1.
Brand Identity Project by Isabella Schlobohm

2.
Current State of the Brand
Arm Candy is a new project by National Corset Supply House, a Los Angeles based lingerie manufacturer. Up until now the brand has
been focused on it’s wholesale lines: Shirley of Hollywood, HOT, and Koy.
The wholesale part of the company specializes in ultra sexy lingerie, hosiery and dancewear. Their focus is selling to suppliers which
means their brand imagery mainly consists of their seasonal and yearly catalogs.
Arm Candy will be a completely new look for the brand, an online retail site with a focus on basics, loungewear and lingerie. It will be
younger, fresher, with a more minimalistic style. One of the main goals is to make it feel livable and relatable. This project aims to
create a visual identity for Arm Candy Clothing that will appeal to a new, wider audience. A main focus of the project will be creating
brand imagery suited for social media. It is important for Arm Candy to have a uniform aesthetic on platforms like instagram, where the
brand will be marketed.

3.
Current State of the Website

4.
Competition
Although these brands are not direct competitors at the moment
they show the direction in which Armcandy Clothing is going

5.
Gooseberry Intimates

6.
For Love & Lemons

7.
CUUP

8.
Moodboard

9.
Color
Palette

10.
Thank You!