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London Councils 2018 | Public | Version 1 | November 2018
© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may
not be disclosed or reproduced without the prior written consent of Ipsos.
1
© 2018 Ipsos. All rights reserved. Contains Ipsos' Confidential
and Proprietary information and may not be disclosed or
reproduced without the prior written consent of Ipsos.
An Ipsos MORI Proposal
Clean Air Zone and Access Charge at Heathrow
Understanding Customer Perceptions of Potential
October 2018
Ben Page, Chief Executive, Ipsos MORI
Londoners in 2018
Ben.page@Ipsos.com
2London Councils 2018 | Public | Version 1 | November 2018
People have different
views about whether
its is more important
to reduce taxes or
keep up government
spending. How about
you? Which of these
statements comes
closest to your own
view?
Public are ready to end Austerity
Base: c,1463 GB adults
76%
61%
56%
46%
59%
63%
62%
14%
20%
23%
33%
27%
26%
27%
7%
12%
15%
18%
12%
10% 9%
3%
7% 6%
2% 3% 2% 2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Government services should be extended, even if it means some increases to taxes
Things should be left as they are
Taxes should be cut, even if it means some reduction in government services
Don't know
3London Councils 2018 | Public | Version 1 | November 2018
4%
5%
22%
28%
29%
18%
15%
17%
26%
31%
25%
22%
21%
21%
9%
7%
6%
7%
28%
28%
16%
14%
17%
22%
29%
29%
25%
18%
22%
29%
2%
1%
2%
1%
3%
Strongly agree Tend to agree Neither agree nor disagree
Tend to disagree Strongly disagree Don't know
There is a real need to
cut spending on public
services in order to
pay off the very high
national debt we now
have…
And the majority oppose cutting spending
Base: 1099 GB adults 15+
August 2017
October 2010
April 2010
June 2009
Base: Half sample 713 UK adults 15+
February 2011
August 2018
4London Councils 2018 | Public | Version 1 | November 2018
79%
46%
38%
27%
25%
15%
11%
9%
9%
8%
7%
6%
3%
The NHS and healthcare
Education
The Police
Social services for children and vulnerable…
Social care for older people
Fire services
Housing
Defence
Transport, such as roads and rail
Benefit payments
Local authority services, such as waste…
Border and immigration control
Intelligence services
Which two or three,
if any, of the
following main
areas of public
spending do you
think should be
protected from any
cuts?
What should we protect from cuts?
Base: 1463 UK adults 15+
5London Councils 2018 | Public | Version 1 | November 2018
What are Londoners’ most important concerns in 2018? Brexit, crime and housing…
What would you say is the most important issue facing London? And what do you see as other important issues facing
London today?
Q
Base: All participants (1,000) : Fieldwork dates: 26 October – 5 November 2018. Source: Ipsos MORI
20%
17%
16%
11%
7%
5%
4%
4%
3%
3%
2%
2%
1%
1%
1%
*%
1%
2%
Britain leaving the EU
Crime and policing
Housing affordability
Cost of living
Housing supply
Terrorism
Population levels
NHS/GP services
Environment and pollution
The London economy
Air Quality
Public Transport
Education and schools
Roads and traffic/congestion
Community cohesion
No important issues facing London currently
Other
Don’t know
MOST IMPORTANT
ISSUE
6London Councils 2018 | Public | Version 1 | November 2018
But overall, Brexit is less important than crime and housing
What would you say is the most important issue facing London? / And what do you see as other important issues facing
London today?
