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Resistance	
  is	
  fu,le!	
  The	
  Digital	
  
Workplace	
  is	
  coming	
  
Mark	
  Morrell	
  
Intranet	
  Pioneer	
  
Agenda	
  
•  What	
  is	
  a	
  digital	
  workplace?	
  
•  Why	
  resist	
  it?	
  
•  How	
  do	
  you	
  move	
  to	
  a	
  digital	
  workplace?	
  
•  What	
  are	
  the	
  benefits?	
  
My	
  digital	
  workplace	
  background	
  
•  As	
  the	
  BT	
  intranet	
  manager,	
  I	
  transformed	
  
BT’s	
  intranet	
  into	
  a	
  digital	
  workplace	
  
•  Everything	
  is	
  online	
  –	
  content,	
  apps,	
  
collaboraFon	
  tools	
  
•  Many	
  people	
  are	
  mobile	
  or	
  homeworkers	
  
•  Fewer	
  BT	
  buildings	
  
•  Higher	
  employee	
  engagement	
  
My	
  digital	
  workplace	
  background	
  
•  Since	
  leaving	
  BT	
  I	
  helped	
  other	
  organisaFons	
  
to:	
  
– develop	
  digital	
  workplace	
  strategies	
  
– create	
  governance	
  frameworks	
  
•  Roles,	
  responsibiliFes,	
  standards,	
  support,	
  training	
  
– build	
  stakeholder	
  boards	
  
– encourage	
  publishing	
  communiFes	
  
My	
  claim	
  to	
  fame	
  
I	
  am	
  KrisFan	
  Norling’s	
  
TwiMer	
  Godfather!	
  J	
  
What	
  is	
  a	
  digital	
  workplace?	
  
	
  
“Work	
  is	
  something	
  you	
  do	
  
not	
  a	
  place	
  you	
  go	
  to”	
  
In	
  a	
  digital	
  workplace	
  you	
  can…	
  
•  Work	
  from	
  any	
  locaFon	
  or	
  while	
  mobile	
  
•  Have	
  the	
  same	
  or	
  similar	
  online	
  experience	
  
•  Collaborate,	
  search,	
  read,	
  and	
  use	
  apps	
  online	
  
•  Choose	
  what	
  mobile	
  devices	
  to	
  use	
  
•  Feel	
  comfortable	
  whenever	
  you	
  are	
  using	
  it	
  
•  Be	
  confident	
  you	
  can	
  use	
  it	
  when	
  you	
  need	
  to	
  
•  Have	
  a	
  beMer	
  work/life	
  balance	
  
Yahoo!’s	
  view	
  of	
  the	
  Digital	
  Workplace	
  
“To	
  become	
  the	
  absolute	
  best	
  place	
  to	
  work,	
  
communicaFon	
  and	
  collaboraFon	
  will	
  be	
  
important,	
  so	
  we	
  need	
  to	
  be	
  working	
  side-­‐by-­‐side.	
  
That	
  is	
  why	
  it	
  is	
  criFcal	
  that	
  we	
  are	
  all	
  present	
  in	
  
our	
  offices.	
  Some	
  of	
  the	
  best	
  decisions	
  and	
  insights	
  
come	
  from	
  hallway	
  and	
  cafeteria	
  discussions,	
  
meeFng	
  new	
  people,	
  and	
  impromptu	
  team	
  
meeFngs.	
  Speed	
  and	
  quality	
  are	
  oen	
  sacrificed	
  
when	
  we	
  work	
  from	
  home.	
  We	
  need	
  to	
  be	
  one	
  
Yahoo!,	
  and	
  that	
  starts	
  with	
  physically	
  being	
  
together.”	
  
Google’s	
  view	
  of	
  the	
  Digital	
  Workplace	
  
“The	
  surprising	
  quesFon	
  we	
  get	
  is:	
  ‘How	
  many	
  
people	
  telecommute	
  at	
  Google?’	
  and	
  our	
  
answer	
  is:	
  ‘As	
  few	
  as	
  possible’.	
  	
