2. As Millennials begin to step into parenthood, Gen-Z is beginning to draft up their first college essays
and earn their first paychecks. The brands and businesses who learn to engage them now are going to
be tomorrow’s winners. But you already know that.
Gen-Z has never known a world without the touchscreen (and all of the educational, playful and
expressive opportunities found therein). Their social networks look different than ours–it’s
the immersive, constructive games they play and the messaging chat apps that allow them to
artfully communicate.
It’s Snapchat, Steam and Line, not Facebook and Twitter and Tumblr.
Kids are growing up with a digital footprint
before they even leave the womb.
3. Understanding this now, and continuously examining this landscape, frequently gives us a foundation to
predict new “Z” behaviors and engineer experiences for them that stick.
To be interesting to Gen Z you must first and foremost, be there for them on-demand and ever present.
This one feature, (known as a premium to Gen X and even some Millennials), is a forgone conclusion in the
world of Z. They have (and have always have had) unprecedented access to information and enrichment.
And that access is only becoming greater.
The following pages are an information blast of products that have inspired us, by clearly delivering on
and supplementing these demands.
The question is – will you?
This document contains 106 products forming the
backbone of how Gen Z live, work and play.