Base: All participants (1,000) : Fieldwork dates: 26 October – 5 November 2018. Source: Ipsos MORI
61%
59%
58%
51%
49%
46%
38%
11%
17%
16%
20%
4%
7%
3%
Cost of living
Crime and policing
Housing affordability
Britain leaving the EU
NHS/GP services
Housing supply
Environment and pollution
Top mentions only (%) MOST/OTHER
IMPORTANT ISSUES
MOST IMPORTANT
ISSUE
Q
7London Councils 2018 | Public | Version 1 | November 2018
disagree that London is
well prepared for when
the United Kingdom
leaves the European
Union
56%
8London Councils 2018 | Public | Version 1 | November 2018
Anxiety about impact of Brexit on economy and services, especially NHS/social care
To what extent do you agree or disagree with each of the following statements?Q
Base: All participants (1,000) : Fieldwork dates: 26 October – 5 November 2018. Source: Ipsos MORI
6%
6%
20%
14%
48%
12%
19%
27%
39%
26%
19%
28%
27%
22%
16%
27%
26%
13%
13%
4%
29%
13%
10%
3%
2%
London is well prepared for when the United Kingdom
leaves the European Union
Public services in London will improve over the next 5
years
I am worried that some EU citizens living in London
will not be able to stay here after the United Kingdom
leaves the European Union
London's economy will become weaker over the next
five years
It is vital that EU citizens working for the NHS and
social care services can continue to work in London
after the United Kingdom leaves the European Union
STRONGLY AGREE TEND TO AGREE
NEITHER AGREE NOR
DISAGREE TEND TO DISAGREE STRONGLY DISAGREE
6%
75%
54%
16%
23%
46%
40%
25%
18%
56%
9London Councils 2018 | Public | Version 1 | November 2018
Inner Londoners more worried about impact of Brexit, especially EU citizens’ rights
To what extent do you agree or disagree with each of the following statements?Q
Base: All participants (1,000) : Fieldwork dates: 26 October – 5 November 2018. Source: Ipsos MORI
80%
60%
58%
28%
18%
71%
50%
40%
24%
18%
It is vital that EU citizens working for the NHS and social
care services can continue to work in London after the
United Kingdom leaves the European Union
London’s economy will become weaker over the next five
years
I am worried that some EU citizens living in London will
not be able to stay here after the United Kingdom leaves
the European Union
Public services in London will improve over the next five
years
London is well prepared for when the United Kingdom
leaves the European Union
INNER LONDON
OUTER LONDON
10London Councils 2018 | Public | Version 1 | November 2018
agree that there is
currently a housing
crisis in London
81%
11London Councils 2018 | Public | Version 1 | November 2018
81%
7%
49%
32%
11%
5%1% 2%
Universal agreement that housing in London is in crisis
Please tell me to what extent you agree or disagree with the following
statement: ‘There is currently a housing crisis in London’
Q
Base: All participants (1,000) : Fieldwork dates: 26 October – 5 November 2018. Source: Ipsos MORI
STRONGLY AGREE TEND TO AGREE
NEITHER AGREE NOR
DISAGREE TEND TO DISAGREE STRONGLY DISAGREE DON’T KNOW
By Inner/Outer London
83%
79%
Inner
London
Outer
London
By age (Net agree)
78%
80%
84%
18-34
34-55
55+
By tenure
76%
85%
86%
Owner occupied
Social rent
Private rent
12London Councils 2018 | Public | Version 1 | November 2018
High house/rent prices, and lack of social housing, seen as most important problems…
Which, if any, of the following do you see as the 3 most important problems facing the housing market in London today?Q
Base: All participants (1,000) : Fieldwork dates: 26 October – 5 November 2018. Source: Ipsos MORI
57%
51%
33%
27%
26%
22%
12%
12%
10%
10%
7%
6%
3%
1%
2%
House prices are too high
Rents are too high
Lack of social housing (housing for rent from local councils or housing associations)
The size of deposits required to buy a house/get a mortgage being too high
Too many people from abroad buying homes to live in/to rent out
Not enough new homes are being built
Not enough schemes to help renters who want to get on the housing ladder
Poor quality of private rented accomodation
Housing benefit changes
A lack of security for people in rented accomodation
Banks are not giving out mortgages
Properties are being let out on short term lets (e.g. Airbnb)
Other
None
Don’t know
13London Councils 2018 | Public | Version 1 | November 2018
…and affordability is a key factor compared with the rest of Great Britain
Which, if any, of the following do you see as the 3 most important problems facing the housing market in London today?Q
Source: Ipsos MORI
57%
51%
33%
27%
26%
22%
12%
12%
10%
10%
7%
6%
47%
28%
30%
31%
21%
20%
12%
14%
15%
House prices are too high
Rents are too high
Lack of social housing (housing for rent from local councils or housing associations)
The size of deposits required to buy a house/get a mortgage being too high
Too many people from abroad buying homes to live in/to rent out
Not enough new homes are being built
