Ipsos MORI's April 2015 Political Monitor looks at voting intentions, whether people have made up their mind yet as well as some party leader image attributes.

1. 2015
POLITICAL MONITOR

2. VOTING
INTENTIONS

3. Voting Intention:
All giving an opinion vs. those “certain to vote”
Base: 1,000 British adults 18+, 12th -15th April 2015, all certain to vote = 737
3HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?
Source: Ipsos MORI Political Monitor
32%
35%
11%
8%
8%
6%
All giving a voting intention: 84% All certain to vote: 68%
Conservative lead = -3 Conservative lead = -2
CONSERVATIVE
LABOUR
UKIP
GREEN
LIB DEM
OTHER
33%
35%
10%
8%
7%
7%

4. 35
33
10
8
7
0
10
20
30
40
50
60
Apr03
Oct03
Apr04
Oct04
Apr05
Oct05
Apr06
Oct06
Apr07
Oct07
Apr08
Oct08
Apr09
Oct09
Apr10
Oct10
Apr11
Oct11
Apr12
Oct12
Apr13
Oct13
Apr14
Oct14
Apr15
Voting Intention: April ‘03 – April ’15
(all certain to vote)
Base: c.1,000 British adults certain to vote each month through February 2008; c. 500 British adults thereafter
4HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?
Source: Ipsos MORI Political Monitor
2005 General Election 2010 General Election
Cameron
elected
(Dec 05)
Brown
as PM
(June 07)
CONSERVATIVE LABOUR UKIP GREEN LIB DEM

5. How certain are Labour and Conservative supporters
in their intention to vote? Jan‘08 to April ‘15
5% OF SUPPORTERS “ABSOLUTELY CERTAIN TO VOTE”
Source: Ipsos MORI Political Monitor
CONSERVATIVE LABOUR
78%
77%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Dec07
Apr08
Aug08
Dec08
Apr09
Aug09
Dec09
Apr10
Aug10
Dec10
Apr11
Aug11
Dec11
Apr12
Aug12
Dec12
Apr13
Aug13
Dec13
Apr14
Aug14
Dec14
Apr15
Base: c.1,000 British adults each month

6. SATISFACTION WITH THE
COALITION AND PARTY LEADERS

7. CONSERVATIVE LABOUR UKIP LIB DEM GOVERNMENT
+1.0%
swing from March
+6.0%
swing from March
-7.0%
swing from March
+2.5%
swing from March
+3.0%
swing from March
-14 Net -19 Net -26 Net -31 Net -18 Net
SATISFIED 39% SATISFIED 33% SATISFIED 30% SATISFIED 27% SATISFIED 37%
DISSATISFIED 53% DISSATISFIED 52% DISSATISFIED 56% DISSATISFIED 58% DISSATISFIED 55%
Satisfaction with leaders and the Government
Base: 1,000 British adults 18+, 12th – 15th April 2015. Swing is calculated as the average of change in % “satisfied” and % “dissatisfied”
7HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS RUNNING THE COUNTRY / DOING HIS JOB
AS PRIME MINISTER /DEPUTY PRIME MINISTER/LEADER OF THE LABOUR PARTY/UKIP?
Source: Ipsos MORI Political Monitor
0
-100
+100

8. Satisfaction with Party leaders December ‘07 – April ‘15
Base: c.1,000 British adults each month
8HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS
RUNNING THE COUNTRY / DOING HIS JOB AS … ?
Source: Ipsos MORI Political Monitor
33%
39%
27%
30%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Dec07
Apr08
Aug08
Dec08
Apr09
Aug09
Dec09
Apr10
Aug10
Dec10
Apr11
Aug11
Dec11
Apr12
Aug12
Dec12
Apr13
Aug13
Dec13
Apr14
Aug14
Dec14
Apr15
CAMERON BROWN MILIBAND CLEGG FARAGE

9. Net satisfaction with Prime Ministers
Base: c.1,000 British adults each month
9HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY… IS DOING HIS / HER JOB
AS PRIME MINISTER?
Source: Ipsos MORI Political Monitor
CAMERON BROWN MAJOR BLAIR THATCHER
Netsatisfaction
Number of months from becoming Prime Minister
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone

10. David Cameron (satisfaction)
Base: 1,000 British adults 18+, 12th – 15th April 2015
10ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY DAVID CAMERON IS DOING HIS JOB
AS LEADER OF THE CONSERVATIVE PARTY/ AS PRIME MINISTER?
Source: Ipsos MORI Political Monitor
39%
53%
7%
April 2015 April 2006 – April 2015
0
10
20
30
40
50
60
70
Mar-06
Sep-06
Jun-07
Jan-08
Jul-08
Jan-09
Jul-09
Jan-10
Jul-10
Feb-11
Aug-11
Feb-12
Aug-12
Feb-13
Aug-13
Feb-14
Aug-14
Feb-15
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
SATISFIED 39%
DISSATISFIED 53%
DON’T KNOW 7%
Net = -14
Dissatisfied
Satisfied

