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Paste co- brand logo here 1Survey of Britain’sCaptains of Industry 2012 December 2012© Ipsos MORI

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2Economy and Politics© Ipsos MORI

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Only 12% think the economic condition of the countrywill get worse compared to 56% last year 3C1. Do you think that the general economic condition of the country will improve, stay thesame or get worse over the next 12 months? General General General General election election election election 100 12% 90 31% 80 70 Improve 31% 60 50 40 30 57% 20 10 0 Improve Stay the same Get worse Get worse Year 12% Base: British Captains of Industry (103) interviewed Sept-Dec 2012© Ipsos MORI

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Nearly a quarter see the government deficit as themost important issue facing Britain today 4C4. What do you see as the most important issues facing Britain today? Top mentions Government deficit/debt 23% Lack of economic growth 22% The Eurozone 20% Consumer confidence 12% Financial crisis/instability 12% Base: British Captains of Industry (103) interviewed Sept-Dec 2012© Ipsos MORI

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Over two-thirds estimate it will be two years ormore until the UK economy significantly grows 5C8. What is your best estimate of when the UK economy will begin to grow in a significantway again? Its growing 1% Up to 6 months 2% 7 months up to 12 months 4% More than 1 year up to 2 years 16% More than 2 years up to 4 years 48% More than 2 years (sub total) More than 4 years 20% = 68% Not stated 6% Don’t know 4% Base: British Captains of Industry (103) interviewed Sept-Dec 2012.© Ipsos MORI

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79% agree that this government’s policies will improve the state of the British economy 6 C3. To what extent do you agree with the following statements? 2012In the long term, this governments policies will improve 16% 63% 14% 8% the state of the British economy The UK is facing a prolonged period of stagnation 20% 51% 9% 17% 1% 1% Strongly agree Tend to agree Neither agree nor disagree Tend to disagree Strongly disagree No opinion Base: British Captains of Industry (103) interviewed Sept-Dec 2012 © Ipsos MORI

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The technology sector is seen as having the greatest potential for growth with the financial sector having the least 7 C44a In which one or two of the following sectors do you see the greatest potential for growth in the UK over the next 12 months? C44b In which one or two of the following sectors do you see the least potential for growth in the UK over the next 12 months? 2012 2011 64% 52%Technology/media/telecoms 1% Technology/media/telecoms 3% 36% 19% Construction 14% Construction 16% 26% 19% Services/retailing 32% Services/retailing 33% 19% 24% Manufacturing 16% Manufacturing 22% 18% 20%Financial/banking/insurance 41% Financial/banking/insurance 33% 9% 12% Utilities 23% Greatest Utilities 11% Greatest Mining/minerals/natural 7% Least Mining/minerals/natural 11% Least resources 28% resources 29% 6% 6% Transport/distribution 21% Transport/distribution 13% 1% 0% Other 1% Other 6% Base: British Captains of Industry (103) interviewed Sept-Dec 2012 Base: British Captains of Industry (100), interviewed Sep-Dec 2011 © Ipsos MORI

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Trend data - In the long term, this governmentspolicies will improve the state of the British economy 8C3. To what extent do you agree with the following statements? In the long term, this governmentspolicies will improve the state of the British economy General General General General election election election election 8% 100 16% 90 14% Agree 80 79% 70 60 50 63% 40 30 20 Strongly agree Tend to agree Disagree 10 Neither agree nor disagree Tend to disagree 8% Strongly disagree 0 Base: British Captains of Industry (103) interviewed Sept-Dec 2012 Year© Ipsos MORI

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The USA is seen to have the best environment for business withChina perceived as the most attractive for investment 9C42. In the current climate, which of the following countries do you believe offers the best environmentfor business?C43. Which of the following countries do you believe are the most attractive for investment? 2012 Top mentions 2011 45% 28% USA USA 17% 14% 14% 15% UK UK 8% 10% 7% 9% Brazil Brazil 17% 25% 6% 14% Australia Australia 2% 8% 4% 5% Canada Canada 2% 2% India 4% Best environment India 3% Best environment 10% 10% Most attractive Most attractive 3%Middle East (net) Middle East (net) N/A 2% 2% 0% Mexico Mexico 3% 0% 2% 6% Germany Germany 3% 4% 2% 16% China China 23% 21% 1% Africa (net) Africa (net) N/A 3% Base: British Captains of Industry (103) interviewed Sept-Dec 2012 Base: British Captains of Industry (100), interviewed Sep-Dec 2011© Ipsos MORI

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Quality products or services are the most important factorwhen judging an organisation 10C78. Using a scale from 1 to 5 where 1 means it is not at all important and 5 means it isextremely important, please say how important each of the following factors are whenyou judge a company or organisation? Quality of products or services 51% 47% 1%1% Quality of management 50% 45% 4%1% Acts with honesty and integrity 75% 20% 3%2% Quality of employees 35% 56% 8%1% Innovative and forward thinking 12% 54% 31% 1% 1% 1% Financial performance 18% 47% 30% 3% 1% 1% Communications with people like you 11% 50% 33% 6% 1% 5 extremely important 4 3 2 1 not at all important No opinion Base: British Captains of Industry (103) interviewed Sept-Dec 2012© Ipsos MORI

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Most Impressive Business Person 11C26. Who do you think is the most impressive business person in Britain at the moment?Who else? (*asked as industrialist up to 1999, as business leader in 2000)807060 Lord Hanson Lord Weinstock50 Sir Richard Branson Sir John Lord Hanson Sir Colin Harvey- Lord40 Marshall Jones Sir Terry Browne Leahy Sir Terry Sir Richard Leahy Richard Sykes30 Branson Sir John Lord Lord Rose Weinstock Browne Sir David20 Simon10 0 81 83 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 2000 01 02 03 04 05 06 07 08 09 10 11 12 Base: British Captains of Industry, 1981-2012© Ipsos MORI