מצגת ענפים טכנולוגיים 2011

1. The Israel Export & International Cooperation Institute presents:
The Technology Industries Division
The best direction
for the perfect
connection

2. The Israel Export & International Cooperation Institute
Who we are
A joint venture between the Israeli government and the private
sector, founded in 1958 as non-profit organization
Our mission
Promote trade, joint ventures and strategic alliances between
overseas and Israeli companies.
Advance the integration of Israeli companies into the global market
What we can do for You
Business Matchmaking
strategic portal and direct link to Israeli Business.
Global Networking
Government, the Diplomatic corps and Academia.
Information Center
rich source of information about Israeli Industry and a complete
range of Israeli Technologies by sectors.

3. The Technology Industries Division
One place - a world
of opportunities
2009
The division's main mission:
to find the most suitable business
opportunities in Israel for overseas
companies and businesses.
Potential Introducing Business
Partners Technology Information

4. It's all 4 you…
The division's four main departments:
High-Tech
Aerospace and HLS (Homeland Security)
Cleantech, Water and Agro-tech
International Projects & Target Countries

5. Why Israel?

6. Israel’s Technology achievements:
Israel is ranked 1st in expenditure on R&D (% of GDP,2008).
Israel is the 1rd in quality of scientific research and institutes.
Israel is the 4/139 in utility patents per million population.
Israel is ranked 11/139 in company spending on R&D.
Israel is ranked 7/139 in capacity for innovation.
Israel is ranked 10/139 in venture capital availability.
Israel is ranked 17/139 in availability of scientists and engineers.
Israel is ranked 14/139 in University – industry collaboration on R&D.
Israel has the highest concentration of High-Tech Startups after the
Silicon Valley.
Israel is ranked 24/139 in the global competitiveness index.
Israel has the highest number of companies in the world listed on
NASDAQ (except US and Canada).
Israel is Perfect test-bed.
Source: CBS,Global Competitiveness Index 2010-11

7. Israel's technology fields review
Telecommunications New Media Software
Industry Industry Industry
Film & TV Electronics Life Science
Industry Industry Industry
Homeland Security Aerospace Agro Technology
Industry Industry Industry
Water Technology Cleantech Automotive
Industry Industry Industry

8. Israel's
Telecommunication
Industry
Let's talk business

9. Main Segments Telecommunication
Infrastructure VAS
Network Equipment and Systems Customer Care & Billing
Wireless: 4G / LTE; Wi-Max Customer care & Self Customer Care
Network Optimization Billing
Converged Communications CRM & Customer Base Analysis
Broadband, DSL Churn Prevention
Wi-Fi / Mi-Fi Messaging
Femtocell / Picocell VM: Voice Mail; Video Mail
InBuilding Coverage Text & Multimedia Messaging
Network Components IM/ E-Mail/ Chat
IP Infrastructure & Service Platforms Content
Satellite Communications Content Delivery Platforms
Content Adaptation
Mobile Internet
Mobile TV/ IPTV
Applications
Gaming HS & DEVICES
Location Based Services (LBS)
Operating Systems
Music
Pre-Installed Applications
Social Networks
Clients
Mobile Advertisement
Devices & Components

10. Facts & Figures Telecommunication
590 No. of Companies
$4.1B Exports Total
Main Markets: Europe, Asia, USA.

11. Success Stories Telecommunication
Alvarion is the leading Wi-Max & Broadband wireless
systems provider to service providers. Alvarion
installed base includes around 300 deployments over
150 countries.
Comverse (Founded in 1982), originally founded in
Israel, is a global leading VAS vendor. Comverse was
the pioneer in Voicemail, SMS and service delivery
platforms, installed in more than 500 Service
providers world-wide.
Jajah - The leading provider of VoIP service
connecting two mobile or fixed “traditional” lines,
without downloading any software.

12. Who chose to choose us?
Alcatel - Lucent Cisco Juniper
Nokia Siemens Samsung
Motorola
Networks
Intel

13. Israel's
New Media Industry
New, like you
never knew!

14. Main Segments New Media
Internet Digital & Cable TV, IPTV, Satellite, OTT
Applications & Services
E-Commerce & Marketing
Online Advertising
Entertainment & Video
Content Creation, Delivery & Management
Search
Social Networks
Broadcasting
Gaming

15. Facts & Figures New Media
1030 No. of Companies
$2B Exports Total
No. of Exporters
Main Markets: Europe, Asia, USA, Africa.

