Client Retention is one of the most important aspects of every business.
Becoming pro-active with clients and making sure that each business is
retained, is very important for every business owner. One, must at the same
time – ensure that each client is a profitable one. Here are some key reasons
why clients leave:
● Dissatisfaction with the services
● Better features of competitors
● Reduced comfort level
3. Communicate Clearly
● Clear communication builds a foundation for better customer relations. A
service level agreement is a useful way for the client to understand what
all is going to be provided in terms of goods and services.
● The agreement also includes the time-frame and the cost of services.
Keeping a tab on the work-in-progress for each client project and
ensuring quality delivery of each ask is important.
● When you keep all of your communication transparent, there will be
lesser chances of a dispute and more chances of retaining the client.
4. Build Trust
● Showcasing the expertise of the business helps you build trust with your
clients. If your clients trust you they will not leave you.
● Talk about your expertise in providing quality products and services, with
your clients. When you act as a consultant and a guide to your clients, the
relationship automatically strengthens and stays for longer.
6. Simplify Processes
● Simplifying the process of providing services to clients is a very useful
client retention strategy. Many businesses automate business
processes and retain clients for longer. Tools like Invoicera help in
automating the invoicing and payments process, making it really
simple for clients.
● Creating standard processes and maintaining checks and balances so
they are being followed as desired.
7. Go Out of the Way To Help
● Going that extra mile to help your clients, will help you build great
one-on-one relationships with them.
● This can be really helpful in getting the clients to stick around for
8. Client Feedback Process
● Regular feedback forms and surveys are helpful in gauging the
satisfaction level of the client. This also helps in mapping the
expectation level of the clients, vis-a-vis the current service levels.
● Customer feedback forms must be thoroughly analysed to understand
the pain areas and work on them to ensure that these are resolved at
9. Do-Not Get Complacent
● At times business owners tend to get complacent with their existing
clients. Making sure that you activate these clients with regular
meetings and communications is essential. This helps in maintaining
the business relationship for longer.
● You can also find upselling and cross selling opportunities to improve
the revenue for each of the clients.
10. Be ThankFul
● Thanking the client and sending out gifts to them, can be a useful way
to build relationships that are beyond pure business. Understanding
the client on a personal level would give you an edge over your
competitors as far your business relationship is concerned.
● Sending out personalized e-mail messages and gifts on special
occasions is a useful strategy for client retention.