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Business Plan - Real Estate Collaboration tools by Ishit Mehta

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Business Plan - Real Estate Collaboration tools by Ishit Mehta

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This is a Business Plan for Real estate Collaboration tool, which could switch real estate brokers offline network to online. This tool can boost productivity of real estate brokers.

This is a Business Plan for Real estate Collaboration tool, which could switch real estate brokers offline network to online. This tool can boost productivity of real estate brokers.

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Business Plan - Real Estate Collaboration tools by Ishit Mehta

  1. 1. Connect Collaborate Grow “We Empower Real Estate professionals with technology.”
  2. 2. Product description “Get connected to agents who may have properties or enquiries relevant to you.” The Probazzar is based on rigorous research, unique product developments, and innovative initiative which can be readily accepted by users. The Portal is Exclusive for Realty Brokers.Broker Portal Collaboration Probazzar is designed to get out of your way while you work. Agents will need only one or two clicks to do or see just about anything related to real estate. The design is all about Real Estate consultants, Probazzar knows what you're thinking, what information you need and how to get you there quickly.Broker Tool Probazzar is a Collaboration tool that helps Real Estate Agents to communicate, & helps them to increase their productivity, Building professional connections, Property sharing, & Expanding business. One Click Probazzar Improve work with feedback, Provide feedback on how each of the activities were performed and where they could have been done better. Probazzar is complete package that make Real estate agents all communication / Activities on single platform to expand their business, increase productivity, build professional network. Probazzar helps Real estate agent to End chaos, stay organized. It is single platform for communication that keep the track of your professional Relations. Probazzar cater unique feature like browse property connection to Real estate agents, that helps them to serve very quick response / solutions to their costumers requirements. Agent Connection Stay organized Single Platform Improve Work
  3. 3. “Real Estate Agency “Grow” - Do more transactions by working in tandem with other agency in the community.” Value Proposition “Smart professionals Should turn to specially designed real estate agent software by Probazzar.” “Probazzar Empower Real Estate Consultants to Connect Collaborate & Grow.”
  4. 4. • Real estate agents / Agency typically need to keep a track of a large volume of data relating to properties, requirements, as well as client information. • The traditional process of recording this data by maintaining record books, excel sheets, etc., was not only cumbersome but also time consuming. • It is very important to organize since access to the right data at the right time could make or break the deal. • Time is of essence and having the data of all the properties, and the client requirements, will give you the much needed edge over the competition. • Realizing this, we developed ProBazzar a tool of communication, collaboration & more for Real estate consultants. • Probazzar real estate System for agents / Agency understands their needs. With an in-depth understanding of the real estate sector and scores of success stories learning from real estate consultants, ProBazzar is best poised to fulfil their needs. Why this system is needed “Smart professionals Should turn to specially designed real estate agent software by Probazzar.”
  5. 5. How a Consultant works on Probazzar “Grow - Do more transactions by working in tandem with other agents in the community.” Share Inventory / Requirement Broker Broker Broker Build Network Close More Deals Better Customer service Improve the response time Transparency
  6. 6. Mission – “Real Estate Agency / Agent’s takes maximum advantage of technology for an organized structure for them & their community.” Vision & mission “Smart professionals Should turn to specially designed real estate agent software by Probazzar.” Vision – “One of the largest community working with collaboration, is using better technology as platform for scaling them.”
  7. 7. 50% 20% 25% 5% Average Real estate agents pay for paid subscription Pay for Costly Plans Finds free website's Pay for Low plans that has limitations Losse faith from online posting • As per the surveys more than 25Lacs+ Real estate consultants are posting properties online. These Real estate consultants are from major cities of India. We are aware about the rapid growth of internet users & real estate market in India. • We believe one of the largest community that works together are Real estate consultants, they are working together from a small group to a large group & are constantly sharing information, communicating etc. • Probazzar is a one stop shop for their all solutions. Market size “Real Estate Market never go out of business.”
