A new Ipsos MORI survey of over 2,600 secondary school age children finds that doctors are the profession most trusted to tell the truth, while journalists and the ordinary man or woman in the street are the least trusted. Eighty-eight percent said that they felt doctors could be trusted to tell the truth, compared to just 13% who said the same for the man in the street. Half (49%) say they do not trust journalists to tell the truth. School teachers rate well, with 62% of children saying they trust their teachers to tell the truth. As 17% do not trust them, their “net trust” score (the proportion who trust them, minus the proportion who do not) is +45%. However, on this measure they do not make the top five professions, ranking sixth behind the clergy (+46%) scientists (+53%), judges (+64%) and the Police (+71%), as well as doctors.

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1Young People Veracity Index | September 2017 | Version 1 | Public
Topline charts
Veracity Index
Young People Omnibus 2017

2. 2Young People Veracity Index | September 2017 | Version 1 | Public
Young People Veracity Index
83%
71%
64%
53%
46% 45%
34%
31%
19% 16%
8%
1%
-1%
-8%
-12% -14%
-27% -30%
Ipsos MORI Young People Omnibus 2017Base: c. 2,300 young people aged 11-16 in compulsory education across England and Wales, interviewed 6 February – 17 May 2017 (excludes non responses)
Below, we have listed different types of people. For each would you tell me if you generally trust them to tell the truth, or not?
Net trust (% trust to tell the truth - % do not trust to tell the truth)
Doctors The police Judges Scientists Clergy Teachers Bankers Lawyers Hairdressers
Local
councillors Builders Pollsters
Government
ministers
Television
newsreaders
Politicians
generally
Estate
agents Journalists
Man/
woman in
the street

3. 3Young People Veracity Index | September 2017 | Version 1 | Public
Schoolchildren – trust in professions by ethncity
71%
75%
25%
71%
67%
53%
57%
26%
42%
59%
45% 47%
9%
51%
43%
84% 85%
63%
79%
84%
All White Black Asian Mixed All White Black Asian Mixed All White Black Asian Mixed All White Black Asian Mixed
Ipsos MORI Young People Omnibus 2017Base: c. 2,300 young people aged 11-16 in compulsory education across England and Wales, interviewed 6 February – 17 May 2017 (excludes non responses)
Below, we have listed different types of people. For each would you tell me if you generally trust them to tell the truth, or not?
Net trust (% trust - % do not trust)
The Police Scientists Teachers Doctors

4. 4Young People Veracity Index | September 2017 | Version 1 | Public
Young People Veracity Index – in comparison
83%
71%
64%
53%
46% 45%
34% 31%
19% 16%
1%
-1%
-8%
-12% -14%
-27% -30%
83%
44%
65%
65%
43%
79%
-21%
8%
42%
-9%
7%
-56%
39%
-67%
-35%
-47%
36%
Ipsos MORI Young People Omnibus 2017
Base: (Young People) c. 2,300 young people aged 11-16 in compulsory education across England and Wales, interviewed 6 February – 17 May 2017 (excludes non responses)
Base (Adults): Base: 1,019 British (England, Scotland and Wales) adults aged 15+, fieldwork 14th October – 1st November 2017
Below, we have listed different types of people. For each would you tell me if you generally trust them to tell the truth, or not?
Net trust – 2017 YPO Index vs 2017 adult Index
Doctors The police Judges Scientists Clergy Teachers Bankers Lawyers Hairdressers
Local
councillors Pollsters
Government
ministers
TV
newsreaders
Politicians
generally Estate agents Journalists
Person in
the street
Young People Omnibus
Veracity Index

5. www.ipsos-mori.com/
Young People Veracity Index | September 2017 | Version 1 | Public 5
Bobby Duffy
Managing Director
Bobby.Duffy@Ipsos.com
@BobbyIpsosMORI
Michael Clemence
Research Manager
Michael.Clemence@Ipsos.com
@mwclemence