  It’s	
  somewhat	
  
counterintuiFve.	
  People	
  think,	
  ‘Well,	
  because	
  
you’re	
  at	
  Google	
  you	
  can	
  work	
  from	
  anywhere.’	
  
Yes,	
  you	
  can	
  work	
  from	
  anywhere,	
  but	
  many	
  
just	
  commute	
  to	
  offices	
  .	
  .	
  .	
  Working	
  from	
  the	
  
office	
  is	
  really	
  important.”	
  
In	
  a	
  digital	
  workplace	
  you	
  can…	
  
•  Work	
  from	
  any	
  locaFon	
  or	
  while	
  mobile	
  
•  Have	
  the	
  same	
  or	
  similar	
  online	
  experience	
  
•  Collaborate,	
  search,	
  read,	
  and	
  use	
  apps	
  online	
  
•  Choose	
  what	
  mobile	
  devices	
  to	
  use	
  
•  Feel	
  comfortable	
  whenever	
  you	
  are	
  using	
  it	
  
•  Be	
  confident	
  you	
  can	
  use	
  it	
  when	
  you	
  need	
  to	
  
•  Have	
  a	
  beMer	
  work/life	
  balance	
  
Strategy	
  
•  Align	
  with	
  other	
  
strategies	
  
•  The	
  DW	
  is	
  wider	
  than	
  
an	
  intranet	
  
•  Plan	
  for	
  short,	
  medium,	
  
and	
  long	
  term	
  
•  Who	
  is	
  biggest	
  
influence	
  
•  Who	
  is	
  most	
  affected	
  
•  Who	
  will	
  implement	
  it?	
  
Engage	
  with	
  senior	
  managers	
  
•  Senior	
  managers	
  need	
  to:	
  
•  Endorse	
  and	
  buy-­‐in	
  to	
  your	
  strategy	
  
•  Commit	
  Fme	
  and	
  effort	
  
•  Be	
  at	
  the	
  decision	
  making	
  level	
  
•  Represent	
  key	
  funcFons	
  of	
  your	
  organisaFon	
  that:	
  
•  are	
  most	
  affected	
  
•  have	
  the	
  biggest	
  influence	
  	
  
•  biggest	
  factor	
  in	
  whether	
  it	
  succeeds	
  or	
  fail	
  
Connect	
  with	
  everyone	
  
•  Adopt	
  and	
  benefit	
  from	
  
new	
  ways	
  of	
  working	
  
•  DW	
  is	
  seen	
  as	
  good	
  and	
  
people	
  want	
  it	
  
•  Culture	
  is	
  strong	
  on	
  
‘doing	
  things	
  online’	
  
•  Easy	
  to	
  use	
  
•  Everyone	
  encouraged	
  
to	
  use	
  digital	
  workplace	
  
•  Comfortable	
  working	
  
remotely	
  
Governance	
  
•  Maximise	
  benefits	
  and	
  
minimise	
  risks	
  
•  Steering	
  group	
  to	
  lead	
  
•  Clear	
  roles	
  &	
  
responsibiliFes	
  
•  Integrated	
  into	
  how	
  work	
  
is	
  normally	
  done	
  
•  Standards	
  are	
  consistent	
  
and	
  appropriate	
  
•  Confidence	
  with	
  integrity	
  
of	
  the	
  digital	
  workplace	
  
HR	
  policies	
  
•  Recognise	
  and	
  reward	
  
new	
  ways	
  of	
  working	
  
•  Encourage	
  knowledge	
  
sharing	
  using	
  online	
  tools	
  
•  Performance	
  rewards	
  
based	
  on	
  outputs	
  
•  Train	
  managers	
  on	
  how	
  to	
  
manage	
  people	
  remotely	
  
•  Flexible	
  working	
  hours	
  for	
  
a	
  good	
  work/life	
  balance	
  
IT	
  infrastructure	
  
•  People	
  confident	
  DW	
  is	
  
available	
  24/7,	
  365	
  days	
  
•  Provide	
  mobile	
  devices	
  
for	
  remote	
  and	
  home	
  
working	
  
•  It	
  must	
  be	
  fast…always!	
  