  8. 8. 40% 60% Market survey reviews from Real Estate Agents Satisfied Not-Satisfied • We surveyed 125 Real Estate agents & Found 60% of them are not satisfied with current process of property listing online. • They are always afraid of surpassing them as they disclose the information of the property. • They always work in their close network. Market survey “Real Estate Market never go out of business.”
  9. 9. Customer Information “Real Estate Market never go out of business.” Agency Name Contact person Contact details Relation Easy Bricks Property Management Harshil Shah 9712149019 They were our first users who believed in the idea & started posting their properties. We are regularly in touch with them. They are very positive for paid plans. Varniraj Estate Management Minkesh Patel 9662299722 We introduced PROBAZZAR as automation tool, Initially we gave demo of the product over the call, they quickly learned the tool. Blossom Estate Management Hiren Kava 8735001481 Currently they are the Highest property posted agency on probazzar, they liked concept of monitoring activities & rating them accordingly. Global NRI Property Management Mayur Panchal 9825479704 We started our conversation with Facebook, introduced PROBAZZAR & they liked the idea. Sukhdham Property Bhavesh Patel 9825008146 We got them with recommendation from our user, they Signup to the site quickly & started posting their properties. Kuvarji Property Management Birav Shah 9898189966 They are a Huge name in the city, they liked our idea & we created some demo users for them. We are still interacting with them for paid users.
  10. 10. Sales strategy “Real Estate Market never go out of business.” Sales process Pitch price & plans Pitch final offersSchedule meetingFollow up for plans Follow up for payments Payment day Calling & creating user Product trial Follow up to keep user active Day 20 Day 18Day 15 Day 3 Day 1 Day 22 Day 23 Day 25
  11. 11. Marketing strategy “Real Estate Market never go out of business.” No. of Users Marketing Strategy Up to 1000 Product Introduction – Penetration / Niche Marketing strategy Up to 5000 Market Growth Strategy – Segment Expansion / Brand Expansion Up to 25000 Mix Marketing Strategy Up to 50000 Market maturity strategies – Sales Team Growth slower & Stabilize Marketing Spending 1st Years ₹ 14,000 ₹ 30,000 ₹ 14,000 ₹ 64,000 ₹ 17,000 ₹ 10,000 ₹ 1,10,000 ₹ 5,000 ₹ 8,000 ₹ 0 ₹ 20,000 ₹ 40,000 ₹ 60,000 ₹ 80,000 ₹ 1,00,000 ₹ 1,20,000 Expense INR Expense
  12. 12. Marketing strategy “Real Estate Market never go out of business.” 1st quarter Digital Campaign of product feature and benefits and awareness of the new technology available in the market. 2nd Quarter Targeted PUSH ADDS, campaign to the targeted audience. Various Digital marketing campaign for Brand Identity. Ex- Referral campaign, SEO, Newsletter, Etc. 3rd Quarter Digital Marketing Campaign, to 3+ cities & offline marketing campaign to the regional small cities. 4th Quarter Mix Marketing, For Bard Identity sustainability. 1000 USER 1500 USER 2000 USER 3000 USERStrategy on number of users. Time Frame
  13. 13. SaaS Distribution Channel “Real Estate Market never go out of business.” OFFERS Plans Paid USER BASE Commission 1-1000 Paid users 15% 1001-2000 Paid users 20% 2001-5000 Paid users 25% 5001-above Paid users 30% Renewal USER BASE Commission 1-1000 Paid users 20% 1001-2000 Paid users 25% 2001-5000 Paid users 30% 5001-above Paid users 35%
  14. 14. Price & Plans “Real Estate Market never go out of business.” Features Basic Plans Pro Plan Premium Plan Marketing Plan Promotional Price (for one year)* 15,000 /- 24,000 /- 30,000 /- 15,000 (*For 2 months) Unlimited Property Listing    Sold out tags    Post Requirement    Mark as favourite    Generate unlimited Inquiries/Leads    Professional connection    Send / accept deals Request    View Connection Properties    Real Time Chat Features    Create Agency    Agency sub users (four sub user & permissions)**    CRM   API Integration   agency sub user productivity report  Storage  Share property on other operating area   Marketing campaign (2 Months)   Bulk Emailing to Customer & Investors  
