We are seeing a growing need for collaboration when it comes to ideas and projects, we are facing more and more challenges when it comes to communication briefs and business objectives, yet our creative structures and mindset limit us from approaching the creative process more holistically. As one of the youngest creative directors in Europe, Ioana proposed a fresh perspective on how creative teams should consider every brief as a startup. Just like any successful start up, briefs need a big idea and a disruptive solution. But getting there seems to be completely different for the two. In the quest of stripping down the creative process to the business process of a young entrepreneur, during Eurobest 2014, Ioana proposed a new way to approach every brief and talked about the mindset of startups and how they can create disruption within the creative process.

1. IOANA FILIP

2. How do I make this work for me?
BIG

3. How do I make this work for me?
BIG

5. HOW DO I
Make this
Work for me?

6. Creative
director

7. Creative
entrepreneur

10. Poza start up california
START UP

11. Poza start up california
NO EGO

13. KILL
EGO
THE
1

16. THIS IS NOT ART

17. KNOW
WHAT YOU
DON’T
WANT TO
KNOW
2

20. THINK
CREATIVE
INVESTMENTS
3

25. PROMOTE

26. 1 IN 10
ideas
WILL BE
GOOD

29. BURN
ALL
6
BOATS

30. KILL
THREE
ROUTES
THE

32. DO
IT
7
YOURSELF

38. UP
FOR
8
PROTOTYPING

40. When we did the first live

41. When we did the first live

43. UP
FOR THE
10
UNTHINKABLE

44. ROM ARE SMART

49. START BEING AN
ENTREPRENEUR

50. MCCANN
BUCHAREST