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Fake News, Filter Bubbles, Post-Truth and Trust

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A major new Ipsos study of over 19,000 people in 27 countries highlights how we think fake news, filter bubbles and post-truth are things that affect other people, much more than ourselves.

Publié dans : Actualités & Politique
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Fake News, Filter Bubbles, Post-Truth and Trust

  1. 1. Fake news, filter bubbles, post-truth and trust A study across 27 countries
  2. 2. FAKE NEWS, POST-TRUTH AND FILTER BUBBLES
  3. 3. Public 3
  4. 4. 4 © Ipsos. 65% 77% 74% 72% 71% 71% 70% 70% 70% 69% 69% 68% 67% 67% 67% 66% 66% 64% 62% 62% 61% 60% 60% 59% 57% 55% 50% 44% 25% 14% 21% 23% 19% 24% 19% 19% 25% 20% 24% 25% 29% 19% 26% 30% 22% 22% 22% 24% 27% 30% 30% 29% 25% 28% 37% 35% Total US India Malaysia Sweden Turkey Australia Great Britain Mexico Canada Serbia Argentina Chile Hungary South Africa Peru South Korea Poland Belgium Spain China Brazil Russia Saudi Arabia France Germany Italy Japan T 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 Base: 13,500 adults across 27 countries (500 GB) KEY: Agree Disagree The average person in [COUNTRY] lives in their own ‘bubble’ on the internet, mostly connecting with people like themselves and looking for opinions they already agree with.
  5. 5. 5 © Ipsos. 34% 56% 54% 53% 49% 44% 40% 38% 37% 37% 34% 34% 32% 32% 32% 32% 31% 31% 30% 30% 30% 29% 27% 25% 25% 23% 23% 22% 56% 39% 34% 43% 39% 45% 53% 52% 58% 58% 60% 55% 57% 57% 62% 56% 61% 64% 57% 61% 57% 64% 53% 59% 62% 70% 71% 64% Total India China Malaysia Saudi Arabia South Korea Peru Brazil South Africa Turkey Chile Poland Australia Hungary Russia US Canada Mexico Belgium Great Britain Spain Serbia Japan France Italy Argentina Sweden Germany Base: 13,500 adults across 27 countries (500 GB) KEY: Agree Disagree I live in my own bubble on the internet, mostly connecting with people like myself and looking for opinions I already agree with. T 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27
  6. 6. Public 6 T 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 +31 +48 +45 +45 +40 +40 +39 +38 +38 +35 +34 +33 +33 +32 +32 +32 +30 +30 +28 +26 +25 +22 +22 +19 +18 +17 +10 +7 Total Sweden Argentina US Great Britain Serbia Mexico Australia Canada Hungary Turkey Germany Chile Belgium Spain France South Africa Poland Russia Peru Italy South Korea Brazil Malaysia India Japan Saudi Arabia China We’re much more likely to think others live in filter bubble than admit we do… +/- Net This chart compares what people say for others and what they say for themselves on how much they live in a bubble, from previous two slides… …and shows how many more people think that others live in an internet bubble than admit that for themselves
  7. 7. 7 © Ipsos. 41% 69% 60% 60% 58% 55% 54% 46% 44% 44% 44% 40% 40% 39% 39% 38% 38% 37% 37% 36% 34% 32% 29% 29% 28% 27% 26% 26% 48% 23% 34% 29% 34% 39% 27% 48% 50% 51% 49% 49% 56% 48% 47% 51% 45% 53% 48% 51% 59% 53% 53% 62% 59% 61% 52% 64% Total Hungary Malaysia Saudi Arabia China India Spain Peru Chile Mexico Serbia Russia Turkey Canada Poland Brazil France Argentina South Korea Australia South Africa Belgium Germany US Great Britain Italy Japan Sweden T 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 Base: 13,500 adults across 27 countries (500 GB) KEY: Agree Disagree I am confident that the average person in [COUNTRY] can tell real news from ‘fake news’.
