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Ipsos MORI Issues Index - January 2019

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The January 2019 Ipsos MORI Issues Index confirms that Brexit remains the biggest issue facing Britain for a majority of the public. Sixty-three per cent name it as a worry – while this is a small drop from December (67%) it remains an historically high level of concern about this issue.

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Ipsos MORI Issues Index - January 2019

  1. 1. Ipsos MORI Issues Index | Public © 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. 1 January 2019 IPSOS MORI ISSUES INDEX © 2019 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.
  2. 2. 2Ipsos MORI Issues Index | Public WHAT DO YOU SEE Source: Ipsos MORI Issues IndexBase: 984 British adults 18+, 4 – 14 January 2019 January 2019 63% 44% 21% 20% 19% 19% 17% 17% 12% 11% Common Market/Brexit/EU/Europe NHS/Hospitals/Healthcare Education/Schools Poverty/Inequality Immigration/immigrants Housing Crime/Law and Order/ASB Economy Pollution/environment Lack of faith in politics/politicians/government AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? % Position -4 +2 +4 +4 p -1 -1 q +3 +3 p 0 -1 q -3 -3 q 0 -2 q +1 0 +1 p CHANGE SINCE DEC: TOP MENTIONS %
  3. 3. 3Ipsos MORI Issues Index | Public WHAT DO YOU SEE Source: Ipsos MORI Issues IndexBase: 984 British adults 18+, 4 – 14 January 2019 January 2019 63% 44% 21% 20% 19% 19% 17% 17% 12% 11% 54% 7% 1% 3% 7% 2% 4% 3% 1% 2% Common Market/Brexit/EU/Europe NHS/Hospitals/Healthcare Education/Schools Poverty/Inequality Immigration/immigrants Housing Crime/Law and Order/ASB Economy Pollution/environment Lack of faith in politics/politicians/government MOST/OTHER IMPORTANT ISSUES MOST IMPORTANT ISSUE TOP MENTIONS % AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY?
  4. 4. 4Ipsos MORI Issues Index | Public WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Long term issues trends TOP MENTIONS % BRITAIN TODAY? 0 10 20 30 40 50 60 70 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 May 2018 NHS UNEMPLOYMENT CRIME/LAW & ORDER ECONOMY IMMIGRATION EU/EUROPE/BREXIT
  5. 5. 5Ipsos MORI Issues Index | Public WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Ten Year Trends TOP MENTIONS % BRITAIN TODAY? NHS UNEMPLOYMENT HOUSING ECONOMY IMMIGRATION EU/EUROPE/BREXIT 0 10 20 30 40 50 60 70 Jan 2009 Jan 2010 Jan 2011 Jan 2012 Jan 2013 Jan 2014 Jan 2015 Jan 2016 Jan 2017 Jan 2018 Jan 2019
  6. 6. 6Ipsos MORI Issues Index | Public WHAT DO YOU SEE AS THE MOST IMPORTANT ISSUE FACING BRITAIN TODAY? Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Single Biggest Issue 2010 - 2018 TOP MENTIONS % NHS UNEMPLOYMENT ECONOMY DEFENCE/TERRORISM IMMIGRATION EU/EUROPE/BREXIT 0% 10% 20% 30% 40% 50% 60% May 2010 Feb 2011 Nov 2011 Aug 2012 May 2013 Feb 2014 Nov 2014 Aug 2015 May 2016 Feb 2017 Nov 2017 Aug 2018
  7. 7. 7Ipsos MORI Issues Index | Public WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home EU / Europe / Brexit BRITAIN TODAY? Treaty of Accession: ten new EU Member States France and Holland reject ratification of EU constitution Lowest score recorded (1%) CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 0 10 20 30 40 50 60 70 80 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 May 2018 Highest concern recorded since Sept 1974 (67%)
  8. 8. 8Ipsos MORI Issues Index | Public WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home NHS / Hospitals / Healthcare BRITAIN TODAY? Report says waiting lists have doubled under Labour Lowest score since December 1985 (12%) CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 Highest score since April 2002 (61%) 0 10 20 30 40 50 60 70 80 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 May 2018
  9. 9. 9Ipsos MORI Issues Index | Public WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Immigration / Immigrants BRITAIN TODAY? Border controls relaxed for “A8” EU Countries (Poland, etc.) EU Border controls relaxed for Romanians and Bulgarians CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 Highest concern ever recorded (56%) 0 10 20 30 40 50 60 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 May 2018 Lowest score since April 2002 (16%)