•  Bring	
  your	
  own	
  device	
  
Physical	
  workspace	
  
•  Transform	
  the	
  physical	
  
workplace	
  
•  Dedicated	
  v	
  flexible	
  
workspace	
  
•  Reduce	
  office	
  space	
  
•  Increase	
  occupancy	
  
rates	
  
Digital	
  workplace	
  business	
  case	
  
Research	
  report	
  from	
  the	
  	
  
Digital	
  Workplace	
  Group:	
  
	
  
The	
  financial	
  value	
  of	
  invesFng	
  in	
  the	
  
digital	
  workplace	
  
	
  
hMp://www.dwforum.com/whats-­‐new/download-­‐
research/report-­‐excerpt-­‐digital-­‐workplace-­‐
business-­‐case/	
  
	
  
	
  
Property	
  
1.  BT’s	
  Agile	
  Worker	
  programme	
  saves	
  £6,000	
  a	
  
year	
  for	
  every	
  homeworker.	
  In	
  2009,	
  BT	
  saved	
  
£60m	
  property	
  costs	
  with	
  10,168	
  homeworkers	
  
2.  YELL	
  transformed	
  its	
  sales	
  team	
  from	
  office	
  
based	
  to	
  mobile	
  reducing	
  its	
  property	
  costs	
  by	
  
£1.5m	
  ($2.5m)	
  a	
  year	
  and	
  improved	
  efficiency	
  
3.  HP’s	
  Global	
  Workplace	
  IniFaFve	
  increased	
  its	
  
office	
  space	
  usage	
  from	
  40%	
  to	
  80%	
  in	
  3	
  years	
  
ProducFvity	
  
1.  BT	
  now	
  has	
  15,000	
  homeworkers	
  out	
  of	
  
92,000	
  people	
  who	
  are	
  20%	
  more	
  producFve	
  
2.  Microso	
  improved	
  producFvity	
  by	
  28	
  
minutes	
  per	
  person	
  per	
  day	
  ($86m)	
  through	
  
use	
  of	
  unified	
  communicaFons	
  technology	
  
3.  UPS	
  homeworkers	
  increased	
  producFvity	
  by	
  
17%	
  and	
  job	
  saFsfacFon	
  by	
  86%	
  
Absenteeism	
  
1.  63%	
  of	
  BT	
  homeworkers	
  take	
  fewer	
  sick	
  days	
  
than	
  office-­‐based	
  people	
  and	
  74%	
  have	
  a	
  
“good”	
  or	
  “very	
  good”	
  work-­‐life	
  balance	
  
2.  4%	
  of	
  US	
  people	
  have	
  called	
  in	
  sick	
  to	
  work	
  
because	
  they	
  couldn’t	
  face	
  their	
  journey	
  to	
  
work	
  
3.  US	
  Dept.	
  of	
  Labour	
  esFmated	
  3%	
  to	
  5%	
  of	
  
the	
  workforce	
  was	
  absent	
  on	
  any	
  day	
  in	
  2010	
  
People	
  turnover	
  
1.  Accenture	
  research	
  showed	
  women	
  will	
  stay	
  
in	
  a	
  job	
  longer	
  if	
  offered	
  flexible	
  working	
  
2.  Canada’s	
  top	
  employers	
  found	
  that	
  people	
  
are	
  more	
  loyal	
  if	
  they	
  can	
  opt	
  to	
  work	
  from	
  
home	
  
3.  Cisco	
  survey	
  of	
  people	
  found	
  91%	
  say	
  
homeworking	
  is	
  important	
  to	
  their	
  overall	
  
saFsfacFon.	
  
