1.
If you have an idea, execute now or never
A.M.Ishtiaque Sarwar
Managing Director
Soft Tech Innovation Ltd.
Founder
MUTHOFUN | eBiponon.com | aamarPay

2.
Inspiration
 My Inspiration is my Father,
who is a Senior Lawyer at
Chittagong.
 He said to me in one fine
morning “I am a self made
person, I don’t work for
anyone else I do it for myself
and for you, as you are
studying in IT so you cannot
continue doing job for so
long” then I asked what I
should do then? The answer
is “SOFT TECH
INNOVATION”

3.
Determination
 Most of my relatives and
family members thought that
I wont be able to do anything
in my life as I was not a
good student but an average
one.
 So it has forced me to do
something with
determination that yes I can
do and I will make it happen
at any cost if it takes
decades to reach.

4.
Passion
 What ever I do, I do it
passionately and I am
happy with it. I don’t run
for so many thing at a
time but passionately
doing / full filling my
plan one by one.
Establish that and then
get into another task.

5.
Dedication
 I started my first venture in the year
of 2005 as a sole proprietor
company, later converted into a
private limited. Which is now Soft
Tech Innovation Ltd for offering web
solutions.
 I started my second venture in the
year of 2008. Which is known as
MUTHOFUN for offering VAS &
Messaging Solution. This was
nearly failure venture according to
my wife. She suggested me to shut
it down, In return I said have
patience, wait and see.

6.
Dedication
 I started my third venture eBiponon.com in the year
of 2011 but considering massive investment I kept it
paused and started at September 2012.
 I am starting my long planned (since 2011) venture
Online Payment Gateways for Bangladesh this year
named as “aamarPay” under joint venture
partnership with a UK based company where I am
holding 51% share 

7.
Challenges I Faced
 Lack of good dedicated
human resources.
 Lack of sufficient fund
 Huge competition of similar
enterprises
 Low price bid by other
providers
 Clients are not willing to pay
on due time
 Various types of Technical
Error / Barriers due to policy
and other relevant issues

8.
Fail twice thrice or even thousand
times
 If you execute an idea into reality it may not
work every time as you expected so it may
fail or may not act the way you expected. So
do not give up but hunt for new ideas or
reshape your old ideas with a new execution
plan.
 I have 2-3 failed ideas / business too 

9.
12 things that will convert your ideas in
to reality
 Believe in yourself
 Create your own personal advisors
 Embrace risk as your best friend
 Be extremely patient
 Learn how to sell your vision
 Be passionate what you are dealing with
 Be purposeful
 Have focus on your goal
 Always make your idea better, best
 Make Work/Life Balance a Priority
 Build a legacy around your idea

10.
Bangladesh Perspective
 If you are planning a new business / idea few thing you should
do in Bangladesh perspective
 Study the market needs and problems you will solve.
 Make your product / service bit more innovative than others
 Make your pricing model competitive but not too low
 Stay customer focused / centric
 Bring innovation / diversification in to your ideas and keep your
customers within your hand grip so that they come back to you
again and again.
 Keep a backup plan always and do not start two thing at a time.

11.
There is no tomorrow, do it now
 “The critical ingredient is getting off your butt
and doing something. It’s as simple as that.
A lot of people have ideas, but there are few
who decide to do something about them now.
Not tomorrow. Not next week. But today. The
true entrepreneur is a doer, not a dreamer.” –
Nolan Bushnell, entrepreneur.

12.
Thank You
Open for Q/A