16. Success Stories New Media
ICQ (Mirabilis) - the first internet instant messaging,
launched in 1996 and acquired by AOL for $407M.
ICQ has opened the way for today’s social
networking arena.
ND - pioneered DRM & Conditional Access Systems
which is used on most of News Corporation's digital
satellite TV. NDS also supplies interactive TV
applications, platforms, and development tools.
Orca Interactive - is a leading innovative provider of
IPTV middleware and applications that power next-
generation interactive TV, revolutionizing the way
people experience television content, based in
Ra’anana, Israel, and wholly-owned by France
Telecom SA.

17. Who chose to choose us?
AOL’s Relegence Yedda ICQ
eBay Google Harmonic
PayPal
Informatica Open TV
Thomson
Yahoo Ybrant
(VideoCodes)

18. Israel's
Software Industry
Always in the mode
to upload

19. Main Segments Software
Enterprise Software Storage & Data Center
IT Management Storage Software
CRM Data Center
Management Tools System Area Networks
IT Security
Enterprise Perimeter
Vertical
Enterprise Assets
Enterprise Networks
Markets:
Financial
Governmental
IT Services Retail
Utilities
Cloud Computing

20. Facts & Figures Software
1000 No. of Companies
$4.2B Exports Total
30% - startups
14% - growth revenue > $10 million
Main Markets: USA, Europe, Asia.

21. Success Stories Software
Check Point - first pioneered the industry with Firewall
products , developed VPN technology. Today its wide range
of software products covers all the aspects of IT security.
Amdocs - founded in the 1970’s in the field of Yellow Pages
communication, it was a telecommunication billing pioneer
and is now a global leader in integrated telecommunication
customer management software.
Retalix - since 1982, it has provided integrated enterprise-
wide software solutions for the retail food industry
worldwide, including supermarkets, convenience stores and
restaurants.

22. Who chose to choose us?
IBM Hp Informatica
BMC Oracle

23. Israel's
Electronics Industry
Let us
turn you on

24. Main Segments Electronics Industry
Components
Semiconductors design for:
The consumer electronic industry
The telecom industries
Manufacturing for:
The consumer electronic industry
The telecom industries
Equipment for Electronics Industry
Equipment for semiconductors, PV , FPD - flat panel display, PCB
Equipment for digital printing industries
EMS - Electronic Manufacturing Services
Electronic and electro-mechanical subcontracting

25. Facts & Figures Electronics Industry
250 No. of Companies
$3.8B Exports Total
No. of Exporters
Main Markets: Asia, USA, Europe.

26. Success Stories Electronics Industry
M-Systems - Invented and develops the flash data
storage solutions for digital mobile devices and
consumer electronics markets.
HP Indigo Digital Press - The most advanced commercial
and industrial digital printing presses, providing on
demand customized printing solutions. Its main uses
include general commercial printing, labeling, flexible
packaging, folding carton and specialty printing.
Orbotech - is principally engaged in the design,
development, manufacturing, marketing and service of
yield-enhancing and production solutions for specialized
applications in the supply chain of the electronics
industry. It is a world leader in PCB and Flat Panels
inspection with a dominate position in the world market.

27. Who chose to choose us?
Intel Samsung Applied Material
KLA Freescale HP
TEXAS Instruments

28. Israel's
Life Science Industry
Introducing science
into our life

29. Main Segments Life Science
Medical Devices & HealthCare IT
Diagnostics
Drug delivery
Disposable & Implantable
Imaging
Monitoring
Minimally and Non-Invasive Systems
Dental
Cardiovascular
Derma & Aesthetics
Health IT & Telemedicine

30. Facts & Figures Life Science
Medical Devices & HealthCare IT
750 No. of Companies
$1.37B Exports Total
No. of Exporters
Main Markets: USA, Europe, Asia.

31. Success Stories Life Science
Medical Devices & HealthCare IT
InSightec - developed the breakthrough MR-guided,
focused ultrasound technology for non-invasive treatment
of tumors using a combination of MRI and high- intensity
focused ultrasound.
dbMotion - provides clinicians an access to the real-time,
integrated clinical information. The health integrative and
intelligent solution enables Healthcare Organizations and
HIEs meaningfully integrate and leverage their information
assets.
Deep Breeze - Vibration Response Imaging developed by
Deep Breeze provides physicians with a dynamic
functional image of the lung. Thousands of patients have
been recorded by the VRIxp™ worldwide during clinical
investigations without any single adverse event.

