Dentu Aegis Isobar credential deck 2014

1. Hello. We are Isobar

2. WE ARE
A DIGITAL AGENCY
THAT USES TECHNOLOGY
AND CREATIVE
COMMUNICATION
TO TRANSFORM BUSINESS
AND BRANDS

3. WE BELIEVE
THE MOST DISRUPTIVE
FORCE IN BUSINESS TODAY
ARE PEOPLE
AND THEIR CHANGING
BEHAVIOURS

5. 98%
OF DUTCH
PEOPLE 15-39 YO
USE SOCIAL MEDIA
OF DUTCH USERS
ACCES FACEBOOK
PRIMARILY THROUGH A
THIS IS 78% IN THE US AND 83% IN THE UK
Source 1: Nationale Social Media Onderzoek 2014. Newcom Research & Consultancy. Source 2: Facebook Internal Data, 2014
75%
MOBILE DEVICE

6. OUR JOB IS
TO MAKE THIS DISRUPTION
WORK FOR
OUR CLIENTS

7. SOME OF THE
CLIENTS WE WORK FOR
LOCAL MULTI-MARKET

8. WHAT WE ADD
AT ISOBAR
CREATIVE!
ACTIVATIONS
INTEGRATED!
CAMPAIGNS
SOCIAL MEDIA!
& CONTENT
EXPERIENCE!
& TECHNOLOGY

9. WHAT WE ADD
AT ISOBAR
CREATIVE!
ACTIVATIONS
INTEGRATED!
CAMPAIGNS
SOCIAL MEDIA!
& CONTENT
EXPERIENCE!
& TECHNOLOGY
STRATEGY DEFINITION
CREATIVE DEVELOPMENT
PRODUCTION MANAGEMENT

11. WHAT WE ADD
AT ISOBAR
CREATIVE!
ACTIVATIONS
INTEGRATED!
CAMPAIGNS
SOCIAL MEDIA!
& CONTENT
EXPERIENCE!
& TECHNOLOGY
MULTI-CHANNEL!
CAMPAIGN STRATEGY
CHANNEL SPECIALIST!
(SOCIAL, MOBILE, FB MEDIA,
SEARCH, DISPLAY, ETC.)

13. WHAT WE ADD
AT ISOBAR
CREATIVE!
ACTIVATIONS
INTEGRATED!
CAMPAIGNS
SOCIAL MEDIA!
& CONTENT
EXPERIENCE!
& TECHNOLOGY
COMMUNITY MANAGEMENT
CONTENT PLANNING
SOCIAL ADVERTISING
TOOLING, WEBCARE!
AND MONITORING

15. WHAT WE ADD
AT ISOBAR
CREATIVE!
ACTIVATIONS
INTEGRATED!
CAMPAIGNS
SOCIAL MEDIA!
& CONTENT
EXPERIENCE!
& TECHNOLOGY
MOBILE APP!
DESIGN AND UX
MOBILE RESPONSIVE!
WEBSITES (HTML5)

17. KPMG
Ambitious Company

18. WE DO THIS BY USING CREATIVE IDEAS AND
DIGITAL TECHNOLOGY TO INFLUENCE BEHAVIOURAL CHANGE
CHALLENGE OR!
OPPORTUNITY
THERE IS A LOT OF
COMPETITION FOR
HIGH POTENTIAL
STUDENTS.
BEHAVIOURAL!
CHANGE
HELP PEOPLE
CONSIDER THE
BENEFITS OF
WORKING FOR
KPMG.
CREATIVE &!
TECHNOLOGY
CREATE
ECOSYSTEM
WHERE BOTH THE
AMBITION AND
COMPANY SIDE OF
KPMG ARE
EXPLAINED.

19. THE CHALLENGE
Four giant firms rule the worlds of tax, audit and advisory services. They’re collectively
known as the Big Four – we were asked to make KPMG stand out from the crowd. !
Show what makes KPMG unique !
!
It can be hard to distinguish between the Big Four, especially for students looking for
job opportunities. All four companies want the very best, most ambitious employees –
but what makes KPMG the right choice for them? We decided it was the fact that
KPMG value collaboration and teamwork as much as ambition and talent. !

21. THE SOLUTION
Retentie
Win-back
On boarding
Recruitment succes
Intensivering
relatie

26. Bekijk de video: https://vimeo.com/103414442

27. BACARDí
Festival Beats

28. WE DO THIS BY USING CREATIVE IDEAS AND
DIGITAL TECHNOLOGY TO INFLUENCE BEHAVIOURAL CHANGE
CHALLENGE OR!
OPPORTUNITY
BACARDÍ WANTS
TO BE
ASSOCIATED WITH
THE FESTIVAL
SEASON IN NL &
BE
BEHAVIOURAL!
CHANGE
GIVE THE ABILITY
TO WIN TICKETS
FOR FESTIVALS
THAT BACARDÍ IS
PRESENT
CREATIVE &!
TECHNOLOGY
FESTIVAL BEATS; A
PLATFORM WHERE
THE TICKETS ARE
HIDDEN IN THE
MUSIC

29. http://bit.ly/Bacardi_FestivalBeats http://bit.ly/FesBeats_Mysteryland

30. GROLSCH
Popnetics

31. WE DO THIS BY USING CREATIVE IDEAS AND
DIGITAL TECHNOLOGY TO INFLUENCE BEHAVIOURAL CHANGE
CHALLENGE OR!
OPPORTUNITY
WE NEED TO
INCREASE TRIAL IN
ON-TRADE
LOCATIONS OF
OUR BEER
BEHAVIOURAL!
CHANGE
MOTIVATE PEOPLE
TO POP MORE
GROLSCH
SWINGTOPS
CREATIVE &!
TECHNOLOGY
POPNETICS: AN
AUDIO DEVICE
THAT REACTS TO
THE SOUND OF
THE GROLSCH
POP

32. A campagin to drive
trial using a
technology we call
popnetics

33. THE L I T T L E T H E O
An audio device that
react to the volume,
the tone and the
amplitude of a Pop

34. Bekijk de video: http://popnetics.isobar.nl/

35. Microphone filters
out bar ambience.
Double checks
Swingtop temperature.
1
2
Volume
Tone
Amplitude
Measures Swingtop
proximity and height.
POP!
TRIGGERS
CREATIVE
WEB
API

36. THANKS!