1. Business Bavaria Newsletter
What’s inside
Issue 05 | 2013
5 minutes with ...
Alois Ludwig, Chairman of the ZF Services
Management Board
Page 2
In focus: Logistics
Growth engine logistics
Page 3
Bavaria in your briefcase
Close-up art, far-reaching views
Page 4
With the new foreign representative office in Santiago de Chile, which was in-
augurated in April by Bavaria‘s Vice-Minister of Economic Affairs, Katja Hessel,
there is now a total of three Bavarian agencies in Latin America together with the
already existing offices in Brazil and Mexico, supporting enterprises that intend
to learn more about the economic location Bavaria.
The new representative office is managed by Pamela Valdivia. Among other
positions, the networking expert used to be employed at the Institute for In-
terdisciplinary Innovation of the Universidad del Desarrollo and was head of the
industrial division of the Chilean State Department’s export promotion agency.
Bavaria opens new Latin American representative office
Every two years, the transport logistics fair opens for business in Munich. From
4 to 7 June 2013, the Bavarian capital will once again host the world-wide come-
together of the logistics, mobility, IT and supply chain management sectors.
People in Bavaria and South America do not only have their talent for football
in common, both regions can also be pleased about their particularly dynamic
entrepreneurs and an accordingly strong economic growth.
World of logistics meets in Munich
In 2011, approximately 1,900 exhibitors and 51,000 trade visitors from 134 coun-
tries attended the fair, making it the largest of its kind where 44% of exhibitors
were international. Why does the fair work so well in Bavaria? The reasons are
manifold.
Bavaria is the leading industrial location in Europe. Year on year, the Bavarian in-
dustry exports more than half of its products: obviously a great challenge for the
logistics sector. Investments in the processing industry are therefore the highest
nation-wide. Furthermore, the Bavarian automobile industry, mechanical engi-
neering, medical, energy and environmental technology sectors are world leaders
and thus offer much potential to logistics providers.
Key issues for transport logistics 2013 will include European-wide telematics so-
lutions, intralogistics (with the new CeMAT partner fair), logistic property and a
focus on “recruitment & career”. New on the agenda is “Intelligent Urbanisation”
where innovative companies will present their logistics approaches to cities of
the future.
Invest in Bavaria will of course showcase and focus on the business opportunities
in the state. Joining Invest in Bavaria at the exhibition stand will be representati-
ves of the Lower Main region of Bavaria, the district of Landshut, Main Franco-
nia, Nuremberg, the Upper Palatinate and Regensburg. All six regions are already
important players in the logistics business and want to consolidate their position
in the coming years. In our focus article “Logistics competence in Bavaria” on
page 3, we will highlight some of their strengths in greater detail.
www.transportlogistic.de/en
www.invest-in-bavaria.com/branchenvielfalt/logistik.html
Also the markets of Argentina, Colombia and Peru
are serviced from the head office in Santiago de
Chile. The representative offices support investors
starting from their first considerations to expand,
all the way to the settlement in Bavaria. In coope-
ration with the Bavarian representative offices In-
vest in Bavaria has successfully accompanied and
completed more than 80 investment projects of
interested enterprises in 2012.
By the way, the first of today’s altogether 24 Bavarian foreign representative offices
was opened exactly 25 years ago in Tokyo. Since 1988, about 250 Japanese enter-
prises have set up branches in Bavaria. The Japanese Community in Bavaria in the
meantime has become the second largest centre of Japanese culture in Germany.
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2. Bavaria is Germany’s innovation champion! There is no other Federal State where
people come up with so many good ideas. Of the 61,000 patents filed with the Ger-
man Patent and Trademark Office in 2012, 14,340 came from Bavaria – 4.5% more
than in the previous year. Nearly every fourth invention originates from the State.
Among the ten most active applicants in Germany are four Bavarian companies –
Siemens, Bosch and Siemens Home Appliances (BSH), Audi and BMW.
The company is the after-sales specialist of ZF Friedrichshafen AG, responsible for the world-wide spare parts business among the established product brands
of Sachs, Lemförder, Boge and ZF Parts and offers technical support including repair and refurbishment of ZF products.
Mr. Ludwig, is your business all about cars?
ZF is quite diversified in drive and chassis technology.
Therefore, the ZF Services business unit not only of-
fers service solutions for automotive customers, but
also supplies the off-highway, rail, industrial, marine
and wind energy sectors.
ZF Services is present in 39 countries with 34
own service companies, 77 sites and 650 ser-
vice partners, world-wide. How important is the
Schweinfurt site?
Schweinfurt is home to our headquarters, our world-
wide training centre and one of our key logistics cen-
tres. Training and logistics are core to the success of
ZF Services as they are of vital importance for the
satisfaction of our customers.