  8. 8. 8 © Ipsos. T 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 63% 77% 76% 76% 76% 74% 73% 72% 72% 70% 70% 69% 68% 68% 67% 66% 65% 64% 64% 63% 60% 58% 54% 52% 47% 45% 39% 30% 25% 19% 20% 21% 15% 20% 20% 19% 23% 25% 18% 17% 22% 23% 19% 21% 24% 24% 25% 26% 27% 31% 28% 37% 31% 36% 38% 47% Total Turkey Chile Peru Serbia Malaysia South Africa Argentina Mexico India Saudi Arabia Poland Brazil Hungary Australia Great Britain US Canada Sweden China Belgium Russia France Italy Germany South Korea Spain Japan Base: 13,500 adults across 27 countries (500 GB) KEY: Agree Disagree I am confident that I can tell real news from ‘fake news’ (entirely made up stories or facts).
  9. 9. Public 9 T 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 I can identify fake news but the rest of my country can’t… +/- Net +22 +39 +38 +38 +37 +36 +35 +32 +32 +31 +30 +30 +30 +28 +28 +25 +25 +18 +18 +16 +15 +14 +10 +8 +5 +4 -1 -15 Total South Africa Great Britain Sweden Turkey US Argentina Chile Serbia Australia Brazil Peru Poland Belgium Mexico Canada Italy Germany Russia France India Malaysia Saudi Arabia South Korea China Japan Hungary Spain This chart compares what people say for others and what they say for themselves on being able to identify fake news from previous two slides… …and shows how many more people think the average person can’t identify fake news compared with them (except in Spain and Hungary)
  10. 10. 10 © Ipsos. 58% 73% 72% 69% 69% 69% 68% 66% 65% 65% 64% 62% 60% 59% 59% 59% 58% 56% 54% 54% 53% 52% 50% 49% 49% 47% 43% 30% 28% 23% 23% 23% 19% 24% 17% 21% 26% 26% 29% 28% 22% 28% 23% 27% 31% 24% 28% 25% 26% 29% 31% 36% 41% 33% 34% 47% Total Turkey Peru Chile Hungary India Serbia Saudi Arabia Malaysia South Africa Mexico Brazil Poland Argentina Australia US Russia Great Britain Canada Sweden Spain Belgium South Korea China Italy France Germany Japan T 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 Base: 13,500 adults across 27 countries (500 GB) KEY: Agree Disagree I think I’m better at spotting ‘fake news’ than the average person in [COUNTRY].
  11. 11. 11 © Ipsos. 60% 71% 70% 69% 68% 67% 66% 66% 65% 64% 64% 64% 64% 62% 62% 61% 60% 60% 58% 56% 55% 54% 53% 53% 50% 49% 49% 48% 30% 25% 25% 27% 23% 26% 24% 30% 32% 25% 24% 33% 23% 26% 24% 35% 29% 31% 38% 30% 36% 27% 39% 37% 36% 44% 30% 44% Total Peru Serbia Turkey US Argentina Great Britain India Chile Australia Hungary Mexico Poland Belgium Germany South Africa Canada Sweden Malaysia Spain Brazil France Russia South Korea Saudi Arabia China Japan Italy Base: 13,000 adults across 26 countries (500 GB) KEY: Agree Disagree The average person in [COUNTRY] doesn’t care about facts about politics and society anymore, they just believe what they want. T 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27
  12. 12. 12 © Ipsos. T 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 59% 76% 75% 74% 72% 71% 68% 68% 67% 66% 66% 65% 64% 60% 58% 57% 57% 56% 55% 52% 51% 50% 50% 48% 48% 47% 42% 28% 29% 20% 20% 22% 24% 24% 21% 25% 23% 23% 27% 25% 21% 23% 27% 28% 24% 32% 33% 35% 35% 34% 36% 30% 34% 38% 38% 51% Total Turkey India Chile Peru Mexico China Malaysia Argentina Serbia South Africa Brazil Saudi Arabia Poland Great Britain Australia Spain Hungary US Sweden Canada Belgium Russia Germany South Korea Italy France Japan Base: 13,500 adults across 27 countries (500 GB) KEY: Agree Disagree I am confident I have a better understanding of social realities like immigration levels and crime rates than the average person in [COUNTRY].
