Sephora

1. Isabella DeShantz-Cook belladc

2. Problem Purchasing makeup is diﬃcult

3. Products

4. Products

5. Products

6. 1969 - Dominique Mandonnaud opens Shop 8 in France. Customers encouraged to touch and try on products. 1969 - Sephora founded 1993 - Mandonnaud buys Sephora 1996 - Flagship store opened in Champs- Elysees in Paris 1997 - Mandonnaud sells Sephora to LVMH Moët Hennessy Louis Vuitton 1999 - First Sephora opens in the U.S. 1999 - Sephora launches online store 2007-2013 - Sephora launches and expands loyalty program 2016 - Sephora launched Virtual Artist augmented reality app

7. Financial • Sephora is part of the Selective Retailing house of LVMH (Moët Hennessy Louis Vuitton) • Selective Retailing house had 17% increase in proﬁt in 2017

8. Business Model • Assisted self service • Before 1969, perfume and cosmetics were hidden behind counters • Not a “store” • Employees are “beauty advisors”, not sales reps

17. M.A.C. Department Stores Variety of brands Able to attract young market Focus on diversity Develop technology Vegan & cruelty- free some brands some brands

18. Prediction

19. References • https://broadly.vice.com/en_us/article/bmwqwq/how- men-are-taking-over-makeup • http://business.financialpost.com/news/retail- marketing/millennials-lust-for-makeup-driving-a- boom-in-the-cosmetics-industry • http://www.byrdie.com/sephora-facts/slide13 • https://community.sephora.com/t5/Men-Who-Makeup/ bd-p/men-who-makeup • https://en.wikipedia.org/wiki/Sephora • https://www.forbes.com/sites/richardkestenbaum/ 2017/06/19/how-the-beauty-industry-is-adapting-to- change/#4e6611023681 • https://www.forbes.com/sites/walterloeb/2013/04/18/ sephora-department-stores-cannot-stop-its-global- growth/#7d16dca22e81 • https://www.glamour.com/story/sephora-holiday-ad- diversity • https://www.huffingtonpost.com/2012/02/28/half- women-need-makeup_n_1306202.html • http://juris-diction.ca/the-sephora-business-model- how-sephora-killed-the-department-store/ • https://www.lvmh.com/houses/#wines-spirits • https://www.lvmh.com/news-documents/press- releases/2017-record-results/ • https://www.maccosmetics.com/our-story • https://www.nytimes.com/2017/05/11/fashion/ sephora-beauty-retail-technology.html • https://www.pinterest.com/pin/ 358317714087854371/?lp=true • https://www.racked.com/2017/10/27/16507620/ sephora-employees-holiday-campaign • https://www.racked.com/2017/3/1/14752102/ulta- doesnt-want-to-be-sephora • https://www.sephora.com/about-us • http://www.sephora-me.com/en/sephora-saga/ pid21.html • https://www.statista.com/topics/1008/cosmetics- industry/ • https://www.washingtonpost.com/news/business/wp/ 2015/03/09/the-sephora-effect-how-the-cosmetics- retailer-transformed-the-beauty-industry/?utm_term=. 1d94c52bea26

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