Seo Basics - Meetup Presentation

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Learn more about all the essential things you need to consider before putting a website online and how to get your website found by the search engines (SEO Basics). - Registering a domain name - Basic SEO practices - Landing Pages

Small Business & Entrepreneurship

WEBSITE
is at
RISK
Your
Starting a business?
Make sure you take action
interwebcoding.com/free-stuff

INTRO
01 WHY?
IDEA →  NAME → PRODUCT → SM → WEBSITE
IDEA →  NAME → WEBSITE
               → SM
                            → PRODUCT
VS
Early customer traction and feedback
SEO headstart
Solidify Ideas
Lean Startup methodology is a practice for developing products
and businesses based on 'validated learning', getting customer
feedback quickly and often.

DOMAINS
02 GOOD PRACTICE
DO's
KEYWORDS
EASY TO READ
10 or less Characters
TLD + LOCAL
.com & com.au
Whois.com
whois.com.au

DOMAINS
03 BAD PRACTICE
DONT's
Word Seperators
SPAM related TLD's
Name Competition
Whois.com
whois.com.au

LANDING
05 PAGES
INSTAPAGE
$39/m or $29/m (annually)
Custom Domains
Easy Drag and Drop
Email List Integration
Wordpress Integration
SEO Friendly
mailchimp
Free 12,000 emails to 2,000 people
No Automation!
campaign monitor
$9 /m 2,500 emails to 500 people
Full features

SEO
06 PRACTICE
TRICK
GOOGLE
Don't try
Basic Foundation
Webmaster Tools
Add & Verify your site
Submit a sitemap & robots.txt
Set location and language
Google Analytics
G+ for Business
Code </HTML>
Unique TITLE's and META DESCRIPTION's
Title Tag 1070 Characters
Meta Description 70160 Google: "meta tag preview"
Headings (H1H5) Use them all, and correctly
Alt image tags name each image appropriately
Google+ Publisher tag v Author (SERP)
Favicon
Don't use Underscores in URLS
Speed >>>>
Ensure that your site loads in
under 3 seconds
tools.pingdom.com/fpt/

SEO
07 BONUS
Link back all your SM
Local Directories - Citations
PRESS / PR
NoFollow vs DoFollow
Whitehat Link Strategies
Moving man Method broken links
Skyscraper Technique Make something better
Write testimonials
Find unlinked Mentions
...
Ahref.com

LINKS
08 SHARED
Domains
whois.com
whois.com.au
namechk.com
Landing Pages
Instapage
Mailchimp
Campaign Monitor
Search Engine Tools
Web Master Tools
Google Analytics
Google for Business
Speed Test
AHREF Site Explorer
interwebcoding.com/free-stuff

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Seo Basics - Meetup Presentation

1. WEBSITE is at RISK Your Starting a business? Make sure you take action interwebcoding.com/free-stuff

2. INTRO 01 WHY? IDEA → NAME → PRODUCT → SM → WEBSITE IDEA → NAME → WEBSITE → SM → PRODUCT VS Early customer traction and feedback SEO headstart Solidify Ideas Lean Startup methodology is a practice for developing products and businesses based on 'validated learning', getting customer feedback quickly and often.

3. DOMAINS 02 GOOD PRACTICE DO's KEYWORDS EASY TO READ 10 or less Characters TLD + LOCAL .com & com.au Whois.com whois.com.au

4. DOMAINS 03 BAD PRACTICE DONT's Word Seperators SPAM related TLD's Name Competition Whois.com whois.com.au

5. Profile 04 REGISTRAIONS Namechk.com Get all the popular social media platforms Twitter Facebook LinkedIn (company) Instagram Pinterest FlyingSolo Techboard Vimeo Slideshare Youtube Google+

6. LANDING 05 PAGES INSTAPAGE $39/m or $29/m (annually) Custom Domains Easy Drag and Drop Email List Integration Wordpress Integration SEO Friendly mailchimp Free 12,000 emails to 2,000 people No Automation! campaign monitor $9 /m 2,500 emails to 500 people Full features

7. SEO 06 PRACTICE TRICK GOOGLE Don't try Basic Foundation Webmaster Tools Add & Verify your site Submit a sitemap & robots.txt Set location and language Google Analytics G+ for Business Code </HTML> Unique TITLE's and META DESCRIPTION's Title Tag 1070 Characters Meta Description 70160 Google: "meta tag preview" Headings (H1H5) Use them all, and correctly Alt image tags name each image appropriately Google+ Publisher tag v Author (SERP) Favicon Don't use Underscores in URLS Speed >>>> Ensure that your site loads in under 3 seconds tools.pingdom.com/fpt/

8. SEO 07 BONUS Link back all your SM Local Directories - Citations PRESS / PR NoFollow vs DoFollow Whitehat Link Strategies Moving man Method broken links Skyscraper Technique Make something better Write testimonials Find unlinked Mentions ... Ahref.com

9. LINKS 08 SHARED Domains whois.com whois.com.au namechk.com Landing Pages Instapage Mailchimp Campaign Monitor Search Engine Tools Web Master Tools Google Analytics Google for Business Speed Test AHREF Site Explorer interwebcoding.com/free-stuff

Seo Basics - Meetup Presentation

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