Not enough schemes to help renters who want to get on the housing ladder
Poor quality of private rented accomodation
Housing benefit changes
A lack of security for people in rented accomodation
Banks are not giving out mortgages
Properties are being let out on short term lets (e.g. Airbnb)
LONDON
GREAT BRITAIN
Base: All participants (1,000) : Fieldwork dates: 26 October – 5 November 2018; 1009 adults aged 16-75 in Great Britain: Fieldwork dates:
10th-22nd October 2014
14London Councils 2018 | Public | Version 1 | November 2018
Londoners clear on need for more housing, and many see role for you to help
And to what extent do you agree or disagree with each of the following statements?Q
Base: All participants (1,000) : Fieldwork dates: 26 October – 5 November 2018. Source: Ipsos MORI
8%
14%
25%
39%
40%
56%
16%
27%
31%
30%
29%
27%
23%
29%
23%
19%
15%
10%
27%
15%
11%
6%
7%
3%
18%
9%
4%
3%
6%
1%
There isn't much that local government in London (i.e. the Mayor
of London, GLA and London boroughs) can do to encourage the
building of new homes
More private housing developments would be a good thing for
the borough
Homelessness is a growing problem where I live
The types of housing being created in the borough are not really
affordable for people like me
There is a need for more affordable housing in my borough, such
as council housing
Young people are being priced out of the local housing market
STRONGLY AGREE TEND TO AGREE
NEITHER AGREE NOR
DISAGREE TEND TO AGREE STRONGLY AGREE
4%
84%
69%
13%
9%
69%
24%
40%
24%
45%
56%
15%
15London Councils 2018 | Public | Version 1 | November 2018
Londoners generally supportive of homes to buy and rent socially being built nearby…
Would you support or oppose more of the following types of homes being built near your home?Q
Base: All participants (1,000) : Fieldwork dates: 26 October – 5 November 2018. Source: Ipsos MORI
10%
27%
35%
27%
39%
31%
28%
21%
18%
21%
7%
8%
11%
4%
6%
Homes to rent from private landlords
Homes to buy
Homes to rent from local authorities or housing associations
STRONGLY SUPPORT TEND TO SUPPORT
NEITHER SUPPORT NOR
OPPOSE TEND TO OPPOSE STRONGLY OPPOSE
66%
14%
37%
31%
66%
11%
16London Councils 2018 | Public | Version 1 | November 2018
…however, support for new housing developments falls as size of development rises
If it meant more affordable housing to buy or rent for you and your children in the future (if applicable), to what extent
would you be in favour of, or opposed to, the following in your local area?
Q
Base: All participants (1,000) : Fieldwork dates: 26 October – 5 November 2018. Source: Ipsos MORI
17%
16%
20%
25%
19%
26%
39%
43%
21%
23%
21%
19%
20%
18%
9%
6%
19%
11%
7%
4%
New housing developments with more than 500
homes
New housing developments with between 101
and 500 homes
New housing developments with between 26
and 100 homes
New housing developments with up to 25
homes
STRONGLY FAVOUR TEND TO FAVOUR
NEITHER FAVOUR NOR
OPPOSE TEND TO OPPOSE STRONGLY OPPOSE
9%
68%
60%
16%
29%
43%
36%
39%
17London Councils 2018 | Public | Version 1 | November 2018
Majority of Londoners are opposed to building on green belt land…
In principle, do you support or oppose the building of new homes in the future on the following types of land in Greater
London?
Q
Base: All participants (1,000) : Fieldwork dates: 26 October – 5 November 2018. Source: Ipsos MORI
8%
11%
43%
13%
23%
35%
19%
23%
13%
20%
23%
2%
35%
14%
2%
Greenbelt - land on which building is not currently allowed
Greenfield land - land that has not been built on previously
Brownfield land - land that has been built on previously
STRONGLY SUPPORT TEND TO SUPPORT
NEITHER SUPPORT NOR
OPPOSE TEND TO OPPOSE STRONGLY OPPOSE
78%
4%
21%
55%
34%
37%
18London Councils 2018 | Public | Version 1 | November 2018
29%
50%
9%
20%
18%
22%
27%
4%
…and very limited support for review of green belt land that could be built on
‘Green belt’ land refers to land on which building is not currently allowed in order to
protect and increase access to countryside between urban areas. To what extent would
you support or oppose a review by a relevant authority to identify greenbelt land that
could be reclassified and then used for new housing?
Q
Base: All participants (1,000) : Fieldwork dates: 26 October – 5 November 2018. Source: Ipsos MORI
STRONGLY SUPPORT TEND TO SUPPORT
NEITHER SUPPORT
NOR OPPOSE TEND TO OPPOSE STRONGLY OPPOSE DON’T KNOW
By inner/outer London
32%
27%
Inner London
Outer London
By tenure
27%
30%
34%
Owner occupied
Social rent
Private rent
By children in household
34%
27%
Yes
No
19London Councils 2018 | Public | Version 1 | November 2018
55%
16%
52%
21%
18%
34%23%
10%
11%
4%
19%
36%
24%
9%
7%
5%
Support in London for Right to Buy
Q
Base: All participants (1,000) : Fieldwork dates: 26 October – 5 November 2018. Source: Ipsos MORI
To what extent do you support or oppose the
current ‘Right to Buy’ scheme?