  13. 13. FAKE NEWS EXPOSURE AND MEANING
  14. 14. Public 14
  15. 15. 15 © Ipsos. 60% 82% 79% 79% 77% 73% 72% 72% 71% 69% 68% 66% 65% 61% 59% 59% 57% 54% 54% 51% 51% 49% 48% 44% 43% 39% 36% 30% 28% 16% 14% 17% 21% 19% 24% 25% 17% 24% 26% 31% 22% 26% 28% 30% 29% 26% 30% 32% 30% 36% 36% 42% 47% 52% 41% 42% Total Argentina Serbia Turkey Mexico Brazil India Peru Hungary Malaysia South Africa Chile Poland US Italy Russia Australia France Great Britain Saudi Arabia Spain Belgium Canada Sweden China South Korea Japan Germany T 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 Base: 13,500 adults across 27 countries (500 GB) KEY: Very/Fairly often Not very often/Never How often, if at all, do you think you see stories where news organisations have deliberately said something that isn’t true?
  16. 16. 16 © Ipsos. 48% 62% 58% 58% 57% 57% 56% 55% 55% 55% 54% 54% 51% 50% 50% 49% 48% 48% 46% 46% 45% 45% 43% 35% 34% 33% 33% 29% 40% 29% 29% 29% 39% 29% 34% 37% 33% 29% 41% 43% 41% 45% 41% 39% 39% 39% 39% 42% 39% 38% 40% 51% 46% 54% 63% 62% Total Brazil Saudi Arabia South Korea Peru Spain China India Poland Sweden Chile Mexico Argentina Malaysia South Africa Russia Canada Serbia Australia US Belgium Germany France Hungary Japan Great Britain Turkey Italy Base: 13,500 adults across 27 countries (500 GB) KEY: Agree Disagree I have falsely believed a news story was real until I found out it was fake. T 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27
  17. 17. Public 17 56% 44% 36% 5% 7% Stories where the facts are wrong Stories where news outlet or politicians only pick facts that support their side of the argument A term politicians and the media use to discredit news they don’t agree with. None of these Don’t know When you hear the term “fake news”, what are you personally thinking of?
  18. 18. 18 © Ipsos. 56% 71% 68% 68% 67% 65% 62% 62% 62% 62% 61% 58% 55% 55% 55% 54% 53% 52% 52% 52% 51% 51% 50% 45% 39% 37% 33% Total Sweden Brazil Italy South Africa Great Britain Germany Malaysia Turkey US Belgium Canada Australia Japan Mexico France India Argentina Chile Hungary Poland South Korea Serbia Saudi Arabia Peru Spain Russia Base: 13,000 adults across 26 countries (500 GB) When you hear the term “fake news”, what are you personally thinking of? Stories where the facts are wrong. % Yes T 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
  19. 19. 19 © Ipsos. 44% 66% 62% 60% 58% 57% 56% 55% 53% 53% 53% 51% 50% 50% 50% 50% 48% 46% 42% 39% 37% 35% 31% 26% 25% 25% 18% Total Serbia South Africa Turkey Argentina Chile US India Poland Spain Sweden Hungary Australia Malaysia Peru Russia Mexico Canada Great Britain Belgium South Korea France Saudi Arabia Germany Brazil Japan Italy When you hear the term “fake news”, what are you personally thinking of? Stories where the news outlets or politicians only pick facts that support their side of the argument. % Yes Base: 13,000 adults across 26 countries (500 GB) T 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
  20. 20. 20 © Ipsos. 36% 51% 49% 48% 47% 46% 46% 46% 45% 44% 43% 43% 42% 42% 40% 38% 36% 35% 35% 32% 30% 30% 27% 25% 19% 18% 11% Total US Peru Malaysia Sweden Canada Chile Russia South Africa South Korea Argentina Turkey Australia Great Britain Poland Mexico India Hungary Spain Belgium Saudi Arabia Serbia France Germany Japan Brazil Italy When you hear the term “fake news”, what are you personally thinking of? A term politicians and the media use to discredit news they don’t agree with. % Yes Base: 13,000 adults across 26 countries (500 GB) T 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
  21. 21. WHY DO WE GET SO MUCH WRONG?