11. David Cameron (satisfaction among Tory supporters)
Base: 280 Conservative supporters 18+, 12th -15th April 2015
11ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY DAVID CAMERON IS DOING HIS JOB
AS LEADER OF THE CONSERVATIVE PARTY/ AS PRIME MINISTER?
Source: Ipsos MORI Political Monitor
89%
10%1%
April 2015 April 2006 – April 2015
0
10
20
30
40
50
60
70
80
90
100
Mar06
Nov06
Sep07
May08
Dec-08
Jul-09
Feb-10
Dec-10
Jul-11
Feb-12
Sep-12
Apr-13
Nov-13
14-Jun
Jan-15
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
SATISFIED 89%
DISSATISFIED 10%
DON’T KNOW 1%
Net = +79
Satisfied
Dissatisfied

12. Net satisfaction with Opposition Leaders (1994 – 2015)
Base: c.1,000 British adults each month
12HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS DOING HIS JOB
AS LEADER OF THE … PARTY?
Source: Ipsos MORI Political Monitor
HOWARD BLAIR (94-97) DUNCAN SMITH (01-03) MILIBAND (10-15) CAMERON (05-10) HAGUE (97-01)
Netsatisfaction
Number of months from becoming Opposition Leader
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone

13. Ed Miliband (satisfaction)
Base: 1,000 British adults 18+, 12th – 15th April 2015
13ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY ED MILIBAND IS DOING HIS JOB
AS LEADER OF THE LABOUR PARTY?
Source: Ipsos MORI Political Monitor
33%
52%
15%
April 2015 October 2010 – April 2015
0
10
20
30
40
50
60
70
Oct-10
Jan-11
Apr-11
Jul-11
Oct-11
Jan-12
Apr-12
Jul-12
Oct-12
Jan-13
Apr-13
Jul-13
Oct-13
Jan-14
Apr-14
Jul-14
Oct-14
Jan-15
Apr-15
SATISFIED 33%
DISSATISFIED 52%
DON’T KNOW 15%
Net = -19
Dissatisfied
Satisfied

14. Ed Miliband (satisfaction among Labour supporters)
Base: 296 Labour supporters 18+, 12th – 15th April 2015
14ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY ED MILIBAND IS DOING HIS JOB
AS LEADER OF THE LABOUR PARTY?
Source: Ipsos MORI Political Monitor
April 2015 October 2010 – April 2015
60%
28%
12%
0
10
20
30
40
50
60
70
Oct-10
Jan-11
Apr-11
Jul-11
Oct-11
Jan-12
Apr-12
Jul-12
Oct-12
Jan-13
Apr-13
Jul-13
Oct-13
Jan-14
Apr-14
Jul-14
Oct-14
Jan-15
Apr-15
SATISFIED 60%
DISSATISFIED 28%
DON’T KNOW 12
Net = +32
Satisfied
Dissatisfied

15. Nick Clegg (satisfaction)
Base: 1,000 British adults 18+, 12th – 15th April 2015
15ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY NICK CLEGG IS DOING HIS JOB
AS LEADER OF THE LIBERAL DEMOCRATS/ AS DEPUTY PRIME MINISTER?
Source: Ipsos MORI Political Monitor
27%
58%
14%
April 2015 January 2008 – April 2015
0
10
20
30
40
50
60
70
80
Dec-07
Mar-08
Jun-08
Sep-08
Dec-08
Mar-09
Jun-09
Sep-09
Dec-09
Mar-10
Jun-10
Oct-10
Jan-11
Apr-11
Jul-11
Oct-11
Jan-12
Apr-12
Jul-12
Oct-12
Jan-13
Apr-13
Jul-13
Oct-13
Jan-14
Apr-14
Jul-14
Oct-14
Jan-15
Apr-15
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
SATISFIED 27%
DISSATISFIED 58%
DON’T KNOW 14%
Net = -31
Dissatisfied
Satisfied

16. Nick Clegg (satisfaction among Lib Dem supporters)
Base: 76 Liberal Democrat supporters 18+, 12th – 15th April 2015. N.B. small base size indicative only
16ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY NICK CLEGG IS DOING HIS JOB
AS LEADER OF THE LIBERAL DEMOCRATS/ AS DEPUTY PRIME MINISTER?
Source: Ipsos MORI Political Monitor
56%
35%
8%
April 2015 January 2008 – April 2015
0
10
20
30
40
50
60
70
80
90
100
Dec-07
Mar-08
Jun-08
Sep-08
Dec-08
Mar-09
Jun-09
Sep-09
Dec-09
Mar-10
Jun-10
Oct-10
Jan-11
Apr-11
Jul-11
Oct-11
Jan-12
Apr-12
Jul-12
Oct-12
Jan-13
Apr-13
Jul-13
Oct-13
Jan-14
Apr-14
Jul-14
Oct-14
Jan-15
Apr-15
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
SATISFIED 56%
DISSATISFIED 35%
DON’T KNOW 8%
Net = +21
Satisfied
Dissatisfied