32. Main Segments Life Science
Biotechnology & Pharmaceuticals
Biotechnology
Bioinformatics & Genomics
Drug Research & Discovery
Molecular Biology & Gene therapy
Tissue Engineering & Cell therapy
Diagnostics & Preventive kits
Antibody, Immunotherapy & Vaccines
Pharmaceuticals
New Chemical Entity
Drug Discovery & Delivery
Natural Materials & Chemicals
Generic Drugs
Vaccines

33. Facts & Figures Life Science
Biotechnology & Pharmaceuticals
350 No. of Companies
$4.63B Exports Total
No. of Exporters
Main Markets: USA, Europe, Asia:
India, Japan, Korea, Taiwan, China

34. Success Stories Life Science
Biotechnology & Pharmaceuticals
Gamida Cell - developed unique, breakthrough stem cell therapies
used for treating patients with blood cancers, autoimmune
illnesses and metabolic, and ischemic vascular diseases.
Vaxil BioTherapeutics Ltd. develops novel, therapeutic vaccines
for the treatment of cancer and key intracellular pathogens via
specific manipulation and augmentation of the patient cellular
immune responses.
Kamada - engaged in development, production and marketing of
specialty life-saving therapeutics, using a unique protein
purification technology. Its product line consists of more than 10
injectable pharmaceutical products indicated for use in critical
care illnesses and chronic home treatments.
Teva Pharmaceuticals, together with the Wiezmann Institute,
developed Copaxone for Multiple Sclerosis treatment. This drug
significantly improves the quality of life for MS sufferers. Teva
Pharmaceutical Industries, established in 1901 is today the world’s
largest generic drug manufacturer and one of the 20 largest
international pharmaceutical companies in the world!

35. Who chose to choose us?
General Electric Pfizer Siemens
Johnson &
Philips
Johnson

36. Israel's
Film & TV Industry
Only if you are
interested in
interesting movies

37. Main Segments Film & TV Industry
Feature movies Feature movies
Documentaries
In recent years, several Israeli feature In recent years, several Israeli feature
Israel has produced more than 200
films were selected to compete in films were selected to compete in
documentaries
leading international film festivals such leading international film festivals such
as Cannes, Berlin, London, Moscow, Many have been screened at international
as Cannes, Berlin, London, Moscow,
Toronto and Venice festivals
Toronto and Venice
Many of these films were released Many earned global acclaim and won
Many of these films were released
commercially important prizes
commercially
Studio Services
Animation
Formats

38. Facts & Figures Film & TV Industry
90 No. of Companies
$60M Exports Total
No. of Exporters
Main Markets: Europe:
France, Germany, Italy,
Scandinavian countries

39. Success Stories Film & TV Industry
The movie “Broken wings” received first place in the
2002 Tokyo film festival.
"Beaufort" was nominated to the academy awards in
2007.
"Waltz with Bashir" was nominated to the academy
awards in 2008.
"Lebanon“ wins Golden Lion in Venice 2009.
Israel’s "Traffic Light“, a sitcom about the friendship
and romantic relationships of three 30-something
childhood friends, was rated the best comedy TV
production at the International Emmy Awards 2010 in
New York

40. Who chose to choose us?
"ARTE"
HBO
France Channel 4 (uk)
Sunndance Channel Der Shpigle
BBC
(USA) (Germany)

41. Israel's
Homeland Security
Industry
Solutions
born of necessity
Matured by reality

42. Main Segments Homeland Security
Transportation Security
Aviation IT Security
Maritime
Land Borders & Critical
Infrastructure
Counter Terror &
Physical Protection
Safe Cities Crisis Management
(EMS)
Security Services
Mega Events

43. Homeland Security& Aerospace
Facts & Figures
Homeland Security & Aerospace
EMEA
India 20%
30%
450 No. of Companies LA
7%
$7.35B Exports Total
No. of Exporters
Main Markets: USA, Asia Asia
USA 10%
33%

