HOMA Events and Catering is a catering company located in Sorsogon City, Philippines that was started in 2021. It offers a diverse menu and event design/decorating services. The catering industry in the Philippines is growing rapidly due to rising incomes and population growth. HOMA faces challenges from high competition, changing customer preferences, and economic/environmental factors. However, it has addressed challenges through innovative strategies like expanding into food delivery during the pandemic. With continued strategic planning and adaptation, HOMA aims to provide exceptional service and grow its reputation in the catering industry.

1. Republic of the Philippines
SORSOGON STATE UNIVERSITY
Sorsogon City Campus
CORPORATE
STRATEGIC
AUDIT
HOMA
Events and Catering
Submitted by:
Cyrell Narvaez
Eloisa Laroga
Erika Nonsol Mallari
Kristine Mae Levantino
Leigh Ann Llagas
Mary Jane Latuga
Nicelle Jarilla
Shai Ann Bojador Mantes
Mark Lowell M. Navotas
Submitted to:
RICHE JUSTINE P. DURAN, MAMPA

2. Table of Contents
1.0 PART ONE: THE COMPANY…………………………………………….1
1.1 Case Description……………………………………………………...2
1.2 Introduction …………………………………………………………3
1.3 The Industry and External Analysis ………………………………….4
1.3.1 Background………………………………………………………………5
1.3.2 History……………………………………………………………………6
1.3.3 Macro Environment………………………………………………………7
1.3.4 Industry Structure…………………………………………………………8
1.3.5 Key Stakeholders………………………………………………………….9
1.3.6 Industry Recent Development and Trends………………………………...10
1.4 The Company in Focus
(Internal Analysis) …………………………….………………………11
1.4.1 Background
1.4.2 History
1.4.3 VMGO
1.4.4 SWOT Analysis
1.4.5 Financial Information
1.4.6 Corporate, Business and Operational Strategies
1.4.7 Recent Development/ Major Accomplishments
1.4.8 Strategic Issues/ Organizational Challenges
2.0 PART TWO: EVALUATION ……………………………………………...12
3.0 CONCLUSION AND RECOMMENDATION …………………………….7
4.0 APPENDIX …………………………………………………………………8
5.0 REFERENCES ………………………………………………………………9

3. Case Description
The food service industry in the Philippines is growing at a phenomenal rate and everyone wants a part
of it. As one of the young entrepreneurs in the world, who made a good reputation in the field of food
service industry, we faced a lot of troubles, and we the company are still expecting a lot to come. Why?
Let me tell you this, every year we the entrepreneurs, business owners tend to face a lot of
inconvenience that usually because of a high continuing rapid change of generations in connection to
the demand of the costumers in terms of their preferences, new trends and affordability. For those
unaware, the food service industry is composed of all forms of food retail. This includes fast-food
chains, food kiosks, cafes, bars, take-out and delivery stores, and full-service restaurants or company
like catering services. The Philippine food service industry, in 2016, generated P535.9 billion in
revenues on the back of 84,503 food outlets operating in the country. This year, revenues are seen to
top P616 billion with 3,126 more food service establishments in operation than there were in 2016. The
food service industry is seen to expand in tandem with the growing population and rising incomes. For
the year 2020 and 2021, revenues are seen to reach P637.3 billion and P656.5, respectively. No surprise,
then, that everyone wants to put up a restaurant, be it fledgling entrepreneurs or established
businessmen looking for a cash flow on the side. To many, the food business seems like an easy way to
make money. It is equally important to understand the trends in the market. Being cognizant of trends
and leveraging on them is like swimming along with the tide, not against it. In many cases, it could spell
the difference between success and failure. That is why HOMA Events and Catering is expecting a lot
of inconvenience as soon as possible to make and formulate a strategic solution to face the problems
interfering to the internal and external management. The COVID-19 pandemic has forced the closure
of many businesses and establishments including restaurant and catering services. This has resulted in
the loss of thousands of jobs and millions of dollars to this highly in-demand industry. Although during
the pandemic people tend to prepare and cook foods at home, consumers still crave a variety of dishes
that are normally found in their favorite restaurants. While some have managed to prepare and copy the
recipe of their desired meals, many have failed and give up the tedious process of cooking. As people
decide to stay home and reduce social interactions, food deliveries are becoming popular and are the
best, if not only, option to get the variety of foods that they are craving for. Some restaurants that did
not previously offer food deliveries have started to explore this business opportunity. As you can see,
the delivery services are now on trend not just it is because delivery riders are seen now in every part of
the world, but because it is also the key to our main problem this past 2 years, which COVID-19 is
spreading around the world, and of course as an entrepreneur we will see this as a solution to the main
problem which is the people is not around to make or set an event meant for catering. With regards to
that, HOMA Events and Catering is offering delivery service these past few years and still dominating.
The increasing demand for food delivery has led to higher pricing in some areas, however, it also
contributes to increasing employment, as some businesses have started to recruit new drivers and
delivery staff. It is true that we the business owner in the field of food service, tend to employ delivery
riders and led to higher pricing in some areas to make up this problem but of course we do not see this
as a problem and also maybe to our dearest customers instead we see this as an opportunity because by
this we hired people who badly needs to work and wants an income, it is also our asset to our company

