry and the internet…
 From the earliest steps the adult industry
pioneered the internet
 Technologies like streaming, credit card
processing, web hosting and many more were
provided by adult entertainment companies
 Adult companies also provided affiliate programs
 But what about social media?

3. Social Media and pornography
 No chance to buy ads
 Strict rules
 Less nude than in TV
spots
 Attacks from porn
opponents (bans are
the consequence)
 And much more
sticking points

4. More obstructions
 Escapements
 Sparely interaction
 Slow channel build-
ups
 Time-consuming
 Cost-intensive
 Creativity neccessary

5. How Social Media for adult
entertainment works
 Tell stories
 Advertise the actors – not the product
 Prove sense of humor
 Use all possible channels
 Network with other actors/companies
 Play according the rules

6. Thanks for your interest!