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Scottish Public Opinion Monitor
Scottish Government Approval Rating




© Ipsos MORI   Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential   Version 1 | Strictly Confidential
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  The majority of Scots are satisfied with the way the Scottish brand logo
                                                                   here
  Government is running the country                                  2

 Are you satisfied or dissatisfied with the way the Scottish Government is running the country?

                                                                                                                                                        October     February        Change
                              Don’t know                                                                                                                 2012         2013         (Oct-Feb)
                                                                                                                             Satisfied                   54%           53%            -1
                                                      6%
                                                                                                                     Dissatisfied                        39%           41%            +2
                                                                                                                    Net approval                         +15           +12            -3

                                                       Net                                                                                                  UK Government
                                                   satisfaction
                       41%                             +12                                      53%                                                               9%
                                                                                                                    Satisfied                                                25%
                                                                                                                                                                      Net
                                                                                                                                                                  satisfaction
Dissatisfied                                                                                                                                                          -41

                                                                                                                                                               66%

  Base: 1,003 Scottish adults 18+, 4-9 February 2013                                                                                                                         Source: Ipsos MORI


 © Ipsos MORI   Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential   Version 1 | Strictly Confidential
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                                                                                                                                                                                 brand logo
 Satisfaction is highest among men and those aged 18-24…                                                                                                                            here
                                                                                                                                                                                       3

Are you satisfied or dissatisfied with the way the Scottish Government is running the country?

                                                                                                Satisfied               Dissatisfied




                                                               65%                                                                                                              61%
                58%                                                            58%                                                                 52%        54%
                                48%                                                            50%             51%                                                      51%




                                                               23%
                37%                                                            35%                                                                                              32%
                                44%                                                            46%             43%                                 42%        40%       44%




                 Men         Women                             18-24           25-34           35-54               55+                         Children        No       Private Public
                                                                                                                                                             children   sector sector
  Net
approval          +21              +4                            +42             +23              +4               +8                                  +10     +14        +8     +29

 Base: 1,003 Scottish adults 18+, 4-9 February 2013                                                                                                                     Source: Ipsos MORI


© Ipsos MORI   Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential   Version 1 | Strictly Confidential
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  … as well as SNP voters and those who support independence                                                                                                                      brand logo
                                                                                                                                                                                     here
                                                                                                                                                                                      4

  Are you satisfied or dissatisfied with the way the Scottish Government is running the country?

                                                                                               Satisfied               Dissatisfied




                   85%
                                                                                                                                                            76%
                                                                                53%
                                                 38%                                                                                                                      36%
                                                                                                              30%

                   15%                                                                                                                                      20%
                                                                                43%
                                                 53%                                                                                                                      57%
                                                                                                              65%



                    SNP                         Labour                       Lib Dem                 Conservatives                                          Support      Oppose
                                                                                                                                                         independence independence
    Net
satisfaction        +70                             -15                            +10                           -35                                          +56           -21

  Base: 1,003 Scottish adults 18+, 4-9 February 2013                                                                                                                  Source: Ipsos MORI


  © Ipsos MORI   Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential   Version 1 | Strictly Confidential
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  Technical details                                                                                                                                    brand logo
                                                                                                                                                          here
                                                                                                                                                           5



• This presents the topline results from Scotland
• Results are based on a survey of 1,003 respondents
  (adults aged 18+) conducted by telephone
• Fieldwork dates: 4th February – 9th February 2013
• Data are weight by: age, sex and working status using
  census data; tenure using SHS data; and public-private
  sector employment using Scottish Government Quarterly
  Public Sector Employment series data
• Where results do not sum to 100%, this may be due to
  computer rounding, multiple responses, or the exclusion of
  “don’t know” categories
• Results are based on all respondents (1,003) unless
  otherwise stated




© Ipsos MORI   Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential   Version 1 | Strictly Confidential
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Thank you
mark.diffley@ipsos.com | 0131 240 3269                                                                                                                @IpsosMORIScot
christopher.mclean@ipsos.com | 0131 240 3264

©© Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) with the requirements of Only Version 1 |quality standard for marketStrictly Confidential
 Ipsos MORI           This work was carried out in accordance Version 1 | Internal Use the international Confidential Version 1 | research, ISO 20252:2006.

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Scottish Government Approval Rating

  • 1. Paste co- brand logo here 1 Paste co- brand logo here Scottish Public Opinion Monitor Scottish Government Approval Rating © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  • 2. Paste co- The majority of Scots are satisfied with the way the Scottish brand logo here Government is running the country 2 Are you satisfied or dissatisfied with the way the Scottish Government is running the country? October February Change Don’t know 2012 2013 (Oct-Feb) Satisfied 54% 53% -1 6% Dissatisfied 39% 41% +2 Net approval +15 +12 -3 Net UK Government satisfaction 41% +12 53% 9% Satisfied 25% Net satisfaction Dissatisfied -41 66% Base: 1,003 Scottish adults 18+, 4-9 February 2013 Source: Ipsos MORI © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  • 3. Paste co- brand logo Satisfaction is highest among men and those aged 18-24… here 3 Are you satisfied or dissatisfied with the way the Scottish Government is running the country? Satisfied Dissatisfied 65% 61% 58% 58% 52% 54% 48% 50% 51% 51% 23% 37% 35% 32% 44% 46% 43% 42% 40% 44% Men Women 18-24 25-34 35-54 55+ Children No Private Public children sector sector Net approval +21 +4 +42 +23 +4 +8 +10 +14 +8 +29 Base: 1,003 Scottish adults 18+, 4-9 February 2013 Source: Ipsos MORI © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  • 4. Paste co- … as well as SNP voters and those who support independence brand logo here 4 Are you satisfied or dissatisfied with the way the Scottish Government is running the country? Satisfied Dissatisfied 85% 76% 53% 38% 36% 30% 15% 20% 43% 53% 57% 65% SNP Labour Lib Dem Conservatives Support Oppose independence independence Net satisfaction +70 -15 +10 -35 +56 -21 Base: 1,003 Scottish adults 18+, 4-9 February 2013 Source: Ipsos MORI © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  • 5. Paste co- Technical details brand logo here 5 • This presents the topline results from Scotland • Results are based on a survey of 1,003 respondents (adults aged 18+) conducted by telephone • Fieldwork dates: 4th February – 9th February 2013 • Data are weight by: age, sex and working status using census data; tenure using SHS data; and public-private sector employment using Scottish Government Quarterly Public Sector Employment series data • Where results do not sum to 100%, this may be due to computer rounding, multiple responses, or the exclusion of “don’t know” categories • Results are based on all respondents (1,003) unless otherwise stated © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  • 6. Paste co- brand logo here 6 Paste co- brand logo here Thank you mark.diffley@ipsos.com | 0131 240 3269 @IpsosMORIScot christopher.mclean@ipsos.com | 0131 240 3264 ©© Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) with the requirements of Only Version 1 |quality standard for marketStrictly Confidential Ipsos MORI This work was carried out in accordance Version 1 | Internal Use the international Confidential Version 1 | research, ISO 20252:2006.