44. When it comes to security,
a comprehensive solution
is the name of the game

45. Success Stories Homeland Security
Camero- Xaver real-Time 3D Through-wall vision
products allow you to observe multiple stationary
and moving objects concealed by walls.
G-Nius - Unmanned Ground Systems (UGS) Ltd. -
developed Israeli unmanned ground systems, (joint
venture of Israel Aerospace Industries (IAI) and Elbit
Systems Ltd)
ODF Opronics Ltd. The company has developed the
Smart VMD 360 - a unique VMD algorithm for omni-
directional cameras that enables monitoring motion
and events in the entire perimeter around the omni-
directional camera

46. Who chose to choose us?
2010 World Cup The Beijing 2008 The RIO2007 Pan
Athens Olympics South Africa Olympic Games American Games
JFK Airport
Singapore Hanover Heathrow JFK
Int’l Airport Int’l Airport Int’l Airport Int’l Airport
Commercial,
Public & Private
Buckingham Facilities
Palace Eiffel Tower The Vatican
Anti-terror Nuclear, Power &
“Safe Cities”
Training (Police & Detention Centers Petrochemical
projects
Special Forces) Plants

47. Israel's
Aerospace Industry
Get ready
to take off

48. Main Segments Aerospace
Airframes &
Aerostructures Electronics, Avionics & Optronics
Unmanned & Upgrading, Conversion & Support of Aircraft &
Autonomous Systems Helicopters
Space Technology
Airport Operations & Service
Training & Operational Support
Aviation Security

49. Success Stories Aerospace
IAI; Israel Aerospace Industries (IAI) is a globally
recognized leader in development and production of
military and commercial aerospace and defense
systems. One of top-3 world’s largest retrofit &
upgrade houses
Arrow; World’s 1st anti-ballistic missile
The Ofek observation satellites
The Amos communication satellites
Elbit Systems; Manufacture and integrate advanced,
high-performance defense electronic and electro-
optic systems for customers throughout the world .
HMS chosen as basis of U.S Joint Helmet Mounted
Cueing System (JHMCS)

50. Who chose to choose us?
Boeing GD EADS
Lockheed Martin Embraer FinMechanica
Siemens Bombardier Sagem
Alcatel-Lucent Honeywell Mahindra
Tata

51. Israel's
Agro Technology
Industry
Your business
can always grow

52. Main Segments Agro Technology
Greenhouses Seeds
Irrigation Water
Mechanization
Management
Dairy Farming Turnkey Projects, Consulting &
Know-How
Poultry Farming
Fertilizers and Pesticides
Aquaculture

53. Facts & Figures Agro Technology
Agro Technology
Row Asia USA
3% 5% 6%
190 No. of Companies
$2.1B Exports Total
No. of Exporters
Main Market : Europe
Europe
86%

54. Success Stories Agro Technology
SAE Afikim -The S.A.E. Afikim milk meter AfiFree™ is
the first to receive approval for use for sheep milking
from the International Committee for Animal
Recording (ICAR)
Maxximilk - Maxximilk produces highest quality
in-vitro-ready-for-transfer-pedigree embryos.
Maxximilk enables dairy farmers to bypass decades-
long breeding programs and acquire new herds of
champion milk-producing cows within only 32
months.
• AutoAgronom -Integrated, stat of the art, system for
irrigation and fertilization ( Fertigation).Saves up to 50%
water and up to 70% fertilizers and increase crop yields

55. Who chose to choose us?
General Electric
Jain is a 50%
John Deer bought Syngenta bought
partner with
Plastro Zeraim Gadera
NaanDan Philips

56. Israel's
Water Technology
Industry
Deep thinking, high
solutions

57. Main Segments Water Technology
Water Management
Water Reuse
Desalination
Irrigation

58. Facts & Figures Water Technology
Water Technology
Asia
10%
160 No. of Companies
$1.8B Exports Total
USA
No. of Exporters
25%
Main Markets : Europe, USA Europe
65%

59. Success Stories Water Technology
BLUE provides innovative Water Quality Control systems
for a wide range of municipal and industrial applications .
Blue provided Swimming pool water in Beijing Olympic
games.
AMIAD providing outstanding filtration technology to
industrial, municipal and irrigation users around the world.
In Beijing Olympic village, Provided AMIAD water recycling
system
• IDE Ashkelon is a pioneer and world leader in water
technologies. IDE desalination plant- the biggest water RO
Desalination Plant in the World