  22. 22. Public 22
  23. 23. Public 23 52% 49% 43% 41% 18% 18% 3% 10% Politicians mislead people The media misleads people People have a biased view of the world, for example, they tend to focus on negative things or think things are getting worse, or generalise from their own experience Social media misleads people It’s often the figures that are wrong, not people’s views People are bad with numbers so they struggle with trying to estimate things like this None of these Don't know People often get lots of things wrong about their countries and how they’re changing, for example, what proportion of the population are immigrants, or whether crime is going up or down. Which of these, if any, do you think are the biggest reasons for this?
  24. 24. 24 © Ipsos. Base: 13,000 adults across 26 countries (500 GB) 52% 68% 64% 62% 62% 61% 60% 59% 59% 58% 57% 56% 56% 54% 54% 54% 53% 52% 52% 50% 50% 49% 43% 40% 35% 22% 21% Total South Africa US Argentina Peru Serbia Hungary Russia Spain Poland Great Britain India Mexico Belgium Chile Malaysia Turkey Australia Canada France Sweden Brazil Italy Germany South Korea Japan Saudi Arabia People often get lots of things wrong about their countries and how they’re changing, for example, what proportion of the population are immigrants, or whether crime is going up or down. Which of these, if any, do you think are the biggest reasons for this? Politicians mislead people % Yes T 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
  25. 25. 25 © Ipsos. T 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 49% 68% 61% 60% 59% 58% 55% 54% 54% 53% 52% 51% 50% 49% 48% 48% 47% 47% 45% 44% 44% 41% 41% 35% 34% 32% 30% Total Serbia Turkey Great Britain Russia US Hungary Argentina Australia South Africa Sweden Malaysia Poland Mexico Belgium Chile Brazil India Canada South Korea Spain France Peru Germany Italy Japan Saudi Arabia People often get lots of things wrong about their countries and how they’re changing, for example, what proportion of the population are immigrants, or whether crime is going up or down. Which of these, if any, do you think are the biggest reasons for this? The media misleads people % Yes Base: 13,000 adults across 26 countries (500 GB)
  26. 26. 26 © Ipsos. 43% 57% 56% 56% 55% 53% 52% 50% 48% 47% 47% 47% 46% 44% 43% 41% 41% 40% 40% 38% 38% 37% 34% 34% 32% 29% 24% Total US South Africa Sweden Canada Great Britain Chile Australia Malaysia Belgium Mexico Turkey Poland Germany India Argentina Hungary Italy Serbia Peru Spain Brazil France South Korea Japan Russia Saudi Arabia T 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 Base: 13,000 adults across 26 countries (500 GB) People often get lots of things wrong about their countries and how they’re changing, for example, what proportion of the population are immigrants, or whether crime is going up or down. Which of these, if any, do you think are the biggest reasons for this? People have a biased view of the world, for example, they tend to focus on negative things or think things are getting worse, or generalise from their own experience % Yes
