Innovation and the Internet of Things - Emeka Nwafor (Wind River Systems)
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INNOVATION AND THE INTERNET OF THINGS IoT is shaping up to be one of the most disruptive and transformative industrial technology events in history. Analysts predict that by 2020, the data coming from tens of billions of devices will drive trillions of dollars in to the economy from new business models that make cities smarter, factories more efficient, and improve society’s overall quality of life. In this session we will take a look at how operational analytics, security concerns, and the user experience are impacting innovation around the Internet of Things. ABOUT EMEKA Emeka is the Senior Director for Global Alliances at Wind River, an independent subsidiary of Intel Corp. Emeka is responsible for managing Wind River’s global ecosystem of software partners, aligning them with Wind River’s go-to-market strategy for the Internet of Things and the Wind Helix product portfolio. Emeka has over 20 years of experience developing complex embedded systems and developing tools to support the development of complex embedded systems. A graduate of McGill University, Emeka enjoys cycling, running, playing tennis, jazz, travel, good food, and cheering on his daughters during their soccer matches.
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Innovation and the Internet of Things - Emeka Nwafor (Wind River Systems)
- 1. © 2015 Wind River. All Rights Reserved. Innovation and the Internet of Things Emeka Nwafor Sr. Director of Global Alliances
- 2. These are just a few of my favourite (smart connected) things.
- 3. The Internet of Things (IoT) refers to the ever-growing network of physical objects that feature an IP address for internet connectivity, and the communication that occurs between these objects and other Internet- enabled devices and systems. (via Webopedia)
- 4. “Smart, connected products raise a new set of strategic choices related to how value is created and captured, how the prodigious amount of new (and sensitive) data they generate is utilized and managed, how relationships with traditional business partners such as channels are redefined, and what role companies should play as industry boundaries are expanded.” (via Harvard Business Review, November 2014)
- 6. 6 © 2015 Wind River. All Rights Reserved. Favorable Conditions: Why Now? © 2015 Wind River. All Rights Reserved.6 COST OF PROCESSING 60X PAST 10 YEARS COST OF SENSORS 2X PAST 10 YEARS COST OF BANDWIDTH 40X PAST 10 YEARS
- 7. 50B Devices $15T Economic Impact 20%+ Growth It’s a really really BIG Opportunity
- 8. 8 © 2015 Wind River. All Rights Reserved. There are two types of IoT Consumer Industrial
- 9. 9 © 2015 Wind River. All Rights Reserved. Two Business Interests Driving IoT Demand Business Optimization Maximizing value of existing assets and investments Introduction of new efficiencies Positive shifts in OPEX and CAPEX Business Transformation Access to new revenue streams Transitioning business models Positive shifts in value creation and value capture
- 10. 10 © 2015 Wind River. All Rights Reserved.© 2015 Wind River. All Rights Reserved.10
- 11. PREDICTIVE MAINTENANCE AND WEATHER ANTICIPATION FOR SMART BUILDINGS Wind River and the Internet of Things • Use Cases © 2015 Wind River. All Rights Reserved.11
- 12. Use Case: Smart Building Predictive Maintenance HVAC Requires Maintenance • HVAC system automatically detects and diagnoses a fault • Diagnostic information is included in an automated service notification • HVAC is serviced either remotely through the cloud or on-site depending on fault ! © 2015 Wind River. All Rights Reserved.12
- 13. Use Case: Smart Building Weather Analysis & Prediction HVAC Anticipates Storm • HVAC system analyzes weather data, accurately predicting incoming storm • System regulates HVAC activity ahead of storm based on electricity pricing information to avoid peak pricing during period of high demand ! © 2015 Wind River. All Rights Reserved.13
- 14. 14 © 2015 Wind River. All Rights Reserved. Essential Tenets of Edge-to-Enterprise IoT Systems Monetize Hardware, Software, and Data Management Actionable Analytics Data Normalization Discovery and Provisioning Safety & Security as the Foundation – Hardware and Software
- 15. What happens when Hacker meets Smart Connected Vehicle?
- 16. 16 © 2015 Wind River. All Rights Reserved. The Three Phases of Evolution Connecting the Unconnected Intelligent Interconnected Devices Autonomous Software Defined Machines
- 17. 17 © 2015 Wind River. All Rights Reserved. What can we learn from the Internet Economy? Founded in 1994 $89B Founded in 1976 $182.8B Founded in 1998 $66B Creation of sustainable customer relationships by focusing on outcomes, transforming the value chain, and engineering the Consumption of Experience
- 18. Machine data will unlock new business value by moving from Demographic-Models of families of devices to Psychographic-Models of each and every smart connected device. [ The Model-of-One ]
- 19. 19 © 2015 Wind River. All Rights Reserved. The Power of the “Model-of-One” for Humans Insights about an individual Age, relationships, spending behaviour, purchase history Profile, optimize, and predict behaviour - create a personal P&L centre What am I likely to purchase based on special events? Tailor services, expand business Offer me add-on products. Suggest things that others have purchased. Related events.
- 20. 20 © 2015 Wind River. All Rights Reserved. The Power of the “Model-of-One” for Devices Insights about a specific device How much has it been used? How has it been used? Profile, optimize, and predict behaviour - create a device- specific P&L centre When will it need to be maintained? When should it be decommissioned? Tailor services, expand business Maintenance contracts. Service frequency. Guaranteed re-sale value. Extended warranty. Add-on products. Replacement products.