STRONGLY AGREE TEND TO AGREE
NEITHER AGREE NOR
DISAGREE TEND TO DISAGREE STRONGLY DISAGREE DON’T KNOW
Q To what extent would you support or oppose the ‘Right
to Buy’ scheme if all the money from the scheme would
be spent by the same borough in which it was raised?
London Councils 2018 | Public | Version 1 | November 2018
© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may
not be disclosed or reproduced without the prior written consent of Ipsos.
20
© 2018 Ipsos. All rights reserved. Contains Ipsos' Confidential
and Proprietary information and may not be disclosed or
reproduced without the prior written consent of Ipsos.
An Ipsos MORI Proposal
Clean Air Zone and Access Charge at Heathrow
Understanding Customer Perceptions of Potential
October 2018
How are councils performing?
21London Councils 2018 | Public | Version 1 | November 2018
46%
26%
Almost half of Londoners are satisfied with their local council
Overall, how satisfied or dissatisfied are you with
the way your local council runs things?
Q
Base: All participants (1,000) : Fieldwork dates: 26 October – 5 November 2018. Source: Ipsos MORI
VERY SATISFIED FAIRLY SATISFIED
NEITHER SATISFIED NOR
DISSATISFIED FAIRLY DISSATISFIED VERY DISSATISFIED DON’T KNOW
8%
38%
28%
17%
9%
1%
By Inner/Outer London
49%
44%
Inner
London
Outer
London
By age (Net satisfied)
50%
41%
46%
18-34
34-55
55+
By tenure
48%
44%
44%
Owner occupied
Social rent
Private rent
22London Councils 2018 | Public | Version 1 | November 2018
7%
15%
34%
33%
11%
Central Government
The Greater London Authority (GLA) / The Mayor of London
Your local council
Don't trust any of these
Don't know
Local councils the most trusted body to make decisions on local services, but
some scepticism of all decision-making bodies
Who do you trust most to make decisions about how services are provided in your local area?Q
Base: All participants (1,000) : Fieldwork dates: 26 October – 5 November 2018. Source: Ipsos MORI
By age
10%
5%
3%
20%
12%
11%
32%
34%
37%
23%
37%
41%
18-34
35-54
55+
23London Councils 2018 | Public | Version 1 | November 2018
15%
45%
4%
12%
35%32%
14%
5%
Londoners more likely to think services in decline, but younger people less negative
Thinking about local services overall, do you think the quality of public services
has got better or worse in the last five years, or has it stayed the same?
Q
Base: All participants (1,000) : Fieldwork dates: 26 October – 5 November 2018. Source: Ipsos MORI
GOT MUCH BETTER GOT A LITTLE BETTER STAYED THE SAME GOT A LITTLE WORSE GOT MUCH WORSE DON’T KNOW
By age (‘Net’ better/worse)
-7
-37
-48
18-34
34-55
55+
By support of new powers for London
-21
-52
Support
Oppose
By tenure
-36
-27
-22
Owner occupied
Social rent
Private rent
Net better/worse:
-30
24London Councils 2018 | Public | Version 1 | November 2018
There has been growing debate about devolution (transferring more
powers over budgets and services from central government to cities
and counties in England). Examples of these services include
housing, skills and training, support to help people back into work
and health. In London, this would mean transferring more powers
to London local government – that is the London Mayor and the
London Boroughs….
Q
25London Councils 2018 | Public | Version 1 | November 2018
46%
13%
14%
32%
34%
9%
4%
7%
STRONGLY SUPPORT TEND TO SUPPORT
NO FEELINGS
EITHER WAY TEND TO OPPOSE STRONGLY OPPOSE DON’T KNOW
Londoners broadly in favour of London devolution
To what extent, if at all, do you support or oppose transferring more powers to London?Q
Base: All participants (1,000) : Fieldwork dates: 26 October – 5 November 2018. Source: Ipsos MORI
By inner/outer London
50%
43%
Inner
London
Outer
London
By age (Net support)
47%
46%
45%
18-34
34-55
55+
By satisfaction with local council
57%
40%
Satisfied
Dissatisfied
By tenure
47%
40%
50%
Owner occupied
Social rent
Private rent
26London Councils 2018 | Public | Version 1 | November 2018
 Housing, housing, housing
 More change is coming
 London is resilient
 Our institutions are more responsive and
flexible than the media suggest…
 What you say and do has huge impact
 Expect the unexpected
 Over to you!
