Presented by Christian Carlsson på Intranätverk 2015: Stockholm, 5 november.

1. GRUNDFOS SOCIAL BUSINESS
COOKBOOK (and YAMMER)
Christian Carlsson
Collaboration Consultant, Global Working Culture
Presented at Intranätverk, Stockholm, November 5th 2015
@chris_carlsson

3. GLOBAL WORKING CULTURE @chris_carlsson
“To drive business growth, innovation, and strategy
execution, by making it normal to engage openly in the
globally connected Grundfos – internally and externally
– with a sincere intent of leveraging opportunities and
ideas, collaborating effectively, or reducing inefficiencies.”

4. WE HELP THE ORGANIZATION CROSS THE CHASM . . .
. . . AND IT HAPPENS ONE PERSON OR USE-CASE AT A TIME.
Source: Geoffrey A. Moore (1991)
@chris_carlsson
GLOBAL WORKING
CULTURE
Mission (WHY)
• Identify new ways of working
effectively
• ‘Push Grundfos across the gap’
Method (HOW)
• Frontloading and Innovating
• Design Thinking
Actions (WHAT)
• Pilot Projects
• Business Consultancy
SMARTWORKER
Mission (WHY)
• Give back 1 million hours to our
business functions
• ‘Pull Grundfos across the gap’
Method (HOW)
• Scalable Deployment Models
• User Adoption Framework
Actions (WHAT)
• Worksmart portal
• Productivity Teams & Super
User Communities

5. GLOBAL WORKING CULTURE KEY MILESTONES @chris_carlsson
1st
Employee
Advocacy
pilot 1st Social Media
Management pilot
launched by Marketing
Prospect-
Finder pilot
SAP Jam
Social
Listening
pilot
(NetBase)
2nd
Maturity
Assessment
Pulsar for
Yammer
Analytics
New InSite
mock-up
Product
Centre
Customer
Community
Thought Leader Social
Business Enablement
Reach for
the Stars
Lead
App
2nd
employee
advocacy
pilot
BD Project
Template
1st
YamJam
(MWB1)
DACH
OneOffice
team
concept
Sprinklr
Ramp-Up
UX
Excellence
Guide
Collabora-
tion
Analytics
2012 20152013 2014
MWB5
definition
Yammer
with HR
(P&S)
Grundfos
Social
Business
Policy
Launch of
Global
Working
Culture
Talent
Event
1st Maturity
Assessment
1st
integrated
Social
Business
strategy
framework
(Cookbook)
Mads Blog
Social
Business
Intelligence
pilot
(Sprinklr)
MHD Strategy
Engagement
Case
Community
Planning Guide
Virtual
Leadership
Module 1
Strategy
2020
MWB5
Practises
Voice of the
Customer
Community (VoC)
Community
Management
Enablement
Global
Purchase
Enablement
Key
Collaboration
Behaviour
Analytics
IN PROGRESS CLOSED DOWNCOMPLETE CHANGE DRIVER: BEHAVIOR TECHNOLOGY
Worksmart
Portal
Design
Thinking:
Rich Profile
Surveys, Self
Assessment, and
Leadership
Communication

6. OUR YAMMER IN FIGURES @chris_carlsson
10021 MEMBERS
out of 19.500; currently very few blue collar workers
ENGAGED USERS
~2500 engaged users / weekly or ~4000 engaged users / monthly
no lurker stats; 1-9-90 rule apply
GROUPS
636 public / 720 private
anyone can start a group, as well as external networks
MESSAGES
~900 messages per week; 98% in groups; 45% Public vs. 55% Private
we use Skype for Private messages; and Files and Notes mainly on SharePoint & OneNote

7. OUR COOKBOOK
Design credits: WonWon, Viborg
@chris_carlsson

8. PURPOSE & RESULTS @chris_carlsson

9. CASES & RECEPIES @chris_carlsson

10. INGREDIENTS @chris_carlsson
§ One Grundfos
Community
§ Community
Literacy
§ Working Out Loud
§ Digital Literacy
§ Organizational
Maturity
§ Social Business
Ecosystem
. . . among others.

11. EXAMPLE: MADS BLOG @chris_carlsson
Employee taking the example
to the strategic level.
Mads energizes the feed-
back loop…..
…from his phone!
An employee ads context and
more depth to the example
An employee supports the
discussion by confirming a
match between theme and
reality.
Employee proposing solution
to specific example.

12. EXAMPLE: WORKING OUT LOUD @chris_carlsson
Weekly Horizon Watch:
#wol Working Out Loud
#wow Win of the Week
#daywolDaily Working Out Loud

13. OUR NEXT FOCUS: COLLABORATION MATURITY MEASUREMENT @chris_carlsson
WE CAN TODAY TYPICALLY MEASURE ON ACTIVITY
/ ENGAGEMENT
§ Post and replies
§ Active Engagement
§ Community size; new followers
§ Growth, trends
§ Text sentiment; text analytics
§ Community Management
HOWEVER, TO DRIVE REAL CHANGE WE NEED TO
MEASURE ON KEY COLLABORATION BEHAVIORS…
§ Ask questions
§ Answer question
§ @-mention
§ Praise
§ Use of key topics/communities
§ Outside geography/division
… AND GIVE INSTANT FEEDBACK TO USERS HOW
THEY CAN IMPROVE, AND WHY.

14. EXAMPLE, PERSONAL PROFILE (60-DAY) @chris_carlsson

15. THANK YOU! @chris_carlsson
Visit us at the socialbusinessjourney.com blog
Thomas Asger Hansen
Head of Grundfos Global Working Culture & Social Business
@thomasasger
Christian Carlsson
Social Business & Collaboration Lead Consultant
@chris_carlsson