4. to add delivery riders and staffs that we actually wanted this time of pandemic and the result is amazing.
All of these reflect the scope of opportunities in the catering industry and the potential for different
careers in this field of food service management. Still, HOMA Events and Catering is now on the edge
of accepting and formulating a strategic action to the threats that we actually see as an opportunity to
roar high in the food service industry.
Introduction
HOMA Events and Catering is a company who offers a wide range of cuisine with a diverse menu and
different services, providing an Event designs and decorations. It aims to build an outstanding
reputation and to allure every customer by giving them the special day they deserve. For us to
accomplish the mission and vision of our company, HOMA Events and Catering must be prepared
about the challenges that the company might encounter, such as, high competition in the field, limited
venue information prior to the event, finance, marketing strategies, unexpected scenarios etc. As the
business continue to dominate, different problems and opportunities needs different strategic solutions,
risk management implementation and strategical methods to comply, Business conditions change
continually, so your market research should be continuous as well. The food service industry will
continue to show tremendous growth over the next few years on the back of our strong, consumer lead
economy. Those who wish to take part of it should not make the mistake of oversimplifying it. The
industry is in fact akin to a high stakes poker game where those who understand its nuances and play
with a well thought-out strategy will win. The company aims to reach and satisfy every customer’s
expectations, that is why we the management team and by the help of the CEO, HOMA Events and
Catering will assure you the best that you deserve.

5. Industry and External Analysis
Background and History
HOMA Events & Catering, is a fine catering service company started in 2021 located in Sorsogon City
specializing in creative recipes that integrated variety of dishes from around the world together
with contemporary original dishes. We had been offered to handle numerous events in different parts
of Sorsogon and at the same time accepted food orders from relatives and friends and other City
Government. Since then, through word of mouth advertising, our services grew dramatically; serving a
wide variety of dishes that compliments good quality service. Today, we have catered numerous
occasions, from small gatherings to a grand event of more than 6,000 people. Our Vision is to “Engage
our customers, the people of Sorsogon remarkable quality food experiences offering excellent products
and services to give them memorable life events”.
Our Mission is “providing exceptional services to the Sorsoganons. We aim and wishes to build
outstanding reputation by offering a diverse menu of cuisines, event design and decorations that would
allure every customer giving them the special days they deserve.” Currently, we offer catering services
with banquet settings and pre-packed meals based accordingly on client specifications. Dedication,
Professionalism, Excellence, Quality, & Affordability… these are just a few of the great values of our
company… HOMA EVENTS & CATERING “Where your imagination becomes reality.”
The Macro Environment
HOMA Events and Catering, a full-service Catering Company located in the city of Sorsogon who provides
impressive customer service through the production of top quality cuisines, also encounter various business
challenges given that it is new to the industry. Political, Economic, Social, Technological, Legal and
Environmental related issues are what makes the company vulnerable to perils. Nevertheless, whatever the
circumstances are there’s solution invariably to every business when at risk. The analysis of HOMA Events and
Catering will definitely point out every strengths and weaknesses, with this being said it is easier for the company
to take necessary actions and have preventative measures that will prevent the business from breakdown.
Labor laws have weakened some of the power that employers once had while increasing predictability and
stability in the workplace by reducing threats of strikes, sit-ins and protests. Standards have been instituted for
worker protection, minimum wages and stricter rules about what an employee can and cannot do. It has brought
about a much higher standard of living for many workers.
HOMA Events and Catering, an example of domestic catering industry. Government usually impose tariffs on
foreign competitors when it feels threatened. These tariffs often help domestic industries which may boost
employment. Worker’s lives are improved, but the tariffs also raise import prices for consumers. So there is
almost a tradeoff. It has this positive effect that will discourage foreign industries. But on the other hand, Tariffs
harm the economy by causing a net loss of production and jobs, as well as lower income levels.
All businesses including HOMA Events & Catering operate within a competitive environment. However, the
nature of competition varies from industry to industry. Economic growth is important for the company because
it provides greater potential or opportunity for: ✓Increased profits ✓A rise in average living standards ✓The
creation of new jobs ✓Lower unemployment ✓Improved business confidence