Some final thoughts….
London Councils 2018 | Public | Version 1 | November 2018 27
Thank you
ben.page@ipsos.com @benatipsosmori

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Londoners in 2018: Ben Page Presentation to London Councils 2018 Summit

  • 1. London Councils 2018 | Public | Version 1 | November 2018 © 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. 1 © 2018 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. An Ipsos MORI Proposal Clean Air Zone and Access Charge at Heathrow Understanding Customer Perceptions of Potential October 2018 Ben Page, Chief Executive, Ipsos MORI Londoners in 2018 Ben.page@Ipsos.com
  • 2. 2London Councils 2018 | Public | Version 1 | November 2018 People have different views about whether its is more important to reduce taxes or keep up government spending. How about you? Which of these statements comes closest to your own view? Public are ready to end Austerity Base: c,1463 GB adults 76% 61% 56% 46% 59% 63% 62% 14% 20% 23% 33% 27% 26% 27% 7% 12% 15% 18% 12% 10% 9% 3% 7% 6% 2% 3% 2% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Government services should be extended, even if it means some increases to taxes Things should be left as they are Taxes should be cut, even if it means some reduction in government services Don't know
  • 3. 3London Councils 2018 | Public | Version 1 | November 2018 4% 5% 22% 28% 29% 18% 15% 17% 26% 31% 25% 22% 21% 21% 9% 7% 6% 7% 28% 28% 16% 14% 17% 22% 29% 29% 25% 18% 22% 29% 2% 1% 2% 1% 3% Strongly agree Tend to agree Neither agree nor disagree Tend to disagree Strongly disagree Don't know There is a real need to cut spending on public services in order to pay off the very high national debt we now have… And the majority oppose cutting spending Base: 1099 GB adults 15+ August 2017 October 2010 April 2010 June 2009 Base: Half sample 713 UK adults 15+ February 2011 August 2018
  • 4. 4London Councils 2018 | Public | Version 1 | November 2018 79% 46% 38% 27% 25% 15% 11% 9% 9% 8% 7% 6% 3% The NHS and healthcare Education The Police Social services for children and vulnerable… Social care for older people Fire services Housing Defence Transport, such as roads and rail Benefit payments Local authority services, such as waste… Border and immigration control Intelligence services Which two or three, if any, of the following main areas of public spending do you think should be protected from any cuts? What should we protect from cuts? Base: 1463 UK adults 15+
  • 5. 5London Councils 2018 | Public | Version 1 | November 2018 What are Londoners’ most important concerns in 2018? Brexit, crime and housing… What would you say is the most important issue facing London? And what do you see as other important issues facing London today? Q Base: All participants (1,000) : Fieldwork dates: 26 October – 5 November 2018. Source: Ipsos MORI 20% 17% 16% 11% 7% 5% 4% 4% 3% 3% 2% 2% 1% 1% 1% *% 1% 2% Britain leaving the EU Crime and policing Housing affordability Cost of living Housing supply Terrorism Population levels NHS/GP services Environment and pollution The London economy Air Quality Public Transport Education and schools Roads and traffic/congestion Community cohesion No important issues facing London currently Other Don’t know MOST IMPORTANT ISSUE
  • 6. 6London Councils 2018 | Public | Version 1 | November 2018 But overall, Brexit is less important than crime and housing What would you say is the most important issue facing London? / And what do you see as other important issues facing London today? Base: All participants (1,000) : Fieldwork dates: 26 October – 5 November 2018. Source: Ipsos MORI 61% 59% 58% 51% 49% 46% 38% 11% 17% 16% 20% 4% 7% 3% Cost of living Crime and policing Housing affordability Britain leaving the EU NHS/GP services Housing supply Environment and pollution Top mentions only (%) MOST/OTHER IMPORTANT ISSUES MOST IMPORTANT ISSUE Q
  • 7. 7London Councils 2018 | Public | Version 1 | November 2018 disagree that London is well prepared for when the United Kingdom leaves the European Union 56%
