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Why Is Harley Davidson Moving Production Out of the USA?
Who would have thought? Harley Davidson, an American icon, is going to build motorcycles outside of America! Why is Harley Davidson moving production facilities out of the USA? As the Trump trade war between the USA and everyone else ramps up Harley Davidson is looking at Europe where they sell about 40,000 bikes a year. This is second only to their sales in the USA. Harley would be an obvious target for tariffs by the EU. It is an iconic American brand and it started in a state, Wisconsin, that voted for Donald Trump. Harley Davidson is looking to remain competitive in Europe. But, how big of a change is this for the company?
Harley Davidson Production Facilities
The company was founded in Milwaukee, Wisconsin in 1903 and its corporate offices remain on the original manufacturing site. But Harley Davidson has many manufacturing facilities according to the Harley Davidson Website.
USA, Missouri, Kansas City – Vehicle and Powertrain Operations.
USA, Pennsylvania, York – Vehicle Operations.
USA, Wisconsin, Menomonee Falls – Powertrain Operations.
USA, Wisconsin, Tomahawk – Tomahawk Operations
Australia, Adelaide – New Castalloy
Brazil, Manaus –Harley-Davidson do Brasil Ltda Assembly Plant
India, Bawal – Harley-Davidson India Bawal Assembly Plant
Thailand, Rayong – Thailand Sales Office and Assembly Plant
How Does a Trade War Hurt Harley Davidson?
An interesting article in the Manchester Guardian writes that the trade war is a threat to Harley Davidson.