60. Who chose to choose us?
General Electric IBM Siemens
Veolia SAP

61. Israel's
Cleantech Industry
The best alternative

62. Main Segments Cleantech
Solid Waste Treatment Heating Systems
Solar Energy Generation Wind Energy
Systems
Hydro Energy
Dehumidification & Cooling
Reducing Lighting Costs Biomass & Biofuels
Energy Efficiency Geothermal Energy
Smart Grid

63. Facts & Figures Cleantech
Cleantech
USA Asia
25% 10%
250 No. of Companies
$650M Exports Total
No. of Exporters
Main Markets : Europe, USA Europe
65%

64. Success Stories Cleantech
Ormat is a world leader in the geothermal power plant
sector. More than 1000 geothermal power turbines
worldwide
Solel world player in the Thermo Solar field.
70,000 solar panels in Seville, Spain .
recently purchased by Siemens.

65. Who chose to choose us?
AES Abengoa EDF
Sunpower Sunedison

66. Israel's
Automotive Industry
Making the
right move

67. Main Segments Automotive
Suppliers to OEM & Supplier Tier s
Aftermarket Manufacturers
Production Support & Services
Vehicle Assembly, Body building & Trailers
Innovative Technologies, Driver Assistance
& Security Systems

68. Facts & Figures Automotive
Automotive
Asia
10%
150 No. of Companies
USA
$700M Exports Total 40%
No. of Exporters
Europe
Main Markets : Europe, USA 50%

69. Success Stories Automotive
ARKAL Automotive innovative battery tray systems
for 50% overall weight savings and 40% overall cost
saving.
RAVAL ACS a world class developer and producer of
valves and venting systems for the automotive industry
• MAG-EH developed a new spare time carrier assembly.
The company is the global market leader in this niche
market
MobilEye a pioneer in the development of vision-based
advanced driver Assistance Systems (ADAS)

70. Who chose to choose us?
Toyota GM Ford Motor Company
Renault PSA Johnson Controls
MAM VW AUDI
Freightliner Delphi Valeo
Bosch ZF Getrag
International Truck &
Vistcon
Engine Corp.

71. You're in a good
company…

72. Foreign Companies Invested in Israel:
From the USA
AOL Time Warner Epix Microsoft
Perrigo IBM Intel
Lucent GE Healthcare Cisco Systems
Stryker Hewlett Packard 3Com
Johnson &
Sun Microsystems Motorola
Johnson
Kodak Dentsply

73. Foreign Companies Invested in Israel:
From the Europe
British Telecom SAP Philips Medical
Alcatel Siemens Cable & Wireless
Deutsche Telekom Telecom Italia Generali
Nestle L’Oreal Danone
Unilever Vilmorin Veolia
Ferring MERCK Serono

74. Foreign Companies Invested in Israel:
From Asia
Sony Toyo Ink Fuji
Honda Sumitomo Trading Nomura
Samsung
Daewoo LG Group
Electronics
Hyundai Acer Computers Macronix
Hutchison
Winbond Scigen
Telecomm
Sun
Jain Irrigation
Pharmaceutical

75. And finally
last words
are saved for…

76. Warren, Craig,
Augusto & Bill.

77. (Augusto Lopez-Carlos, Chief Economist,
World Economic Forum, December 2006)
“Israel does spectacularly well on those
indicators that capture technology
innovation, education, human capital and
these accounts for the very rapid
movement of the Israeli Economy.”

78. CRAIG BART: former Intel CEO ( visiting Israel ):
“… Globally speaking, Israel is in 3rd place in terms
of IP and is a very good place for opening
businesses. The level of education in Israel has
helped us expand. Israel’s ability to supply very
good scientists has helped us. and the
government’s positive attitude has helped us
attract investments.”

79. Bill Gates, the Microsoft CEO - on his first trek to Israel (2005):
“Considering the density of Israeli start-ups
and local successes, Israel is like a bit of
Silicon Valley. It’s no exaggeration to say
that the kind of innovation going on in
Israel is critical to the future of the
technology business…”

80. Asked how come he chose Israel As his first investment
outside America, Warren Buffet's response was:
"Some Americans came looking for
oil, so they didn't stop in Israel.
We came looking for brains, so we did
stop in Israel."

81. Thank you
for stopping by.
now let's begin…