  15. 15. Revenue model 1st year 2016-17 ₹0 ₹37,800 ₹32,400 ₹2,03,400 ₹1,74,000 ₹2,37,000 ₹3,09,000 ₹4,37,000 ₹6,11,000 ₹7,01,000 ₹7,01,000 ₹7,01,000 ₹1,64,000 ₹1,20,000 ₹1,81,000 ₹1,91,000 ₹1,81,000 ₹2,11,000 ₹2,74,000 ₹2,99,000 ₹2,69,000 ₹2,80,765 ₹3,27,765 ₹2,86,765 MONTH 1 MONTH 2 MONTH 3 MONTH 4 MONTH 5 MONTH 6 MONTH 7 MONTH 8 MONTH 9 MONTH 10 MONTH 11 MONTH 12 FINANCIALS INR Revenue Expense “The Leaders of the market today may not necessarily be the leaders of tomorrow.” First year 2016 - 2017 First year 2016 – 2017 Net profit = 12,88,105 INR
  16. 16. Revenue model 2nd year 2017-18 ₹9,76,000 ₹8,15,500 ₹10,35,400 ₹13,04,200 ₹13,51,000 ₹11,70,000 ₹12,86,000 ₹14,23,000 ₹14,85,000 ₹26,49,500 ₹27,71,900 ₹29,10,700 ₹3,33,030 ₹2,98,969 ₹4,88,909 ₹4,02,016 ₹3,73,555 ₹4,53,253 ₹4,99,832 ₹4,73,118 ₹5,64,106 ₹4,30,879 ₹4,54,776 ₹4,37,440 ₹31,500 ₹1,17,000 ₹2,52,000 ₹2,70,000 ₹3,15,000 ₹4,05,000 ₹4,80,000 ₹5,77,500 ₹6,52,500 ₹6,82,500 ₹6,82,500 MONTH 13 MONTH 14 MONTH 15 MONTH 16 MONTH 17 MONTH 18 MONTH 19 MONTH 20 MONTH 21 MONTH 22 MONTH 23 MONTH 24 FINANCIALS INR Revenue Expense Renewal Revenue “The Leaders of the market today may not necessarily be the leaders of tomorrow.” Second year 2017 - 2018 Second year 2017 – 2018 Net profit = 1,37,03,989 INR
  17. 17. Revenue model 3rd year 2018-19 ₹29,33,400 ₹29,70,900 ₹32,71,200 ₹35,29,575 ₹38,25,975 ₹40,41,600 ₹41,27,850 ₹45,23,500 ₹48,47,500 ₹52,19,500 ₹53,21,500 ₹53,75,300 ₹5,52,960 ₹6,44,085 ₹9,57,230 ₹8,84,261 ₹7,81,821 ₹8,88,290 ₹8,00,878 ₹8,05,096 ₹8,45,019 ₹7,16,741 ₹7,10,229 ₹9,02,254 ₹4,20,000 ₹4,50,000 ₹5,52,000 ₹6,43,500 ₹6,67,500 ₹8,40,000 ₹9,09,000 ₹9,85,500 ₹10,12,500 ₹10,87,500 ₹11,44,500 ₹11,98,500 MONTH 25 MONTH 26 MONTH 27 MONTH 28 MONTH 29 MONTH 30 MONTH 31 MONTH 32 MONTH 33 MONTH 34 MONTH 35 MONTH 36 FINANCIALS INR Revenue Expense Renewal Revenue “The Leaders of the market today may not necessarily be the leaders of tomorrow.” Third year 2018 - 2019 Third year 2018 – 2019 Net profit = 4,20,60,500 INR
  18. 18. Team Contact No.: +91 9924800998 / 8000258609 Email: hello@probazzar.com / m.ishit007@gmail.com Founder Ishit Mehta (Techpreneur) Ishit has completed his Computer Engineering. Took a vision to empower Real estate agents with technology. Along with this he works on couple of R & A. Email: ishit@probazzar.com Mob.: +91-9924800998 Co-Founder Darshit Shah (Tech Geek) Darshit has completed his IT engineering. Darshit loves developing technologies. He keeps alarms to sleep. Email: darshit@probazzar.com Mob.: +91-9427303855 Co-Founder Poojan Gor (Marketing Missile) Poojan has completed his IT engineering. He has worked with various sales & marketing strategies. He easily attract costumers & build very friendly atmosphere. Email: poojan@probazzar.com Mob.: +91-9904041300
  19. 19. Appendix - II
  20. 20. Competitive Analysis “The Leaders of the market today may not necessarily be the leaders of tomorrow.” Indirect Direct Launch Dates Magic Bricks 99 acres Common Floor Housing Realty Redefined Broex Probazzar Src No. Core Features 1 Web Application        Launched 2 Android App        30th June 2016 3 IOS App        30th June 2016 4 Desktop App        30th may 2016 5 Unlimited Listing        Launched 6 Sold out tags        30th march 2016 7 Shortlisted properties        30th march 2016 8 Mark as favourite        Launched 9 Generate Inquiries/Leads        10th april 2016 10 Property listing as per selling priority        Launched 11 Professional connection        Launched 12 Marketing campagin        30th march 2016 13 Comparison Between 2 properties        - 14 No Contact Form adv. For brokers        Launched 15 Share property on social media        25th march 2016 16 Email marketing to costumer & investors        Launched 17 users roles ex; consultancy agencies        Launched 18 agency sub user productivity report        15th july 2016 19 Price Trending        - 20 CRM        15th may 2016 21 Customer Involvment        - 22 Property Advise        - 23 EMI/Loan Calculater        10th may 2016 24 Storage        30th June 2016 25 Document Sharing        30th June 2016 26 Real Time Chat Features        1st may 2016 27 Bulk Emailing        Launched 28 Share property on other operating area        30th march 2016 29 Send / accept deals Request        30th march 2016 30 Post Requirement        30th march 2016 32 API Integration        30th april 2016
