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Experience API: il caso del CMS Headless Liferay di Rafael Lluis

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Le nuove abitudini degli utenti digitali influiscono sulle modalità di interazione con i servizi e sui processi d’acquisto. In questo contesto le Experience API consentono alle aziende di modificare radicalmente le esperienze digitali degli utenti, garantendo integrazione e coerenza tra i vari canali. Ne è un esempio l’Headlesss CMS di Liferay, che consente di centralizzare la gestione dei contenuti sui diversi canali, liberando dal vincolo tecnologico a livello front-end e garantendo massima flessibilità nella costruzione di interfacce utente.

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Experience API: il caso del CMS Headless Liferay di Rafael Lluis

  1. 1. Milano • 27 settembre 2019 Liferay DXP, Decoupled platform Rafael Lluis, Presales EMEA Lead, Liferay Spain
  2. 2. 2 Milano • 27 settembre 2019 Document Management Checkout, Sharing, Taxonomy, Distributed Filesystems, WebDAV, Social Interaction Collaboration Wikis, Blogs, Message Boards, Knowledge Base, Calendar, Events, Private Messaging Site Management User Management, Sites/Organizations, SEO, Navigation, Site Templates, Page Templates Content Management Drag & Drop Fragments, WYSIWYG, Search, Localization, Versioning, Structures & Templates Commerce B2B/B2C, Calalog Management, Orders, Pricing & Discounts, Checkout, Payments, Taxes Forms & Workflow Management Visual Workflow Designer, Automated/Manual Workflow Tasks, Visual Form Builder, Form Validation & Rules Engine, Reusable Field Elements,
  3. 3. 3 Milano • 27 settembre 2019 IT complexity is growing 22 35 2013 2018 Transaction touchpoints Source: Vanson Bourne Research (2018)
  4. 4. 4 Milano • 27 settembre 2019 95% 88% 86% IT complexity is growing CIO Technology Adoption Over Next 12 Months Multi-Cloud Microservices Containers Source: Vanson Bourne Research (2018)
  5. 5. 5 Milano • 27 settembre 2019 Multichannel
  6. 6. 6 Milano • 27 settembre 2019 The Digital Transformation Dilemma
  7. 7. 7 Milano • 27 settembre 2019 The Digital Transformation Dilema How do we use technology to drive growth and brand recognition? Growth How do we capture data from all of these digital touchpoints and leverage it to make better data- driven decisions? Data ROI How do we measure return on investment? User Experience How do we create a cohesive, compelling experience?
  8. 8. 8 Milano • 27 settembre 2019 The answer
  9. 9. 9 Milano • 27 settembre 2019 Which way will you use APIs? PRODUCER CONSUMER
  10. 10. 10 Milano • 27 settembre 2019 Choosing an API standard Easy To Use Easy To Understand Language Agnostic Self Documenting Well Defined
  11. 11. 11 Milano • 27 settembre 2019 OpenAPI API-driven companies who have adopted the OpenAPI standard ✓ Founded in 2010 ✓ Formerly known as Swagger ✓ A variety of companies, including Google, IBM, Microsoft and SmartBear are founding members. ✓ Available tools for generating clients for multiple languages: javascript, php, java, etc. ✓ Supported by many Data integration products out of the box.
  12. 12. 12 Milano • 27 settembre 2019 OpenAPI Swagger Editor Swagger Codegen Swagger UI Swagger Hub Swagger Inspector Publish your APIs Test and Document Your APIs With Ease Design and document your API in an open source editor Visualize and interact with an API without any code Simplify your build by generating server stubs and client SDKs for APIs
  13. 13. 13 Milano • 27 settembre 2019 OpenAPI Example PROPOSAL CONCEPT Auto-generate and improve documentation Documentation Inspect API endpoints and request/response elements API Explorer • API specification hosted on GitHub • Import contracts into REST clients Developer Experience Sources: Aleksei Akimov (2018) Pyments.com (2019) “We don’t lose customers to anyone. The loyalty to our platform is very high.” Adyen CEO Pieter van der Does
  14. 14. 14 Milano • 27 settembre 2019 API Trends For 2020 And Beyond Security Closely monitor your API and full development lifecycle to protect against data breaches and any security vulnerabilities AI & ML Big data, visual, location, text, web, network, mobile, NLP, etc. Headless Make content accessible via a RESTful API for display on any device Developer Experience DX determines whether or not you earn mind share and engagement
  15. 15. 15 Milano • 27 settembre 2019 Liferay DXP: Headless / Decoupled
  16. 16. 16 Milano • 27 settembre 2019 Liferay DXP: Headless / Decoupled
  17. 17. 17 Milano • 27 settembre 2019 1 Key Scenarios 2 3Backend of a custom frontend Enabler of omnichannel experiences Data integration & platform administration Enable your developers to create experiences with the technologies of their choice. Provide your users with a continuous experience from a single source of data. Automate the integration with other systems thanks to the OpenAPI support
  18. 18. 18 Milano • 27 settembre 2019 Backend of a custom frontend
  19. 19. 19 Milano • 27 settembre 2019 Headless DXP as enabler of omnichannel experiences
  20. 20. 20 Milano • 27 settembre 2019 Data integration and platform administration
  21. 21. 21 Milano • 27 settembre 2019 Delivery API. Structured Web Content More APIs on: https://app.swaggerhub.com/organizations/liferayinc ✓ Retrieve both the raw data and the rendered content with all the templates defined. ✓ Translations ✓ Filter and sort your contents o Fields of the structure o Structure used o Title o Dates o Tags o Categories ✓ Create, update, delete structured content.
  22. 22. 22 Milano • 27 settembre 2019 Demo – Digital Signage ✓ Digital Contents sent to totems, LCD, LED and projection to provide wayfinding, exhibitions, marketing and outdoor / indoor advertising. ✓ Manage contents on a single backend ✓ Expose contents through APIs and consume those from the totems, LCD, LED, etc. ✓ Gain online control instead of static, asynchronous, outdated content.
  23. 23. Milano • 27 settembre 2019 Liferay Symposium 1 3 - 1 4 n o v e m b r e 2 0 1 9 T a l e n t G a r d e n M i l a n o C a l a b i a n a P e r c o d i c i s c o n t o c o n t a t t a g u e n d a . n o v e n a @ l i f e r a y . c o m

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