  • 8. 8London Councils 2018 | Public | Version 1 | November 2018 Anxiety about impact of Brexit on economy and services, especially NHS/social care To what extent do you agree or disagree with each of the following statements?Q Base: All participants (1,000) : Fieldwork dates: 26 October – 5 November 2018. Source: Ipsos MORI 6% 6% 20% 14% 48% 12% 19% 27% 39% 26% 19% 28% 27% 22% 16% 27% 26% 13% 13% 4% 29% 13% 10% 3% 2% London is well prepared for when the United Kingdom leaves the European Union Public services in London will improve over the next 5 years I am worried that some EU citizens living in London will not be able to stay here after the United Kingdom leaves the European Union London's economy will become weaker over the next five years It is vital that EU citizens working for the NHS and social care services can continue to work in London after the United Kingdom leaves the European Union STRONGLY AGREE TEND TO AGREE NEITHER AGREE NOR DISAGREE TEND TO DISAGREE STRONGLY DISAGREE 6% 75% 54% 16% 23% 46% 40% 25% 18% 56%
  • 9. 9London Councils 2018 | Public | Version 1 | November 2018 Inner Londoners more worried about impact of Brexit, especially EU citizens’ rights To what extent do you agree or disagree with each of the following statements?Q Base: All participants (1,000) : Fieldwork dates: 26 October – 5 November 2018. Source: Ipsos MORI 80% 60% 58% 28% 18% 71% 50% 40% 24% 18% It is vital that EU citizens working for the NHS and social care services can continue to work in London after the United Kingdom leaves the European Union London’s economy will become weaker over the next five years I am worried that some EU citizens living in London will not be able to stay here after the United Kingdom leaves the European Union Public services in London will improve over the next five years London is well prepared for when the United Kingdom leaves the European Union INNER LONDON OUTER LONDON
  • 10. 10London Councils 2018 | Public | Version 1 | November 2018 agree that there is currently a housing crisis in London 81%
  • 11. 11London Councils 2018 | Public | Version 1 | November 2018 81% 7% 49% 32% 11% 5%1% 2% Universal agreement that housing in London is in crisis Please tell me to what extent you agree or disagree with the following statement: ‘There is currently a housing crisis in London’ Q Base: All participants (1,000) : Fieldwork dates: 26 October – 5 November 2018. Source: Ipsos MORI STRONGLY AGREE TEND TO AGREE NEITHER AGREE NOR DISAGREE TEND TO DISAGREE STRONGLY DISAGREE DON’T KNOW By Inner/Outer London 83% 79% Inner London Outer London By age (Net agree) 78% 80% 84% 18-34 34-55 55+ By tenure 76% 85% 86% Owner occupied Social rent Private rent
  • 12. 12London Councils 2018 | Public | Version 1 | November 2018 High house/rent prices, and lack of social housing, seen as most important problems… Which, if any, of the following do you see as the 3 most important problems facing the housing market in London today?Q Base: All participants (1,000) : Fieldwork dates: 26 October – 5 November 2018. Source: Ipsos MORI 57% 51% 33% 27% 26% 22% 12% 12% 10% 10% 7% 6% 3% 1% 2% House prices are too high Rents are too high Lack of social housing (housing for rent from local councils or housing associations) The size of deposits required to buy a house/get a mortgage being too high Too many people from abroad buying homes to live in/to rent out Not enough new homes are being built Not enough schemes to help renters who want to get on the housing ladder Poor quality of private rented accomodation Housing benefit changes A lack of security for people in rented accomodation Banks are not giving out mortgages Properties are being let out on short term lets (e.g. Airbnb) Other None Don’t know
  • 13. 13London Councils 2018 | Public | Version 1 | November 2018 …and affordability is a key factor compared with the rest of Great Britain Which, if any, of the following do you see as the 3 most important problems facing the housing market in London today?Q Source: Ipsos MORI 57% 51% 33% 27% 26% 22% 12% 12% 10% 10% 7% 6% 47% 28% 30% 31% 21% 20% 12% 14% 15% House prices are too high Rents are too high Lack of social housing (housing for rent from local councils or housing associations) The size of deposits required to buy a house/get a mortgage being too high Too many people from abroad buying homes to live in/to rent out Not enough new homes are being built Not enough schemes to help renters who want to get on the housing ladder Poor quality of private rented accomodation Housing benefit changes A lack of security for people in rented accomodation Banks are not giving out mortgages Properties are being let out on short term lets (e.g. Airbnb) LONDON GREAT BRITAIN Base: All participants (1,000) : Fieldwork dates: 26 October – 5 November 2018; 1009 adults aged 16-75 in Great Britain: Fieldwork dates: 10th-22nd October 2014