  27. 27. 27 © Ipsos. 41% 59% 58% 56% 52% 52% 50% 50% 49% 48% 44% 44% 43% 40% 40% 39% 38% 37% 37% 35% 34% 33% 32% 31% 30% 25% 16% Total Malaysia US Great Britain Canada South Africa Sweden Turkey Serbia Australia Argentina India Belgium Germany Mexico Chile Spain Brazil France Hungary Russia South Korea Saudi Arabia Peru Italy Poland Japan People often get lots of things wrong about their countries and how they’re changing, for example, what proportion of the population are immigrants, or whether crime is going up or down. Which of these, if any, do you think are the biggest reasons for this? Social media misleads people % Yes T 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 Base: 13,000 adults across 26 countries (500 GB)
  28. 28. 28 © Ipsos. T 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 18% 30% 29% 28% 25% 24% 23% 22% 21% 21% 20% 19% 19% 18% 17% 17% 16% 16% 14% 13% 12% 12% 12% 10% 10% 9% 8% Total Chile Mexico Argentina India Peru Spain Russia Belgium South Africa Hungary Poland Saudi Arabia Germany France Malaysia Serbia Turkey Brazil Great Britain Australia Canada US Italy South Korea Japan Sweden Base: 13,000 adults across 26 countries (500 GB) People often get lots of things wrong about their countries and how they’re changing, for example, what proportion of the population are immigrants, or whether crime is going up or down. Which of these, if any, do you think are the biggest reasons for this? It’s often the figures that are wrong, not people’s views. % Yes
  29. 29. 29 © Ipsos. T 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 18% 32% 25% 25% 24% 23% 23% 22% 21% 20% 19% 18% 18% 18% 17% 16% 16% 14% 14% 14% 13% 12% 12% 12% 10% 9% 6% Total Belgium Malaysia Poland Sweden Chile Turkey France India Argentina Great Britain Brazil Saudi Arabia Spain South Africa Canada US Australia Germany Mexico South Korea Hungary Italy Serbia Russia Peru Japan Base: 13,000 adults across 26 countries (500 GB) People often get lots of things wrong about their countries and how they’re changing, for example, what proportion of the population are immigrants, or whether crime is going up or down. Which of these, if any, do you think are the biggest reasons for this? People are bad with numbers so they struggle with trying to estimate things like this. % Yes
  30. 30. TRUST, LIES AND KNOWLEDGE
  31. 31. Public 31
  32. 32. 32 © Ipsos. T 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 10% 4% 9% 7% 3% 9% 6% 7% 12% 9% 5% 9% 8% 5% 4% 5% 9% 3% 12% 22% 11% 11% 5% 24% 29% 26% 64% 80% 77% 74% 74% 73% 73% 72% 71% 71% 71% 69% 69% 69% 68% 65% 62% 61% 57% 55% 55% 50% 50% 45% 43% 42% Total Sweden South Africa Chile Hungary Mexico Peru Serbia Brazil Russia Argentina US Italy Australia Great Britain Germany Belgium Spain Canada India Poland France Japan South Korea Turkey Malaysia Base: 12,500 adults across 25 countries (500 GB) KEY: More Less Do you think the average person in [COUNTRY] trusts politicians to tell the truth more, less or about the same amount as they did 30 years ago?