Business	
  conFnuity	
  
1.  1,200	
  US	
  Defence	
  InformaFon	
  Systems	
  
Agency	
  people	
  worked	
  at	
  home	
  in	
  Feb	
  2010	
  
storms	
  
2.  Lost	
  producFvity	
  from	
  US	
  federal	
  office	
  
closed	
  by	
  snow	
  in	
  2010	
  reduced	
  from	
  $100m	
  
a	
  day	
  to	
  $71m	
  with	
  more	
  homeworkers	
  
3.  57%	
  of	
  people	
  surveyed	
  planned	
  to	
  work	
  
remotely	
  during	
  the	
  London	
  2012	
  Olympics	
  
Environmental	
  
1.  Zurich	
  Financial	
  Services	
  reduced	
  business	
  
mileage	
  by	
  over	
  1m	
  miles	
  saving	
  fuel	
  costs	
  of	
  
£122,000	
  and	
  an	
  extra	
  17,000	
  working	
  hours	
  
using	
  audio	
  and	
  videoconferencing	
  
2.  Eversheds	
  reduced	
  travel	
  costs	
  by	
  24%,	
  saving	
  
£1.3m,	
  with	
  flexible	
  working	
  and	
  technology	
  
3.  If	
  US	
  employees	
  with	
  compaFble	
  jobs	
  and	
  a	
  
desire	
  to	
  work	
  from	
  home	
  did	
  so	
  half	
  the	
  Fme,	
  
the	
  naFon	
  could	
  cut	
  its	
  oil	
  imports	
  by	
  47%.	
  The	
  
greenhouse	
  gas	
  impact	
  would	
  be	
  like	
  taking	
  the	
  
enFre	
  New	
  York	
  State	
  workforce	
  off	
  the	
  road.	
  
A	
  digital	
  workplace	
  benefits	
  you	
  too	
  
•  You	
  can	
  work	
  wherever	
  you	
  need	
  to	
  
•  You	
  can	
  work	
  whenever	
  you	
  need	
  to	
  
•  You	
  can	
  work	
  however	
  you	
  need	
  to	
  
•  You	
  can	
  have	
  a	
  consistently	
  good	
  experience	
  
•  You	
  can	
  choose	
  what	
  mobile	
  devices	
  you	
  use	
  
•  You	
  feel	
  comfortable	
  whenever	
  you	
  are	
  using	
  it	
  
•  You	
  are	
  confident	
  it	
  will	
  always	
  be	
  there	
  for	
  you	
  
•  You	
  have	
  a	
  great	
  work/life	
  balance!	
  
“Office	
  one	
  day,	
  out	
  to	
  sea	
  the	
  next”	
  
Anna	
  Granholm-­‐Brun	
  Maersk	
  Group	
  
Thank	
  you	
  
Blog:	
  intranet-­‐pioneer.com	
  
TwiMer:	
  @markmorrell	
  
Email:	
  mark@intranet-­‐pioneer.com	
  
	
  