  10. 10. 10Ipsos MORI Issues Index | Public WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Economy / Economic situation BRITAIN TODAY? CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 Sub-prime mortgage crisis in the US Northern Rock nationalised Global recession and Russian Financial crisis Highest score since 1992; Most important issue for the first time 0 10 20 30 40 50 60 70 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 May 2018 Lowest score since December 2007 (16%)
  11. 11. 11Ipsos MORI Issues Index | Public Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Unemployment / Factory closure / Lack of industry CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? 0 10 20 30 40 50 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 May 2018 Lowest ever score (5%) Unemployment in Britain rises to 5.5% Minimum wage introduced Youth unemployment reaches 1 million Lowest score since August 2008 (7%) Unemployment falls below 1 million for first time in 25 years
  12. 12. 12Ipsos MORI Issues Index | Public Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Education / Schools CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? 0 10 20 30 40 50 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 May 2018 Introduction of university tuition fees; Education the most important issue Labour’s second term - pledge to improve failing secondary schools First City Academies introduced Lowest score since Dec 1985 (9%) Highest score since April 2006 (27%)
  13. 13. 13Ipsos MORI Issues Index | Public Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Crime / Law & Order / Violence / Vandalism / ASB CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? 0 10 20 30 40 50 60 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 May 2018 May day riots Riots across England Lowest score since March 1991 (8%) Highest score since August 2011 (27%)
  14. 14. 14Ipsos MORI Issues Index | Public Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Defence / Foreign Affairs / International terrorism WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? War in Kosovo CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 9/11 Invasion of Iraq “7/7” London Bombing UK withdraws from Iraq NATO bombing in Libya Rise of IS Paris attacks and Parliamentary vote for action against IS in Syria London Bridge attackParliamentary vote against action in Syria 0 10 20 30 40 50 60 70 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 May 2018
  15. 15. 15Ipsos MORI Issues Index | Public Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Poverty/inequality WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 0 5 10 15 20 25 Dec 1997 Dec 1998 Dec 1999 Dec 2000 Dec 2001 Dec 2002 Dec 2003 Dec 2004 Dec 2005 Dec 2006 Dec 2007 Dec 2008 Dec 2009 Dec 2010 Dec 2011 Dec 2012 Dec 2013 Dec 2014 Dec 2015 Dec 2016 Dec 2017 Dec 2018 Sept 1999: Alastair Darling – “one child in three” living in poverty December 2018 : highest recorded score since December 1997 (21%)
  16. 16. 16Ipsos MORI Issues Index | Public Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Housing WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 0 5 10 15 20 25 30 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 May 2018 Highest score since October 1974 (22%)
  17. 17. 17Ipsos MORI Issues Index | Public Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Pensions/Social Security/Benefits WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 Equitable Life sells its non-profit pension annuities Labour proposes ‘affluence testing’ to exclude the well-off from state benefits Gordon Brown unveils pension credits Pensions commission report – “more than 12 million working people are not saving enough for their retirement” Lowest ever score (3%) 0 5 10 15 20 25 30 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 May 2018
  18. 18. 18Ipsos MORI Issues Index | Public Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Pollution / Environment WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 Widespread flooding during wet autumn Nine killed in gales across Britain Winter flooding and storms 0 5 10 15 20 25 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 May 2018 Highest score since June 2007 (13%)