  33. 33. 33 © Ipsos. 57% 71% 69% 68% 67% 66% 64% 63% 63% 61% 61% 58% 58% 58% 57% 57% 56% 56% 53% 52% 51% 49% 47% 46% 45% 40% 11% 11% 4% 5% 16% 13% 12% 10% 7% 12% 18% 14% 15% 10% 6% 22% 8% 13% 7% 14% 8% 13% 9% 13% 17% 10% Total South Africa US Sweden Peru Mexico Brazil Hungary Serbia Chile Turkey Argentina Malaysia Spain Australia India Great Britain Russia Canada Italy France Poland Belgium Germany South Korea Japan Base: 12,500 adults across 25 countries (500 GB) KEY: More Less Do you think there is more, less or about the same amount of lying and misuse of facts in politics and media in [COUNTRY] than there was 30 years ago? T 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
  34. 34. 34 © Ipsos. 39% 66% 61% 56% 53% 53% 48% 48% 48% 46% 45% 42% 42% 39% 37% 34% 34% 32% 32% 29% 29% 29% 27% 27% 23% 22% 21% 30% 10% 19% 24% 25% 17% 30% 24% 32% 31% 22% 34% 26% 31% 25% 33% 37% 36% 37% 37% 33% 38% 39% 47% 27% 42% 36% Total South Korea Malaysia India Mexico Saudi Arabia Chile Russia Turkey South Africa Poland Brazil Serbia Argentina Spain Italy Peru Hungary US Australia Canada Great Britain Belgium Sweden Japan Germany France KEY: More Less Base: 13,000 adults across 26 countries (500 GB) Do you think the average person in [COUNTRY] knows more, less or about the same amount about politics and society as they did 30 years ago? T 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
  35. 35. 35 ©Ipsos. Methodology GLOBAL ADVISOR: FAKE NEWS, FILTER BUBBLES, POST-TRUTH AND TRUST • These are the findings of a Global Advisor survey into the political mood around the world. In total 19,243 interviews were conducted online between June 22 – July 6 2018 among adults aged 18-64 in the US and Canada, and adults aged 16-64 in all other countries. • The survey was conducted in 27 countries around the world via the Ipsos Online Panel system. The countries reporting herein are Argentina, Australia, Belgium, Brazil, Canada, China, Chile, France, Germany, Great Britain, Hungary, India, Italy, Japan, Malaysia, Mexico, Peru, Poland, Saudi Arabia, Serbia, South Africa, South Korea, Russia, Spain, Sweden, Turkey and the United States of America. • Between 500 and 1000+ individuals participated on a country by country basis via the Ipsos Online Panel. The sample was 1000+ in Australia, Brazil, Canada, France, Germany, Great Britain, Italy, Japan, Spain and the United Stated of America. In all other countries the sample was 500+. The precision of Ipsos online polls is calculated using a credibility interval with a poll of 1,000 accurate to +/- 3.5 percentage points and of 500 accurate to +/- 5.0 percentage points. For more information on Ipsos’ use of credibility intervals, please visit the Ipsos website. • In countries where internet penetration is approximately 60% or higher the data output generally reflects the overall population. Of the 27 countries surveyed online, 16 yield results that are balanced to reflect the general population: Argentina, Australia, Belgium, Canada, France, Germany, Hungary, Italy, Japan, Poland, Serbia, South Korea, Spain, Sweden, Great Britain and the United States. The 11 remaining countries surveyed – Brazil, China, Chile, India, Malaysia, Mexico, Peru, Russia, Saudi Arabia, South Africa and Turkey - have lower levels of internet connectivity and reflect online populations that tend to be more urban and have higher education/income than the general population. • Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows or not stated responses. • Data are weighted to match the profile of the population.
  36. 36. 36 ©Ipsos. ABOUT IPSOS Ipsos ranks third in the global research industry. With a strong presence in 87 countries, Ipsos employs more than 16,000 people and has the ability to conduct research programs in more than 100 countries. Founded in France in 1975, Ipsos is controlled and managed by research professionals. They have built a solid Group around a multi-specialist positioning – Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery. Ipsos is listed on Eurolist - NYSE-Euronext. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD). ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP GAME CHANGERS At Ipsos we are passionately curious about people, markets, brands and society. We deliver information and analysis that makes our complex world easier and faster to navigate and inspires our clients to make smarter decisions. We believe that our work is important. Security, simplicity, speed and substance applies to everything we do. Through specialisation, we offer our clients a unique depth of knowledge and expertise. Learning from different experiences gives us perspective and inspires us to boldly call things into question, to be creative. By nurturing a culture of collaboration and curiosity, we attract the highest calibre of people who have the ability and desire to influence and shape the future. “GAME CHANGERS” - our tagline - summarises our ambition.

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