6. Supply and demand are not only crucial aspects in a competitive market, but they also make up one of
the most widely used economic models in the world. This could signify a variety of things for HOMA
Events & Catering, such as how it might need to modify product prices or how it should plan for
unusually low or high sales volumes.
Advertisements stimulate consumer attention, which leads to increased sales. Consumers are more
inclined to purchase a company’s products and services if they are aware of it, especially if the
advertisement encourages them to try it out and experience it for themselves. HOMA Events &
Catering now have a far broader reach thanks to electronic commerce and social media, and they may
deal with customers from all over the world.
An increase in the population in the city of Sorsogon will broaden the company’s scope. The breadth
of division of labor widens as the population grows, resulting in large-scale service offerings and lower
production costs and prices, and a wider market.
Culture, as it has been indicated earlier has a significant effect on the behavior of the consumer.
Because diverse cultures exist in different parts of the world, marketers must research the culture of
the potential customer before offering goods and services for sale. Therefore, HOMA Events &
Catering must have unique requirements on the product and service and it is of important value that
consumer behaviors are clearly understood.
Some businesses that aims sustainability and success, health and wellness is not often a particularly
important focus for those in management who are driving the growth of the company, but to HOMA
Events & Catering we prioritize and pays attention to the wellbeing of workers through well-planned
initiatives.
Technological innovation brings benefits. It increases productivity and brings sorsoganons new and
better goods and services that improve their overall standard of living. On the other hand, it causes
short-term disruptions. These disruptions may be unsettling, as some old business models fail and
some individuals lose their jobs. Nevertheless, the company is flexible when it comes to changes
therefore it can shoulder any technology-related issues.
One of the goal of HOMA Events & Catering is to engage into a contract with another business or
establishment, this is the time when contract laws is applied. The business legal environment plays a
very important role in determining the success of any businesses around the globe. It is therefore
necessary for the company to examine every business/establishment before signing a contract. Owing
to the fact that it can possibly bring down the company’s success.
There are many ways that event organizers can dramatically reduce the amount of waste that ends up
being disposed or as trash. In addition to reducing nuisances, proactive waste, reduction and recycling
strategies are good for the environment. HOMA Events and Catering should limit the usage of
disposable material to avoid too much waste, the company should plan for a program that will help to
lessen the waste and will benefit the society specially the environment. With this being said, the
company must frequently check the good food processing and avoid overproduction.
The weather is uncontrollable and it is not a new idea that climate change will have an impact on the
business as well as the other aspects of our lives. Hold back of operation, production, and distribution