WhywastheSchweinfurtsitedevelopedandextended?
Due to increasing diversification in the markets and
the ever increasing number of models and variants,
ZF was facing enormous challenges in the after-sales
market. The extended logistics centre enables ZF Ser-
vices to react to customer requirements faster and
more flexibly and opens up major new markets.
Is Bavaria a good region for an after-sales specialist?
Definitely! We not only appreciate the convenient lo-
cation here, but also value the highly committed, well
trained employees in the region. International custom-
ers who visit us here also enjoy the beauty of the land-
scape and the cultural offerings.
You are Chair of the Management Board in Schwein-
furt. What are your responsibilities?
As Chairman, I am in particular responsible for cor-
porate development and strategy, organisation and
structure, personnel issues and the spare part busi-
ness of our Sachs, Lemförder, Boge and ZF Parts
brands.
Besides your job, do you have other passions that
you pursue outside the office?
My job is one of my greatest passions, but I also
enjoy playing golf and music. On my Fender Strato-
caster guitar, I play everything from pop to rock &
roll and swing.
Number
of the
month 14,340
Alois Ludwig,
Chairman of the ZF Services Management Board
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5 minutes with ...

3. With over 400,000 employees and headquarters for global companies such as
Dachser and DPD, the Bavarian logistics sector is a major driver of growth. It re-
presents a turnover of € 36 billion, which corresponds to approximately 18% of
the overall German total. In addition, the Bavarian ecommerce market is large and
growing by over 10% year on year. Many ecommerce companies have discovered
this for themselves – 7 of the 10 largest online retailers in Germany already have
their logistics hubs in Bavaria.
Bavarian networks pool the competence of businesses, research institutions and uni-
versities for the logistics industry. For example, the Bavarian IT Logistics Cluster in
Regensburg focuses on providing IT solutions for logistics and to companies using
such solutions in their business. In recent years, a number of cooperation projects for
IT logistics of the future have been developed here. With the logistics cooperation of
the metropolitan region of Nuremberg, a project of the city of Nuremberg, there is a
one-stop shop solution for all those who want to benefit from the strengths and po-
tential of this international logistics hub. All four transport modes – water, rail, road
and air – are united in Nuremberg, so logistics companies can choose their preferred
transportation. The proximity of the individual transition points facilitates the entire
supply chain. It is no surprise that a great number of large logistic providers, such
as Schenker, Panalpina, Raben Logistics and UPS thus run their business from the
metropolitan region of Nuremberg.
Those interested in start-up options in high-quality commercial areas and industrial
parks with easy access to the international airports of Frankfurt and Nuremberg will
benefit from the Region Mainfranken and Logistik-Netz des Bayrischen Untermains
initiatives. Since 2001, the logistics network of the Bavarian Lower Main region has
promoted cooperation between logistics providers, specialised software houses,
shippers, local authorities and transport authorities. The objectives include lobbying
for logistics, the exchange of expertise with universities and networking in the region.
Almost all the major logistics companies are represented in Bavaria for good reason
– consumer purchasing power is highest in the south of Germany. DPD successfully
utilises the strategic location of its head office in the Aschaffenburg (Bavarian Unter-
main) area – the parcel service provider benefits especially from the links to the river
Main and Frankfurt airport.Thanks to cooperation with the local universities, unique
logistics expertise is also being developed. Company production and logistics proces-
ses are simulated in the DPD Logistics laboratory in Aschaffenburg, which is operated
by the University and supported by DPD. Industrial engineering students have been
developing solutions to logistics challenges at DPD since 2008.
Many foreign companies such as Amazon, Office Depot, Procter & Gamble and Rexel
chose Bavaria as the location for their distribution centres. The Procter & Gamble dis-
tribution centre in the Franconian Main region supplies customers world-wide with
Braun products. Approximately 30,000 customers are supplied with about 300,000
orders every year from the town of Marktheidenfeld.
Logistics companies benefit from the numerous projects and initiatives undertaken
in the Bavarian regions. In terms of volumes of shipped goods, the Danube port of
Regensburg has positioned itself as the largest Bavarian inland port. With the “rolling
motorway” which starts in Regensburg and links to Trento in Italy, Regensburg is now
also exploring new paths on rail and road networks, thus avoiding the arduous trip
over the Brenner as well as making the most of weight advantages.
Individual communities from the Upper Palatinate region joined forces to found the
das plus der oberpfalz business network. This logistics centre at the interchange of
the A93 and A6 motorways connects the north of Bavaria with Austria and Italy, as
well as Nuremberg with Prague. In this way and also thanks to its geographical situ-
ation, the Upper Palatinate business network provides a gateway to Eastern Europe.
One of the most important advantages of the region is the availability of qualified
logistics staff. Many successful and reputable companies, such as Conrad Electronics
and Gerresheimer Wilden have valued the advantages of the region for many years.