  21. 21. Agent or Agency Customer Inquire online / offline Property listing portals Probazzar.com View Agent properties Connection View Connection property Post Requirement Notification of relevant property posted in connection Add Property Privacy Public • Mark as Favourite • Sold out Tags Add User s Monitory Activities Manage permissio ns View Property Add Property Add Connection Log in / Log out Time & hours Properties added Connections Sold out Tags Deal Request Favourite Properties Connected Agent / Agency 3 Other listing portals Probazz ar listing User Management Connections Private Property visible to connected agents Inventory property 8 property 7 Add Connection Complete System Flow Diagram Connected Agent / Agency Properties Sub Users
  22. 22. Customer Inquire online / offline Property listing portals Agent or Agency Probazzar.com Inventory View Agent properties Inquiry System Work flow Diagram Customer Inquire to a agent directly or through listing portal Agent Finds a relevant property in their inventory, If agent don’t find a relevant property, they visits View agent properties With the help of view agent properties, agent can quickly access relevant property for the customer 1 2 3 ResponseResponse Response Connected Agent / Agency Properties Properties
  23. 23. Agent or Agency Connection module System Work flow Diagram Agent or Agency can view properties of their connection agent or agency Agent or Agency can check connection property, to find relevant property as per inquiry If Agent or Agency cant find a relevant property in their connection property, they will post requirement 1 2 View Connection View Connection property Relevant connection Property Agent or Agency add a property relevant to the requirement & share it to the connection 3 Post Requirement Notification of relevant property posted in connection Inquiry 4 Add Connection
  24. 24. Agent or Agency Search property Inventory Connected agent inventory Connected agent inventory Connected agent inventory Property 3 Property 4 Property 5 Property 6 Property 11 Property 12 Property 2Property 1 Access Inventory System Work flow Diagram
  25. 25. Agency User Management Manage permissions Performance Activity Add Connection Add Property View Property Sub User 1 Sub User 2 Sub User 3 Log in / Log out Time & hours Properties added ConnectionsSold out Tags Deal Request Favourite Properties Sub Users System Work flow Diagram Add User
  26. 26. Add Property Agent or Agency Inventory Property Management System Work flow Diagram Agent or Agency can maintain their property inventory Agent or Agency can set property privacy private, public, connection as per their need By keeping property privacy as Private – Property will be visible to agent or agency only Connection – Property will be visible to agent & to the connection of agent Public – Property will be visible to everyone 1 2 3 Privacy Private Public Connections Probazzar listing Property visible to connected agents • Mark as Favourite • Sold out Tags Agent or Agency can mark property as favourite & can also mark as sold out, once the property is marked as sold out it will be removed from the listing 4 Other listing portals
  27. 27. Business Model Canvas