  • 14. 14London Councils 2018 | Public | Version 1 | November 2018 Londoners clear on need for more housing, and many see role for you to help And to what extent do you agree or disagree with each of the following statements?Q Base: All participants (1,000) : Fieldwork dates: 26 October – 5 November 2018. Source: Ipsos MORI 8% 14% 25% 39% 40% 56% 16% 27% 31% 30% 29% 27% 23% 29% 23% 19% 15% 10% 27% 15% 11% 6% 7% 3% 18% 9% 4% 3% 6% 1% There isn't much that local government in London (i.e. the Mayor of London, GLA and London boroughs) can do to encourage the building of new homes More private housing developments would be a good thing for the borough Homelessness is a growing problem where I live The types of housing being created in the borough are not really affordable for people like me There is a need for more affordable housing in my borough, such as council housing Young people are being priced out of the local housing market STRONGLY AGREE TEND TO AGREE NEITHER AGREE NOR DISAGREE TEND TO AGREE STRONGLY AGREE 4% 84% 69% 13% 9% 69% 24% 40% 24% 45% 56% 15%
  • 15. 15London Councils 2018 | Public | Version 1 | November 2018 Londoners generally supportive of homes to buy and rent socially being built nearby… Would you support or oppose more of the following types of homes being built near your home?Q Base: All participants (1,000) : Fieldwork dates: 26 October – 5 November 2018. Source: Ipsos MORI 10% 27% 35% 27% 39% 31% 28% 21% 18% 21% 7% 8% 11% 4% 6% Homes to rent from private landlords Homes to buy Homes to rent from local authorities or housing associations STRONGLY SUPPORT TEND TO SUPPORT NEITHER SUPPORT NOR OPPOSE TEND TO OPPOSE STRONGLY OPPOSE 66% 14% 37% 31% 66% 11%
  • 16. 16London Councils 2018 | Public | Version 1 | November 2018 …however, support for new housing developments falls as size of development rises If it meant more affordable housing to buy or rent for you and your children in the future (if applicable), to what extent would you be in favour of, or opposed to, the following in your local area? Q Base: All participants (1,000) : Fieldwork dates: 26 October – 5 November 2018. Source: Ipsos MORI 17% 16% 20% 25% 19% 26% 39% 43% 21% 23% 21% 19% 20% 18% 9% 6% 19% 11% 7% 4% New housing developments with more than 500 homes New housing developments with between 101 and 500 homes New housing developments with between 26 and 100 homes New housing developments with up to 25 homes STRONGLY FAVOUR TEND TO FAVOUR NEITHER FAVOUR NOR OPPOSE TEND TO OPPOSE STRONGLY OPPOSE 9% 68% 60% 16% 29% 43% 36% 39%
  • 17. 17London Councils 2018 | Public | Version 1 | November 2018 Majority of Londoners are opposed to building on green belt land… In principle, do you support or oppose the building of new homes in the future on the following types of land in Greater London? Q Base: All participants (1,000) : Fieldwork dates: 26 October – 5 November 2018. Source: Ipsos MORI 8% 11% 43% 13% 23% 35% 19% 23% 13% 20% 23% 2% 35% 14% 2% Greenbelt - land on which building is not currently allowed Greenfield land - land that has not been built on previously Brownfield land - land that has been built on previously STRONGLY SUPPORT TEND TO SUPPORT NEITHER SUPPORT NOR OPPOSE TEND TO OPPOSE STRONGLY OPPOSE 78% 4% 21% 55% 34% 37%
  • 18. 18London Councils 2018 | Public | Version 1 | November 2018 29% 50% 9% 20% 18% 22% 27% 4% …and very limited support for review of green belt land that could be built on ‘Green belt’ land refers to land on which building is not currently allowed in order to protect and increase access to countryside between urban areas. To what extent would you support or oppose a review by a relevant authority to identify greenbelt land that could be reclassified and then used for new housing? Q Base: All participants (1,000) : Fieldwork dates: 26 October – 5 November 2018. Source: Ipsos MORI STRONGLY SUPPORT TEND TO SUPPORT NEITHER SUPPORT NOR OPPOSE TEND TO OPPOSE STRONGLY OPPOSE DON’T KNOW By inner/outer London 32% 27% Inner London Outer London By tenure 27% 30% 34% Owner occupied Social rent Private rent By children in household 34% 27% Yes No
  • 19. 19London Councils 2018 | Public | Version 1 | November 2018 55% 16% 52% 21% 18% 34%23% 10% 11% 4% 19% 36% 24% 9% 7% 5% Support in London for Right to Buy Q Base: All participants (1,000) : Fieldwork dates: 26 October – 5 November 2018. Source: Ipsos MORI To what extent do you support or oppose the current ‘Right to Buy’ scheme? STRONGLY AGREE TEND TO AGREE NEITHER AGREE NOR DISAGREE TEND TO DISAGREE STRONGLY DISAGREE DON’T KNOW Q To what extent would you support or oppose the ‘Right to Buy’ scheme if all the money from the scheme would be spent by the same borough in which it was raised?