- 21. 21 © 2015 Wind River. All Rights Reserved. HERITAGE 1981: Founded 1993: IPO 2009: Acquired SCALE 1,900 Employees 42,000 Developers LEADERSHIP 45% Commercial Market Share Broadest Portfolio INVESTMENT 30+% of Annual Spend Is on R&D Rich History of M&A For over thirty years, Wind River has helped the world's most recognizable brands power generation after generation of embedded devices.
- 22. 22 © 2015 Wind River. All Rights Reserved. Delivering Results for the Biggest Brands in the World Airbus Group BAE Systems Boeing Elbit Group Finmeccanica General Dynamics General Electric Honeywell IAI ITT L-3 Communications Alcatel- Lucent Altiostar ARRIS Avaya Ciena Coriant Dialogic Dragonwave Ericsson Fujitsu GENBAND ABB Agilent AREVA Alstom Bombardier Bosch Draeger Deere & Co Emerson Electric General Electric Hitachi Invensys Alpha Networks Canon Fujifilm HP Huawei Iwatsu Kodak Konica Minolta Mitsubishi NEC Aerospace and Defense Network Infrastructure Industrial and Medical Mobile and Consumer AWTC Europe BMW Bosch Clarion Continental Daimler Delphi Fiat Fujitsu General Motors Automotive LIG Nex1 Lockheed Martin NEC Northrop Grumman Mitsubushi Raytheon Rockwell Collins Samsung Thales U.S. Government Harmann HKMC Honda Johnson Controls Mobis Nissan PSA Peugeot Citroen Renault Toyota Valeo Group HP Hitachi Huawei Hypercom Kapsch Kyocera Motorola NEC Nokia Samsung Tellabs ZTE KUKA Mitsubishi Nikon Panasonic Philips Rockwell Automation Schneider Electric Siemens Stryker Toshiba Varian Oki Pace Quanta Ricoh Sumitomi Sharp Sony Sky Toshiba Zhone
- 23. 23 © 2015 Wind River. All Rights Reserved. Core Values Ease of Use End-to-end Security High Availability/Robustness Predictable Real-time Performance Extensibility 23 © 2015 Wind River. All Rights Reserved.
- 24. 24 © 2015 Wind River. All Rights Reserved. Wind River Helix: System-Level Solutions for the Internet of Things Intelligent Connected Devices Safe & Secure Operating Systems Failsafe Networking Environments Data & App Management NETWORKS CLOUDSDEVICES Product Lifecycle System Simulation IoT App Development Tools Real-time Virtualization Connectivity Agents Infrastructure Platforms Orchestration Network Services Edge Management API Management Analytics
- 25. 25 © 2015 Wind River. All Rights Reserved.25 © 2015 Wind River. All Rights Reserved.
Editor's Notes
- In addition to the emergence of necessary technologies, including IPv6 (which provides enough potential IP addressability for every atom on earth 100 times over) we’ve seen costs fall dramatically for the critical ingredients of the IoT era: cost, sensors, and bandwidth.
- We’re focused on the commercial segment of the IoT market.
- Unexpected fuel consumption
- Safety and Security With IoT in the commercial space bringing intelligence and data-responsive capabilities to critical infrastructure, the need for Safety and Security approaches that work from hardware on up through system of systems is paramount. Specific Safety Examples: Vehicle to Infrastructure or Vehicle to Vehicle connectivity, Smart Manufacturing scenarios involving heavy machinery handling in environments where people are present, Smart Building scenarios in which basic aspects of the way that people live and work are increasingly automated and/or managed through virtual interfaces rather than physical ones. Specific security examples: Discovery and Partitioning Discovery being the process of one or or more types of cloud locating a new device as it comes online, and provisioning being the process of that device being supplied with the connectivity and access it is entitled to on a given network or in a given environment. Safety and Security must remain paramount even as new paradigms for device discovery and provisioning emerge, and Cloud Operators and Device Manufacturers push toward aggressive targets for the seamlessness and duration of the discovery and provisioning process. Data Normalization The capacity to unlock machine data on devices which may or may not be IP Addressable, to assess and validate that data, supply it with necessary meta data, and deliver structured, enriched data to enterprise systems safely and securely. Gateways play a critical role in this step, and while the process seems straightforward only 85% of today’s data is structured in this way and many brownfield systems are characterized in part by the extent to which they’ve locked that machine data down. Actionable Analytics While basic analytics capabilities are readily available through commercial or open source channels, these don’t always reflect the decades of proprietary insight into device or machine performance that a manufacturer has developed on their own. Monetizing
- Read the slide: For over thirty years, Wind River has helped the world's most recognizable brands power generation after generation of embedded devices. Color spot: We spend more on R&D than our nearest embedded competitor’s revenue; relative to the size of our market, we spend a lot.
- API, horizontal band Wind River Helix is a comprehensive end-to-end portfolio of solutions for the secure capture and round-trip routing of commercial machine data from diverse [sensors], machines and critical infrastructure elements in the Aerospace, Automotive, Industrial and Networking markets (e.g. data created and/or aggregated by aircraft and/or specific components of aircraft including jet turbines, Automated-Driving or “ADAS” systems, robots and other manufacturing and/or industrial control systems, as well as networks at the point of access and/or gateways) through an extremely robust end-to-end compute & networking system for purposes of analyzing data in order to more safely and efficiently operate those machines and critical infrastructure elements. Helix will also allow the location of control logic for such systems to be relocated from a machine, device, or infrastructure element into the cloud, or conversely from the cloud to the underlying connected components, or conversely from the cloud to the underlying connected components.