  28. 28. Key Partners Key Activities Value Proposition Customer Relationship Customer Segments Channels Key Resources Cost Structure Revenue Streams 1. Property Listing Portals 2. Property listing Individual Websites 3. Brokers Associations 1. Technical Development 2. Coming Soon Strategy 3. Social Media Promotions 4. Online & Offline Support Activities 5. Promotional Activities For Real Estate Consultant 1. Easy and Effective communicati on 2. Managing Property Inventory 3. Energy & Time Saving Property Sharing 4. Generating Productive reports General 1. Cost Effective Services 2. Trusted Connection 3. Privacy Marketing Media 1. Affordable Property promotions 2. Effective Network Support 1. Customer Feedback & Evaluation • Real Estate Consultants • Builders Online Web Platform + Desktop App+ Mobile App to stay connected with their professional affairs. 1. Human Resource  Development Team  Sales/Marketing Team 2. Intellectual  Strong Customer Data  Targeted Customer 3. Technology Services  Server  Software  Hardware 4. Financial Capital to manage above 3 Resources 1. Technical Resource Cost 2. Development Cost 3. Marketing Cost 4. Intellectual Cost Real Estate Consultant 1. Basic Services 2. Pro Services 3. Marketing Services 4. Premium Services Key Partners Resources :-API For Builders • Advertisement Solution for their effective target audience and location Builders 1. Advertisement Services
  29. 29. Customer Identification
  30. 30.  Real Estate brokers takes extra care for their inventories, network and always worried for surpassing them.  Real Estate broker starts his day with unnecessary inquires / calls etc. – sometimes end with a disappointment of not closing any deals.  Identifying quality property is also difficult for them.  Due to high cost of property posting only few properties can be posted.  Less track records are maintained for sold out properties.  Using various communication platforms such as calls, emails, mobile apps & various platforms for property promotion leads to miss communication and chaos.  Property promotional / their agency promotional activities are costly. Real Estate Agent’s Pain points “Smart professionals Should turn to specially designed real estate agent software by Probazzar.”
  31. 31. Swot Analysis for Real Estate Agents “Smart professionals Should turn to specially designed real estate agent software by Probazzar.” Strengths Weakness opportunitiesThreats • Solid understanding of real estate taxation • Access to an affluent natural market • Live in a desirable community with generally high real estate prices • Well respected in the neighbourhood/community/church/synagogue • Connections with a good hard-money lender • Contacts & good network for property promotions • Good network with builders for new properties. • Low monthly expenses • Local area gentrifying. • Local magazine / newspaper low cost advertisement. • Government plans for high-rise building in his / her local area. • Builder’s attraction towards his / her area. • Broker license, good credibility • Join well creditable broker’s association • Good mentor • Low monthly expenses Substantial economic uncertainty in local area Lousy computer skills Overweight Limited savings Less interest in property management Limited budget for marketing/direct mail Poor English skills Weak back office/poor systems in place Less management skills Less systematic process for internal collaboration • Afraid of surpassing them. • Uncertainty real estate prices in local area • Fake inquires / Lead waste their valuable time. • Losing costumers due to high brokerage • Sharing their inventories • Someone surpassing their connection / contact • Uncertainty of Real estate market in his / her local area. • Unorganised communication leads chaos • Low monthly expenses
  32. 32. Customer Demographics – licensed agents “Smart professionals Should turn to specially designed real estate agent software by Probazzar.” • Licensed Agents have accepted their profession as Real Estate agent, as they are more serious towards the work & better customer service comparative to the un-licensed brokers. • As our product helps real estate agents to provide better customer service to their clients. So we are more focused towards targeting Licensed real estate agents. 70% 30% LICENSED / UN-LICENSED Licensed Un-Licensed
  33. 33. Customer Demographics – Educational background “Smart professionals Should turn to specially designed real estate agent software by Probazzar.” • We took an initiative, of making real estate agents work organised. We are expecting from them to use some high-end technology for their work, that will help them to scale more in an efficient manner. • So for us it very important to know their educational background. 10% 20% 68% 2% EDUCATIONAL BACKGROUND 10th Grade 12th Grade Bachelor Degree Masters Degree