7. of goods could possibly occur in having weather disturbances. HOMA Events & Catering must not
be so assuring about the weather, awareness and assumption that the weather could possibly change
can help the company in having alternatives specially about the Venue, the company can proceed to
other option wherein the clients will not be bothered by the weather.
Consider local marketing. Small business owners should always consider the customers they can
appeal to in their very own neighborhoods. When referring to local marketing, it means digital and
offline campaigns. These are few creative ways to market the catering business of HOMA Events &
Catering locally: ✓Form partnerships with complementary businesses like art studios or convention
centers. ✓Host events for locals so they get a chance to enjoy your food and possibly get a discount
on their first order just for attending.
HOMA Events & Catering must be creative in terms of marketing. Traditional marketing, such as
print ads in local newspapers or e-newsletters, can help increase awareness for the catering service,
but they’re already being used by a lot of other businesses, so they won’t help the company stand out.
When it comes to marketing, being creative and thinking outside the box will help clients feel more
authentic to the catering service.
Every company should have a “wow” factor to help it stand out from the competition. It’s no secret
that the food industry is a cutthroat business. However, how you characterize your company will have
a big impact on your catering marketing strategy. These are some important areas that the company
will prioritize to really make a mark: ✓Unique selling point. Include home deliveries for the
consumers. ✓Innovative process. Examples of this include creative ways of making your food – think
entertaining hydrogen ice-cream artists or hibachi chefs.
Industry Structure
THREAT OF NEW ENTRANTS
Due to high returns, profitable markets attracts new entrants. This affects the profitability of all
firms. New competitions weaken a steady position. Less investment and market barriers means more
competition and low profit. To prevent this, high entry barriers should be created, because the higher
the entry the lower the competition. In Food Industry especially in Food Catering Service, the threats
of New Entrants are high. Starting a New Business in food industry is much easier compared to other
industry like automobile industry and airline industry because there’s more suppliers in food industry
than the two industry. - Large number of new entrants (High force)

8. BARGAINING POWER OF SUPPLIERS
Suppliers controls the prices of their products when the number of supplier is low. This cost
switching depends on certain factors such as the number of supplies, their dominance in the market
and their control over the buyers. Strong bargaining power allows the suppliers to sell low quality
products at a higher price. This directly affects the buyer’s pockets.
- Large number of Suppliers- Weak forces
- Ability to substitute- High Forces
Large number of Suppliers weakens the power of the suppliers in driving up the prices of their
products and the ability of the organization/company to substitute is high.
THREAT OF SUBSTITUTES
Availability of new products in the market makes the customers switch with alternatives. Threat of
substitutes arises when buyers are able to find a better product at a lesser price. When buyers find a
new project due to the unavailability or poor quality of the existing product that’s when the buyers
affect the business.
- High substitute availability- High Forces
High substitute availability is a high threat in HOMA Events and Catering. Because of new entrants
and also the old competitors that offers products/services in low price the buyers have the power to
substitute and the business will lower their prices to attract customers again.
BARGAINING POWER OF COSTUMERS
Bargaining power of the buyers or customers is the ability to put the firm or a business under
pressure, which in return affects the customer’s sensitivity to price changes. The power of the buyers
or the customers is high or low, depending upon the number of alternatives they have. The ability of
the customers of HOMA Events and Catering is high, which means that the customers or the buyers
have the power to exert cost over price of the service our service is offering. The company need to
offer unique products/service that will attract the customers. It can also introduce loyalty cards for
customers, so the ability of the customer to substitute is low.
Ability to substitute- (High Forces)
INTERNAL COMPETITION (RIVALRY)
The intensity of competitive rivalry and profitability is the major determinant of the competitiveness
of the industry. The more the number of competitors and their equally attractive product and services,
the lesser the power of each supplier in such situation. Industry Rivalry is one of the potentially
position itself in the market. - Large numbers of firms/competitors- High Forces - Level of
Rivalry- High Forces - Availability to substitute- High Forces

9. The level of Rivalry and the competitors in Catering Service is high, this makes the customers power
to substitute and exerts costs over prices high. HOMA Catering and Service should offer outstanding
service and gain the loyalty of their customers to lower the level of rivalry.
HOMA Events and Catering, our very own company that gives reality inside your imagination. Food
is our passion, and it shows. We use only the freshest ingredients in the dishes we prepare, including
cuisine from all around the world such as Italian food, Mexican, Asian, Greek, Classic American, and
of course Filipino dishes and more. Our extensive menu will have something for everyone even the
pickiest eaters, while also pleasing the most discerning palettes. Our catering services are perfect for
weddings, private parties, corporate events, festivals, sales calls, family get together and more.
Key Stakeholders
The Key Stakeholders of HOMA Events and Catering, include the customers, which
are applicable for all types of people, senior citizens, students, couples, children, celebrities,
ordinary people and groups. For the second Stakeholder, we have our suppliers that gives
and supply us a very fresh raw product for food production, tools, equipments and other
useful things in our operation. When it comes to our shareholders, we don’t have it
actually, because our Company is a Sole Proprietor ship. HOMA Events and Catering also
joining to the biggest food Bazaar organized by the community, we aim to show and
market our own food recipes and event design to the people, by these we give people an
idea on how our company really works and dominates.
Recent development and trends in industry
For hundreds of years, foodservice establishments have been delivering food, but as the
cuisine offered in foodservice establishments continues to evolve and become more elaborate and as
foodservice establishments become more robust, quick and safe delivery is valued now more than ever.
By offering delivery through third-party operators, foodservice establishments are able to reach a larger
customer base, while also saving themselves labor, time, and money. However, this method of delivery
does not come without concerns. The largest two concerns of delivery today are the quickness and
safety of food over the delivery time. Foodservice manufacturers have worked to eliminate this
problem through the use of freshness seals on delivery bags, the engineering of to-go containers, and
portable food warming equipment. Second trend in food service industry is Online Communication
Platforms, including Facebook Page, for effective Online marketing, Online Consultation and Inquiry.
By this types of online platforms, we, the company performs better and effectively to ensure the best
quality of service that the costumers truly deserve.

