Ipsos Gemius Study Brochure
Digital marketing is one of the fastest growing areas of advertising today. Consumers now continue engaging with digital media even when watching TV! Digital marketing is different than conventional marketing. Digital marketing is focused and targeted, and it’s very critical for advertisers and publishers to gain a comprehensive understanding of their key audiences. Ipsos-Gemius online audience measurement solution provides helpful and actionable insights about the online behavior of Internet users across the MENA region. Our objective is to help agencies and publishers to understand the online behavior of their target audiences. How can Ipsos-gemius online audience measurement help you? For Advertisers / media planners: • Improving your media planning capabilities by getting a deeper understanding of the online consumption behavior of your target audience. • Determine the type of content that is of interest to your target segment and what are the top websites represented under. • Enable you to analyze the data using different metrics; many of which are been introduced for the 1st time to the market e.g. (Internet reach, Page view composition, duplication analysis,……and many more) For Publishers • Improving your visibility to advertisers by demonstrating your website / network capability to reach a specific target audience. • Help you in better understand the nature of your audience and hence help you developing your business accordingly. • Provide you with socio-demographic analysis of your users. • Enable you to determine the audience duplication between you and your competitors which assist you in building your strategy.