  19. 19. 19Ipsos MORI Issues Index | Public WHAT DO YOU SEE Source: Ipsos MORI Issues Index Party support 74% 48% 24% 13% 26% 16% 25% 19% 13% 6% 63% 48% 30% 36% 13% 28% 14% 15% 16% 14% Common Market/Brexit/EU/Europe NHS/Hospitals/Healthcare Education/Schools Poverty/Inequality Immigration/immigrants Housing Crime/Law and Order/ASB Economy Pollution/environment Lack of faith in politics/politicians/government CONSERVATIVE SUPPORTERS LABOUR SUPPORTERS TOP MENTIONS % AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? Base: 984 British adults 18+, 4 – 14 January 2019
  20. 20. 20Ipsos MORI Issues Index | Public WHAT DO YOU SEE Source: Ipsos MORI Issues Index Men and women 68% 38% 19% 16% 18% 18% 17% 20% 12% 14% 58% 49% 24% 23% 21% 20% 17% 14% 13% 9% Common Market/Brexit/EU/Europe NHS/Hospitals/Healthcare Education/Schools Poverty/Inequality Immigration/immigrants Housing Crime/Law and Order/ASB Economy Pollution/environment Lack of faith in politics/politicians/government MEN WOMEN TOP MENTIONS % AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? Base: 984 British adults 18+, 4 – 14 January 2019
  21. 21. 21Ipsos MORI Issues Index | Public WHAT DO YOU SEE Source: Ipsos MORI Issues Index Social grade 70% 48% 27% 23% 17% 22% 13% 18% 16% 12% 54% 38% 15% 15% 22% 15% 22% 16% 8% 10% Common Market/Brexit/EU/Europe NHS/Hospitals/Healthcare Education/Schools Poverty/Inequality Immigration/immigrants Housing Crime/Law and Order/ASB Economy Pollution/environment Lack of faith in politics/politicians/government ABC1 C2DE TOP MENTIONS % AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? Base: 984 British adults 18+, 4 – 14 January 2019
  22. 22. 22Ipsos MORI Issues Index | Public WHAT DO YOU SEE Source: Ipsos MORI Issues Index Age group 53% 36% 23% 21% 14% 17% 12% 15% 11% 10% 65% 42% 25% 23% 20% 25% 17% 20% 17% 9% 69% 51% 17% 15% 23% 15% 21% 16% 9% 15% Common Market/Brexit/EU/Europe NHS/Hospitals/Healthcare Education/Schools Poverty/Inequality Immigration/immigrants Housing Crime/Law and Order/ASB Economy Pollution/environment Lack of faith in politics/politicians/government 18-34 35-54 TOP MENTIONS % AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? 55+ Base: 984 British adults 18+, 4 – 14 January 2019
  23. 23. 23Ipsos MORI Issues Index | Public Source: Ipsos MORI Issues Index Age and social grade WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? AGEBRACKET 18-34 55+ 35-54 18-34 79% 54% 23% EU/BREXIT NHS EDUCATION 60% 49% 27% EU/BREXIT NHS IMMIGRATION 71% 50% 30% EU/BREXIT NHS EDUCATION 54% 28% 26% EU/BREXIT NHS CRIME 59% 39% 28% EU/BREXIT NHS EDUCATION 47% 32% 20% EU/BREXIT NHS POVERTY/INEQUALITY ABC1 C2DE SOCIAL GRADE Base: 984 British adults 18+, 4 – 14 January 2019
  24. 24. 24Ipsos MORI Issues Index | Public Ipsos MORI Issues Index Concern about Brexit/EU by subgroup WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? 63% 68% 58% 74% 63% 74% 67% 59% 50% Overall Men Women CON LAB AB C1 C2 DE 59% 65% 59% 71% Concern by 58% 52% 54% 64% 66% 67% 70% 18-24 25-34 35-44 45-54 55-64 65+ region Concern about the EU/Brexit by key demographic groups: Concern about the EU/Brexit by age: SOCIAL GRADEGENDER PARTY SUPPORT Base: 984 British adults 18+, 4 – 14 January 2019
  25. 25. 25Ipsos MORI Issues Index | Public Ipsos MORI Issues Index Concern about the NHS by subgroup WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? 41% 43% 39 % 57% Concern by 33% 41% 31% 37% 47% 49% 53% 18-24 25-34 35-44 45-54 55-64 65+ region Concern about the NHS by age: Base: 984 British adults 18+, 4 – 14 January 2019 44% 38% 49% 48% 48% 53% 43% 41% 36% Overall Men Women CON LAB AB C1 C2 DE Concern about the NHS by key demographic groups: SOCIAL GRADEGENDER PARTY SUPPORT
  26. 26. 26Ipsos MORI Issues Index | Public 28% 19% 22% 28% 19% 16% Ipsos MORI Issues Index Concern about education by subgroup WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? 23% 23% 17% 24% Concern by 22% 18-24 25-34 35-44 45-54 55-64 65+ region Concern about education by age: Base: 984 British adults 18+, 4 – 14 January 2019 21% 19% 24% 24% 30% 36% 19% 16% 13% Overall Men Women CON LAB AB C1 C2 DE Concern about education by key demographic groups: SOCIAL GRADEGENDER PARTY SUPPORT
  27. 27. Ipsos MORI Issues Index | Public © 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. 27 January 2019 IPSOS MORI ISSUES INDEX For more information contact: Gideon.Skinner@ipsos.com Michael.Clemence@ipsos.com

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