10. The Company in Focus (Internal Analysis)
Background and History
HOMA Events & Catering, is a fine catering service company started in 2021 located in Sorsogon City
specializing in creative recipes that integrated variety of dishes from around the world together
with contemporary original dishes. We had been offered to handle numerous events in different parts
of Sorsogon and at the same time accepted food orders from relatives and friends and other City
Government. Since then, through word of mouth advertising, our services grew dramatically; serving a
wide variety of dishes that compliments good quality service. Today, we have catered numerous
occasions, from small gatherings to a grand event of more than 6,000 people. Our Vision is to “Engage
our customers, the people of Sorsogon remarkable quality food experiences offering excellent products
and services to give them memorable life events”.
VMGO
Company Philosophy
HOMA Events and Catering aspires to provide exceptional services to Sorsoganon by
offering wide range of cuisines and alluring eventdecorations, as well as to build an outstanding
reputation in every service we render to all of our customers, thereby creating memorable life
events and experiences.
Company Public Image
HOMA Events and Catering employs high quality cuisines with a diverse menu,
spectacular events design and decoration and exceptional customer service. It yearns to establish
stellar reputation in the city.
Company Self-concept
HOMA Events and Catering believes that it is the leading company providing life-
changing services. With a passionate team dedicated to ensure that every customer experience
unforgettable memories.
Vision
“Engage our customers, the people of Sorsogon.
Remarkable quality food experiences offering excellent products and services to give our
very own customers remarkable life events.”

11. Mission
“HOMA Events and Catering is a full-service Catering Company located in the city of Sorsogon
committed in providing exceptional services to the Sorsoganons. It aims and wishes to build
outstanding reputation by offering a diverse menu of cuisines, event design and decorations that
would allure every customer giving them the special days they deserve.
Goals and Objectives
1. Provide impressive customer service.
● Practicing professionalism and a “people-first” attitude of staffs toward
customers.
● Sufficient number of employees with excellent customer communication
skills.
● Training and workshops to obtain much refine and impressive working
skills.
2. Produce top quality cuisines to satisfy the demands of every
customer.
● Maintaining freshness and good quality of raw ingredients in food
processing facilities.
● Daily check-up of ingredients and products utilized.
● Offers western, eastern and local cuisines to customer
3. Provide customers with a variety of designs and layout
options for any kind of occasions.
● Fixed and enhanced ideas to offer, relating to the uniqueness of the layout
and decorating skills and theme.
● High-quality standard of themes with an extremely alluring and exquisite
design suited for all events made of the exceptionally fine craftsmen of our
company
4. Build and establish an outstanding reputation inside the city
proper.
● Identification of the target Audience.
● Awareness of the competition against other catering companies.
● Introduce the company to every Sorsoganon through an effective marketing
strategy.