17. 0
10
20
30
40
50
60
Mar-13
May-13
Jul-13
Sep-13
Nov-13
Jan-14
Mar-14
May-14
Jul-14
Sep-14
Nov-14
Jan-15
Mar-15
Nigel Farage (satisfaction)
Base: 1,000 British adults 18+, 12th – 15th April 2015
17ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY NIGEL FARAGE IS DOING HIS JOB
AS LEADER OF THE UNITED KINGDOM INDEPENDENCE PARTY?
Source: Ipsos MORI Political Monitor
30%
56%
15%
April 2015 April 2013 – April 2015
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
SATISFIED 30%
DISSATISFIED 56%
DON’T KNOW 15%
Net = -26
Dissatisfied
Satisfied

18. Nigel Farage (satisfaction among UKIP supporters)
Base: 89 UKIP supporters, 12th -15th April 2015. N.B. small base size indicative only
18ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY NIGEL FARAGE IS DOING HIS JOB
AS LEADER OF THE UNITED KINGDOM INDEPENDENCE PARTY?
Source: Ipsos MORI Political Monitor
90%
1%
8%
April 2015 April 2013 – April 2015
0
10
20
30
40
50
60
70
80
90
100
Mar-13
May-13
Jul-13
Sep-13
Nov-13
Jan-14
Mar-14
May-14
Jul-14
Sep-14
Nov-14
Jan-15
Mar-15
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
SATISFIED 90%
DISSATISFIED 1%
DON’T KNOW 8%
Net = +89
Satisfied
Dissatisfied

19. VOTING
DECISIONS

20. Have the voters decided yet?
Base: 879 British adults 18+ giving a voting intention, 12th -15th April 2015
20HAVE YOU DEFINITELY DECIDED TO VOTE FOR THE CONSERVATIVE PARTY/ LABOUR PARTY/ LIBERAL DEMOCRATS/
GREENS/ UKIP/ SNP/PLAID CYMRU OR IS THERE A CHANCE YOU MAY CHANGE YOUR MIND BEFORE YOU VOTE?
Source: Ipsos MORI Political Monitor
March 2015 April 2015
41%
56%
2%
38%
60%
2%
DEFINITELY DECIDED MAY CHANGE MIND DON’T KNOW

21. Have the voters decided yet? Trend
Base: 879 British adults 18+ giving a voting intention, 12th -15th April 2015
21HAVE YOU DEFINITELY DECIDED TO VOTE FOR THE CONSERVATIVE PARTY/ LABOUR PARTY/ LIBERAL DEMOCRATS/
GREENS/ UKIP/ SNP/PLAID CYMRU OR IS THERE A CHANCE YOU MAY CHANGE YOUR MIND BEFORE YOU VOTE?
Source: Ipsos MORI Political Monitor
43%
47% 48%
56%
60%56%
51% 50%
41%
38%
2% 2% 2% 3% 2%
0%
10%
20%
30%
40%
50%
60%
70%
Aug
2014
Sep
2014
Oct
2014
Nov
2014
Dec
2014
Jan
2015
Feb
2015
Mar
2015
Apr
2015
DEFINITELY DECIDED MAY CHANGE MIND DON’T KNOW

22. LEADERS

23. 57%
51%
44%
47%
40%
56%
33%
24%
35%
50%
20%
45%
31%
24%
33%
46%
34%
31%
26%
17%
19%
33%
64%
43%
Leader Image – positive traits
23
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE
BEEN SAID ABOUT VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO…
DAVID CAMERON ED MILIBAND NIGEL FARAGE NICK CLEGG
Base: 1,000 British adults 18+, 12th – 15th April 2015. Split sample for Farage (493) and Clegg (507) Source: Ipsos MORI Political Monitor
A capable leader
Understands the problems
facing Britain
Good in a crisis
Has sound judgement
Has got a lot of personality
Has a clear vision for Britain

24. 65%
44%
75%
42%
30%
58%
41%
38%
41%
42%
55%
62%
Leader Image –negative traits
24
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE
BEEN SAID ABOUT VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO…
DAVID CAMERON ED MILIBAND NIGEL FARAGE NICK CLEGG
Source: Ipsos MORI Political Monitor
Out of touch with ordinary people
More style than substance
Looks after some sections of
society more than others
Base: 1,000 British adults 18+, 12th – 15th April 2015. Split sample for Farage (493) and Clegg (507)

25. 2015
POLITICAL MONITOR