  34. 34. Customer Demographics – Age Criteria “Smart professionals Should turn to specially designed real estate agent software by Probazzar.” • We are upgrading, them to use a better & transparent platform for their work & collaboration. • For us it is critically important to know the acceptation's power of using or trying new things. As young generation would try new things easily. 2% 28% 47% 23% AGE CRITERIA Below 25 Yr Between 26- 35 Yr Between 36-50 Yr Above 50 Yr
  35. 35. Customer Demographics – Marital Status “Smart professionals Should turn to specially designed real estate agent software by Probazzar.” • As the product is all about their work. • With marital status we could judge their seriousness towards work. As it would give us an better view of his work seriousness by knowing his marital status. 85% 15% MARITAL STATUS Married Single
  36. 36. Customer Demographics – Working Hours “Smart professionals Should turn to specially designed real estate agent software by Probazzar.” • It is import for us to know when to approach them. There might be a possibility of loosing them by approaching them at wrong time. Monday – Friday Actively Working hours – 9am to 12 pm 5pm to 8pm Low working hours – 12pm to 5pm Saturday – Sunday Actively Working hours – 9am to 2pm 4pm to 8pm Low working hours – 2pm to 4pm
  37. 37. Customer Demographics – Work Status “Smart professionals Should turn to specially designed real estate agent software by Probazzar.” • Some one who is working part time as real estate agent, would be less interested towards this kind of product as they might not be aware about the complete process of real estate agents, spending time in approaching part time real estate agents would not be a good choice. 70% 30% WORK STATUS Full Time Part- time
  38. 38. Customer Demographics – Communication skills “Smart professionals Should turn to specially designed real estate agent software by Probazzar.” • While approaching real estate agents, we must know about their comfortable language. As we should speak the same language while approaching them to make them feel comfortable. 40 90 80 0 10 20 30 40 50 60 70 80 90 100 English Local Language Hindi Communication Skills Communication Skills
  39. 39. Customer Psychographics – Life style “Smart professionals Should turn to specially designed real estate agent software by Probazzar.” • Learning about their life style, would help us for our customer relation and customer engagement. We might figure out their expectation or what they are looking for & what best we can deliver to them. 30% 60% 10% LIFE STYLE Upper Class Middle Class Lower Middle Class
  40. 40. Customer Psychographics – Behaviour “Smart professionals Should turn to specially designed real estate agent software by Probazzar.” • Learning about real estate agents behaviour, would help us to segregate them into a sales process stages, & would help us to understand customer’s interest towards the product & its offerings. 10% 20% 25%5% 15% 10% 10% 5% BEHAVIOUR Polite Enthusiatic Excitable Sincere Aggressive Argumentive Manipluative Rude
  41. 41. Customer Psychographics – Topics “Smart professionals Should turn to specially designed real estate agent software by Probazzar.” • While approaching real estate agents, for customer engagement we might raise topics to their interest, which can lead to an healthy relation with our customer. 20% 25% 55% 0% 10% 20% 30% 40% 50% 60% Politics Stock Market Other Topics Hobbies
  42. 42. Customer Psychographics – Personality “Smart professionals Should turn to specially designed real estate agent software by Probazzar.” • Learning about their personality would help us to evaluate, the customer is a genuine buyer or not. 0% 10% 20% 30% 40% 50% 60% 70% 80% Debater Diplomatic Executive Entertainer Personality Personality
  43. 43. Thank you.

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