1. From Scratch
To Start Up
The Right Questions?
Ishmeet Singh Bedi
Ishmeet.bedi@gmail.com

2. Have an Idea?
Does it address an existing
or future need?
Is it novel?
Does it work around in a
new & better way?
Have you written it down and slept over it?
Can you live
for the Idea?
How passionate are
you about it?

3. More than an Idea?
What is your differentiating factor?
Who will be the stakeholders?
How will the business interact with the stakeholders?
How will the stakeholders interact with each other?
Business model?
How do you monetize?
Source(s) of revenue?
Are you sharing your idea
with right people?
Taking feedback seriously?

4. Research & The Market will tell you ALL
Where is the industry heading?
Who exactly your are customers?
What are their needs & pain points?
Who are your competitors?
What are they doing?
What are the gaps in
available products?
How feasible is your venture?
An immediate hit or a future star?
PIVOT at the right time!

5. Brain Storm – Strategize
Identify your customer segment
and the target market
Position your product/service
How will your business interact with the market?
Complete the puzzle

6. Roll Up Your Sleeves & Start Digging
Define milestones & Prepare a Roadmap
Create basic
operation processes
Make a product prototype,
Show it to the right people
Get qualified feedback and act on it
Work out costs,
expenses & sales projections
Understand your financial Statements

7. Roll Up Your Sleeves & Start Digging
What skills you already have?
What skills you need?
How do you fill this gap?
Outsource
Points to
Ponder!
Hire someone
Find a Cofounder
Cost effective
Costly Affair
Finding the right person
Stable support
Backup?
Business has another owner
Trusted Partner?
Very hard to find
His passion for the business

8. Be Full Proof – Be Vigilant
No one is self sufficient
Do not Hesitate getting help from
Professionals
Consultants
Mentors
Stick to regulations & compliance - Don’t invite Danger
Find the right people - Network, Google & Ask
There are always people out there to help
Growth depends on -> Your Team & Support System

9. Do you need Money to make Money?
How much you need to kick start? Seed Funding
From Savings, Family, Friends & In Laws!
Do you need Investment?
Why, When & how much?
VC Funding
Options?
Angel Investors
Bank Loan or Bootstrap?
Debt Finance
Which one to go for?
Depends on your plan & requirements

10. How to get Investors on-board?
Your commitment
Your Business Model & Business Plan
Is the idea sustainable?
What are the
Projections?
What is important
to investors?
How are your
Accounts, compliance
& Finances
Their
Exit
Strategy?
Have you sold
the product/service
For PROOF
Your Grit & Confidence

11. Get Set.. GO!
Improvise the product - R & D - Remove glitches
Run a pilot test & plan the launch
Set up processes
for sales & marketing
Be the Chief Everything Officer,
monitor operations & sales,
accounts, compliance & HR
Go for the Break-Even
Expand, with a strong strategy