12. SWOT ANALYSIS
STRENGTHS
High-class services:
HOMA Events and Catering provides
high-class services to customers through
the production of cuisines varying from
national to international menus, served by
the company’s well trained employees.
Also, the company is proud to offer a lot
of new and adorable event designs that
will suit your taste in modern and classical
events ideas. We are also glad that our
company provides high quality customer
service, the whole team conducts a
monthly workshop to enhance and
recapitulate the essence of customer first
idea.
WEAKNESSES
Gap in competitive strength
Since our company is still working
their butts to make HOMA events
and catering on top, there are a lot of
competitors out there who is raising a
7 digits’ income every event. That
means, the gap of our company in
terms of strengths and popularity
compare to other company (for now)
is very big.
OPPORTUNITIES
New to market:
Since our company is not that old to
compete to other 7-digit earner company,
we are still proud to say that our Events
and Catering Company is offering a lot of
cuisines and events decorations idea that
is really rare to other catering and events
company. If you are going to ask what
ideas and cuisines we are offering, well it’s
a secret, better support our company first.
And you will witness the rarity of our
services.
THREATS
Sustainability
In terms of sustainability, the
company conducted a thorough
feasibility research and surveys that
will help the company itself on how
to fight or defend the sustainability of
product cost, international raw
ingredients and the sustainability of
marketing plan throughout the year.
Especially now that we unexpectedly
facing a pandemic.
HOMA Events and Catering

13. “Wedding, Baptism, Birthday Party”- (Events Organized)
Income Statement for the Month Ended
October 31, 2021
Revenues
Consulting Revenues P150,700
Referral Revenues P15,000
Total P165,700
Expenses
Salaries Expense P35,000
Utilities Expense P5,000
Rent Expense P15,000
Depreciation Expense-service vehicle P7,500
Interest Expense P7,000
Supplies Expense (raw ingredients, materials, decorations) P 50,000
Total P119,500
Profit P46,200

14. Corporate, Business and Operational Strategies
Blue Ocean Strategy (Value Creation and Value Innovation)
According to the Blue Ocean Strategy principles, companies should not only try to compete in
existing markets (Red Oceans), but also find or create new markets where competition does
not yet exist (Blue Oceans). In these unexplored and untapped markets, there is ample opportunity
for growth that is both profitable and rapid. In addition, competition is irrelevant because the rules of
the game are waiting to be set. Where Red Ocean Strategy is a zero-sum game that is all about splitting
up the pie between rivals, Blue Ocean Strategy is about creating the pie and/or enlarging it. In order to
create this shift in attention from Red Oceans to Blue Oceans the authors came up with a concept
called ‘Value Innovation ‘that allows for a simultaneous pursuit of both differentiation and low-cost.
Our Company decided to learn this kind of strategy specially that nobody knows about our Events and
Catering Services. We gather information through surveys and feasibility research on how people or the
market reacts and used their money on spending especially when special occasions arrived. And then
we take actions and use the Blue Ocean Strategy to execute our main plan which is not to compete but
rather build or innovate a thing (service) that nobody in our field is doing it. Value innovation is a kind
of strategy in which we put the customer, not the competition, at the core of strategy. By this, we
execute the plans that we set on creating and innovating a service that competition does not yet exist.
One example for this, is the affordable coffee stall in collaboration to the famous funeral brands here in
the Philippines, here in Sorsogon we got the St. Peter Life Plan: Chapels and Labalan Funeral Homes.
As we all know, a lot of funerals that we actually seen is they usually served a cup of coffee and biscuit
in a simple way. Rich, average or poor family got this idea on serving a cup of coffee and biscuits in
funeral. And we got this idea that what if HOMA Events and Catering accept, create and innovate the
way which the families of every Filipino is doing since then. That’s when the Coffee Stall and fresh
baked products is made to offer a service that nobody in our field is doing it yet.

15. Recent Development/ Major Accomplishments
Recently, HOMA Events and Catering received a National award for being one of the Best Events and
Catering Company in the Philippines, the Company received People’s Choice award, Best Caterer
award, Best in Cuisines award, and lastly the Overall award. We are so glad that we accomplished a lot
since we are still adjusting and we’re just starting our business in the field of Food Service Industry.
May you all continue to support our Company, and support Local Businesses.
Strategic Issues/ Organizational Challenges
• One of the strategic issues that we see to our company, first is that, it is hard to
promote our new ideas, plans and innovations since a lot of market, the people, is
now settled to the old catering services as well as the event organizer company. It is
hard to get their trust on us, since a lot of our services is innovated.
• Second, the pandemic, as we all know that the COVID-19 spread throughout the
world and a lot of company and jobs are forced to shut-down. But in our Case
Description we gave a strategic solution for this issue. But it is not enough, since the
income is half compared to the operations wherein the world is still not in this
pandemic crisis.