Conrad Electronics recently invested €50 million into the development of its logistics
centre in Wernberg-Köblitz.
The district of Landshut has created the Bruckberg-Gündlkofen industrial area, an at-
tractive and sought-after logistics location that currently offers logisticians 300,000
sqm with the best connections to the booming metropolitan area of Munich and its
international airport. The district of Landshut is not just a magnet for innovative lo-
gistics providers but also a location with logistics expertise.
The PuLL Competence Centre at Landshut University offers SMEs a range of business
services including material flow-oriented layout planning, lean & clean production,
organisation of logistics structures and production control. As an example, the Com-
petence Centre helped the Heidolph Elektro company implement a lean production
concept which reduced process times.
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In focus: Logistics competence in Bavaria
Growth engine logistics
Automatic pusher

4. From 18 May to 6 October 2013, the Franconian Main Museum will be celebra-
ting its centenary at the 1000+ year old Marienberg Fortress.
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Fairs & Events
Image sources
P. 1: © http://www.thinkstockphotos.de
P. 2: © ZF Services
P. 3: © DPD
P. 4: © http://commons.wikimedia.org (Daniel71953)
Publisher
Invest in Bavaria – The Business Promotion Agency of the Bavarian Ministry of
Economic Affairs, Infrastructure, Transport and Technology and Bayern International.
Widenmayerstr. 34
80538 Munich | Germany
Phone +49 89 24210-7500
welcome@invest-in-bavaria.com
Business Bavaria
Coordination: Alexandra Schmidhuber
Editorial Department: www.textbau.com
Translation: www.translate-me.info
Art Direction | Web: Alex Podolay
Close-up art, far-reaching views
Bavaria in your briefcase
At the age of 23, Tilman Riemenschneider joined the Saint Lucas guild in Würz-
burg as a painter’s assistant, thus laying the foundation in the Franconian me-
tropolis for his later international fame. The citizen of Würzburg who died in 1531,
is today considered the most important wood carver and sculptor in the transition
period from Late Gothic to Renaissance.
The Franconian Main Museum in Würzburg naturally hosts the world’s largest Rie-
menschneider collection, with 81 of his works. Every year, approximately 80,000
visitors admire the important art collection. Since 1947, the museum has been
based at the Marienberg Fortress which is picturesquely perched above the city
and the Main valley. Across vineyards, museum guests can gaze down on the old
university town with its romantic domes, towers and bridges.
The Franconian Main Museum was inaugurated as Franconian Luitpold Museum on
17 May 1913 by Prince Regent Luitpold. “100 Jahre – 100 Tage” is the slogan under
which the museum has organised a comprehensive programme that underlines the
cultural significance of Würzburg and Lower Franconia in a diverse and multimedia-
rich format. From 18 May to 6 October, the special exhibition titled “Ans Werk” uses
new forms of presentation – art stories on 20 treasure islands – to provide an insight
into the individual objects as closely and intensively as possible.
Incidentally, although Riemenschneider was surely aware of the impressive views
offered by the Marienberg Fortress, he did not enjoy them. After the suppression
of the peasant uprising in 1525, the politically active sculptor, along with many
leaders of the rebellion, was incarcerated in the fortress dungeons by the Arch-
bishop for some months.
http://en.wikipedia.org/wiki/Tilman_Riemenschneider
www.mainfraenkisches-museum.de/englisch/start.htm
www.wuerzburg.de/en/visitors/must-sees/22689.Festung_Marienberg_
Fortress_Marienberg.html
… in Munich
Intersolar 2013
19 – 21 June 2013
International trade fair and congress for
solar technology and new products and
services in photovoltaics, PV production
engineering and thermal energy.
www.intersolar.de/en/intersolar.html
… in Augsburg
KSS Messe 2013
05 – 06 June 2013
Products and services around the ap-
plication spectrum of cooling lubricants
and technologies.
www.kss-messe.de
… in Nuremberg
PCIM Europe 2013
14 – 16 May 2013
International trade fair and conference
for power electronics, intelligent motion
technology and power quality.
www.mesago.de/en/PCIM/home.htm
… by and with Invest in Bavaria
Invest in Bavaria at the event
“ Erfolgreich in Niederbayern,
Potenziale nutzen – Ideen verwirklichen“
on 06 June 13 in Deggendorf | Bavaria
Invest in Bavaria at the event
“Erfolgreich in Oberfranken,
Potenziale nutzen – Ideen verwirklichen“
on 27 June 13 in Schlüsselfeld | Bavaria
Your contact for both meetings:
Verena Sattler
Tel.: +49 89 24210-7514
vlr@invest-in-bavaria.com
Self-portrait Tilman Riemenschneider