  • 20. London Councils 2018 | Public | Version 1 | November 2018 © 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. 20 © 2018 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. An Ipsos MORI Proposal Clean Air Zone and Access Charge at Heathrow Understanding Customer Perceptions of Potential October 2018 How are councils performing?
  • 21. 21London Councils 2018 | Public | Version 1 | November 2018 46% 26% Almost half of Londoners are satisfied with their local council Overall, how satisfied or dissatisfied are you with the way your local council runs things? Q Base: All participants (1,000) : Fieldwork dates: 26 October – 5 November 2018. Source: Ipsos MORI VERY SATISFIED FAIRLY SATISFIED NEITHER SATISFIED NOR DISSATISFIED FAIRLY DISSATISFIED VERY DISSATISFIED DON’T KNOW 8% 38% 28% 17% 9% 1% By Inner/Outer London 49% 44% Inner London Outer London By age (Net satisfied) 50% 41% 46% 18-34 34-55 55+ By tenure 48% 44% 44% Owner occupied Social rent Private rent
  • 22. 22London Councils 2018 | Public | Version 1 | November 2018 7% 15% 34% 33% 11% Central Government The Greater London Authority (GLA) / The Mayor of London Your local council Don't trust any of these Don't know Local councils the most trusted body to make decisions on local services, but some scepticism of all decision-making bodies Who do you trust most to make decisions about how services are provided in your local area?Q Base: All participants (1,000) : Fieldwork dates: 26 October – 5 November 2018. Source: Ipsos MORI By age 10% 5% 3% 20% 12% 11% 32% 34% 37% 23% 37% 41% 18-34 35-54 55+
  • 23. 23London Councils 2018 | Public | Version 1 | November 2018 15% 45% 4% 12% 35%32% 14% 5% Londoners more likely to think services in decline, but younger people less negative Thinking about local services overall, do you think the quality of public services has got better or worse in the last five years, or has it stayed the same? Q Base: All participants (1,000) : Fieldwork dates: 26 October – 5 November 2018. Source: Ipsos MORI GOT MUCH BETTER GOT A LITTLE BETTER STAYED THE SAME GOT A LITTLE WORSE GOT MUCH WORSE DON’T KNOW By age (‘Net’ better/worse) -7 -37 -48 18-34 34-55 55+ By support of new powers for London -21 -52 Support Oppose By tenure -36 -27 -22 Owner occupied Social rent Private rent Net better/worse: -30
  • 24. 24London Councils 2018 | Public | Version 1 | November 2018 There has been growing debate about devolution (transferring more powers over budgets and services from central government to cities and counties in England). Examples of these services include housing, skills and training, support to help people back into work and health. In London, this would mean transferring more powers to London local government – that is the London Mayor and the London Boroughs…. Q
  • 25. 25London Councils 2018 | Public | Version 1 | November 2018 46% 13% 14% 32% 34% 9% 4% 7% STRONGLY SUPPORT TEND TO SUPPORT NO FEELINGS EITHER WAY TEND TO OPPOSE STRONGLY OPPOSE DON’T KNOW Londoners broadly in favour of London devolution To what extent, if at all, do you support or oppose transferring more powers to London?Q Base: All participants (1,000) : Fieldwork dates: 26 October – 5 November 2018. Source: Ipsos MORI By inner/outer London 50% 43% Inner London Outer London By age (Net support) 47% 46% 45% 18-34 34-55 55+ By satisfaction with local council 57% 40% Satisfied Dissatisfied By tenure 47% 40% 50% Owner occupied Social rent Private rent
  • 26. 26London Councils 2018 | Public | Version 1 | November 2018  Housing, housing, housing  More change is coming  London is resilient  Our institutions are more responsive and flexible than the media suggest…  What you say and do has huge impact  Expect the unexpected  Over to you! Some final thoughts….
  • 27. London Councils 2018 | Public | Version 1 | November 2018 27 Thank you ben.page@ipsos.com @benatipsosmori