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Digital Workplace Coming

  • 1. Resistance  is  fu,le!  The  Digital   Workplace  is  coming   Mark  Morrell   Intranet  Pioneer  
  • 2. Agenda   •  What  is  a  digital  workplace?   •  Why  resist  it?   •  How  do  you  move  to  a  digital  workplace?   •  What  are  the  benefits?  
  • 3. My  digital  workplace  background   •  As  the  BT  intranet  manager,  I  transformed   BT’s  intranet  into  a  digital  workplace   •  Everything  is  online  –  content,  apps,   collaboraFon  tools   •  Many  people  are  mobile  or  homeworkers   •  Fewer  BT  buildings   •  Higher  employee  engagement  
  • 4. My  digital  workplace  background   •  Since  leaving  BT  I  helped  other  organisaFons   to:   – develop  digital  workplace  strategies   – create  governance  frameworks   •  Roles,  responsibiliFes,  standards,  support,  training   – build  stakeholder  boards   – encourage  publishing  communiFes  
  • 5. My  claim  to  fame   I  am  KrisFan  Norling’s   TwiMer  Godfather!  J  
  • 6. What  is  a  digital  workplace?     “Work  is  something  you  do   not  a  place  you  go  to”  
  • 7. In  a  digital  workplace  you  can…   •  Work  from  any  locaFon  or  while  mobile   •  Have  the  same  or  similar  online  experience   •  Collaborate,  search,  read,  and  use  apps  online   •  Choose  what  mobile  devices  to  use   •  Feel  comfortable  whenever  you  are  using  it   •  Be  confident  you  can  use  it  when  you  need  to   •  Have  a  beMer  work/life  balance  
  • 8. Yahoo!’s  view  of  the  Digital  Workplace   “To  become  the  absolute  best  place  to  work,   communicaFon  and  collaboraFon  will  be   important,  so  we  need  to  be  working  side-­‐by-­‐side.   That  is  why  it  is  criFcal  that  we  are  all  present  in   our  offices.  Some  of  the  best  decisions  and  insights   come  from  hallway  and  cafeteria  discussions,   meeFng  new  people,  and  impromptu  team   meeFngs.  Speed  and  quality  are  oen  sacrificed   when  we  work  from  home.  We  need  to  be  one   Yahoo!,  and  that  starts  with  physically  being   together.”  
  • 9. Google’s  view  of  the  Digital  Workplace   “The  surprising  quesFon  we  get  is:  ‘How  many   people  telecommute  at  Google?’  and  our   answer  is:  ‘As  few  as  possible’.    It’s  somewhat   counterintuiFve.  People  think,  ‘Well,  because   you’re  at  Google  you  can  work  from  anywhere.’   Yes,  you  can  work  from  anywhere,  but  many   just  commute  to  offices  .  .  .  Working  from  the   office  is  really  important.”  
  • 10. In  a  digital  workplace  you  can…   •  Work  from  any  locaFon  or  while  mobile   •  Have  the  same  or  similar  online  experience   •  Collaborate,  search,  read,  and  use  apps  online   •  Choose  what  mobile  devices  to  use   •  Feel  comfortable  whenever  you  are  using  it   •  Be  confident  you  can  use  it  when  you  need  to   •  Have  a  beMer  work/life  balance  
  • 11. Strategy   •  Align  with  other   strategies   •  The  DW  is  wider  than   an  intranet   •  Plan  for  short,  medium,   and  long  term   •  Who  is  biggest   influence   •  Who  is  most  affected   •  Who  will  implement  it?  
  • 12. Engage  with  senior  managers   •  Senior  managers  need  to:   •  Endorse  and  buy-­‐in  to  your  strategy   •  Commit  Fme  and  effort   •  Be  at  the  decision  making  level   •  Represent  key  funcFons  of  your  organisaFon  that:   •  are  most  affected   •  have  the  biggest  influence     •  biggest  factor  in  whether  it  succeeds  or  fail  
  • 13. Connect  with  everyone   •  Adopt  and  benefit  from   new  ways  of  working   •  DW  is  seen  as  good  and   people  want  it   •  Culture  is  strong  on   ‘doing  things  online’   •  Easy  to  use   •  Everyone  encouraged   to  use  digital  workplace   •  Comfortable  working   remotely  
  • 14. Governance   •  Maximise  benefits  and   minimise  risks   •  Steering  group  to  lead   •  Clear  roles  &   responsibiliFes   •  Integrated  into  how  work   is  normally  done   •  Standards  are  consistent   and  appropriate   •  Confidence  with  integrity   of  the  digital  workplace  
  • 15. HR  policies   •  Recognise  and  reward   new  ways  of  working   •  Encourage  knowledge   sharing  using  online  tools   •  Performance  rewards   based  on  outputs   •  Train  managers  on  how  to   manage  people  remotely   •  Flexible  working  hours  for   a  good  work/life  balance  
  • 16. IT  infrastructure   •  People  confident  DW  is   available  24/7,  365  days   •  Provide  mobile  devices   for  remote  and  home   working   •  It  must  be  fast…always!   •  Bring  your  own  device  
  • 17. Physical  workspace   •  Transform  the  physical   workplace   •  Dedicated  v  flexible   workspace   •  Reduce  office  space   •  Increase  occupancy   rates  
  • 18. Digital  workplace  business  case   Research  report  from  the     Digital  Workplace  Group:     The  financial  value  of  invesFng  in  the   digital  workplace     hMp://www.dwforum.com/whats-­‐new/download-­‐ research/report-­‐excerpt-­‐digital-­‐workplace-­‐ business-­‐case/      
  • 19. Property   1.  BT’s  Agile  Worker  programme  saves  £6,000  a   year  for  every  homeworker.  In  2009,  BT  saved   £60m  property  costs  with  10,168  homeworkers   2.  YELL  transformed  its  sales  team  from  office   based  to  mobile  reducing  its  property  costs  by   £1.5m  ($2.5m)  a  year  and  improved  efficiency   3.  HP’s  Global  Workplace  IniFaFve  increased  its   office  space  usage  from  40%  to  80%  in  3  years  
  • 20. ProducFvity   1.  BT  now  has  15,000  homeworkers  out  of   92,000  people  who  are  20%  more  producFve   2.  Microso  improved  producFvity  by  28   minutes  per  person  per  day  ($86m)  through   use  of  unified  communicaFons  technology   3.  UPS  homeworkers  increased  producFvity  by   17%  and  job  saFsfacFon  by  86%  
  • 21. Absenteeism   1.  63%  of  BT  homeworkers  take  fewer  sick  days   than  office-­‐based  people  and  74%  have  a   “good”  or  “very  good”  work-­‐life  balance   2.  4%  of  US  people  have  called  in  sick  to  work   because  they  couldn’t  face  their  journey  to   work   3.  US  Dept.  of  Labour  esFmated  3%  to  5%  of   the  workforce  was  absent  on  any  day  in  2010  
  • 22. People  turnover   1.  Accenture  research  showed  women  will  stay   in  a  job  longer  if  offered  flexible  working   2.  Canada’s  top  employers  found  that  people   are  more  loyal  if  they  can  opt  to  work  from   home   3.  Cisco  survey  of  people  found  91%  say   homeworking  is  important  to  their  overall   saFsfacFon.  
  • 23. Business  conFnuity   1.  1,200  US  Defence  InformaFon  Systems   Agency  people  worked  at  home  in  Feb  2010   storms   2.  Lost  producFvity  from  US  federal  office   closed  by  snow  in  2010  reduced  from  $100m   a  day  to  $71m  with  more  homeworkers   3.  57%  of  people  surveyed  planned  to  work   remotely  during  the  London  2012  Olympics  
  • 24. Environmental   1.  Zurich  Financial  Services  reduced  business   mileage  by  over  1m  miles  saving  fuel  costs  of   £122,000  and  an  extra  17,000  working  hours   using  audio  and  videoconferencing   2.  Eversheds  reduced  travel  costs  by  24%,  saving   £1.3m,  with  flexible  working  and  technology   3.  If  US  employees  with  compaFble  jobs  and  a   desire  to  work  from  home  did  so  half  the  Fme,   the  naFon  could  cut  its  oil  imports  by  47%.  The   greenhouse  gas  impact  would  be  like  taking  the   enFre  New  York  State  workforce  off  the  road.  
  • 25. A  digital  workplace  benefits  you  too   •  You  can  work  wherever  you  need  to   •  You  can  work  whenever  you  need  to   •  You  can  work  however  you  need  to   •  You  can  have  a  consistently  good  experience   •  You  can  choose  what  mobile  devices  you  use   •  You  feel  comfortable  whenever  you  are  using  it   •  You  are  confident  it  will  always  be  there  for  you   •  You  have  a  great  work/life  balance!  
  • 26. “Office  one  day,  out  to  sea  the  next”   Anna  Granholm-­‐Brun  Maersk  Group  
  • 27. Thank  you   Blog:  intranet-­‐pioneer.com   TwiMer:  @markmorrell   Email:  mark@intranet-­‐pioneer.com